The document discusses how social media and digital technologies are impacting social responsibility and activism. It gives examples of how Google stood up for human rights in China by threatening to pull out over hacking of activists' emails. It also discusses how Twitter and social media were crucial in spreading information about the 2010 Haiti earthquake and facilitating donations. The document advocates that brands are now defined by how all users interact with them on social media rather than top-down messaging.
Film 260 Flipbook assignment - ClicktivismViana Lam
Clicktivism, or online activism through social media, has greatly influenced how organizations generate awareness for causes. While clicktivism allows easy participation, critics argue it satisfies the urge to respond without requiring real action. However, supporters note that awareness is important, and it may take multiple exposures online to motivate action. Effective clicktivism should be backed by offline activism like petitions, meetings with officials, and demonstrations. Examples like the ALS Ice Bucket Challenge show clicktivism can be highly successful in raising awareness and funds when combined with real-world action.
The document discusses optimizing website experiences for different audiences. It provides various statistics about internet usage patterns among older adults, millennials, and across devices. Specific points include that over half of those aged 65+ use the internet daily, millennials prefer mobile-friendly sites with quick access to details like contact information, and eye tracking data shows users spend most time viewing content above the fold on pages. The document emphasizes the importance of responsive design and testing websites using tools that analyze user behavior and interactions.
The document discusses women's history of contributions to computer programming and technology as original innovators, but how barriers like biases, lack of access, and gatekeeping have prevented greater participation and representation of women over time. It highlights women like Ada Lovelace, the first computer programmer, and keypunch operators, while noting ongoing issues like underrepresentation in funding and technical fields being designed around male experiences and perspectives. The need for diversity, inclusion, and creating opportunities is emphasized.
Stanford Computer Science for Social Good Presentationbenrigby
Ben Rigby founded MobileVoter.org in 2004 to promote civic engagement through mobile technologies. He discusses how nonprofits can leverage various Internet tools and technologies, such as blogs, social networks, websites, wikis, maps, and mobile phones, to further their causes and mobilize supporters. Specifically, mobile phones allow nonprofits to recruit and coordinate volunteers on-demand by crowdsourcing small tasks that can be completed in spare moments.
This document discusses how envisioning dystopian scenarios through thought experiments can help product and design teams make more ethical decisions. It provides tools to examine how a company could hypothetically abuse customer data or relationships to harm people. Key areas to consider include worst-case scenarios for how the company, customer experience, ecosystem relationships, and external context could change. Thinking through dystopias allows teams to establish guardrails and priorities to actively design against unethical outcomes and better serve users.
Presentation from the “Corporate Data” session of the “Our World, Our Data” conference held at at MIT Media Lab on April 30, 2017. Organized by Safecast with sponsorship from the Shuttleworth Fund. Many thanks to Joi Ito, Director of the MIT Media Lab, and Ethan Zuckerman and Lorrie LeJeune of The Center for Civic Media.
https://www.media.mit.edu/events/our-world-our-data/
Literacy in a Digital World:
Wins, Losses & Next Levels
What role can web and social media play in supporting literacy skills, particularly among boys. What are the gains and percieved losses of using digital tech in reading and writing activities in school
Film 260 Flipbook assignment - ClicktivismViana Lam
Clicktivism, or online activism through social media, has greatly influenced how organizations generate awareness for causes. While clicktivism allows easy participation, critics argue it satisfies the urge to respond without requiring real action. However, supporters note that awareness is important, and it may take multiple exposures online to motivate action. Effective clicktivism should be backed by offline activism like petitions, meetings with officials, and demonstrations. Examples like the ALS Ice Bucket Challenge show clicktivism can be highly successful in raising awareness and funds when combined with real-world action.
The document discusses optimizing website experiences for different audiences. It provides various statistics about internet usage patterns among older adults, millennials, and across devices. Specific points include that over half of those aged 65+ use the internet daily, millennials prefer mobile-friendly sites with quick access to details like contact information, and eye tracking data shows users spend most time viewing content above the fold on pages. The document emphasizes the importance of responsive design and testing websites using tools that analyze user behavior and interactions.
The document discusses women's history of contributions to computer programming and technology as original innovators, but how barriers like biases, lack of access, and gatekeeping have prevented greater participation and representation of women over time. It highlights women like Ada Lovelace, the first computer programmer, and keypunch operators, while noting ongoing issues like underrepresentation in funding and technical fields being designed around male experiences and perspectives. The need for diversity, inclusion, and creating opportunities is emphasized.
Stanford Computer Science for Social Good Presentationbenrigby
Ben Rigby founded MobileVoter.org in 2004 to promote civic engagement through mobile technologies. He discusses how nonprofits can leverage various Internet tools and technologies, such as blogs, social networks, websites, wikis, maps, and mobile phones, to further their causes and mobilize supporters. Specifically, mobile phones allow nonprofits to recruit and coordinate volunteers on-demand by crowdsourcing small tasks that can be completed in spare moments.
This document discusses how envisioning dystopian scenarios through thought experiments can help product and design teams make more ethical decisions. It provides tools to examine how a company could hypothetically abuse customer data or relationships to harm people. Key areas to consider include worst-case scenarios for how the company, customer experience, ecosystem relationships, and external context could change. Thinking through dystopias allows teams to establish guardrails and priorities to actively design against unethical outcomes and better serve users.
Presentation from the “Corporate Data” session of the “Our World, Our Data” conference held at at MIT Media Lab on April 30, 2017. Organized by Safecast with sponsorship from the Shuttleworth Fund. Many thanks to Joi Ito, Director of the MIT Media Lab, and Ethan Zuckerman and Lorrie LeJeune of The Center for Civic Media.
https://www.media.mit.edu/events/our-world-our-data/
Literacy in a Digital World:
Wins, Losses & Next Levels
What role can web and social media play in supporting literacy skills, particularly among boys. What are the gains and percieved losses of using digital tech in reading and writing activities in school
Fear, Stats and Buying Disability InsuranceCarol Harnett
As the new president of the Council for Disability Awareness, I'm about to give my first presentation on behalf of my organization. I've given hundreds -- if not over 1,000 -- presentations in my life, but I had to stop and pause when I reflected on how I would represent the CDA.
Reddit raised nearly $1 million for charity in 2010 using social media as a tool for activism and distributing information online. The post discusses how reddit, a community of millions of anonymous users, was able to fundraise for causes by spreading awareness on the site. It also notes that social media levels the playing field and that embracing a lack of message control can be used to make positive change and improve the world.
This document discusses potential dreams and dystopias of future education as enabled by new technologies like data collection, AI, emotion monitoring, and virtual/augmented realities. It notes increasing data collection about students to track their learning could lead to students being defined primarily by their data. Images depict potential AI applications, emotion monitoring, virtual lectures, enriched augmented learning experiences, but also raise questions about maintaining compassionate pedagogy and inspiring students.
MedTouch Mobile Healthcare for MHSCN Spring Conference 2011Matthew Dillingham
The document discusses how the mobile revolution is coming to healthcare. It notes that 85% of Americans use cell phones, 68% use text messaging, and there will be 1.4 billion smartphone users worldwide by 2015, including 500 million using mobile health apps. The growth of mobile devices and apps is driving changes in how healthcare organizations engage with patients. Poor mobile experiences could cause patients to go to competitors or complain. The document emphasizes that healthcare organizations need to provide high quality mobile experiences equal to other channels to satisfy patient expectations and avoid frustrations that may drive patients away.
The document discusses Americans for Job Security (AJS), an organization that claims to promote job security and a strong economy. However, further research uncovers that AJS receives large donations and primarily runs ads during election periods. Critics argue AJS actually functions as a front for Republican campaigns. The document concludes AJS provides little information about its activities and impact, relying too heavily on ads, and does not effectively promote its issues online.
Start a Student Storychasr Club (OTA - EncycloMedia 2013)Wesley Fryer
<1> The document discusses starting a Student Storychasers Club to have students create and publish digital stories on various channels like a school website and YouTube. <2> As Storychasers, students can write articles, record audio, and make videos to share learning experiences. <3> To set up publishing, the club should establish at least three channels - one each for text, audio, and video - and use tools like Gravity Forms to manage student submissions and a content management system like WordPress to publish them.
Con el desarrollo de las TIC ha evolucionado el concepto de democracia clásico. Nos preguntamos que implicaciones se desprenden en la educación de los ciudadanos de la era digital.
This document discusses the evolution of information democracy from the printing press to modern social networks. It explores how technology has increased access to information from elite circles to everyday citizens. Over time, the spread of the internet and rise of social media has created new ways for people to both consume and generate information, taking power away from traditional gatekeepers of information. However, some governments still impose restrictions on freedom of expression online. The document provides links to articles about social media trends, using social networks in education, the influence of social networks, and freedom of expression on new technologies.
This document discusses the rise of wearable technology and the importance of user experience design for the success and longevity of wearable devices. It notes that over 20% of adults now own a wearable device, but that 50% stop using their devices within 6 months due to usability issues like devices being uncomfortable, difficult to sync, providing little value, and not forming habits. The document argues that good UX through ease of use, value, pleasure of use and invisibility will be key for wearables to survive as the market becomes saturated. It also suggests developers should focus on responsiveness, quality and usability testing to improve user experience.
Mapping Media to the Common Core with iPads (Aug 2013)Wesley Fryer
These are Wesley Fryer's slides for the opening keynote at the August 15-16, 2013, iPad Academy in Chicago Public Schools. The official description was: Digital literacy today means much more than searching the Internet and using Microsoft Office. To be digitally literate, teachers as well as students need to be able to create and share online a variety of different multimedia products. These media products can be “mapped” to your curriculum, and if you’re in a Common Core state in the United States, to the Common Core State Standards. Interactive Writing, Narrated Art, 5 Photo Stories, Narrated Slideshows, Screencasts, Quick Edit Videos, and eBooks are a few of the media products learners should be able to create and safely share online. In this session, we’ll view different examples of student media products and learn about tools and strategies for helping teachers become digitally literate as “media mappers.” We’ll also explore how librarians and instructional coaches can use the “Mapping Media to the Curriculum” website as a roadmap to help teachers and students create media products as assignments for class and as artifacts in digital portfolios. Learn more and access session resources on maps.playingwithmedia.com.
[mobileYouth] Millennials are Analog CreaturesGraham Brown
Millennials are not the Digital Native that you think. They prefer offline interaction to online.
What does this mean to your brand, product and marketing?
Check out the research briefing on the subject:
GROWING UP ANALOG: The importance of offline in the digital world
Get your copy:
http://www.mobileyouth.org/social-business
Bridging the divide - a social media workshopIan Clark
Slides to accompany a workshop looking at social media, how it's used and how we can engage with students using social media. Looks at blogs, Twitter, Flipboard and Instagram.
What you need to know this week (w/c June 4 2018)Damian Radcliffe
A dozen news stories and digital developments worth noting, as selected by my "Demystifying the Media" class at the University of Oregon.
Stories covered: NYT on Showtime, breaking up Amazon, Birthual Reality, Fortnite, Brands and Facebook, Messaging Apps, Roseanne, Responsible Tech, Gaming on Facebook, NYT's personalization plans, Comcast vs. Disney, NFL and the First Amendment.
Startupfest 2019 - The technology of better humansStartupfest
Chris Messina (Hashtag Inventor, Product Designer)
After 15 years designing technology products in Silicon Valley, I noticed that something essential has been missing. In our race to make the world more logical and programmable — including our social connections — we’ve reduced the rich tapestry of human experience beyond recognition.
And given the crisis of unintended consequences that we’re now forced to cope with thanks to the swift rise of social media mixing with legacy human attitudes and behaviors, I’ve come to believe that if we don’t address it now, the artificial intelligences of the future will be far worse for us than today’s primitive social products have proven to be.
I therefore propose that we set ourselves upon creating the technology of better humans — that is, of investing in and creating better versions of ourselves. Since it will be us — or our children — who will build the next generation Alexas and Siris, the only way to bring about the future that we deserve and desire is to start now.
The good news is, some of us have already started and joining in may be easier than you think.
How to Beat Information Overload - Pint of Science 2017 PresentationAndy Tattersall
Slides from my Pint of Science talk given at the very cool venue Couch on Campo Lane in Sheffield.
Abstract
Do you feel overwhelmed and distracted by all of the emails, text messages, website and social media updates, likes, pings, pokes, snapchats? Two things are certain, you are not alone and those distractions are not going to go away unless you get a handle on them. As the amount of content we generate on the web continues to grow at a rapid pace and we look to make better use of our time, personally and professionally, Andy Tattersall will show you some of the ways you can do to take back control. All you need is willpower and a terrible wifi connection.
Images that accompanied a presentation on the book Digination: Identity, Organization, and Public Life in the Age of Small Digital Devices and Big Digital Domains.
After signing up for your Facebook Profile account and building a Fan Page your next step is optimization. Siging up for Facebook Profile account and building Fan page, the next step is optimization. This PPT tells you some usefu
On April 11th, one night after returning to Holland from 2 years of volunteering as a marketing consultant for charity organisations in Xi’an, China, me and Jessica Sun gave a 45 minute lecture on Social Media in China at the Social Media in 1 Day seminar.
After a short introduction, using one and a half minute of the Xi’an TV report on my work as a volunteer, we explained the Great Firewall, which makes usage of western social media impossible in China. Next we introduced the most popular social media in the country and gave some tips and answered a few questions from the audience.
The full lecture can now be downloaded as a 45 minute audio recording (apologies for the low quality), which can be listened to in combination with the handouts of the presentation. When the mobile application Weixin/WeChat is discussed you can watch the video below that was shown during the lecture. These resources can be found here: http://home.failsafe.nl/?p=548
The World Programme for Human Rights Education (2005-ongoing) is a long term plan adopted by UN member states to integrate human rights education into primary and secondary school systems. It highlights actions for ministries of education and civil society to work in partnership on this effort. The plan focuses on educational policies, their implementation, learning environments, teaching methods, and training for school staff. It aims to convey fundamental human rights principles in a practical way relating to students' lives, while empowering them to address their own rights needs.
China, human rights and international relations 1shivraj negi
The document discusses the EU arms embargo on China following the 1989 Tiananmen Square protests. It provides background on human rights issues in China, the protests and crackdown, and the international reaction. The EU imposed an arms embargo and cut relations with China. Over time, debates emerged within the EU on lifting the embargo as China became an important economic partner. Countries have interpreted the embargo differently. While trade has increased, the EU and China have an ambiguous security relationship due to continuing human rights concerns and territorial issues like Tibet and Taiwan.
Fear, Stats and Buying Disability InsuranceCarol Harnett
As the new president of the Council for Disability Awareness, I'm about to give my first presentation on behalf of my organization. I've given hundreds -- if not over 1,000 -- presentations in my life, but I had to stop and pause when I reflected on how I would represent the CDA.
Reddit raised nearly $1 million for charity in 2010 using social media as a tool for activism and distributing information online. The post discusses how reddit, a community of millions of anonymous users, was able to fundraise for causes by spreading awareness on the site. It also notes that social media levels the playing field and that embracing a lack of message control can be used to make positive change and improve the world.
This document discusses potential dreams and dystopias of future education as enabled by new technologies like data collection, AI, emotion monitoring, and virtual/augmented realities. It notes increasing data collection about students to track their learning could lead to students being defined primarily by their data. Images depict potential AI applications, emotion monitoring, virtual lectures, enriched augmented learning experiences, but also raise questions about maintaining compassionate pedagogy and inspiring students.
MedTouch Mobile Healthcare for MHSCN Spring Conference 2011Matthew Dillingham
The document discusses how the mobile revolution is coming to healthcare. It notes that 85% of Americans use cell phones, 68% use text messaging, and there will be 1.4 billion smartphone users worldwide by 2015, including 500 million using mobile health apps. The growth of mobile devices and apps is driving changes in how healthcare organizations engage with patients. Poor mobile experiences could cause patients to go to competitors or complain. The document emphasizes that healthcare organizations need to provide high quality mobile experiences equal to other channels to satisfy patient expectations and avoid frustrations that may drive patients away.
The document discusses Americans for Job Security (AJS), an organization that claims to promote job security and a strong economy. However, further research uncovers that AJS receives large donations and primarily runs ads during election periods. Critics argue AJS actually functions as a front for Republican campaigns. The document concludes AJS provides little information about its activities and impact, relying too heavily on ads, and does not effectively promote its issues online.
Start a Student Storychasr Club (OTA - EncycloMedia 2013)Wesley Fryer
<1> The document discusses starting a Student Storychasers Club to have students create and publish digital stories on various channels like a school website and YouTube. <2> As Storychasers, students can write articles, record audio, and make videos to share learning experiences. <3> To set up publishing, the club should establish at least three channels - one each for text, audio, and video - and use tools like Gravity Forms to manage student submissions and a content management system like WordPress to publish them.
Con el desarrollo de las TIC ha evolucionado el concepto de democracia clásico. Nos preguntamos que implicaciones se desprenden en la educación de los ciudadanos de la era digital.
This document discusses the evolution of information democracy from the printing press to modern social networks. It explores how technology has increased access to information from elite circles to everyday citizens. Over time, the spread of the internet and rise of social media has created new ways for people to both consume and generate information, taking power away from traditional gatekeepers of information. However, some governments still impose restrictions on freedom of expression online. The document provides links to articles about social media trends, using social networks in education, the influence of social networks, and freedom of expression on new technologies.
This document discusses the rise of wearable technology and the importance of user experience design for the success and longevity of wearable devices. It notes that over 20% of adults now own a wearable device, but that 50% stop using their devices within 6 months due to usability issues like devices being uncomfortable, difficult to sync, providing little value, and not forming habits. The document argues that good UX through ease of use, value, pleasure of use and invisibility will be key for wearables to survive as the market becomes saturated. It also suggests developers should focus on responsiveness, quality and usability testing to improve user experience.
Mapping Media to the Common Core with iPads (Aug 2013)Wesley Fryer
These are Wesley Fryer's slides for the opening keynote at the August 15-16, 2013, iPad Academy in Chicago Public Schools. The official description was: Digital literacy today means much more than searching the Internet and using Microsoft Office. To be digitally literate, teachers as well as students need to be able to create and share online a variety of different multimedia products. These media products can be “mapped” to your curriculum, and if you’re in a Common Core state in the United States, to the Common Core State Standards. Interactive Writing, Narrated Art, 5 Photo Stories, Narrated Slideshows, Screencasts, Quick Edit Videos, and eBooks are a few of the media products learners should be able to create and safely share online. In this session, we’ll view different examples of student media products and learn about tools and strategies for helping teachers become digitally literate as “media mappers.” We’ll also explore how librarians and instructional coaches can use the “Mapping Media to the Curriculum” website as a roadmap to help teachers and students create media products as assignments for class and as artifacts in digital portfolios. Learn more and access session resources on maps.playingwithmedia.com.
[mobileYouth] Millennials are Analog CreaturesGraham Brown
Millennials are not the Digital Native that you think. They prefer offline interaction to online.
What does this mean to your brand, product and marketing?
Check out the research briefing on the subject:
GROWING UP ANALOG: The importance of offline in the digital world
Get your copy:
http://www.mobileyouth.org/social-business
Bridging the divide - a social media workshopIan Clark
Slides to accompany a workshop looking at social media, how it's used and how we can engage with students using social media. Looks at blogs, Twitter, Flipboard and Instagram.
What you need to know this week (w/c June 4 2018)Damian Radcliffe
A dozen news stories and digital developments worth noting, as selected by my "Demystifying the Media" class at the University of Oregon.
Stories covered: NYT on Showtime, breaking up Amazon, Birthual Reality, Fortnite, Brands and Facebook, Messaging Apps, Roseanne, Responsible Tech, Gaming on Facebook, NYT's personalization plans, Comcast vs. Disney, NFL and the First Amendment.
Startupfest 2019 - The technology of better humansStartupfest
Chris Messina (Hashtag Inventor, Product Designer)
After 15 years designing technology products in Silicon Valley, I noticed that something essential has been missing. In our race to make the world more logical and programmable — including our social connections — we’ve reduced the rich tapestry of human experience beyond recognition.
And given the crisis of unintended consequences that we’re now forced to cope with thanks to the swift rise of social media mixing with legacy human attitudes and behaviors, I’ve come to believe that if we don’t address it now, the artificial intelligences of the future will be far worse for us than today’s primitive social products have proven to be.
I therefore propose that we set ourselves upon creating the technology of better humans — that is, of investing in and creating better versions of ourselves. Since it will be us — or our children — who will build the next generation Alexas and Siris, the only way to bring about the future that we deserve and desire is to start now.
The good news is, some of us have already started and joining in may be easier than you think.
How to Beat Information Overload - Pint of Science 2017 PresentationAndy Tattersall
Slides from my Pint of Science talk given at the very cool venue Couch on Campo Lane in Sheffield.
Abstract
Do you feel overwhelmed and distracted by all of the emails, text messages, website and social media updates, likes, pings, pokes, snapchats? Two things are certain, you are not alone and those distractions are not going to go away unless you get a handle on them. As the amount of content we generate on the web continues to grow at a rapid pace and we look to make better use of our time, personally and professionally, Andy Tattersall will show you some of the ways you can do to take back control. All you need is willpower and a terrible wifi connection.
Images that accompanied a presentation on the book Digination: Identity, Organization, and Public Life in the Age of Small Digital Devices and Big Digital Domains.
After signing up for your Facebook Profile account and building a Fan Page your next step is optimization. Siging up for Facebook Profile account and building Fan page, the next step is optimization. This PPT tells you some usefu
On April 11th, one night after returning to Holland from 2 years of volunteering as a marketing consultant for charity organisations in Xi’an, China, me and Jessica Sun gave a 45 minute lecture on Social Media in China at the Social Media in 1 Day seminar.
After a short introduction, using one and a half minute of the Xi’an TV report on my work as a volunteer, we explained the Great Firewall, which makes usage of western social media impossible in China. Next we introduced the most popular social media in the country and gave some tips and answered a few questions from the audience.
The full lecture can now be downloaded as a 45 minute audio recording (apologies for the low quality), which can be listened to in combination with the handouts of the presentation. When the mobile application Weixin/WeChat is discussed you can watch the video below that was shown during the lecture. These resources can be found here: http://home.failsafe.nl/?p=548
The World Programme for Human Rights Education (2005-ongoing) is a long term plan adopted by UN member states to integrate human rights education into primary and secondary school systems. It highlights actions for ministries of education and civil society to work in partnership on this effort. The plan focuses on educational policies, their implementation, learning environments, teaching methods, and training for school staff. It aims to convey fundamental human rights principles in a practical way relating to students' lives, while empowering them to address their own rights needs.
China, human rights and international relations 1shivraj negi
The document discusses the EU arms embargo on China following the 1989 Tiananmen Square protests. It provides background on human rights issues in China, the protests and crackdown, and the international reaction. The EU imposed an arms embargo and cut relations with China. Over time, debates emerged within the EU on lifting the embargo as China became an important economic partner. Countries have interpreted the embargo differently. While trade has increased, the EU and China have an ambiguous security relationship due to continuing human rights concerns and territorial issues like Tibet and Taiwan.
International relations involve interactions between states as well as non-state actors like NGOs and individuals. It includes diplomatic relations between governments, as well as transnational interactions like international trade and travel. The international community consists of states and international organizations that are bound by international law. International organizations play roles in specialized tasks, dispute resolution, and providing collective security on issues like defense and economic cooperation. Maintaining territorial integrity and national security are key objectives of states' foreign policies. Global conflicts can arise due to reasons like power struggles, ideological clashes, and disputes over territory or resources, but can be lessened through diplomacy, arms control, sanctions, and international organizations.
Chinese Social Media Brief: Overview, SNS Analysis and Key TrendsImagination
Imagination's creative strategy team provide an inside look at the present state of the social media environment in China and the newest emerging trends.
This document discusses human rights education in India. It defines human rights as protections for individuals against interference with fundamental freedoms and dignity. It explains that human rights education aims to enhance knowledge of rights, foster tolerance, and develop skills to protect rights. The curriculum focuses on history, geography, civics, economics, and science to teach about rights. Teaching methods include discussion, projects, and celebrating rights-related days. The Indian constitution and education policy outline provisions for protecting rights.
The document provides an overview of the development of human rights from ancient times to modern international law. It traces the origins of concepts like natural rights in documents like the Magna Carta and Declaration of Independence. It then summarizes major milestones in establishing international human rights standards, including the UN Charter, Universal Declaration of Human Rights, and International Covenants on Civil/Political and Economic/Social/Cultural Rights. The final sections define key terms like human rights, humanitarian law, and the different categories of rights.
The aftermath of the Boston marathon bombings showed social media at its best in providing quick, timely information as well as at its worst in helping to feed rumours and misinformation. It also caught a number of brands out who had scheduled, but failed to stop, promotional tweets.
In a talk at the 'Housing Goes Digital' conference, Rabbit's head of content Jim Shaughnessy used Boston and other major news events to show how the Internet has changed the way we consume news, and also how news stories are shaped.
The presentation then goes to show how real-time news leads to real-time marketing, and what this means for brands.
This document summarizes a presentation on whether social media and the internet can be credible academic resources. It discusses popular social media sites like Facebook, YouTube, LinkedIn, and blogs. It outlines both the pros and cons of using social media for research, such as the ability to collaborate but also potential issues with misinformation. It provides tips for evaluating internet sources, like checking the domain and determining the authority and potential biases of authors. Overall, the presentation aims to educate students on critically evaluating information found online.
This document discusses the importance and benefits of social media for non-profits. It provides statistics that show donors increasingly prefer to give online and use social media platforms. The document then gives examples of how several cancer centers and non-profits are using social media successfully, including Facebook, YouTube, Twitter and others. It also outlines best practices for non-profits getting started with social media, such as listening first, engaging audiences and developing a long-term strategy.
The document discusses the growing importance and use of social media by non-profits and donors. Some key points:
- Over 80% of wealthy online donors have made donations online and over 50% prefer to give online. However, the cancer center currently has no way for donors to give directly online.
- Most major cancer centers have the ability to take donations online, but only 11% of centers, including the one discussed, can only take donations through a general fund on their parent website.
- Social media use has grown tremendously and most people who are online use some form of social media. Successful non-profits are using social media like Facebook, Twitter, YouTube and Flickr to engage donors,
These mini series of articles explore the great opportunity that LatAm represents for social platforms and digital strategy, leveraging user-generated-content (UGC) focused on arts, science and culture.
This document discusses the use of social media and web-based tools in healthcare, specifically their potential use to facilitate collaboration between health professionals in a neonatal intensive care unit (NICU). It provides an overview of the evolution of the internet and social media, describes popular social media platforms and how they are used in healthcare. The document also notes both benefits and potential risks of using social media and the importance of professionalism when engaging online.
This document discusses social media as a social platform, marketing platform, customer service tool, and information sharing tool. It provides statistics on the growth and usage of popular social media sites like Facebook, Twitter, LinkedIn, and Flickr. It also gives examples of how companies like Old Spice and Comcast have used social media for marketing and customer service. The document argues that social media allows direct communication with customers and will be important for business success.
This document provides an overview of social media and its impact on healthcare. It discusses how social media has evolved from early platforms like blogs and photos to now include major sites like Facebook, Twitter, and LinkedIn. The document outlines how social media is used in various aspects of healthcare such as medical education, collaboration, research, and professional networking. It also addresses both the benefits and risks of using social media in healthcare contexts.
The State of Social Media in Federal Government - April 2012GovLoop
The document discusses the increasing use of social media in government to improve transparency, engage citizens, and respond to issues in real-time. It provides statistics on how Americans use social media and highlights 5 mega trends transforming government, including demands for transparency, citizen engagement, humanizing government interactions, crisis management, and real-time response. The document also offers tips for integrating social media and leveraging existing resources.
- Millennials have grown up with social media being an integral part of their lives and spend more time on social networks than email. They use social media to connect with others, be entertained, get news and information, and network.
- The Great Recession has negatively impacted Millennials' job and economic prospects more than other generations. Median incomes and pensions have decreased while poverty and unemployment have increased among young people.
- While the recession may increase Millennials' self-sufficiency and job security priorities, experts believe this generation remains optimistic and civic-minded, focusing on how to make the world a better place through their work. The recession is a challenge but not one that will embitter them
Cambridge Analytica as a Prime Example of the Manipulation of Democratic Deci...Anna Vollmer
Cambridge Analytica harvested Facebook user data to psychologically profile voters and microtarget them with political ads, influencing key elections like the 2016 US presidential race and Brexit. Their tactics including profiling voters based on traits and targeting "persuadable" individuals in swing states/regions with manipulated content, posing threats to fair democratic processes and decision making. While regulations like GDPR aim to curb such data abuses, more accountability and transparency are still needed regarding online political advertising and parties' use of personal data.
The document discusses the growing importance of social media and digital platforms. It notes that students are heavily engaged with social media and digital devices. Nearly all college students own a digital device and spend over 100 minutes per day on Facebook. The document advocates that universities engage students through social media as current and prospective students and alumni. It provides examples of how universities can build their brand and student lifecycle through social platforms. Universities are encouraged to learn from other institutions that are successfully using social media.
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
Lava Row Camp: What's next: Emerging trends in social and new mediaNathan Wright
This presentation was given at Lava Row Camp on November 4, 2009. We discussed emerging social and new media trends such as location-based social networks (Gowalla & Foursquare), Google's social networking initiatives, Google Sidewiki, Google Social Search, the future of Twitter and Facebook, and augmented reality.
How Nonprofits Can (And Should!) Engage Millennial Donors and VolunteersJulia Campbell
What we cover in this presentation:
Myths and misconceptions that are hurting your ability to reach this generation;
How to recruit and engage Millennials into your organization;
How to use specific social media platforms to reach younger donors and volunteers;
How to incorporate storytelling into your content to attract younger donors;
Real-world examples from nonprofits getting it right.
The groundswell of peer-to-peer exchanges across mobile and social platforms empowers people everywhere and anywhere to produce and share with as much authority as they are able to consume and buy. This presentation was developed to explain our SxSW panel entitled: Digital Anarchy: the "bitcoin" effect.
Bitcoin is not only giving banks a run for their money, it threatens to disrupt the centralized power of all sorts of business, political and social infrastructures. Most importantly, bitcoin enables a true "peer economy." This interactive panel discussion will explain how bitcoin is fast becoming a catalyst for change and how the blockchain has the power to uproot a number of our most recognizable dot coms. “The peer economy is inevitable, because humans cannot survive unless we significantly increase what we share as equals.”
The document discusses social entrepreneurship, defining it as innovating to benefit humanity. It explores how social entrepreneurs balance objectives like poverty alleviation, financial sustainability, environmental stewardship, and creating social impact. The text also provides examples of companies that have adopted a social mission in their business models and operations.
The document discusses providing clean water to 139,000 people. It does not provide any additional context about the location, organization, or time period involved in this effort to supply clean water. In just 3 sentences, the summary captures the key information that 139,000 people were given access to clean water, but lacks details about the who, what, when, or where of this initiative.
Come join us at the NTC Promendade as teh Challenged Athletes, Make a Wish Foundation and California Center for Sustainable Energy compete for the coveted Ad 2 Public Service Campaign.
After they present, we will have Christine Guardia, cause cultivator at KooDooZ, to speak on Cause Marketing.
Christine became involved in cause marketing campaigns while pursuing her MBA in Public & Nonprofit Management and Marketing at Boston University.
Virtual Virtues - How Social Media, Social Innovation & Social Responsibility...PeerSpring
More than any other generation, Millenials seek to have relationship with "purpose" -- this presentation explores cause-marketing, social innovation, and corporate social responsibility.
लालू यादव की जीवनी LALU PRASAD YADAV BIOGRAPHYVoterMood
Discover the life and times of Lalu Prasad Yadav with a comprehensive biography in Hindi. Learn about his early days, rise in politics, controversies, and contribution.
केरल उच्च न्यायालय ने 11 जून, 2024 को मंडला पूजा में भाग लेने की अनुमति मांगने वाली 10 वर्षीय लड़की की रिट याचिका को खारिज कर दिया, जिसमें सर्वोच्च न्यायालय की एक बड़ी पीठ के समक्ष इस मुद्दे की लंबित प्रकृति पर जोर दिया गया। यह आदेश न्यायमूर्ति अनिल के. नरेंद्रन और न्यायमूर्ति हरिशंकर वी. मेनन की खंडपीठ द्वारा पारित किया गया
Slide deck with charts from our Digital News Report 2024, the most comprehensive exploration of news consumption habits around the world, based on survey data from more than 95,000 respondents across 47 countries.
16062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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Federal Authorities Urge Vigilance Amid Bird Flu Outbreak | The Lifesciences ...The Lifesciences Magazine
Federal authorities have advised the public to remain vigilant but calm in response to the ongoing bird flu outbreak of highly pathogenic avian influenza, commonly known as bird flu.
#WenguiGuo#WashingtonFarm Guo Wengui Wolf son ambition exposed to open a far...rittaajmal71
Since fleeing to the United States in 2014, Guo Wengui has founded a number of projects in the United States, such as GTV Media Group, GTV private equity, farm loan project, G Club Operations Co., LTD., and Himalaya Exchange.
12062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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15062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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projet de traité négocié à Istanbul (anglais).pdfEdouardHusson
Ceci est le projet de traité qui avait été négocié entre Russes et Ukrainiens à Istanbul en mars 2022, avant que les Etats-Unis et la Grande-Bretagne ne détournent Kiev de signer.
17062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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ग्रेटर मुंबई के नगर आयुक्त को एक खुले पत्र में याचिका दायर कर 540 से अधिक मुंबईकरों ने सभी अवैध और अस्थिर होर्डिंग्स, साइनबोर्ड और इलेक्ट्रिक साइनेज को तत्काल हटाने और 13 मई, 2024 की शाम को घाटकोपर में अवैध होर्डिंग के गिरने की विनाशकारी घटना के बाद अपराधियों के खिलाफ सख्त कार्रवाई की मांग की है, जिसमें 17 लोगों की जान चली गई और कई निर्दोष लोग गंभीर रूप से घायल हो गए।
13062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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Recent years have seen a disturbing rise in violence, discrimination, and intolerance against Christian communities in various Islamic countries. This multifaceted challenge, deeply rooted in historical, social, and political animosities, demands urgent attention. Despite the escalating persecution, substantial support from the Western world remains lacking.
1. Photo credit: http://i40.photobucket.com/albums/e240/mspeach819/Great%20photos/heart_hand_crp.jpg SOCIAL IMPACT, SOCIAL RESPONSIBILITY & SOCIAL MEDIA “ Digital Entertainment Media: Issues & Opportunities” Lee Fox (guest lecturer)
22. Self-actualization Esteem Love / Belonging Safety Millenials (16-29) believe: … 87% ... charity starts @ home … 50% ... volunteerism is a sign of success (source: Yankelovich Monitor 08/08) … 71% ... believe they will be successful … 96% ... get along w/ their parents … majority ... economy & planet … 45% ... want to cure a disease
23. “ The idea that the brand can control the message has been completely obliterated, and there’s nothing any company can do about it.” A brand is not defined by the product or service, but by everybody who uses, talks and interacts with it.
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31. Lee Fox Founder Chief Innovation Officer 310.883.2212 KooDooZ Corporation is focused on the empowerment of middle and high school youth via an online portal of engagement. Our COPPA-compliant site is purposed with personal, societal and global “challenges” rich in volunteerism, community service and/or service learning opportunities. These signature cause and social impact challenges are developed in partnership with non-profit and profit-for-purpose organizations with measurable impact outcomes.
Editor's Notes
People pay attention to the things that help make sense to their lives. In other words… stories… Storytelling is at the heart of social media.
Enormous news in the social media world – when on January 12 th , Google puts principles before profit and announces that it will no longer continue censored operations in China, this after suffering cyber attacks. Access to information in China has always been regulated, and the Great Digital Wall powerfully controls its people. Over the last two weeks, China and the US have been grabbing headlines over the cyber attacks suffered by Google. Two days ago, Secretary of State, Hilary Clinton demanded that China investigate the attacks. The Facts as we know them – and remember this is the media reporting: Google was infiltrated The infiltration included – among many things – the theft of emails from Chinese dissidents The virus appeared to be a hallmark of Chinese cyberwarfare and was originated from Taiwanese servers. Early claims of a Chinese-language only journal have been contradicted. Google literally created an international incident when it announced plans to stop censoring search results in China. While U.S. officials didn’t explicitly laud Google’s anti-censorship stance, Clinton’s well-timed statements were clearly aimed at China and China’s state media has since begun a series of counterattacks that accuse U.S. leaders of spearheading the Google anti-censorship controversy. And even of accusing the US of having a hacking double standard and using the internet to drive a revolution in Iran. (I’ll get to that) Following Google’s standoff in China, Motorola struck a deal with Google’s arch rival, Baidu – faster than you can text a donation to Haiti! This is explained because Motorola has gone from 20% of the Chinese mobile market to a mere 2%. Meanwhile, some Chinese media that rarely deviate from the party line have warned that Google’s departure could slow technology development and hurt China’s economy. On the other side of the coin, while Google will not acquiesce to the Chinese government demands for censored search results, it still wants access to the country’s engineering talent and steadily growing online advertising & mobile phone markets. in the meantime China accused the US of having a hacking double standard and of using the internet to drive a revolution in Iran.
2005 / 2006: Google China is established, and launches in January 2006 At the time, they made it clear that they would “carefully monitor conditions in China, including new laws other restrictions on our services.” February 2006: PBS analysis reports clear differences between results returned for controversial keywords by the censored & uncensored search engines April 2007: Google China spokesperson admits having employed censorship practices May 2008: A powerful 7.9 earthquake
The last time China had had an earthquake of this magnitude, it took 3 months for them to admit that it had happened. Now they might have liked to have done this here – but even the government learned of the magnitude from citizen-journalists: The BBC gets their first wind of the Chinese quake from Twitter, several minutes before the American Geological Survey had anything up online. RTE new of Ireland said “no major damage after China earthquake” SKY news reported 4 children were killed and over 100 injured ChinaView reported NO buildings had collapsed – even though an Australian newspaper reported they had. Still, there was no stopping the explosion of information that was being posted on social media channels. People on the ground took pictures, bloggers detailed the impact to their local Provinces, etc. Within ½ a day, donation sites were up and pouring in from all over the world in a coordinated global response. People began to learn buildings had toppled and that people lost their lives. AMAZINGLY, the Chinese decided to let the citizen reporting happen – this was a period of media openness. And then WHOA! People from the Sichuan Province, began to question why 900 teenagers were buried in the earthquake when their school collapsed. They uncovered that their own officials had taken bribes to allow the buildings to be erected without the proper adherence to code. The Citizen Journalists reported that, and began protesting. The protests continued until the Chinese government cracked down, and began arresting the people and pulling off the user-generated content portals on the Internet. China is one of the most successful manager of internet censorship.
Situational Awareness (What has happened) Communications (From the disaster site & between responders) Coordination of disaster relief Coordination between individuals Mobilizing volunteers Mobilizing financial donations Providing information to the media on what is happening & what has happened Information on missing persons Reuniting of individuals and families who have become separated
[video links in youtube images] Meanwhile, in Tibet, there is rioting that is caught on video. March 2008 : Chinese Government says Tibet torture video is “a fake” and blocks YouTube. By this time, China has at least 210M internet users. I’m only going to show you a small amount of the video that was viewed over 3,500 times… prior to it’s block:
March 2009 Google announces censorship of YouTube June 2009 In anticipation of Tiananmen’s 20 th anniversary, the Chinese authorities block internet access to Twitter, Flickr, Bing, Live.com, Hotmail and several other sites, such as Wordpress and Blogger. By that time there are: Estimated to be 338M Chinese Internet Users January 12, 2010: Hackers and Google announces it is no longer willing to continue censoring January 13, 2010: News breaks that U.S. Congress plans to investigate Google’s allegations
Right during the time that the Chinese are censoring their media intake, Iran’s 10 th presidential election is being held. Between June 2 nd and June 8 th , broadcast nightly debates were on TV – this was the first time Iran had held television debates between candidates. The Telegraph described the campaign as “unusually open by Iranian standards, but also highly acrimonious.” It was marked by heated rhetoric between the incumbent and his challengers. Debates about the economy played the biggest role in the campaign, with the global recession looming in people’s minds. About 1-in-5 Iranians live under the poverty line. Mobile phone communications were interrupted in Tehran on election day and the BBC has stated that “heavy electronic jamming” was being used to halt their broadcasts. According to the NY Times, an employee of the Interior Ministry claimed that the government had been preparing fraud for weeks, purging anyone of doubtful loyalty and importing pliable staff members from around the country. The election was stolen. Protestors took to the streets, with a sea of green… IRAN: Government shuts down mass media. Foreign journalists are expelled. All of these photos are taken by non-professionals in Iran. The people use twitter with the hastag IRANelection, and it becomes a 24-hour news channel and a crucial conduit. The State Department asks Twitter to postpone a system update so that Twitter will stay up, and the world can stay in touch. Photo Credit: http://www.altalang.com/images/stock/Iran-election.jpg Photo Credit: http://scrapetv.com/News/News%20Pages/Everyone%20Else/images-3/iran-election.jpg Photo Credit: http://www.ps76.fr/wp-content/uploads/iran-election-03.jpg Photo Credit: http://static.rp-online.de/layout/showbilder/45516-APTOPIX_Mideast_Iran_Election_LON109.jpg
The government arrested over 170 people – among them were prominent politicians. Violence continued to escalate and incidents were filmed of gunfire shooting into crowds. Then a citizen journalist caught on tape the death of Nedra – a young University student who stood in peaceful protest. The video of her death spread across the internet virally, gaining the attention of international media. Discussions about the incident on Twitter with the hashtag “Nedra” became a trending topic on Twitter by the end of the day on June 20 th , 2009. The incident was not originally reported by the state-controlled Iranian media. The first reporting came from the international media as a result of the video posting on Facebook. While Nedra’s death attracted widespread media attention, The Guardian was also maintaining a list of numerous other people who were killed or arrested since the election. The Government simply was issuing official information on these facts. Hospitals were prohibited from registering the dead bodies or the injured people. It was reported that the government simply removed the dead bodies on back of trucks before the hospitals could get the names or other information. No one was allowed to speak to the wounded. It is estimated there were 150 casualties from the June 20 th protests. In order to stay “in the know” the U.S. State Department urged Twitter to postpone a schedule network upgrade that would have briefly put the service offline. Twitter delayed the network upgrade because “events in Iran were tied directly to the decision making process.” of the US Government. Iran was known to operate one of the world’s most sophisticated Web filtering systems, with widespread blockades on specific sites. During the protests this was intensified dramatically.
At the tail end of 2009, hackers known as the “Iranian Cyber Army” attacked Twitter – a tool oft used by Iranian opposition supporters. More recently, these same hackers have allegedly paralyzed Baidu – China’s biggest search engine, which commands over 60% of the country. China’s state-run People’s Daily website published a screen grab showing a message reading “This site has been hacked by the Iranian Cyber Army,” alongside a picture of the Iranian flag. As some of you may know, the opposition Green Movement in Iran is planning a series of large protests in early February, with the hope that this will culminate in a massive pro-regime march to commemorate the victory of the 1979 Islamic Revolution. In the last few years, the governments of Beijing & Tehran have come together as “allies” especially in economics & trade. Since the hacking, the Chinese have speculated that this hacking is in retaliation against Chinese Twitter users who have used a #CN4IRAN hashtag to express their support for reformists. They have also pointed to the strained relations between Chinese and Iranian bloggers who have engaged in an intense debate online since the Chinese Daily referred to The Gulf as “The Arabian Gulf” and not the “Persian Gulf,” which caused offense.
The spread of information networks if forming a new nervous system for our planet. When something happens, the rest of us learn about it in real time – from real people. And we can respond in real-time as well. In many respects, information has never been so free. There are more ways to spread more ideas to more people than at any moment in hisory. And even in authoritarian countries, information networks are helping people discover new facts and making governments more accountable. During his visit to China in November, for example, President Obama held a town hall meeting with an online component to highlight the importance of the internet. He said: “The more freely information flows, the stronger societies become” He spoke about how access to information helps citizens hold their own governments accountable, generate new ideas, encourages creativity and entrepreneurship. On their own, new technologies do not take sides in the struggle for freedom and progress, but the United States does. We stand for a single internet where all humanity has equal access to knowledge and ideas. And we recognize that the world’s information infrastructure will become what we and others make of it. So as technology hurtles forward, we must think back to that legacy. We need to synchronize our technological progress with our principles. Think of the networks that are out in the world today… http://www.guardian.co.uk/technology/2010/jan/12/iranian-hackers-chinese-search-engine
Video upper right Some aid in the movement of people or resources, others facilitate exchanges between individuals with the same work or interests. But the internet is a network that magnifies the power and potential of all others. Blogs, emails, social networks and text messages have opened up new forums for exchanging ideas. Increasingly, U.S. Companies are making the issue of internet and information freedom a greater consideration in their business decisions. And it boils down to trust between firms and their customers. Consumers everywhere want to have confidence that the internet companies they rely on will provide comprehensive search results and act as responsible stewards of their own personal information. Firms that earn that confidence will prosper in the marketplace. Before I move into how these first 10 slides apply to social media in the context of running an every day organization, let me remind you of the third mega event that has happened in these last six weeks. <<INSERT INFORMATION ABOUT HAITI>> Raw video: http://www.youtube.com/watch?v=Q2f_MAECLD8 http://news.bbc.co.uk/2/hi/americas/8455629.stm The earthquake takes out all landline & most mobile phone lines immediately. Those with generators have mobile access coupled with a few who have mobile web.
150,000 posts containing both “Haiti” and “Red Cross” have been tweeted since Tuesday.
http://mgive.com/HaitiGraphs/PercentDonations.html Numbers on donations received from individuals: total at $528 million as of 01/27/10 http://philanthropy.com/news/updates/index.php?id=10632 http://philanthropy.com/news/updates/index.php?id=10679 Article on mobile giving – could have tapped a resource that otherwise would not have donated: http://news.cnet.com/8301-27083_3-10435948-247.html
In the past, the biggest peak was when people raised $190,000 via the Text2HELP campaign in the wake of Hurricane Ike in 2008 American Red Cross had raised approximately $185-million as of Wednesday at 4pm Eastern time. Of that amount, more than $29-million was received via text message. http://philanthropy.com/news/updates/index.php?id=10679
For people who work at companies which discourage employee activity on social networks, do they loose important engagements like these? http://www.pollypearson.com/main/2010/01/haiti-relief-companys-employees-and-communities-tweet-and-click-into-action-social-media-and-engaged.html
Once they notice us, how do we keep them interested enough to engage in some sort of transaction
Today’s brands have to consider Maslow's hierarchy of needs before they begin to engage their customers & prospects with marketing. Especially when it comes to engaging the Millennial generation, as their driving force is powerful: &quot;Challenging times see people craving care, empathy, sympathy, and generosity. Now, with a full-blown recession having set in, they will need to see more examples of businesses generating value that goes beyond just meeting consumers' needs.
This will imply several profound paradigm shifts: essence instead of luxury, free sharing instead of monetized scarcity, radical transparency instead of brand control, authenticity instead of image, empathy instead of focus groups, conversations instead of messaging, collaboration instead of dissemination. A &quot;meaning surplus&quot; will become imperative: Only brands that give more than they take will be able to create sustained brand loyalty.
The rise of new media communities and social media sites offers a good way to gauge the dynamics of social participation among large groups. Our economic recession means a greater number people will be spending an increased amount of time online and open to new means of diversion. This will inevitably be a time for many online entertainment companies to throw in the towel, but for some, it will be a springboard to capture wider, more engaged audiences and maximize financial growth. New technologies have stepped in and validated other ways of providing information that have proved useful to communities Social media really allows brands to capitalize on this. Not only does it allow more of these conversations to go on, and more people to be reached by them, it also means that brands can facilitate and join these conversations. This is why online communities are important, and really allow brands to engage with their customers. Social networks promise intimacy At a scale to impact the enterprise.
Let’s take a look at a conservative bank that has been serving its customers for more than 160 years – most of which are among the world’s wealthiest. Chase has always had a keen interest in philanthropic ventures, and to become more relevant to prospective bankers, the “Chance Community Giving” campaign was launched in November to inspire a new way of corporate philanthropy. Dubbed the Chase Community Giving campaign, it was launched on Facebook – and was, at the time -- one of the biggest online contests, open to more than 500,000 charities and offering over $5M in prizes. Of course, just one month later, Pepsi would top that with its’ Refresh Contest – offering $20M in prizes. The relevance of this campaign is significant. According to a September 2009 report by Mintel on “Eco Boomers and Finance,” just 56% of 18-24 year olds own any banking product – usually a savings account (41%). But this figure jumps to 70% among those 25-29. So there is a huge opportunity if a bank can grab the attention of the Millennials, which is the largest generation 80M people. http://www.pntmarketingservices.com/pntsite/node/87
Chase understood that it should market with meaning, and to do that, it created an innovative Facebook crowdsourcing initiative where Facebook users were given the chance to participate in 3 rd party giving to their favorite charities. Chase Community Giving launched this grassroots campaign to inspirire a new way of corporate philanthropy. The contest was the culmination of a two-part “vote for me” cause marketing strategy that started in November. By simply adding Chase Community Giving as a friend on Facebook, the community could vote for which of more than 500,000 small & local nonprofits were to receive donations from Chase totaling $5M. This is the largest number ever for a program of this type. Of that number roughly 500 non profits with an operating budget of $10M or less would be eligible. The charity receiving the most votes would be awared $1M – the top 5 runner ups to receive $100K each, and the 100 finalists to be awarded $25,000 each. Each Facebook user was able to cast up to 20 votes in the 1 st round – in a one for one model where you can only vote for the same organization once. In round two, the top 100 organizations would have the option to submit a “Million Dollar Grant” proposal to Facebook users, detailing the difference they would make in their local community with the significant extra resources. Round Two voting open again the to community. During the first round, Chase came under scrutiny in a NY Times article where at least 3 non-profit groups – Students for Sensible Drug Policy, the Marijuana Policy Project and an anti-abortion group – Justice for All – say they believe that despite their lead as top 100 contenders, Chase disqualified them over concerns about associating its name with their missions. Dubbed the “Chase Banks’ Online Contest Fail” – a firestorm of criticism followed. The top eligible vote-getters were announced in December, and each organization received $25k. This caused immediate controversy because of the contest eligibility rules and the lack of a leaderboard. The second round of the contest opened on January 15 th -- just three days after the Haiti earthquake, and many of the fans on the Chase Community Giving page rose their voices in chorus to donate the money to Haiti relief instead of continue with the program. Although Chase had donated to Haiti, this was not transparent to the online community, as the Facebook fan page was not updated with that information for another 2 days. So what happened?
Over the holidays and into early January, the Chase Community Giving contests quietly implemented a leader board – a scoreboard showing who’s winning based on a number of votes. Unlike standard practice for other contests, the Chase leader-board was not updated in real time. Having real-time information is very important to those participating, and the twice-a-day schedule made it tough to motivate and make real-time adjustments to their strategy. Real time leader boards make the contest very transparent. The platform initially had some technical problems where the voting pages and leader-board landing pages did not load quickly. Perhaps it comes as no surprise that the race to the finish line ended with more allegations of dubious behavior by contest participants and those watching them to compete. In watching the leader-board, Invisible Children had a dramatic lead in the last 2 days, but was taken over by Twloha with a lead of 10,000 votes. Then the vote swung back again in the other direction, and Invisible Children had won!
Sisters, 15-year old Emma and 17-year old Jayne launched a group on facebook to petition “Extreme Makeover: Home Edition” to rebuild the Bugffalo home that was devastated in the recent crash of Flight 3407. Facebook has 150M users and has become a significant place for the everyday activities that engage communities. Instead of 100 people in a local community, there are tens of thousands of people to chip in for any kind of disaster or emergency. Social networking makes people more philanthropic. When people see their friends join groups, they get interested. After getting the attention of ABC and EMHE, the sisters revamped the facebook page into a support group.
Networked markets are beginning to self-organize faster than companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter and more demanding of qualities missing from most business organizations. Digital Millennials – Charitable Giving & Cause Marketing (w/ profiles of “giver types”): http://www.youth-marketing-presentations.com/2008/12/digital-millennials-charitable-giving.html http://blog.monty.de/?p=579 http://trendwatching.com/trends/8trends2008.htm#brandbutlers http://contextrules.typepad.com/transformer/2009/02/disneys-expertise-in-customer-experience-shows-in-success-of-viral-video.html http://ow.ly/nnR (p37)