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1. Business
Angel
Funding
Month 2018 Company XX

2. 2
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02
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01
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Agenda

3. Table of Contents
TITLE PageNo TITLE PageNo
Company Overview / Elevator Pitch Page 01 Growth Strategy Page 13
Our Team Page 02 Go-to-Market Strategy Page 14
The Problem Page 03 Marketing Strategy Page 15
The Solution Page 04 Competitive Landscape Page 16
Value Proposition - Product Service Page 05 SWOT Analysis Page 17
Product Roadmap Page 06 Product Comparison Page 18
Mile Stone Achieved Page 07 Financial Projection Page 19
Traction Page 08 Break-Even Analysis Page 20
Business Model Page 09 Financing Page 21
Revenue Streams Page 10 Financing Page 22
Revenue Model Page 11 Shareholding Pattern Page 23
Expense Model Page 12 Exit Strategy Page 24
3

4. Company Overview (Option 1 of 3)
Service
01
Service
04
Service
02
Service
03
Service
Area
Offering
Logo Logo
Logo Logo
Clientele
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Introduction
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Vision
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Mission
4

5. Elevator Pitch (Option 2 of 3)
What’s the
service/product?
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What’s your big
vision?
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What’s the core Problem
you are solving?
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5

6. Elevator Pitch (Option 3 of 3)
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What’s the
service/product?
01 02
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03
6

7. Our Team
Name Here
Designation
Primary Responsibilities
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Name Here
Designation
Primary Responsibilities
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Designation
Primary Responsibilities
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Designation
Primary Responsibilities
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7

8. The Problem
Example: Price is an
important concern for
customers purchasing online
(for E-commerce company)
Problem 1
To better illustrate your problem, as
well as convey the problem
statement to someone who’s less
immersed in it than you, consider
adding some components in the
following way: 1. Customer Tries
Something; 2. Here’s the trouble they
are facing; 3. Existing solutions are
broken/Non-existent.
Example: In UK, stress
results in 105 MM lost
workdays each year (For
Health tech startup)
Problem 2
Example: 95% of companies
make decision by either
guessing or using their gut. No
one uses data analytics tools.
(For analytics startups)
Problem 3
Example: Video files are
too large to e-mail. (For tech
startups)
Problem 4
8

9. The Solution (Option 1 of 2)
01 02 04 05
06 07 08 09 10
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and capture your
audience's attention.
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audience's attention.
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audience's attention.
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and capture your
audience's attention.
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and capture your
audience's attention.
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and capture your
audience's attention.
If the investor has no clue
what the product does even
after getting deep into a
pitch; now is the time for a
short explanation or demo.
9

10. The Solution (Option 2 of 2)
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audience's attention.
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audience's attention.
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and capture your
audience's attention.
01 02 03 04 05
06 07 09 10
If the investor has no clue
what the product does even
after getting deep into a
pitch; now is the time for a
short explanation or demo.
10

11. Value Proposition – Product/Services
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Your
Offering
What The
Customer
Needs
The
Marketplace
Offerings
Your Value
Proposition
11

12. Value Proposition – Product/Services
What your
product do?
How does your
product work?
What does it
feel like to use
your Product?
Benefits
Experience
Features
Product Customer
Company:
Product:
Ideal Customer:
Substitutes
FearsWants
Needs
Risks of switching
to your product
What are the
emotional
drivers of Purchasing?
What are the
hidden needs?
What are the
rational drivers
of Purchasing?
What do people
currently do instead?
12

13. Product Roadmap
FY18 FY19
Q2 Q3 Q4 Q1 Q2
New
Platforms
New
Integrations
New
Channels
Enterprise
Ready
We have categorized
product roadmap in to four
most common categories
just to give a basic idea on
classification which can be
altered by you as per your
requirement.
Android Ipad, Ios Native Mac App
Hubspot Dropbox Bots Netsuite
Sso Teams Custom Rights
Advanced
Reporting
Messenger WhatsApp Exchange
13

14. Milestones Achieved
Adding few success
stories with the
investors will grab their
eyeballs and further
support your pitch.
Jan
FY17
01
Launched
the API
Apr
FY17
02
Launched
Web App
Aug
FY17
03
› 10,000 users
› Integrated in 50 Apps
Oct
FY17
04
100,000
users
Nov
FY17
05
USD 1
million
14
Start
End

15. Traction
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
“Any coverage in
articles/ news”
A growing pipeline that
will generate USD XX in
next X year
Any awards like Best Start-
up, Best tech transforming
company etc.
We’re performing amazing
for these clients, look at
these results
Growing fast, Generating
good revenues
15

16. Business Model
Type of business
model
(For e.g.: Freemium model
with consistent 3% conversion
from free to paid plans)
How do you provide
your service?
How do you
monetize?
How do you acquire
customers?
This slide will be helpful in
making the investor
understand about how your
company works, generates
revenue and structure of
your business model.
16

17. Business Model (Example Slide)
Future Potential: Advertising
01
User
Acquisition
From:
Advertising Email
Distribution partners
02
Gather User
information
Includes:
A/c types Spending
pattern Credit history
Demographics &
preferences
03
Intelligent
Suggestion
Based On:
History Usage
Spending habits
Current market
deals/rates
04
User switches =
Referral fee
Fee Types:
Bank A/c Credit card
Cell phone carrier
ISP Loan
Company XX makes money when users make money rather than relying on creating value through added service
+ =+
Premium
targeted
ads
High profit
potential
Large
expected
user base
High
quality
user data
17

18. Revenue Streams
Revenue
Streams
Supplier
commission
Anybody can open an A/c
start selling their product
Indirect sources such as
advertising, affiliates etc.
Selling products at
profitable rates
Partner
commission
Partner with other players in value
chain to increase business
Selling products at
profitable rates
Selling in-house
products
Revenue streams have
been classified in to 2 parts:
present sources and future
sources and these can be
altered as per your revenue
model.
18

19. Revenue Streams
Pricing - whether you will be
charging flat fee or %?
Recurring Revenue Frequency -
Once every six months / Once a year
Estimated Yearly Revenue - 100
clients x A units x B Fee = $ C Revenue
Expected conversion rate to get
a paid client - 10% of total customers
Expected ARPU
- $ 100
Life-time value of
a customer- $5000
We have considered 6
most important and
commonly considered
factors which are
expected by the
investors to be a part of
their revenue model.
19

20. Expense Model (Option 1 of 2)
Name top 3 expenses like
Employee Expense, etc. Key Expenses needed to generate revenue?
Name of company &
purpose it serves Any unique strategic alliances?
1 Month How long is sales cycle to get a client?
$ 50 Average cost to acquire a customer
$ 30 Cost to maintain a customer and build a recurring sales?
Now: $5000
After: $50,000
Monthly burn rate, now vs. after funding?
1 Year How long will new funding last?
Investors would like to
understand how your
company would manage the
funding and understand the
key expenses that you will
be making.
20

21. Expense Model
(Option 2 of 2)
07How long will new funding last?
1 Year
Monthly burn rate, now vs. after funding?
now: $5000 | after: $50,000 06
Cost to maintain a customer and build a
recurring sales?
$ 30
05
Average cost to acquire a customer
$ 50 04
How long is sales cycle to get a client?
1 month 03
Any unique strategic alliances?
Name of company & purpose it serves 02
Key Expenses needed to generate revenue?
Name top 3 expenses like Employee Expense, IT
expenses & License purchase expenses
01
Investors would like to
understand how your
company would manage the
funding and understand the
key expenses that you will
be making.
21

22. Growth Strategy
01
02
03
Marketing & Sales
Acquiring Customers
▪ Online marketing like SEO, SMM, deal of the day
▪ Refer a friend
▪ Loyalty discounts
▪ Incentive for employees on increasing sales
Customer Service
Retaining Customers
▪ Dedicated customer service representative
▪ Customer Feedback System in place
Product Development
Staying Competitive
▪ Consumer product advisory board to drive consumer features
▪ Add Android App
▪ Add iOS App
We have covered the most
important components of
the growth strategy which
differs from company to
company and can be altered
accordingly RI.
22

23. Go-to-Market Strategy
Provocation Discovery Diagnostic Design Recommendation
Key
Question
• What are we trying to
accomplish?
• What are the potential
markets?
• Where should we compete
and what must we deliver?
• What go to market aooroach is
optimal?
• What is winning worth?
Focus
• Clarify desired outcomes/
objectives
• Identify market attractiveness
factors, and ‘as is’ situation
• Understanding the opportunity
to create deferential
advantage
• Identify and assess market
channel options
• The best channel approach
Inputs/
Tasks
• Review market data
• Validate project approach
• Design & schedule work plan
• Organize core & steering
teams
• Identify define, & map markets
• Determine buying processes
and choice drivers
• Asses addressable markets
W/ attractiveness criteria
• Determine company’s ability to
compete in attractive markets
• Identify key buying influencers
& desired behavioral
objectives
• Determine the optimal offering
& positioning for target
markets
• Determine ideal channel
partner criteria
• Identify, assess and prioritize
potential channel partners by
targets markets
• Develop recommendation for
go to market approach
• Market-channel positioning
platform tested
• Organizational alignment
assessed
Outcomes • Goal alignment/validation
• Verify the nature of the market
opportunity
• Determine how you will ‘win’
• Determine how you will ‘play’
(GTM model)
• Identify how you will measure
results (metrics)
This slide varies but the
goal is the same: Show
you’re thinking about (or
have data or an unfair
advantage in)
distribution.
23

24. Marketing Strategy
Marketing
Strategy
Social Media
Adapt it to your needs and capture
your audience's attention.
Email Marketing
Adapt it to your needs and capture
your audience's attention.
Analytics & Reporting
Adapt it to your needs and capture
your audience's attention.
Paid Advertising
Adapt it to your needs and capture
your audience's attention.
Search Engine Optimization
Adapt it to your needs and capture
your audience's attention.
Website Design
Adapt it to your needs and capture
your audience's attention.
Blog
Adapt it to your needs and capture
your audience's attention.
24

25. Competitive Landscape
Direct
Competitors
Indirect
Competitors
Industry Segment 01
Industry Segment 03
Industry Segment 02
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Company
Logo
Company
Logo
25

26. Product Comparison
Company Feature 01 Feature 02 Feature 03 Feature 04 Feature 05 Feature 06
Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
Indirect Competitor C
26

27. SWOT Analysis
(Option 1 of 3)
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Strengths
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Weaknesses
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Opportunities
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Threats
27

28. 28SWOT Analysis (Option 2 of 3)
55%
75%
35%
25%
Strengths
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audience's attention.
Weaknesses
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Opportunities
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Threats
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29. Strengths
ThreatsWeaknesses Opportunities
SWOT Analysis
(Option 3 of 3)
29

30. Financial Projections
FY’13 FY’14 FY’15 FY’16 FY’17 FY’18
Target Market
(MM)
14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($
MM)
650 700 750 800 850 900
Total Expenses
($ MM)
60 70 75 80 85 90
EBITDA ($ MM) 100 120 130 140 150 160
EBITDA margin 26% 28% 29% 21% 22% 23%
Financing Cost
($ MM)
10 15 20 25 30 35
PAT ($ MM) 50 55 60 65 70 75
PAT margin 10% 11% 12% 11% 10% 9%
30

31. Break-Even Analysis
Units of Output
Fixed Cost
($)
Variable Cost
($)
Total Cost
($)
Sales Revenue
($)
Profit/(Loss)
($)
100 5000 1000 6000 2000 (4000)
200 5000 2000 7000 4000 (3000)
300 5000 3000 8000 6000 (2000)
400 5000 4000 9000 8000 (1000)
500 5000 5000 10000 10000
-
600 5000 6000 11000 12000 1000
700 5000 7000 12000 14000 2000
Key Comments on The Table
31

32. Financing 32
Investment Terms
Preferred Equity (convertible in to common) @ X pre-money valuation
Convertible note @ $X valuation cap; 1.5 X premium
How much capital are
you willing to raise?
$5 MM $10 MM
Valuation of the
company

33. Use of Funds
Relevant Example
› Sales & Marketing, Hire key employees,
Founder Salaries
› Build out/further develop technology, File
patents
› Achieve key milestones: 1st client? Breakeven
time? 3x Revenue growth?
12%
40%
18%
30%
Operational Cost
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Marketing
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New Hires
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Product Development
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audience's attention.
Be thoughtful about this
slide, since that how VCs
think about finances. And
definitely don’ t try to project
anything beyond two years.
It's just not reasonable.
33

34. Shareholding Pattern
Shareholder
Name
Before Funding After Funding
Total Shares Total Shares
Name 1 85 45
Name 2 41 47
Name 3 15 09
Name 4 5 12
Name 5 12 13
Total 158 126
36%56%
36%27%
7%10%
10%3%
10%8%
100%100%
34

35. Exit Strategy
Acquisition: Most likely exit options for
companies:
• Name potential companies (any unique relationship with them)
• Name type/category of companies that could acquire you?
• Why would they acquire you? How do you fir in their category?
• Why won’t they try to built it themselves?
Financial Buyer: Will your company generate
excess cash flow that could make it attractive to financial buyers
to generate a return?
IPO: Least likely exit for a company, but a probability.
Preferred strategy only when no buyer could afford the
valuation of your company.
Start
Exit
35

36. Client
Testimonials
Emily
CEO
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Tom
Web designer
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36

37. Contact Details
emailaddress123@.com
Name 1
Office address
emailaddress123@.com
Name 2
Office address
emailaddress123@.com
Name 3
Office address
Address with
Contact details
Address with
Contact details
Address with
Contact details
Office 01
Address with
Contact details
Address with
Contact details
Address with
Contact details
Office 02
37

38. Let’s Have a Break, We'll Come
Back After 15 Minutes
Coffee Break
38

39. Icons Slide Business Angel Funding 39

40. Additional
Slides
40

41. Vision This slide is 100% editable. Adapt it to
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Mission This slide is 100% editable. Adapt it
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Goals This slide is 100% editable. Adapt it to
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Our Vision
41

42. This slide is 100% editable. Adapt it to your needs
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Designation
Name Here
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Designation
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Designation
Name Here
42
Our
Team

43. About Us
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43

44. Our Goal
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01
02
03
44

45. Comparison
Male
56%
27%
10%2015
2016
2017
56%
Female
85%
67%
55%2015
2016
2017
85%
45

46. 40 Dollar 60 Dollar 80 Dollar
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Financial 46

47. By failing to
prepare, You
are preparing
to fail.
…Benjamin Franklin
47

48. Dashboard 48
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attention.
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attention.
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attention.
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capture your audience's
attention.
15% 30%
50% 70%

49. Location
Canada
49
55%
Male Category
75%
Female Category

50. Location Continue….
Brazil
50
25%
Male Category
70%
Female Category

51. Location Continue….
Russia
51
35%
Male Category
75%
Female Category

52. Timeline
01
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02
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05
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2013 2014 2015 2016 2017
52

53. Important Notes
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54. Target
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54
01 02 03 04

55. Circular
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56. Newspaper 56

57. Venn
01
0203
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58. Mind Map
01 02
03
04
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58

59. Matrix
Dog
Low-High
Quadrant
Cash Cow
Low-Low
Quadrant
FirstAttribute
Second Attribute
High
Low High
High-High
Quadrant
Question Mark
High-Low
Quadrant
Star
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59

60. Lego
Lego
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60

61. Hierarchy
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Name Here
Designation
Name Here Name Here Name Here Name Here
Name HereName HereName Here
Manager
61

62. Silhouettes
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62

63. Magnifier
Glass
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01
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02
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03
63

64. Funnel 64
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01
02
03

65. Our
Charts
65

66. Column
Chart
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun
Salesinpercentage(%)
Financial year in 2018
98%
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Product 01
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Product 02
66

67. Line
Chart
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Product 01
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Product 02
0
10
20
30
40
50
60
70
80
FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
Salesinpercentage(%)
Financial years
67

68. Donut Pie
Chart
20%
08%
15%
26%
18%
Product 01
Product 03
Product 02
Product 04
Product 05
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68

69. Bar
Chart
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0
10
20
30
40
50
60
70
80
90
100
FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
Salesinpercentage(%)
Financial years
69

70. Area
Chart
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Product 01
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Product 02
70
100%
0
10
20
30
40
50
60
70
80
90
100
FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
SalesInPercentage(%)

71. Radar
Chart
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Product 01
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Product 02
0
5
10
15
20
25
30
35
5/3/2018
5/5/2018
5/8/2018
4/12/2018
5/15/2018
5/17/2018
71

72. Combo
Chart
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Product 01
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Product 02
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Product 03 0
1
2
3
4
5
6
7
8
9
10
0
10
20
30
40
50
60
70
80
90
100
FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
GrowthRate(%)
MarketSize(RMB100Million)
72

73. Stacked
Line
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Product 01
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Product 03
RevenueInPercentage
0
2
4
6
8
10
12
14
FY' 15 FY' 16 FY' 17 FY' 18
73

74. Address
# street number, city, state
Contact numbers
0123456789
Email Address:
emailaddress123@.com
74
Thank
You