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New Audience Pitch: Buzzfeed Kids
- 1. BuzzFeed Kids Website: kids.buzzfeed.com Audience: Children (4 - 12 years old) Purpose: Education & Entertainment Content: - Educational videos - Listicles (short stories, educational) “40% of kids use iPads before they can speak” (Lange, 2013) Kids Kids KidsKids ”Companies spent over $17 billion in kids advertising in 2009.” (Media Smarts) “Advertisers will spend about $600 billion worldwide.” (eMarketer) “Kids spending and influence power: $1.2 trillion” (Chester) Alex E. Álvarez Mollie Falk Rachel Hoffman Ray Marek #NHBuzzfeedCOM 400: Buzzfeed, Future Media Skills
- 2. Works Cited Kids Spending and Influencing Power: $1.2 Trillion says leading ad firm. (n.d.). Retrieved December 04, 2016, from https://www.democraticmedia.org/kids-spending-and- influencing-power-12-trillion-says-leading-ad-firm Advertisers Will Spend Nearly $600 Billion Worldwide in 2015 - eMarketer. (2014). Retrieved December 04, 2016, from https://www.emarketer.com/Article/Advertisers-Will- Spend-Nearly-600-Billion-Worldwide-2015/101169 How Marketers Target Kids. (n.d.). Retrieved December 04, 2016, from http://mediasmarts.ca/marketing-consumerism/how-marketers-target-kids Study: 40 Percent of Kids Use iPads Before They Can Speak. (2013). Retrieved December 04, 2016, from http://nymag.com/thecut/2013/10/40-percent-kids-use-ipads-before- speaking.html
Editor's Notes
- Separate website to navigate them away from adult content in the actual BuzzFeed page.