Paradox Cycle Industry Ltd. is proposing to start a bicycle manufacturing business in Bangladesh. The business plan outlines their marketing, operations, organization, and financial plans. Key aspects include manufacturing bicycles and accessories to sell directly to consumers online and through distributors. The plan discusses competitors, production processes, management structure, social responsibility initiatives, and projected financial statements for the first three years. The goal is to become a sustainable and profitable bicycle manufacturer.

1. Welcome Everyone !

2. PARADOX CYCLE INDUSTRY LTD.

3. CONTENT
• Executive summary.
• Description of the business.
• Marketing Plan  Competitors and their Position
 SWOT Analysis
 MARKETING PLAN
 Marketing Area
 Sales Strategy
 Risk of business

4. CONTENT
• Operation Plan  Workforce Engaged in Production
 Factory Overhead Cost
 Production Cost
 Inventory Management

5. CONTENT
• Organization and Management Plan  Monitoring and Evaluation (M&E)
 Business Social Responsibility (BSR)
 Training & Development

6. CONTENT
• Financial Plan  Fixed assets
 Current assets
 Income Statement
 Projected Balance Sheet

7. CONTENT
• Other Courses of Action
• Conclusion
 Environmental Issues
 Ethical Issues
 Legal Issues
 Safety and Security Issues
 Use of ICT

8. EXECUTIVE SUMMARY
• Paradox bicycle Ltd. Will start their journey from 1st January 2018. Our products will ensure that it will satisfied our
customer through our quality and longevity. Paradox bicycle Ltd. is a friend’s owned business, currently organized
partnership. PARADOX is a Bangladesh-based company that designs and sells a variety of road and mountain
bicycles. The company will be formed as Paradox Ltd. The company will sell various kinds of bicycle via the Internet
and physically to customers, and we want to take the company to the next step. Paradox bicycle Ltd. will meet
customers where our main focus is on customer and market demand.
• The company will be operated from the owner's home as well. The company will sell the seat posts and other bicycle
execories via the Internet to individual customers, and the owner wants to take the company to the next step.

9. DESCRIPTION OF THE BUSINESS
• Name of the Business: Paradox Cycle Industry Ltd.
• Nature of Business: Manufacturing.
• Sector/Industry: Company.
• Objectives: It is Paradox Bicycle’s mission to create the finest quality of cycle on the market. It will emphasize
comfort, demand and enjoyable journey for all of our customer’s through our quality products. Our aim is to
become the premier bicycle service provider and increase sales to make Paradox Bicycle a sustainable business.
• Type of Ownership: Partnership.

10. MARKETING PLAN
• Paradox Bicycle will employ two somewhat distinct marketing strategies to reach its perspective customer segments.
• The first strategy uses the website to raise awareness of Paradox Bicycle to individual consumers. The website will be
up for a year and there will be continual improvements make to it.
• Paradox Bicycle will be quite active at the various industry trade shows to develop sales relationships with the
different distributors. The trade shows are the most effective place to develop close relationships with new and
perspective distributors. Since the business relationships are based on trust, participation at the shows will allow
Paradox Bicycle to invest a lot of trust into many different relationships.

11. COMPETITORS AND THEIR POSITION
Competitors Position
Meghna Cycle Ltd. 1
Siraj Cycle Ltd. 2
Duronto Cycle Ltd. 3

12. SWOT ANALYSIS
Competitors Strength Weakness Opportunity Threat
Paradox Cycle Industry  Trending
 Ecofriendly
 Customer Demand
 Economic growth
 Less known to
customer
 Lack of awareness
 No root
 High scope of
innovation
 Large community
customer

 Costly
 Most of the people of
country are middle
class
Meghna Cycle Ltd.  Establish Market
 20 Year experience
 Strong Network
 Unique Products

 Less Physical Appearance
 Limited Products
 High Price
 Unique Products
 Focus Target Customers
 #Market Competitors
 #Online service
Siraj Cycle Ltd.  Quality Products
 Experience
 Good Transportation
System
 technological Knowledge
 No personal Website
 Poor Communication
With Customers
 Fixed Customers

 New Entrance
 Traditional Business
thought

13. MARKETING AREA
• Paradox Group has chosen the Dhaka city to capture the Bangshal bicycle market, which is the biggest bicycle
market of the country.
• Paradox Bicycle has identified two distinct market segments, individual consumers and distributors. Paradox
Bicycle will serve distributors l consumer and will be adding individuals as customers. It will be quite easy to
differentiate between the two groups of customers. Individual sales will be derived via the Internet, and sales to
distributors will be accomplished. through participation at the industry trade shows.

14. SALES STRATEGY
Individual-customers
• The sales focus for this group will be the conversion of qualified leads through the emphasis of the
products being customer designed for the specific customer, combining comfort, lightweight, and a wide
safety margin. This will help differentiate Paradox Bicycle 's products from the competition. Concerns about
durability will be eliminated by the industry's best warranty of five years.
Distributors
• The sales strategy for the distributors will be quite different. It will emphasize a close relationship between
the distributor and Paradox Bicycle. This is very important because it is of great concern to a distributor for
them to carry and feature a manufacturer who has delivery or warranty problems. Distributors are sensitive
to the issue of availability of the product from the company. Paradox Bicycle will work hard on convincing
distributors that it will be able to meet all of the needs of the distributor, that production can be scaled
quickly if necessary, and that Paradox Bicycle is quick to fill orders, allowing the distributor not to have to
keep a large inventory of the product out of fear of not being able to fulfill orders from a bicycle retailer.
Lastly, Paradox Bicycle will work on impressing the distributors at the shows that they are making a high-
quality product with a low failure rate and that if any warranty claims are made they will be addressed
quickly and happily. This is in recognition that sales are made based on relationships, as much or more so
relative to the actual products.

15. RISK OF BUSINESS
As new comers, Paradox Group has to face some certain risk to sustain in the market. They are:
 Risk from Chines products.
 Established strong competitors (like Siraj Cycle, Meghna Cycle).
 Volume / Demand Risk.
 Maintenance Risk etc.

16. OPERATION PLAN
The way Paradox bicycle will produce their product are:
 The Raw Materials
 The Manufacturing process
 Tailoring the tubes
 Brazing, welding, and gluing
 Aligning and cleaning
 Finishing

17. WORKFORCE ENGAGED IN PRODUCTION
Task Number of
Workers
required
Skills and Experience needed His/ Her Responsibility will be
Buying raw materials 3 Market knowledge and budget To buy raw materials from different places
Managing all the
materials
2 Safety of human being and
Reservation of Jute and Jute
products
Reserve all the raw materials in the production
center.
Designing 5 Have bachelor degree on Fashion
Designing
Will make different designs
Sewing and
decorating
10 Knowledge about handy crafts
Jute product producing
Will produce products
Supervising 2 Have the ability of leadership Will supervise the whole production system
Supplying 2 Experienced about market and
brave enough
Will supply products to the shop from the
Delivery 2 Fast and Brave Will deliver products to the customers
Packaging 7 Fast and experienced in Will package the product in an unique way
Total 31

18. FACTORY OVERHEAD COST
Sl. Description Cost (yearly)
1 Utilities (gas, electricity, water) 1,20,000 tk.
2 Depreciation of fixed assets 16,20,000 tk.
3 Repair and Maintenance cost 2,70,000 tk.
4 Rent (land, building, machine etc. if any 3,00,000 tk.
5 Others (Specify) 1,00,000 tk.
Total 2,410,000 tk.

19. PRODUCTION COST
Sl. Description Cost (yearly)
1 Cost of Raw Materials 13,200,000 tk.
2 Wages 3,10,000 tk.
3 Factory Overhead Cost 2,410,000 tk.
Total 15,920,000 tk.

20. INVENTORY MANAGEMENT
To efficiently manage inventory, the company will keep track of how often the inventory "turns." This will help us to
keep track of how often we sell our inventory in its entirety, or its financial equivalent. As we determine the number
of turns we have a month, we will learn to order just the right quantity of replacement goods. Managing inventory
will help us to keep our budget on track and also enable to efficiently manage our operating capital.
 Assess the type of inventory we keep
 Track market trends
 Determine the quantity of goods we will need to keep on hand
 Identify a minimum stock level
 Keep goods shelved so that we implement FIFO
 Track our inventory, either manually or with a computerized system

21. ORGANIZATION AND MANAGEMENT PLAN
Monitoring will be executed by all individuals and institutions which will have an interest (stake holders) in the
project. To efficiently implement the project, the people planning and implementing it will be our plan for all the
interrelated stages from the beginning.
The stages our company will go through will:
 Situation Analysis and Problem Definition.
 Setting Goals and Objectives.
 Generating Structures and Strategies.
 Implementation.
 Summary of the Relationship.
 Monitoring the Mobilization and Organizing.

22. BUSINESS SOCIAL RESPONSIBILITY
(BSR)
Usually, when we launch a business, we funnel our resources and energy into our company – not into helping
others. Yet we live in a time when many customers judge companies by their demonstration of compassion and
integrity.
activities we will undertake to fulfill our responsibility towards the community, such as:
 Producing safe and affordable products and services
 Generating income and investment
 Creating jobs
 Developing human resources
 Building local businesses
 Spreading responsible international business standards and practices
 Supporting technology development and transfer
 Establishing physical and institutional infrastructure

23. TRAINING & DEVELOPMENT
In new businesses, "management" is often considered "whatever needs to be done just to keep things afloat".
However, for our business to grow and remain healthy, we must master certain basic skills in management and
leadership -- skills that will help us avoid the crisis situations where we have to do "whatever it takes to stay afloat".
The basic skills include problem solving and decision making, planning, meeting management, delegation,
communications and managing ourselves.
 Problem Solving and Decision Making
 Planning
 Delegation
 Internal Communications
 Meeting Management
 Managing ourselves

24. FINANCIAL PLAN
• Fixed Assets
Item Present (Tk) Proposed (Tk)
Land 50,00,000 10,000,000
Building 75,00,000 15,000,000
Machinery & Equipment 29 lakh tk. 50 lakh tk.
Furniture & Fixture 5 lakh tk. 10 lakh tk.
Vehicle (Van,Truck, if any) Rent Rent
Others (Specify)
Total 15,900,000 tk. 31,000,000 tk.

25. CURRENT ASSET
Item Present (Tk) Proposed (Tk)
Raw materials expenditure 13,200,000 tk. 3 corer tk.
Wages 4,56,000 tk. 6 lakh tk.
Factory Overhead expenditure 2,410,000 tk. 35 lakh tk.
Marketing expenditure 10,00,000 tk. 20 lakh.
Administrative expenditure 2,496,000 tk. 30 lakh tk.
Total 19,562,000 tk. 3,910,0000 tk.

26. INCOME STATEMENT
Items Year 1 Year 2 Year 3
Sales 15,250,000tk 22,500,000 tk. 23,000,000 tk.
(-) Net VAT 1,525,000 tk. 2,500,000 tk. 3,000,000 tk.
Net Sales 13,250,000 tk. 20,000,000 tk. 20,000,000 tk.
(-) Cost of Goods Sold 7,00,000 tk. 10,00,000 tk. 12,00,000 tk.
Gross Profit 12,330,000 19,000,000 tk. 18,800,000 tk.
(-) General Administrate and sales expenditure 2,496,000 tk. 3,000,000 tk. 3,300,000 tk.
Net Profit Before Interest & Tax 9,834,000 tk. 16,000,000 tk. 15,500,000 tk.
(-) Interest on bank loan 2,00,000 tk. 5,00,000 tk. 7,00,000 tk.
Net Profit Before Tax 9,634,000 tk. 15,500,000 tk. 14,800,000 tk.
(-) Tax 963,400 tk. 1,550,000 tk. 1,480,000 tk.
Net Profit A er Tax 8,670,600 tk. 13,950,000 tk. 13,320,000 tk.

27. PROJECTED BALANCE SHEET
Items Year 1 Year 2 Year
ASSETS AND PROPERTIES
Current Assets
Cash and Bank balance 19,562,000 22,000,000 30,000,000
Inventory 2,500,000 3,500,000 4,500,000
Accounts Receivables 3,000,000 2,500,000 3,500,000
Prepaid Expenses 1,500,000 2,000,000 2,500,000
Other current assets 1,000,000 1,800,000 3,000,000
Total Current Assets Fixed Assets 27,562,000 31,80,0000 43,500,000
Preliminary expenses 10,00,000 16,00,000 22,00,000
Machinery & equipment 24,00,000 50,00,000 70,00,000
Furniture & Fixture 6,00,000 15,00,000 20,00,000
Security Deposits 3,00,000 7,00,000 15,00,000
Land & Building 25,00,000 40,00,000 65,00,000
Rental advance (prepaid rent) 4,00,000 12,00,000 20,00,000
Vehicles & Transport 6,00,000 15,00,000 21,00,000
Other Fixed Assets 8,00,000 20,00,000 28,00,000
Less accumulated depreciation on all fixed assets 16,20,000 25,00,000 33,00,000
Total Fixed Assets 65,344,000 83,600,000 10,9200,000
LIABILITIES AND
OWNERS EQUITY
37,782,000 51800000 63,527,000
Liabilitties 7,562,000 4,536,700 5,468,200

28. (a) Short term liabilities/Current liabilies
Cash credit 4,00,000 7,00,000 11,00,000
Accounts Payable 3,50,000 5,00,000 8,00,000
Interest Payable 2,00,000 2,80,000 3,20,000
Taxes Payable 2,50,000 4,00,000 8,00,000
Outstanding expenses 1,50,000 3,50,000 5,00,000
Total Short term liabili es 13,50,000 22,30,000 35,20,000
(b) Long term liabili es
Bank loan payable 3,20,000 5,00,000 6,50,000
Mortgage payable 2,00,000 4,30,000 7,00,000
(-) Current portion of long term liabilities 1,50,000 2,00,000 3,40,000
Total Long term liabili es 3,70,000 7,30,000 1,010,000
Total liabili es 1,720,000 2,960,000 4,530,000
Total Owners Equity 37,782,000 51800000 63,527,000
Total Liabili es & Equity 3,70,000 7,30,000 35,20,000

29. CASH FLOW STATEMENT
Projected Cash Flow (Year) Year 1 Year 2 Year 3
OPENING BALANCE 3,400,000 4,500,000 5,100,000
Cash inflows 8,670,600 13,950,000 13,320,000
Sales 13,250,000 20,000,000 20,000,000
Equity 37,782,000 5,180,0000 6,3527,000
Loan 2,00,000 5,00,000 7,00,000
Asset sales 3,40,000 4,00,000 5,25,000
Debtor receipts 1,10,000 2,38,000 3,98,000
Other income 2,00,000 3,70,000 4,20,000
Total Cash inflows 6,395,2600 91,758,000 1,03,990,000

30. Marketing Expenses 2,50,0000 3,30,0000 4,50,0000
Capital Expenses 5,000,000 7,500,000 1,200,000
Cost of raw materials 13,200,000 20,000,000 25,000,000
Wages 4,56,000 6,00,000 7,50,000
Factory Overhead Expenses 2,410,000 3,000,000 3,500,000
Utility, repairs & maintenance,rent) 1,20,000 3,00,000 5,00,000
Start-up cost 7,00,000 1,500,000 2,000,000
Office Equipment 31,000,000 4,500,000 5,000,000
Salary 4,56,000 5,60,000 7,00,000
Administrative expenses 2,496,000 3,000,000 3,500,000

31. Bank fees & charges 6,50,000 8,20,000 1,300,000
Interest paid 2,50,000 4,20,000 6,80,000
Lease/loan payments 3,50,000 5,30,000 7,00,000
Income Tax 2,00,000 4,40,000 6,20,000
Others (Specify) 1,00,000 3,20,000 5,00,000
Total Cash out flows 6,395,2600 91,758,000 1,03,990,000

32. OTHER COURSES OF ACTION
Environmental Issues
There are several options for our company for managing our waste in a more sustainable manner and they are:
 prevention;
 preparing for reuse;
 recycling (including composting);
 other recovery (including energy recovery); and
 disposal.
Business waste disposal is usually subject to different rules to household waste and we will not use public amenity
sites. We will make sure that we can comply with waste legislation, including correctly handling waste, keeping the
right documentation and only using licensed contractors.

33. ETHICAL ISSUES
Now a day’s ethical issue has become one of the major concern for business’s. To maintain ethical standards of our
business in terms of monopoly, fairness in the market, loss/profit, we will follow these practices:
 HONESTY
 INTEGRITY
 PROMISE-KEEPING & TRUSTWORTHINES
 LOYALTY
 FAIRNESS
 CONCERN FOR OTHERS
 RESPECT FOR OTHERS
 LAW ABIDING
 COMMITMENT TO EXCELLENCE
 REPUTATION AND MORALE
 ACCOUNTABILITY

34. LEGAL ISSUES
All businesses, regardless of type, must comply with statutes (laws passed by legislative bodies) and regulations
(rules enacted by regulatory agencies to carry out the purposes of statutes). These statutes and regulations can
come from all levels of government; federal, state, and local. Some of these statutes and regulations apply
regardless of the nature of the business. Here we will discuss about how we will comply with existing policies, rules
and regulations related to our business.
 Easy Access and Availability
 Interdepartmental Communication
 Online Training
 Automation and Incident Management

35. SAFETY AND SECURITY ISSUES
We live in a world where bad things happen in the workplace. There are many evidence of accidents every day
happens in workplaces. To avoid such incidents, our company will measure some strict steps for the safety of our
workers. They are:
 Come to terms with reality.
 Be aware and teach awareness.
 Get expert advice.
 Develop a plan.
 Do the drill.
 Find leaders within team.
 Consider providing a basic self-defense and safety course to all employees.

36. USE OF ICT
We live in an age of “Information and Technology”. The company that have more information, are more successful
today. Startup business like ours, can use ICT in many ways. We can save money actually by the help of ICT. The
way we can use ICT in our business are:
 Storage
 Marketing
 Information
 Communication

37. CONCLUSION
• The backbone of Paradox Bicycle is their uniqueness. The owners of the company are acquiring knowledge in
entrepreneurship. This knowledge will help them to run their company and it will teach them how to sustain in
this competitive market.
• The owners themselves Being as active cyclist, was interested in working within the bicycle industry. In future, the
organization will run by four people. They have already designed the products one of them will in charge of
product procurement, order taking, customer service, and assorted other activities. As travels to the trade shows
as well as ramping up sales to accommodate the distributor sales, the rest of the members will assist him. The
other members will do a wide range of activities from administrative support to order taking, customer service,
post assembly, and order fulfillment. By working together, it will help free up 's time to really increase sales with
the distributors.