tion forward. The Z axis is perpendicular to the ground plane with a positive direction downward. The Y axis is in the ground plane, and its direction is chosen to make the axis system orthogonal and right hand. There are three forces and three moments acting on the tire from the ground. Tractive force (or longitudinal force) F, is the component in the X direction of the resultant force exerted on the tire by the road. Lateral force F, is the component in the Y direction, and normal force F, is the component in the Z direction. Overturning moment M, is the moment about the X axis exerted on the tire by the road. Rolling resistance moment My is the moment about the Y axis, and aligning torque M, is the moment about the Z axis. With this axis system, many performance parameters of the tire can be conveniently defined. For instance, the longitudinal shift of the center of normal pressure is determined by tion forward. The Z axis is perpendicular to the ground plane with a positive direction downward. The Y axis is in the ground plane, and its direction is chosen to make the axis system orthogonal and right hand. There are three forces and three moments acting on the tire from the ground. Tractive force (or longitudinal force) F, is the component in the X direction of the resultant force exerted on the tire by the road. Lateral force F, is the component in the Y direction, and normal force F, is the component in the Z direction. Overturning moment M, is the moment about the X axis exerted on the tire by the road. Rolling resistance moment My is the moment about the Y axis, and aligning torque M, is the moment about the Z axis. With this axis system, many performance parameters of the tire can be conveniently defined. For instance, the longitudinal shift of the center of normal pressure is determined by tion forward. The Z axis is perpendicular to the ground plane with a positive direction downward. The Y axis is in the ground plane, and its direction is chosen to make the axis system orthogonal and right hand. There are three forces and three moments acting on the tire from the ground. Tractive force (or longitudinal force) F, is the component in the X direction of the resultant force exerted on the tire by the road. Lateral force F, is the component in the Y direction, and normal force F, is the component in the Z direction. Overturning moment M, is the moment about the X axis exerted on the tire by the road. Rolling resistance moment My is the moment about the Y axis, and aligning torque M, is the moment about the Z axis. With this axis system, many performance parameters of the tire can be conveniently defined. For instance, the longitudinal shift of the center of normal pressure is determined by tion forward. The Z axis is perpendicular to the ground plane with a positive direction downward. The Y axis is in the ground plane, and its direction is chosen to make the axis system orthogonal and right hand. There are three forces and three moments .

1. TEAM ID: EB-20211407
COLLEGE NAME: RUSTAMJI INSTITUTE OF TECHNOLOGY
TEAM NAME: RETORQUE

2. EXECUTIVE SUMMARY
Objective
Our objective is to establish a company to introduce affordable, stylish and customized/modified electric bikes in
Indian as well as global market.
Mission
To become a leading E-Bike manufacturer focused on delivering excellent quality, exceptional customer services,
eco-friendly environment and reasonable products as an overall electric revolutionary experience to stakeholders
across the globe.
Vision
• To create eco-friendly environment around the globe.
• To revolutionize the EV market with our customer centered philosophy and unique products while achieving
long-term financial stability to the company and all of its stakeholders across the globe while becoming a
major Indian brand in the market.
Company Funding
The half of funding was provided by the college board and the rest was contributed by members of team Retorque.

3. COMPANY SUMMARY
Start-up Summary
• RETORQUE is a electric mobility company based on manufacturing and customization of electric vehicles.
• Our company is formed by the 18 members from Automobile, Mechanical and electrical backgrounds.
• We are manufacturing an Electric motor Bike in which our members are working on different departments
like Chassis, Frame, Brakes, Body fabrication, Drive train and some innovations like Self balancing, Battery
Cooling System, Automatic Fire Extinguisher System, Vehicle Health Monitoring.
• The E-bike industry segment is estimated to be the largest segment by product type and is expected to
dominate the global market throughout the period of forecast. The rising of health awareness among people is
the main reason supporting the growth of the e-bike segment.
Ownership
• This company is owned by the member of TEAM RETORQUE (formed by the students of Rustam Ji
Institute Of Technology, BSF Academy, Tekanpur).
• There are 18 members and all are equal partners in this venture.

4. PRODUCT & SERVICES
RETORQUE E-bike offers following features
• A top speed of 110 kmph.
• A range of 75km from 60 minutes of charging & 150km after 3 hours of full charging.
• An amoled touch screen display instead of instrument cluster.
• Bluetooth connectivity, OTA updates, Diagnostics that can be run via your phone (App).
• Front and rear disc brakes
• A reverse gear.
• Self-Balancing.
Business Plan
• RETORQUE offers a range of 150km with 100% charging.
• We are planning to set up few power grids in our city first so that the riders gets comfortable in the local
market first.
• There is no real competition to the RETORQUE E-Bike in the market, the existing electric scooters are
lacking in various features.

5. MARKET ANALYSIS SUMMARY
Market Segmentation
• The E-bike industry segment is estimated to be the largest segment by product type and is expected to
dominate the global market throughout the period of forecast.
• The rising of health awareness among people is the main reason supporting the growth of the e-bike segment.
• Those who are willing to help the environment.
• High income, upper middle class and middle income class.
Target Market Segmentation Strategy
• We target majorly Indian market specially youths and middle class.
• We provide varieties in our product at affordable price with attractive designs.
• We also offer the customization facility.
• Low cost comparatively.
• Customer Interaction.
• Flexible and affordable services.

6. Strategy & Implementation Summary
Strengths
 Eco-friendly.
 Good fire resistance system.
 Advanced sensors.
 Good battery management system.
 Government subsidy by FAME scheme.
Opportunities
 Job opportunities for many automobile
enthusiasts..
 Rapid increase in sale of electric vehicles
(expected to increase 2 million every year by
2030).
 Good scope for performance electric bikes in
market.
 Rising awareness about pollutions and
environment.
 Rising prices of fossil fuels.
 Government supporting production of E-bikes.
Weakness:
 Start-up cut throat competition.
 Less awareness among people about efficiency
of electric vehicles.
 Higher cost compared to other vehicles.
 Only limited to cities..
Threats
 Limited range.
 Advancing technology day to day.
 Competitors are introducing similar products in
various cities.
 Changing government policies.
 The manufacturers of electric bikes have to
depend largely on imported components, and this
results in a weaker supply chain.

7. Strategy & Implementation Summary
Marketing Strategy:
The E-bike business primary aim is to not only manufacture or lease high quality e-bikes but to truly embed those
bikes into the spirit of the local community. They will always endeavor to capture the imagination of the user with
its timeless look and functionality. As the company will always look to expand its market to grow by
acquiring new customers.
We will attempt to educate our target audience in a way that is both innovative and informative.
Pricing Strategy
• Pricing is based on the four major equipment such as Battery, Hub motor, Chassis and Auxiliary system.
• Manufacturing cost a unit – Rs. 95,000/-
• Selling cost of one unit – Rs. 1,77,000/-

8. Management Summary
Personal Plan
The project execution timeline has been divided into three major phases:
Phase 1: Foundation
Day 0 - 10: Forming Board of Directors
Day 10 - 30 Create and Finalize the B-Plan, Financial Model and elevator pitch
Day 30 - 70: Legal proceedings
Day 30 - 100: Capital Acquisition
Phase 2: Acquiring Resources
Day 70 - 120: Procurement of factory shed
Day 90 - 150: Capital equipment procurement and setting up of the factory
Day 100 - 130: Manpower Recruitment for all departments
Day 130 - 160: Training of Manpower, executing organizational structure
Day 100 - 160: Material Procurement
Phase 3: Execution
Day 160 - 180: Pilot production and Branding
Day 180 - Start Mass production

9. Financial Plan
Break Even Analysis & Projected Profit & Loss
Fixed Costs = Rs. 5,00,00,000/- (consisting of Loan repayment, salary, R&D expenses, etc.)
Variable Costs = Rs. 95,000 per bike
Price = RS. 1,77,000 per bike
So for Break Even Point…
• Fixed Costs / (Price – Variable Costs) = Break Even Point (in units)
• Rs. 5,00,00,000 / (Rs. 1,77,000 – Rs. 95,000) = Break Even Point
• Rs. 5,00,00,000 / Rs. 82,000 = Break Even Point
• Break Even Point = 609.75
Break Even Point we needs to sell 610 bikes each month to break even. This will cover our cost but we
will not make any profit.
Therefore, After selling the 610 units of bikes we will start earning profit.

10. Financial Plan
Long Term Plan
• Our long term plan is to establish a company to introduce affordable, stylish and customized/modified
electric bikes in Indian as well as global market.
• We are also planning to expand our business and provide charging stations and power grids for the
comfort of E-mobility users and the revenue collected from those setups will be useful for us in terms
of future investments.
Important Assumptions
 Risks
• The major upcoming risk we can face in our start-up is the over dependency on the resources.
• Also the insufficient funding can become a big issue if we fail to manage our financial plans.
 Entry Strategy
• Our entry strategy is to satisfy the customer of our local city area and then gradually expand our reach
according their response.
• Also we are planning to cut the cost in various aspects to increase our reach at ground level.