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Agile
Market Management
Y o u r C o m p a n y N a m e
Agile Marketing Outline
2
‣ Sprints
‣ Stand up Meetings
‣ Board to track project progress
‣ Teamwork
Agile Marketing Introduction Agile Marketing - Value Proposition
Agile Marketing Values Agile Marketing Manifesto
Role of Agile Marketing Team Agile Approach to Marketing
How does Agile Marketing Work?
Key Pieces of an Agile Marketing
Implementation
Agile Marketing Process Agile Marketing Benefits
0601
0702
0803
0904
1005
Agile Marketing Introduction
3This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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PlanSet Goals Maximize ROIText Here
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Agile Marketing Values
4
Agile marketing is a tactical marketing approach in which marketing teams collectively identify high
value projects on which to focus their collective efforts.
Numerous Small
Experiments over a Few Big
Bets.
Responding to Change over
Following a Plan.
Individuals and Interactions
over Large Markets.
Rapid Iterations over Big
Bang Campaigns.
Responding to Change
over Following a Plan.
Testing and Data over
Opinion and Conventions.
Agile Marketing
Values
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Role of Agile Marketing Team
5
Aligns with leadership and sets
team expectations
‣ Work with the leaders of the
marketing organization and other
key stakeholders to align everyone
on the initiative’s goals
Analyzes the data to identify
the opportunities
‣ Developing insights based on
targeted analytics.
‣ Aim to identify anomalies, pain
points, issues, or opportunities in
the decision journeys of key
customer or prospect segments
Designs and prioritizes
tests
‣ For each identified
opportunity or issue, the team
develops both ideas about
how to improve the
experience and ways to test
those ideas
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How does Agile Marketing Work?
6
Sprint
Planning
The Scrum
Process
Sprint
Review
Sprint
Retrospective
‣ Get agreement on the
goals.
‣ Business owners,
product development &
sales
‣ Be realistic.
‣ Daily standup meeting
‣ Each Person:
‣ What they did
yesterday?
‣ What they will do
today?
‣ Any obstacles?
‣ Status against
agreements.
‣ Business owners,
product development &
sales
‣ The burn down chart
‣ Review the whole print
process:
‣ What went well during
the sprint?
‣ What could have been
better?
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Agile Marketing Process
7
Concept &
Definition
Performance
Measurement
Concept Realization
Production and Deployment
Describe
Learn
Launch
Test
Develop
Iteration
2
Describe
Learn
Launch
Test
Develop
Iteration
1
Describe
Learn
Launch
Test
Develop
Iteration
3
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Agile Marketing - Value Proposition
8
Visibility Adaptability
Business Value Risk
Traditional DevelopmentAgile Development
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AgileMarketingManifesto
9
5. Flexible vs. rigid planning
7. Many small experiments over
a few large bets
6. Responding to change over
following a plan
1. Validated learning over opinions
and conventions
3. Adaptive and iterative campaigns over Big
Bang campaigns
2. Customer-focused collaboration over silos
and hierarchy
4. The process of customer discovery over
static prediction
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Key Pieces of an Agile Marketing Implementation
10
Sprints
Stand up meetings
Board to track
project progress
Teamwork
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your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
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your audience's attention.
Implementation
Sprints
11
A sprint is how long you give your team to complete their current projects. Typically these range from:
Two to Six Weeks
Ensure clarity and
alignment through
a thorough
explorationon of
the what, why, and
how of the current
state challenge
Align on a
Challenge
Week 1
Envision possible
future states and
develop models
that identify the
gaps to achieve the
future state
Ideate
Innovations
Week 2
Prioritize possible
solution, then, within
context of the
challenge and
solution, prototype
model(s) to test
Decide on a
Solution
Week 3
Test your ideas with
key stakeholders and
subject matter experts
to validate them for
feedback, learning,
and rapid iteration
Create a
Prototype
Week 4
Apply lessons
learned to create a
final or further
iteration. Determine
next-steps and
maintain momentum
Test & Learn with
Customers
Week 5
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Stand up Meetings
12
Every day your team needs to get together and have a very brief check in
Meeting called by Bill Smith Attendees Web Project Team
Type of Meeting Team Please read Attached Word Doc
Facilitator Jim Jones Please bring Updates
Note Taker Sue Arthur
Timekeeper Sue Arthur
Agenda Items
Topic Presenter Time Allotted
Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here
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Board to Track Project Progress
13
Whether it's the good ole' whiteboard with sticky notes, a nice and simple Trellis board, or a big fancy specialized software, you need a
centralized way to track your sprint that everyone has access to.
Requirement
Gathering
Done
Development
WIP
UAT
WIP
Pilot
Pending
Rollout
Pending
Hot Issues
Issue Reason Date Raised Action to Resolve Escalated Escalation Date Escalated
Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1
Hot Risk
Risk Impact Probability (Estimated) Mitigation action Must resolve before Escalated to
Pilot date may not be met High High Allocate more resources 1st Oct 2010 CEO
Key Milestones Dates*
Date Milestone Weeks Remaining
30th Sept UAT Signoff +2
15th Oct Pilot +4
General Notes: (*) (Your Text Here)
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Teamwork
14
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your needs and capture your
audience's attention.
Text Here
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your needs and capture your
audience's attention.
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While an individual may lead a project, the success or failure of the sprint rests on all the team
members. Everybody has to be prepared to collaborate and assist in the Agile framework
AgileMarketingBenefits
15
4. Reap the benefits of smaller
deliverables
5. Adjust your approach based on
market feedback
6. Experiment with innovative,
new ideas
2. Each sprint provides an opportunity
to learn & adjust: Fail faster,
succeed smarter
3. Improve speed of decision-
making
1. Puts the customer at the
center
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Agile Market Management Icons Slide
16
Additional Slides
17
Our Mission 18
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and capture your audience's attention.
Our Mission
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and capture your audience's attention.
Our Vision
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and capture your audience's attention.
Our Goal
PostitNotes
19
Text Here
Text Here
Text Here
Our Team
20
This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
Name Here
Designation
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your audience's attention.
Name Here
Designation
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your audience's attention.
Name Here
Designation
Timeline
21
2016
2020
2017
2018
2019
Text Here
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editable. Adapt it to your
needs and capture your
audience's attention.
Text Here
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editable. Adapt it to your
needs and capture your
audience's attention.
Text Here
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editable. Adapt it to your
needs and capture your
audience's attention.
Text Here
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editable. Adapt it to your
needs and capture your
audience's attention.
Text Here
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editable. Adapt it to your
needs and capture your
audience's attention.
AboutUs
22
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needs and capture your audience's attention.
Target Audiences
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needs and capture your audience's attention.
Preferred by Many
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needs and capture your audience's attention.
We are Creative
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needs and capture your audience's attention.
Value Clients
Pie Chart
23
Text
Here
25%
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it and
select “Edit Data”.
44%
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it and
select “Edit Data”.
55%
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it and
select “Edit Data”.
Thank You for Watching!
24
# street number, city, state
Address
emailaddress123@gmail.com
Email Address
0123456789
Contact Us
www.abc.com
Website

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Agile Market Management PowerPoint Presentation Slides

  • 1. Agile Market Management Y o u r C o m p a n y N a m e
  • 2. Agile Marketing Outline 2 ‣ Sprints ‣ Stand up Meetings ‣ Board to track project progress ‣ Teamwork Agile Marketing Introduction Agile Marketing - Value Proposition Agile Marketing Values Agile Marketing Manifesto Role of Agile Marketing Team Agile Approach to Marketing How does Agile Marketing Work? Key Pieces of an Agile Marketing Implementation Agile Marketing Process Agile Marketing Benefits 0601 0702 0803 0904 1005
  • 3. Agile Marketing Introduction 3This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Repeat PlanSet Goals Maximize ROIText Here Tweak
  • 4. Agile Marketing Values 4 Agile marketing is a tactical marketing approach in which marketing teams collectively identify high value projects on which to focus their collective efforts. Numerous Small Experiments over a Few Big Bets. Responding to Change over Following a Plan. Individuals and Interactions over Large Markets. Rapid Iterations over Big Bang Campaigns. Responding to Change over Following a Plan. Testing and Data over Opinion and Conventions. Agile Marketing Values This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 5. Role of Agile Marketing Team 5 Aligns with leadership and sets team expectations ‣ Work with the leaders of the marketing organization and other key stakeholders to align everyone on the initiative’s goals Analyzes the data to identify the opportunities ‣ Developing insights based on targeted analytics. ‣ Aim to identify anomalies, pain points, issues, or opportunities in the decision journeys of key customer or prospect segments Designs and prioritizes tests ‣ For each identified opportunity or issue, the team develops both ideas about how to improve the experience and ways to test those ideas This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 6. How does Agile Marketing Work? 6 Sprint Planning The Scrum Process Sprint Review Sprint Retrospective ‣ Get agreement on the goals. ‣ Business owners, product development & sales ‣ Be realistic. ‣ Daily standup meeting ‣ Each Person: ‣ What they did yesterday? ‣ What they will do today? ‣ Any obstacles? ‣ Status against agreements. ‣ Business owners, product development & sales ‣ The burn down chart ‣ Review the whole print process: ‣ What went well during the sprint? ‣ What could have been better? This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 7. Agile Marketing Process 7 Concept & Definition Performance Measurement Concept Realization Production and Deployment Describe Learn Launch Test Develop Iteration 2 Describe Learn Launch Test Develop Iteration 1 Describe Learn Launch Test Develop Iteration 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 8. Agile Marketing - Value Proposition 8 Visibility Adaptability Business Value Risk Traditional DevelopmentAgile Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 9. AgileMarketingManifesto 9 5. Flexible vs. rigid planning 7. Many small experiments over a few large bets 6. Responding to change over following a plan 1. Validated learning over opinions and conventions 3. Adaptive and iterative campaigns over Big Bang campaigns 2. Customer-focused collaboration over silos and hierarchy 4. The process of customer discovery over static prediction This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 10. Key Pieces of an Agile Marketing Implementation 10 Sprints Stand up meetings Board to track project progress Teamwork This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Implementation
  • 11. Sprints 11 A sprint is how long you give your team to complete their current projects. Typically these range from: Two to Six Weeks Ensure clarity and alignment through a thorough explorationon of the what, why, and how of the current state challenge Align on a Challenge Week 1 Envision possible future states and develop models that identify the gaps to achieve the future state Ideate Innovations Week 2 Prioritize possible solution, then, within context of the challenge and solution, prototype model(s) to test Decide on a Solution Week 3 Test your ideas with key stakeholders and subject matter experts to validate them for feedback, learning, and rapid iteration Create a Prototype Week 4 Apply lessons learned to create a final or further iteration. Determine next-steps and maintain momentum Test & Learn with Customers Week 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 12. Stand up Meetings 12 Every day your team needs to get together and have a very brief check in Meeting called by Bill Smith Attendees Web Project Team Type of Meeting Team Please read Attached Word Doc Facilitator Jim Jones Please bring Updates Note Taker Sue Arthur Timekeeper Sue Arthur Agenda Items Topic Presenter Time Allotted Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 13. Board to Track Project Progress 13 Whether it's the good ole' whiteboard with sticky notes, a nice and simple Trellis board, or a big fancy specialized software, you need a centralized way to track your sprint that everyone has access to. Requirement Gathering Done Development WIP UAT WIP Pilot Pending Rollout Pending Hot Issues Issue Reason Date Raised Action to Resolve Escalated Escalation Date Escalated Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1 Hot Risk Risk Impact Probability (Estimated) Mitigation action Must resolve before Escalated to Pilot date may not be met High High Allocate more resources 1st Oct 2010 CEO Key Milestones Dates* Date Milestone Weeks Remaining 30th Sept UAT Signoff +2 15th Oct Pilot +4 General Notes: (*) (Your Text Here) This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 14. Teamwork 14 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here While an individual may lead a project, the success or failure of the sprint rests on all the team members. Everybody has to be prepared to collaborate and assist in the Agile framework
  • 15. AgileMarketingBenefits 15 4. Reap the benefits of smaller deliverables 5. Adjust your approach based on market feedback 6. Experiment with innovative, new ideas 2. Each sprint provides an opportunity to learn & adjust: Fail faster, succeed smarter 3. Improve speed of decision- making 1. Puts the customer at the center This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 16. Agile Market Management Icons Slide 16
  • 18. Our Mission 18 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Goal
  • 20. Our Team 20 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation
  • 21. Timeline 21 2016 2020 2017 2018 2019 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 22. AboutUs 22 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We are Creative This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Clients
  • 23. Pie Chart 23 Text Here 25% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 44% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 55% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 24. Thank You for Watching! 24 # street number, city, state Address emailaddress123@gmail.com Email Address 0123456789 Contact Us www.abc.com Website