The document outlines a business development course agenda that discusses challenges businesses face, areas of business development like product development and sales/marketing, strategic options for growth through market penetration or new products, establishing competitive advantages, and the phases of business development from establishing the initial business to long term growth strategies. Key business development processes include determining the business field and product, gaining market share, expanding geographically, and maintaining quality assurance systems.

1. business
development
course
MOHAMED REDA
31/3/2020
RWAQ BUSINESS INCUBATOR

2. Agenda
§ challenges businesses
§ organization business development
§ business development area
§ business development activity
§ Strategic options for business development
§ competitive advantage
§ Business development process
§ business development phases
§

3. Challenges businesses

5. business development area
business development
Product
developmentSalesMarketing

7. 7 Strategies That May
Help With Explosive
Business Growth
1. Market Penetration
2- Market Expansion
3. New Product Development
4. Product Development for a New
Market
5. Strategic Partnership
6. Joint Venture
7.Company Acquisition

8. Strategic options for business development
Old product on old market
Keep on or take off the market
New product on old market
Product development
Old product on new market
Market development
New product on new market
Diversification

9. competitive advantage

10. Business development process
Establish
business
initial growth
mid term
growth
long term
growth

11. Establish business
• Determine business filed and product
• Put together team
• Setup business plan
initial growth
• Conquer market share and distinguish product
• Acquire a regular customer base
• expand the team
• Plan for the next growth phase

12. mid term growth meaning
• Develop new competitive strategies
• expand geographically
• promote executive and employee
long term growth
• Maintain quality assurance systems
• develop feasibility and speed
• establish responsive innovation system
• keep competitive strategy up to date

13. business development phases

14. business development phases