The document discusses how smartphones have transformed 21st century shopping. It notes that most consumers now own smartphones and use them to research products online and in stores. This has removed barriers to shopping as people can buy from any brand or store regardless of their location. However, this increased connectivity also raises privacy issues as retailers track shoppers' movements through technologies like Bluetooth beacons and share location data with advertisers. While mobile marketing provides benefits to businesses and customers, many consumers remain concerned about their privacy when using apps.
In the last decade, the most significant change in the communications industry has been in the area of “mobile,” a landscape filled with devices and apps that keep us connected 24/7, 365.
These slides explore a handful of facts and figures; trends that will give you a sense of just how big the mobile market is and how it’s expected to explode over the next few years.
This infographic compares the two most dominant mobile operating systems, iOS and Android, analyzing them in terms of market share, device shipments, app downloads, gaming and revenue.
This is the presentation Rafael Sulit, National Grid US Brand Marketing Director, gave to the University of Rhode Island PRSSA on April 1, 2014. His presentation, "Staying on step ahead: connecting with customers across all their experiences," focused on the importance of applying the right marketing and communications channel mix.
Over the past few years, we've seen anonymous social media slowly gain a foothold among young millennials and older centennials in the United States.
Yik Yak is arguably the hottest social network platform to take over high school and college campuses, boasting 1.7 million monthly users. Essentially an anonymous virtual bulletin board, those logged into Yik Yak can read the yaks of anyone within a 1.5 radius of them.
Learn more about the platform and the implications for brands in this presentation.
In the last decade, the most significant change in the communications industry has been in the area of “mobile,” a landscape filled with devices and apps that keep us connected 24/7, 365.
These slides explore a handful of facts and figures; trends that will give you a sense of just how big the mobile market is and how it’s expected to explode over the next few years.
This infographic compares the two most dominant mobile operating systems, iOS and Android, analyzing them in terms of market share, device shipments, app downloads, gaming and revenue.
This is the presentation Rafael Sulit, National Grid US Brand Marketing Director, gave to the University of Rhode Island PRSSA on April 1, 2014. His presentation, "Staying on step ahead: connecting with customers across all their experiences," focused on the importance of applying the right marketing and communications channel mix.
Over the past few years, we've seen anonymous social media slowly gain a foothold among young millennials and older centennials in the United States.
Yik Yak is arguably the hottest social network platform to take over high school and college campuses, boasting 1.7 million monthly users. Essentially an anonymous virtual bulletin board, those logged into Yik Yak can read the yaks of anyone within a 1.5 radius of them.
Learn more about the platform and the implications for brands in this presentation.
Mobile devices have become a cultural phenomenon with usage growing at breakneck speeds within the US and across the globe. At its core, mobile is human-centric and it has never been so integrated into consumers’ lives. Here are some slides that dive into the depths of mobile and audience usage with up-to-date stats from the most reputable sources.
India Gadget Expo: Emotion Trumps GadgetsLevi Shapiro
Keynote presentation by Levi Shapiro at the 2014 India Gadget Expo. The audience is invited to look beyond the spec war and create experiences with emotional resonance that capture lifetime value through "Freemium" pricing strategies. Examples include digital icons such as Lady Gaga and Jimmy Iovine, messaging apps like Facebook and WeChat, consumer brands like Nivea, Heineken, Vittel Water, Motorola as well as Israeli startups Waze, Magisto and JINNI.
2016- A Year in Review of the Development of Autonomous vehiclesJen Rossi
A lot has changed over the last 12 months in self-driving cars and driver assist technologies. Accidents, policies, and new developments in technology may make get these vehicles on roads near you sooner than previously estimated.
Millennials are the single largest and most influential group of customers that automotive retailers can’t afford to lose. Learn about their demographics, behavioral tendencies, and approaches to capture and keep their attention. Learn more at www.autodealerchat.com/text
Two billion people now use smart phones, and in America, for at least two hours a day. Many Customers only Customer Experience with you might be a Mobile Experience. How will they feel about yours? What does your app say about you?
Did you know that the smartphone market is now larger than the PC market and that 25% of US mobile web users only access the web from their mobile phones? This and other useful mobile industry stats stats that show the exponential growth of mobile marketing and mobile web.
Learn why Latin American consumers are changing their perceptions of personal mobility. And what the range of innovative new transport solutions (public, shared, crowd-powered, sustainable and more) means for all businesses.
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
Analysis of Social Media Marketing Impacts on Algerian Consumers : Case Study...Karym Bentebbal
algerian telecommunication consumer's decision journey in a prepaid and multi SIMers market. Marketers are focusing of the front and back end of the customer journey, ignoring important touch points along the Customer Decision Journey on social media platforms.
This short analysis is the subject of a presentation made to PhD. Students at EHEC Kolea, Algiers Algeria.
The senior care buyer has undergone massive change over the past few years. With infinite access to media, and infinite connectivity we must understand the new foundations for relating to the modern buyer.
Mobile devices have become a cultural phenomenon with usage growing at breakneck speeds within the US and across the globe. At its core, mobile is human-centric and it has never been so integrated into consumers’ lives. Here are some slides that dive into the depths of mobile and audience usage with up-to-date stats from the most reputable sources.
India Gadget Expo: Emotion Trumps GadgetsLevi Shapiro
Keynote presentation by Levi Shapiro at the 2014 India Gadget Expo. The audience is invited to look beyond the spec war and create experiences with emotional resonance that capture lifetime value through "Freemium" pricing strategies. Examples include digital icons such as Lady Gaga and Jimmy Iovine, messaging apps like Facebook and WeChat, consumer brands like Nivea, Heineken, Vittel Water, Motorola as well as Israeli startups Waze, Magisto and JINNI.
2016- A Year in Review of the Development of Autonomous vehiclesJen Rossi
A lot has changed over the last 12 months in self-driving cars and driver assist technologies. Accidents, policies, and new developments in technology may make get these vehicles on roads near you sooner than previously estimated.
Millennials are the single largest and most influential group of customers that automotive retailers can’t afford to lose. Learn about their demographics, behavioral tendencies, and approaches to capture and keep their attention. Learn more at www.autodealerchat.com/text
Two billion people now use smart phones, and in America, for at least two hours a day. Many Customers only Customer Experience with you might be a Mobile Experience. How will they feel about yours? What does your app say about you?
Did you know that the smartphone market is now larger than the PC market and that 25% of US mobile web users only access the web from their mobile phones? This and other useful mobile industry stats stats that show the exponential growth of mobile marketing and mobile web.
Learn why Latin American consumers are changing their perceptions of personal mobility. And what the range of innovative new transport solutions (public, shared, crowd-powered, sustainable and more) means for all businesses.
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
Analysis of Social Media Marketing Impacts on Algerian Consumers : Case Study...Karym Bentebbal
algerian telecommunication consumer's decision journey in a prepaid and multi SIMers market. Marketers are focusing of the front and back end of the customer journey, ignoring important touch points along the Customer Decision Journey on social media platforms.
This short analysis is the subject of a presentation made to PhD. Students at EHEC Kolea, Algiers Algeria.
The senior care buyer has undergone massive change over the past few years. With infinite access to media, and infinite connectivity we must understand the new foundations for relating to the modern buyer.
Social Insights on the Luxury Fashion IndustryBrandwatch
Our new Fashion and Luxury Report explores how social media has changed the landscape of fashion marketing. We undertake a deep-dive analysis by deciphering the factors that are setting brands apart in the highly competitive fashion and luxury markets.
Affluent Buyers Exposed: Get The Full ExposéNeedle
Ever wonder what makes affluent buyers tick? It turns out they are a unique group in the way they interact with their favorite brands online and in stores.
They prefer exclusive opportunities and personalized experiences, and they're flocking to online retail spaces.
This presentation was prepared in United world School of Business by our group of PGDM (1st year). This presentation is about the MIS-Management Information System in Walmart.
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
Location Services and Geosocial Networking in SmartphonesSam Harris
I chose to do my flipbook on the topic of location services in smartphones. By exploring common uses of location services including iBeacons I created a flipbook that I believe gives many examples of how location services are used, and how they will be used in the future.
The digital and social media trends to watch. 2015 and beyond seminar: are yo...CharityComms
Ashley Friedlein, CEO, Econsultancy
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
In an effort to encourage scholarship while promoting civic engagement among college students, USA TODAY and Phi Theta Kappa have created the Honors Case Study Challenge. The Challenge provides members with the opportunity to enhance their learning experiences through the use of newspapers, and stay abreast of current events. http://www.cccompletioncorps.org/get-involved/honors-case-study-challenge/2010-winners
Digital technology is constantly changing. So are our ways of communicating with each other and brands. This is a look at the top trends to watch as we head into 2011.
State of the App Economy: 2018 and Beyond by Eric SeufertEric Seufert
Eric Seufert's 2018 State of the App Economy presentation from Casual Connect Disneyland. The presentation discusses the current state of the App Economy from a marketing standpoint and outlines 3 mobile marketing tactics that practitioners should be aware of in 2018.
5. ANY BRAND
We can now buy
ANY STORE
from
Image:
via.
Wikimedia
Commons
6. we are in the world(9)
.
…no matter WHERE
Image:
Linh
Nguyen
via.
Flickr
Crea3ve
Commons
7. Mobiles help us to
Research,
compare,
& purchase
products not just online,
but also in stores(2)
.
In fact, 84% of
smartphone shoppers
use their phones while
in a physical store(2)
.
Image:
Marcus
Koller
via.
flickr
8. 86%
of mobile users say
they use their phone
to prepare for grocery
shopping(9)
.
Image:
U.S.
Department
of
Agriculture
via.
Flickr
Crea3ve
Commons
9. So what does this
mean for
businesses ?
Image:
Sara
via.
Flickr
Crea3ve
Commons
10. mobile marketing isn’t an option anymore;
It presents tremendous opportunities for marketers
across industries to connect with potential
customers(3)
.
It is an imperative(3)
.
Image:
via.
pixabay
11. find your business online, identify
promotions and product information, and
adapt marketing messages to the
consumer’s location to increase relevancy(3)
.
Mobile makes
it easy to…
Image:
via.
Pexels
12. Marketers pay 10% - 20% more
for online ads that include location
information(1)
. –Greg Stuart
Image:
Shawn
Harquail
via.
Flickr
Crea3ve
Commons
13. Companies benefit
from brand loyalty
and the ability to
accurately target
offerings and
promotions, while the
customer receives
greater convenience,
more customization,
and a bit of magic(5)
!
Image:
Ricardo
Miranda
via.
Flickr
Crea3ve
Commons
14. But this unique experience…
comes at the cost of PRIVACY.
Image:
John
Burke
via.
Flickr
Crea3ve
Commons
15. When an app requests for your location,
of the time it shares the information
with an advertising network(1)
.
73%
Image:
Daveness_98
via.
Wikimedia
Commons
16. through low-cost transmitters
that rely on Bluetooth technology,
Such as Apple’s iBeacon(4)
.
Retailers and restaurants are
tracking shopper movements
Image:
Tim
J.
Keegan
via
flickr
Crea3ve
Commons
17. An IBeacon is so powerful that it…
could realize you’re standing within inches of a given gas
pump and send your phone a notification that you’re being
charged with the amount you owe from filling your tank(8)
.
Image:
Penn
State
via.
Flickr
Crea3ve
Commons
18. 22%
of smartphone users
say their number one
concern when using
apps is having their
privacy breached(10)
.
42%
say their chief
worry is that the
apps will sap their
batteries(10)
.
Image:
kennysarmy
via.
Flickr
Crea3ve
Commons
19. Privacy
etc
?
“ Online privacy is dead –Millennials
understand that, older users have not
adapted. Millennials recognize that giving
up some of their privacy online can provide
benefits to them(6)
” -Jeffery Cole
Image:
Yacine
Pe3trez
via.
Flickr
Crea3ve
Commons
20. Works Cited:
(1)
Dwoskin,
E.
(2015,
March
23).
Where
Were
You
3
Minutes
Ago?
Your
Apps
Know.
Retrieved
June
10,
2015,
from
Wall
Street
Journal
:
h,p://blogs.wsj.com/digits/2015/03/23/where-‐were-‐you-‐3-‐minutes-‐ago-‐your-‐apps-‐know/
(2)
Google.
(2013,
May
).
How
Mobile
Is
Transforming
the
Shopping
Experience
in
Stores
.arBcle-‐cover-‐wrapper
.
Retrieved
June
10,
2015,
from
Think
with
Google
:
h,ps://www.thinkwithgoogle.com/research-‐studies/mobile-‐in-‐store.html
(3)
Google.
(2013,
April
).
Mobile
In-‐Store
Research.
Retrieved
June
10,
2015,
from
Google:
h,ps://ssl.gsta3c.com/think/docs/mobile-‐in-‐
store_research-‐studies.pdf
(4)
Kaye,
K.
(2013,
Decemeber
12).
'Techno
Paranoia'
and
9
Other
Privacy
Trends
Marketers
Need
to
Watch
In
2014.
Retrieved
June
10,
2015,
from
Ad
Age
:
h,p://adage.com/ar3cle/datadriven-‐marke3ng/10-‐privacy-‐trends-‐marketers-‐watch-‐2014/245866/
(5)
Madden,
S.
(2014,
March
12).
Tech
That
Tracks
Your
Every
Move
Can
Be
Convenient,
Not
Creepy.
Retrieved
June
10,
2015,
from
Wired:
h,p://www.wired.com/2014/03/designers-‐tracking-‐tradeoffs/
(6)
Matrix,
S.
(2015,
May
).
Digital
Literacies
.
Retrieved
June
10
,
2015,
from
Moudle
1
:
h,ps://moodle.queensu.ca/2014-‐15/mod/page/
view.php?id=88779
(7)
Matrix,
S.
(2015,
June
).
MobiliBes
.
Retrieved
June
10,
2015,
from
Module
3:
h,ps://moodle.queensu.ca/2014-‐15/mod/page/view.php?
id=88783
(8)
McFarland,
M.
(2014,
February
12).
The
rise
of
iBeacons,
and
fall
of
fricBon.
Retrieved
June
10,
2015,
from
The
Washington
Post
:
h,p://
www.washingtonpost.com/blogs/innova3ons/wp/2014/02/12/the-‐rise-‐of-‐ibeacons-‐and-‐fall-‐of-‐fric3on/?wprss=rss_technology&clsrd
(9)
Stevens,
K.
(2015,
May
8).
The
mobile
shopper.
Retrieved
June
10,
2015,
from
The
Guardian
:
h,p://www.theguardian.com/adver3sing/
digital-‐media-‐trends-‐mobile-‐retail-‐fmcg
(10)
Urbanski,
A.
(2013,
September
5).
Talking
Out
Loud
About
Mobile
Privacy.
Retrieved
June
10,
2015,
from
Direct
Marke3ng:
h,p://
www.dmnews.com/privacy/talking-‐out-‐loud-‐about-‐mobile-‐privacy/ar3cle/310457/