The document outlines the principles and processes of agile marketing, emphasizing a collaborative, iterative approach to identify and prioritize high-value projects. It details key components of the agile marketing implementation, including sprints, stand-up meetings, and project tracking, as well as the benefits such as improved speed of decision-making and customer-centric focus. Agile marketing contrasts with traditional methods by promoting rapid experimentation and adaptability in response to market feedback.

1. Agile
Market Management
Y o u r C o m p a n y N a m e

2. Agile Marketing Outline
2
‣ Sprints
‣ Stand up Meetings
‣ Board to track project progress
‣ Teamwork
Agile Marketing Introduction Agile Marketing - Value Proposition
Agile Marketing Values Agile Marketing Manifesto
Role of Agile Marketing Team Agile Approach to Marketing
How does Agile Marketing Work?
Key Pieces of an Agile Marketing
Implementation
Agile Marketing Process Agile Marketing Benefits
0601
0702
0803
0904
1005

3. Agile Marketing Introduction
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4. Agile Marketing Values
4
Agile marketing is a tactical marketing approach in which marketing teams collectively identify high
value projects on which to focus their collective efforts.
Numerous Small
Experiments over a Few Big
Bets.
Responding to Change over
Following a Plan.
Individuals and Interactions
over Large Markets.
Rapid Iterations over Big
Bang Campaigns.
Responding to Change
over Following a Plan.
Testing and Data over
Opinion and Conventions.
Agile Marketing
Values
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5. Role of Agile Marketing Team
5
Aligns with leadership and sets
team expectations
‣ Work with the leaders of the
marketing organization and other
key stakeholders to align everyone
on the initiative’s goals
Analyzes the data to identify
the opportunities
‣ Developing insights based on
targeted analytics.
‣ Aim to identify anomalies, pain
points, issues, or opportunities in
the decision journeys of key
customer or prospect segments
Designs and prioritizes
tests
‣ For each identified
opportunity or issue, the team
develops both ideas about
how to improve the
experience and ways to test
those ideas
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6. How does Agile Marketing Work?
6
Sprint
Planning
The Scrum
Process
Sprint
Review
Sprint
Retrospective
‣ Get agreement on the
goals.
‣ Business owners,
product development &
sales
‣ Be realistic.
‣ Daily standup meeting
‣ Each Person:
‣ What they did
yesterday?
‣ What they will do
today?
‣ Any obstacles?
‣ Status against
agreements.
‣ Business owners,
product development &
sales
‣ The burn down chart
‣ Review the whole print
process:
‣ What went well during
the sprint?
‣ What could have been
better?
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7. Agile Marketing Process
7
Concept &
Definition
Performance
Measurement
Concept Realization
Production and Deployment
Describe
Learn
Launch
Test
Develop
Iteration
2
Describe
Learn
Launch
Test
Develop
Iteration
1
Describe
Learn
Launch
Test
Develop
Iteration
3
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8. Agile Marketing - Value Proposition
8
Visibility Adaptability
Business Value Risk
Traditional DevelopmentAgile Development
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9. AgileMarketingManifesto
9
5. Flexible vs. rigid planning
7. Many small experiments over
a few large bets
6. Responding to change over
following a plan
1. Validated learning over opinions
and conventions
3. Adaptive and iterative campaigns over Big
Bang campaigns
2. Customer-focused collaboration over silos
and hierarchy
4. The process of customer discovery over
static prediction
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10. Key Pieces of an Agile Marketing Implementation
10
Sprints
Stand up meetings
Board to track
project progress
Teamwork
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Implementation

11. Sprints
11
A sprint is how long you give your team to complete their current projects. Typically these range from:
Two to Six Weeks
Ensure clarity and
alignment through
a thorough
explorationon of
the what, why, and
how of the current
state challenge
Align on a
Challenge
Week 1
Envision possible
future states and
develop models
that identify the
gaps to achieve the
future state
Ideate
Innovations
Week 2
Prioritize possible
solution, then, within
context of the
challenge and
solution, prototype
model(s) to test
Decide on a
Solution
Week 3
Test your ideas with
key stakeholders and
subject matter experts
to validate them for
feedback, learning,
and rapid iteration
Create a
Prototype
Week 4
Apply lessons
learned to create a
final or further
iteration. Determine
next-steps and
maintain momentum
Test & Learn with
Customers
Week 5
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12. Stand up Meetings
12
Every day your team needs to get together and have a very brief check in
Meeting called by Bill Smith Attendees Web Project Team
Type of Meeting Team Please read Attached Word Doc
Facilitator Jim Jones Please bring Updates
Note Taker Sue Arthur
Timekeeper Sue Arthur
Agenda Items
Topic Presenter Time Allotted
Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here
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13. Board to Track Project Progress
13
Whether it's the good ole' whiteboard with sticky notes, a nice and simple Trellis board, or a big fancy specialized software, you need a
centralized way to track your sprint that everyone has access to.
Requirement
Gathering
Done
Development
WIP
UAT
WIP
Pilot
Pending
Rollout
Pending
Hot Issues
Issue Reason Date Raised Action to Resolve Escalated Escalation Date Escalated
Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1
Hot Risk
Risk Impact Probability (Estimated) Mitigation action Must resolve before Escalated to
Pilot date may not be met High High Allocate more resources 1st Oct 2010 CEO
Key Milestones Dates*
Date Milestone Weeks Remaining
30th Sept UAT Signoff +2
15th Oct Pilot +4
General Notes: (*) (Your Text Here)
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14. Teamwork
14
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While an individual may lead a project, the success or failure of the sprint rests on all the team
members. Everybody has to be prepared to collaborate and assist in the Agile framework

15. AgileMarketingBenefits
15
4. Reap the benefits of smaller
deliverables
5. Adjust your approach based on
market feedback
6. Experiment with innovative,
new ideas
2. Each sprint provides an opportunity
to learn & adjust: Fail faster,
succeed smarter
3. Improve speed of decision-
making
1. Puts the customer at the
center
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16. Agile Market Management Icons Slide
16

17. Additional Slides
17

18. Our Mission 18
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Our Mission
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Our Vision
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Our Goal

19. PostitNotes
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Text Here
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20. Our Team
20
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Name Here
Designation
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Name Here
Designation
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Name Here
Designation

21. Timeline
21
2016
2020
2017
2018
2019
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22. AboutUs
22
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Target Audiences
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Preferred by Many
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We are Creative
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Value Clients

23. Pie Chart
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44%
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55%
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24. Thank You for Watching!
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