The Indian entertainment industry is growing rapidly and is expected to reach $29 billion by 2018, driven primarily by television. The television segment currently dominates with 45% market share. Within television, kids channels are very popular, enjoying 6.4% viewership, behind only general entertainment channels. The proposed new channel, CN90, will target kids aged 4-14 years as well as young adults aged 25-32 years through classic cartoons from the 1990s. It will launch on April 20th, 2015 through a television, outdoor, social media, and digital marketing campaign costing $1.82 million to promote bringing back beloved cartoons of the past.