Grab this professionally designed content-ready Product Idea Screening Overview PowerPoint Presentation Slides to brainstorm new product ideas, as well as strategies and marketing trends. Use product idea screening overview PPT presentation slideshow to screen out good ideas from the bad ones. This deck comprises of templates like new product introduction, new product development stages, new product development process, new product development screening, how to develop a new product, new product detailed overview, understanding customer needs, external sources of new product ideas, product roadmap, etc. These templates are editable. Change color, text, icon and font size as per your need. Add or remove content from the presentation, if needed. Incorporate ready-made product idea screening overview PPT templates to evaluate whether the idea would offer a viable return on investment. Evaluate as many as ideas as possible with product idea screening PowerPoint presentation slideshow. Eliminate fears of any harm with our Product Idea Screening Overview PowerPoint Presentation Slides. Address feelings of insecurity.
2. âș Explain the product idea in detail for e.g. Requirement of the product
âș Technology used
âș Benefits
Product Details
Explain the product idea in brief:
e.g. to lock and unlock door from your smartphone
New Product Introduction
2
3. New Product Development Stages
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Idea Screening 01
Idea Generation 02
Concept
Development & testing
03
Marketing Strategy 04
05 Business Analysis
06 Product Development
Test Marketing07
Commercialization08
3
4. New Product Development Process
New-Product Strategy Idea Generation Idea Screening Business Analysis
Development Test Marketing
Commercialization New Product
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5. New Product Development Screening
Concept Development
A concept is developed & Tested
Business Strategy Development
Marketing & other business strategies are developed
Idea Screening
Most feasible ideas reselected from
the pool of Ideas
Product Development
Product prototype is created
Idea Generation
Pool of Ideas is created
Test Marketing
Prototype introduced for research &
feedback
Introduction
The product is introduced in the Market
Commercialization
Final briefing & strategy formulation is done
New Product
Development
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6. Idea Generation
Idea Screening
Concept
Development & Testing
Marketing Strategy
& Development
Business Analysis
Product Development Test Marketing
Commercialization
How to Develop a New
Product
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7. New Product Detailed Overview
Product Detailed
Strategic
âș Degree to which project aligns with business strategy
âș Strategic importance
Product Advantage
âș Unique benefits
âș Meets customer needs better
âș Value for money
Market Attractiveness
âș Market size
âș Market growth
âș Competitive situation
Synergies
âș Market synergies
âș Technological synergies
âș Manufacturing/processing synergies
Technical Feasibility
âș Technical gap
âș Complexity
âș Technical uncertainty
Profitability Analysis
âș Expected profitability (Magnitude ; E. G. NPV )
âș Return(e.g. IRR)
âș Payback Period
âș Low cost and fast to do
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8. Understand your
customer: are they a small
private company or a big MNC?
01
What they do: Understand their
occupation and interest?02
When they buy: Understand the
purchasing cycle of your customer03
How they buy: Website, App,
in-person?04
What they expect of you: if your
customers expect reliable delivery and you don't
disappoint them, you stand to gain repeat business
05
Understanding
Customer
Needs
8
9. Market
Research
Long
Range
Studies
Competitors
Market
Gap
Analysis
Learning
From
Consumer
Activity
Analysis
Locating areas of consumer
dissatisfaction with current
products
âFalloutâ form predictions of
changing economic and social
conditions
Learning from
competition
Analysis of existing
product perceptions
Overseas experience transferring
foreign products
Studying activities to
identify unsatisfied needs
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External Source of New Product Ideas
New
Product
9
10. Research and
Engineering
âą Product Testing
âą Product Enhancement
âą Brainstorming
âą Accident
Sales Force
Innovation
Group Meetings
Stockholders
Employee
Suggestions
Management
âą Strategic Planning
âą Marketing Manager
Internal Sources of New Product Ideas
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11. Product Roadmap
01
Q1 FY18
Product Launch
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03
Q3 FY18
Bootstrap Upgrade
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05
Q2 FY19
Chrome Support
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02
Q2 FY18
Tech Support Portal
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04
Q1 FY19
Data Logging Module
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06
Q3 FY19
Public API
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11
13. Our Mission
Text Here
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Vision Mission Goal
13
14. Name Here
Designation 1
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Name Here
Designation 2
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Name Here
Designation 3
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Our Team
14
15. Target
01
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02
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15
16. Timeline
Text Here
2014
Text Here
2016
Text Here
2018
Text Here
2017
Text Here
2015
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17. Puzzle
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Text Here
17
18. Idea
Generation
01
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02
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18
19. Area Chart
0
2
4
6
8
10
12
14
16
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09
SalesInPercentage
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Product01
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Product02
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20. Column Chart
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Product01
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Product02
0.5 0.8 1
1.6 1.9 2 2.4 2.8
3.4
1
1.5
2
2.5
3
3.5
4
5
6
0
2
4
6
8
10
2009 2010 2011 2012 2013 2014 2015 2016 2017
ExpenditureIn($Billions)
Years
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21. Line Chart
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Product01
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Product02
0
10
20
30
40
50
60
70
80
FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
Salesinpercentage(%)
Financial Years
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