New Product Launch Plan Summary
•
1 like•1,956 views
The document outlines the launch plan for a new product, including manufacturing, operations, marketing, digital marketing, and budgeting plans. The launch plan covers tasks from October to March including manufacturing tasks, key initiatives for different categories, and a marketing plan involving advertising, public relations, and digital marketing tactics. It also includes templates for a product roadmap, development funnel, communication plan, and budget.
Recommended
More Related Content
What's hot
What's hot (20)
Similar to New Product Launch Plan Summary
Similar to New Product Launch Plan Summary (20)
More from SlideTeam
More from SlideTeam (20)
Recently uploaded
Recently uploaded (20)
New Product Launch Plan Summary
- 1. New Product Launch Plan Your Company Name 1
- 2. 2 Manufacturing Plan Operations Plan Marketing Launch Plan Marketing Communication Plan Digital Marketing Plan Budgeting Plan Development Plans 01 02 03 04 05 06
- 3. Manufacturing Plan 3 Task Month Oct Nov Dec Jan Feb Mar Apr Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 4. Operations Plan 4 Category Key Initiatives Prioritization Project Lead Sales Marketing R&D Operation People Financial and Admin This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 5. Build Demand 06 Update the Website 02 Garner Endorsements 04 Attend Tradeshows 08 Create Press Release 01 Use Twitter 03 Use Advertising 05 Create Email Contests 07 Marketing Launch Plan 5This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 6. Product Roadmap Plan 6 TBC Low Risk Med Risk High Risk Comms Development KPI Status Strengths Weaknesses Opportunities Threats New Business Actions Strategy • Node 1 • Node 2 • Node 3 • Node 1 • Node 2 • Node 3 • Node 1 • Node 2 • Node 3 • Node 1 • Node 2 • Node 3 • Node 1 • Node 2 • Node 3 • Node 1 • Node 2 • Node 3 • Node 1 • Node 2 • Node 3 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR Press Launch Media Campaign Celebrity Partnership Ongoing Marketing Mobile Web v1 Mobile Web v2 Rich Mobile Web Apps PC Platform v1 PC Platform v2 Ongoing Releases Research Android v1 Android v2 Android BAU 5% Market Share 15% Market Share 28% Market Share [n]% Market Share 2018 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 7. Product Planning Cycle 7This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Products Approved Market Requirements Refined Development Initiated Input Product Ideas Refined Customers Sales Engineering Tech Support Competition Market Analysis A Product A C Product C A Product A Proposal B Product B Proposal C Product C Proposal Product A MRD Product B MRD Product A MRD Product B MRD
- 8. New Product Development Funnel 8 3 Months 2 Months 3-6 Months 3-6 Months 3+ Months 14-20 Months Process This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Testing & Validation Discovery Scoping Build the Business Case Development Launch Post Launch Review Exploration
- 9. Marketing Communication Plan 9 DIRECT MARKETING PERSONAL SELLING SALES PROMOTION ADVERTISING PUBLIC RELATIONS Marketing Communication Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 10. Digital Marketing Plan 10 Content Whitepaper Development Webinars Content Creation Initiative #6 Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture Home Page Redesign Paid Organic Search Analytics Implementation Competitive Analysis Keyword Research New Bar On Site SEO Improvements Ad Roll Campaign Iteration Paid Organic Search Initiative #6 Display Advertising Analysis Email Marketing In Trial Drip Campaign A/B Message Testing Conversion Initiative #4 Onboarding Optimization Social Media Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 11. Budgeting Template 11 S.NO 01 02 03 04 Totals 1. Public Relations PR Form $45 Press Release Development $45 Review Program $90 Total Public Relations $. $. $. $. $180 2. Web Marketing Google As Words Program $80 Microsoft As Program $90 Yahoo As Program $40 Total Web Marketing $. $. $. $. $120 3. Advertising Creative Development $45 Radio Advertising $25 Total Advertising $. $. $. $. $160 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 12. 12 New Product Launch Plan Icons Slide A A
- 14. Bar Graph 14 40 20 40 40 5050 30 60 65 60 0 10 20 30 40 50 60 70 FY 16 FY 17 FY 18 FY 19 FY 20 Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product01 Product02 In Percentage(%)
- 15. Column Graph 15 0.5 0.8 1.0 1.6 1.9 2.0 2.4 2.8 3.4 1.0 1.5 2.0 2.5 3.0 3.5 4.0 5.0 6.0 0 2 4 6 8 10 2012 2013 2014 2015 2016 2017 2018 2019 2020 Years Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Sales in Percentage(%)
- 16. Important Notes 16 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01
- 17. Magnifying Glass 17 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 18. Puzzle 18 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
- 19. 19 It’s not just about being better. It’s about being different. You need to give people a reason to choose your business. -Tom Abbott Quotes
- 20. Financial 20 Euro This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45% Dollar This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 85% $
- 21. 21 Our Awesome Team Designation Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 22. Comparison 22 Facebook User This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 90% Twitter User This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70%
- 23. 23 Contact with us Contact Number 0123456789 Email Address emailaddress123@gmail.com Address # street number, city, state