The document contains statistical data related to various media consumption habits among children aged 7-14 years, including percentages of usage for television, radio, and other formats. It covers ownership of computers and the average money spent per month and year. Additionally, it highlights responses related to the degree of engagement with different forms of media.

3. •
•
•
•
•
•
•

9. Television
Newspaper
Radio
Books
Comic
DVD
Cinema

11. 63% 64% 62% 75% 53%
9% 9% 8% 7% 10%
7% 6% 7% 4% 9%
6% 2% 10% 3% 9%
3% 3% 4% 3% 3%
3% 4% 2% 2% 4%
2% 2% 2% 2% 3%
2% 3% 1% 0% 3%

12. 73% 49% 40%
30% 26%

13. 32%
25%
12%
8%
7%

14. 17%
7% 5-6 days/ 16%
14%
Rarely
Never
58% weeks 2-4 days/
40% always weeks
6% Once
always
39% a weeks
3% never
sometimes

16. 58% kids
use computers
46%
19% 19%
own a 17%
computer
13%

17. 3%
13%
11%
23%
40%

19. 26%
53%
1%
9%
27%
87%
4% 63%
3%

21. 7- 10 years 70% 95%
11- 14 years 76%
73%
7- 10 years 7%
11- 14 years
9%
11%
84%
83%
56%
45%
35%

22. 7- 10 11- 14
6% 13%
9% 9%
SEC LOCATION
10%
A Metro 10%
B 9%
Tier 1 2%
C 10%

24. Fig in INR
INR 275
Average per month
A 316
B 264
C 249
7-10: 252
11-14: 295
Metro: 276
Tier - 1: 262

25. Fig in INR
INR 799
Average per year
A 943
B 870
C 637
receive 7-10: 794
11-14: 816
Metro: 804
Tier - 1: 697

26. YES 37% 46% 12%
Some of it all of it
No 63% 25% 16%
Most of it
Half of it
65%
45%
2%

28. 34% 17% 10%
7% 5%

29. 31% 14%
13% 9%

30. 39% 17%
8% 7%

31. 35% 21%
10% 4%

33. 80%
22%
11%
7%
6% 41%
26%
16%
11%
9%

34. 77%
22%
10%
6%
5% 33%
26%
14%
8%
7%

35. No 59%
Yes 41%
81% 30%
28% 25%
No 45% 18% 22%
Yes 55%

36. Yes 47%
Yes 36%
62% 60% 54%
9% 12% 14%
29% 28% 33% Yes 28%

38. 6% 6%
1% 4%
92% 90%

40. 4 –6 years 4 – 6 years 7-14 Years
SEC
Yes 26% 28%
A 32% 44%
No 74% 25%
B 25%
6%
47%
C 22% 41%
7 –14 years
Yes 44% 43%
No 56% 44%

41. 4 –6 years 7 –14 years
63%
54% Yes 14% 20%
41% No 86% 80%
23% 4 –6 7 –14
years years
22%
68% 46%
8%
49% 38%
28%
12% 13%
11% 17%

45. 22% 22% 21% 16%
23% 22% 21%
20%
20%
47% 47% 47% 51%
44% 44% 46% 43%
40%

46. Yes 38% 39% 37%
36% 45%
No 62%