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1. Yo u r C o m p a n y N a m e
New Product
Development
(NPD)

2. Development Plans
2
Manufacturing
Plan
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Marketing
Launch Plan
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Operations
Plan
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Marketing
Communication Plan
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Digital
Marketing Plan
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Budgeting
Plan
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3. Manufacturing Plan
3
Task Month Oct Nov Dec Jan Feb Mar Apr
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4. Operations Plan
4
Category Key Initiatives Prioritization Project Lead
Sales
Marketing
R&D
Operation
People
Financial and Admin

5. Marketing Launch Plan
5
Create Press
Release
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Update The
Website
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needs and capture your
audience's attention.
Use
Twitter
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needs and capture your
audience's attention.
Garner
Endorsements
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needs and capture your
audience's attention.
Build
Demand
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needs and capture your
audience's attention.
Use
Advertising
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needs and capture your
audience's attention.
Create Email
Contests
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audience's attention.
Attend
Tradeshows
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6. 2018 2019
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR
COMMS
Press Launch Celebrity Partnership
Media Campaign Ongoing Marketing
Development
Mobile Web v1 Rich Mobile Web Apps
Mobile Web v2
PC Platform v1 Ongoing Releases
PC Platform v2
Research Android v2
Android v1 Android BAU
KPI
5% Market Share 28% Market Share
15% Market Share [in]% Market Share
Status
Strengths Weaknesses Opportunities Threats New Business Actions Strategy
• Node 1
• Node 2
• Node 3
• Node 1
• Node 2
• Node 3
• Node 1
• Node 2
• Node 3
• Node 1
• Node 2
• Node 3
• Node 1
• Node 2
• Node 3
• Node 1
• Node 2
• Node 3
• Node 1
• Node 2
• Node 3
Product Roadmap Plan
6
TBC Low Risk Med Risk High Risk

7. Input
Product
Ideas Refined
Products
Approved
Market
Requirements Refined
Development
Initiated
Customers
Sales
Engineering
Tech Support
Market Analysis
Competition
Product Planning Cycle
7
Product A MRD
Product B MRD Product B MRD
Product A MRD
Product A Proposal
A
Product B Proposal
B
Product C Proposal
C
Product A
A
Product C
C

8. New Product Development Funnel
8
Put Text Here
Discovery
Exploration
Scoping
Build the Business Case
Development
Testing & Validation
Launch
3 Months
2 Months
3-6 Months
3-6 Months
3+ Months
14-20MonthsProcess
Post Launch Review
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9. Marketing Communication Plan
9
Personal Selling
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Public Relations
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audience's attention.
Sales Promotion
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Advertising
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Direct Marketing
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10. Digital Marketing Plan
10
Content
Whitepaper
Development
Webinars Content Creation Initiative #6
Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture Home Page Redesign
Paid Organic Search
Analytics
Implementation
Competitive Analysis Keyword Research New Bar
On Site SEO
Improvements
Ad Roll Campaign Iteration
Paid Organic Search
Initiative #6
Display Advertising Analysis
Email Marketing
In Trial Drip Campaign A/B Message Testing Conversion Initiative #4
Onboarding Optimization
Social Media
Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4

11. Budgeting Template
11
S.NO 01 02 03 04 Totals
1. Public Relations
PR Form $45
Press Release Development $45
Review Program $90
Total Public Relations $. $. $. $. $180
2. Web Marketing
Google As Words Program $80
Microsoft As Program $90
Yahoo As Program $40
Total Web Marketing $. $. $. $. $120
3. Advertising
Creative Development $45
Radio Advertising $25
Total Advertising $. $. $. $. $160

12. New Product Development (NPD) Icons Slide
12

13. 13
Additional slides

14. Mission
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Goal
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Vision
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14
Our Mission

15. Our Team
15
Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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16. About
Us
16
Target Audiences
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Preferred by Many
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Value Clients
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17. Timeline
17
0
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9
12
3
6
12
6
12
39
6
2017 2018 2019
39

18. Our Goal
18
03 02
04 01
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19. Financial
19
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20. Our
Target 20
Target 01
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Target 02
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Target 03
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21. Quotes
21
“Green is the prime
color of the world, and
that from which its
loveliness arises.
Pedro Calderon de la Barca

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Idea
Generation
22

23. 23
Thank You Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com