MARKETING MIX VARIABLES OF MAGGI

1. MARKETING MIX OF MAGGI
NOODLES
A PRESENTATION BY:
PAVITRA POOJARI
SANGHMITRA SINGH
DRESTHI PALIWAL
SHREYA ASOPA

2. -Maggi noodles
became a part of
the parent
company Nestlé
in 1947.
- In India Maggi
noodles was
launched in
1983.
-Maggi
noodles was
first launched
in Switzerland
in 1886.
-It was the
brainchild of
Julius Maggi.

3. Maggi has positioned itself as a “Fast
to Cook! Good to Eat!” food
product.
Over the years, maggi noodles have left
their impression such that every
kitchen has a corner for their “2
minute Noodles”
The target customers of maggi noodles
are kids, youth the working generation,
but the biggest consumer are children.

4. PRODUCTS
Maggi has introduced numerous flavours of noodles in the market
according to the needs and tastes of customers.
-Maggi 2-Minute Noodles
-Maggi Oats Noodles
-Maggi Veg Atta Noodles
-Maggi Chicken Noodles
-Maggi Hot Heads
-Maggi Masalas of India
-Maggi Cuppa Noodles
- Maggi NONG (no garlic and
onion)

6. PRICE
Penetration Pricing
Low price as compared to the
competitors.
Bundling Price
1+1 FREE
Geographical Pricing
Category it keeps differential
prices in depending locations and
across countries.

7. ž
PRODUCT GRAM PRICE
Maggi 2-minute noodles 140 g 22 Rs
Maggi chicken noodles ž71 g 15 Rs
žMaggi oats noodles 300 g 98 Rs
žMaggi hot heads 71 g 20 Rs
žMaggi cuppa mania 70 g 45 Rs
Maggi masala noodles 73 g 20 Rs
žMaggie veg atta noodles 300 g 73.32 Rs

8. žIn May 2015 Maggi had a ban due to the presence of high levels
of MSG (monosodium glutamate) and lead. Thus, Maggi’s
market share fell drastically down from 90% to 53% in the
market share.
žLater in 2016 it regained the faith in some time and has reached
top spot again with 57% market share.
žPresently maggi has 60% of market share as reported in Feb
2017.

9. COMPETITORS
žTop Ramen
žSun Feast
žYippee
žWai Wai
žChings Secret
žAnd Patanjali -the game changer

10. -Maggi has a wide distribution
network due to the strong presence
of Nestle.
-This is because it is consumed in a
lot of volumes and generally in small
quantities
PLACE
HERE and THERE
The Magic of Maggi is EVERYWHERE

11. MANUFACTURERS DISTRIBUTORS WHOLESALERS
RETAILERS
CONSUMERS

12. PROMOTION
Promotions includes
the complete
integrated marketing
communications
which in turn includes
ATL,BTL advertising
as well as sales
promotions.
Promotions also
decide the
segmentation
targeting and
positioning of the
product.

13. ž-Focused towards advertising
(TV) as a promotional
strategy
ž-Use of their patent taglines of
“Bas 2-minute” and the jingle
“Maggi Maggi Maggi ”.
-It has also used the “Miss you
Maggi” ad campaign to regain
back the lost customers after
the Maggi ban in India

14. ž-Television ads
-Digital
-žPrints (Posters, Newspapers)
ž-Endorsement Scheme: Use of
many celebrities notably
Amitabh Bachchan and
Madhuri Dixit.

15. HUNGRY??
GET YOUR MAGGI NOW!
THANK YOU