Maggi was initially launched in 5 flavors in India and had to work hard to gain acceptance due to Indians' established eating habits. It pursued a two-pronged strategy of appealing to mothers' convenience needs and children's fun interests. Promotional activities like gifts with pack purchases helped drive rapid brand acceptance. Maggi became closely associated with kids' television programs and grew at 15% annually in its early years by highly appealing to children. The brand focused on understanding local tastes and preferences, innovating products like Atta noodles to address health concerns, and investing heavily in brand building through memorable campaigns.
Brand Management Project on Maggi noodlesAnil Nandyala
• Brand Image Measurement using Brand Asset Valuator method
• Brand Equity Measurement using Colombo Morrison & Van Westendorps method
• Brand Value Measurement using Inter brand valuation method
A brand is not developed overnight, it struggles through various factors and rises by implementing various strategies. Hers is success story of one such brand Maggi and the strategies it devices.
Brand management case maggi (final version)DINESH GERA
It was part of brand management evaluation during semester - 4. We did critical analysis on the brand reach as well as how the brand returned in market with bang on strategy, though it does not cover the current problems faced by brand but still a must read for all the maggi lovers & brand management students.
Brand Maggi :Nestle's powerful Arm
The report entitled A Study of “Brand Maggi” deals with the study of Maggi brand that was launched in India in the year 1983, by Nestle India Limited, which became synonymous with noodles. This research tries to find awareness of Maggi& its product line with that of its competitors. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for Maggi.
This includes our project report for our Marketing course. We had done a lot of study on the instant noodles market in India and Maggi being the unbeaten leader in this category.
It also involves considering 4 hypotheses and market survey for testing these hypotheses. We have used only secondary data. We have tried to mention all our sources also.
Brand Management Project on Maggi noodlesAnil Nandyala
• Brand Image Measurement using Brand Asset Valuator method
• Brand Equity Measurement using Colombo Morrison & Van Westendorps method
• Brand Value Measurement using Inter brand valuation method
A brand is not developed overnight, it struggles through various factors and rises by implementing various strategies. Hers is success story of one such brand Maggi and the strategies it devices.
Brand management case maggi (final version)DINESH GERA
It was part of brand management evaluation during semester - 4. We did critical analysis on the brand reach as well as how the brand returned in market with bang on strategy, though it does not cover the current problems faced by brand but still a must read for all the maggi lovers & brand management students.
Brand Maggi :Nestle's powerful Arm
The report entitled A Study of “Brand Maggi” deals with the study of Maggi brand that was launched in India in the year 1983, by Nestle India Limited, which became synonymous with noodles. This research tries to find awareness of Maggi& its product line with that of its competitors. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for Maggi.
This includes our project report for our Marketing course. We had done a lot of study on the instant noodles market in India and Maggi being the unbeaten leader in this category.
It also involves considering 4 hypotheses and market survey for testing these hypotheses. We have used only secondary data. We have tried to mention all our sources also.
DOWNFALL OF AN ICONIC BRAND: THE MAGGI CRISIS IN INDIAShubham Boni
DON'T FORGET TO LIKE AND SHARE THE PRESENTATION.
INTRODUCTION:-
1.Maggi was invented in Switzerland by Julius Maggi during the industrial revolution around 1820.
2.It is an international brand of seasonings, soups and noodles.
3.In 1947, Maggi merged with the NESTLE COMPANY.
4.Nestle began operations in India in 1912 and its first manufacturing unit in 1961.
5.It markets its products in 130 countries across the world.
6.Nestle put nutrition as the core of their business.
SUMMARY:-
1.On wednesday, june 1 2015, Delhi government banned the sale of maggi for 15 days and instructed Nestle India to withdraw its existing stock from market.
2.On June 3 2015, union foods and consumer affair minister Ram Vilas Paswan filed complaint with NCDRC, for engaging in “unfair trade practices”.
3.On June 5,2015 global CEO Paul Bulcke held a press conference.
4.FSSAI ordered Nestle India to withdraw all 9 variants of Maggi on grounds of Maggi packets stating ‘No added MSG’ which was misleading.
5.Retail stores like Walmart, Future group withdrew Maggi noodles from their stores.
6.In a short span exporting of Maggi suffered a downfall in the foreign market.
7.It is an Indian customer’s psyche that “whatever looks good and feels good would be of good quality” so Maggi packs had been designed keeping in mind the same concept.
REASONS FOR DOWNFALL:-
1.On March 10, 2014 UP Department officials tested confirmed presence of Lead and Monosodium Glutamate in Maggi.
2.Maggi tested positive for MSG, officials stated Maggi packets were labelled “No Added MSG” which was misleading.
DON'T FORGET TO LIKE AND SHARE THE PRESENTATION.
The report entitled ‘MAGGI – A project report on marketing strategy’ deals with the study of Nestle as a brand which acquired Maggi in 1947 & launched it in India in 1983 as an evening snack which became synonymous with noodles. This study tries to analyses the marketing strategy of Maggi before & after the controversy & how post dropping significant Market Share during the ban, they were able to smoothly regain the Market share within a few months of re-launch.
DOWNFALL OF AN ICONIC BRAND: THE MAGGI CRISIS IN INDIAShubham Boni
DON'T FORGET TO LIKE AND SHARE THE PRESENTATION.
INTRODUCTION:-
1.Maggi was invented in Switzerland by Julius Maggi during the industrial revolution around 1820.
2.It is an international brand of seasonings, soups and noodles.
3.In 1947, Maggi merged with the NESTLE COMPANY.
4.Nestle began operations in India in 1912 and its first manufacturing unit in 1961.
5.It markets its products in 130 countries across the world.
6.Nestle put nutrition as the core of their business.
SUMMARY:-
1.On wednesday, june 1 2015, Delhi government banned the sale of maggi for 15 days and instructed Nestle India to withdraw its existing stock from market.
2.On June 3 2015, union foods and consumer affair minister Ram Vilas Paswan filed complaint with NCDRC, for engaging in “unfair trade practices”.
3.On June 5,2015 global CEO Paul Bulcke held a press conference.
4.FSSAI ordered Nestle India to withdraw all 9 variants of Maggi on grounds of Maggi packets stating ‘No added MSG’ which was misleading.
5.Retail stores like Walmart, Future group withdrew Maggi noodles from their stores.
6.In a short span exporting of Maggi suffered a downfall in the foreign market.
7.It is an Indian customer’s psyche that “whatever looks good and feels good would be of good quality” so Maggi packs had been designed keeping in mind the same concept.
REASONS FOR DOWNFALL:-
1.On March 10, 2014 UP Department officials tested confirmed presence of Lead and Monosodium Glutamate in Maggi.
2.Maggi tested positive for MSG, officials stated Maggi packets were labelled “No Added MSG” which was misleading.
DON'T FORGET TO LIKE AND SHARE THE PRESENTATION.
The report entitled ‘MAGGI – A project report on marketing strategy’ deals with the study of Nestle as a brand which acquired Maggi in 1947 & launched it in India in 1983 as an evening snack which became synonymous with noodles. This study tries to analyses the marketing strategy of Maggi before & after the controversy & how post dropping significant Market Share during the ban, they were able to smoothly regain the Market share within a few months of re-launch.
Brand Loyalty and Consumer Buying Behaviour towards maggiUtkarsh Verma
A Project on the consumer buying behaviour and brand loyalty towards nestle maggi after the recent ban that it went through,
this project focuses on each aspect of the brand internally and externally to analyse and interpret the results after proper research.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
1. BRAND STORY
Launched in 5 flavors initially – Masala, chicken, Capsicum, sweet & sour, and Lasagna
– Maggi had to fight hard to be accepted by Indian consumers with their hard-to-change
eating habits. The packaged food market was very small at this time, Nestle had to
promote noodles as a concept, before it could promote Maggi as a brand. It therefore
devised a two-pronged strategy to attract mothers on the ‘convenience’ plank and lure
kids on the ‘fun’ plank. Gradually, the market for instant noodles began to grow. The
company also decided to focus on promotions to increase the brand awareness. In the
initial years, Nestle promotional activities for Maggi included schemes offering
gifts( such as toys and utensils) in return for empty noodles pack.
According to analysits the focus on promotion turned out to be the single largest factor
responisible for Maggi’s rapid acceptance. Nestle’s Managers utilized promotions as
measured to meet their sales target. Gradually, sales promotion became a crutch for
Maggi noodles sales. Later many of the Maggi’s extensions also made considerable use
of promotional schemes. The focus of all Maggi’s extensions was more on below the line
activities rather than direct communication. In addition to promotional activities, Maggi
associated itself with main stream television programme and advertised heavily on kids
programme and channels. After its advertisements with taglines like “mummy bhookh
lagi hai, bas do minute” and fast to cook good to eat Maggi’s popularity became highly
attributed to its “extremely high appeal to children”. As a result, Maggi’s annual growth
reportedly touched 15% during its initial years.
1
2. VARIOUS PRODUCTS
The product mix of Maggi is divided into various categories defined below. The company
has launched various products under each category as mentioned below.
1. Noodles
• Maggi 2-Minute Noodle ( Masala , Chicken, Curry
and Tomato)
• Maggi Dal Atta Noodles ( Sambhar taste)
• Vegetable Atta Maggi Noodles
• Maggi Rice Noodles (Lemon Masala, Chilly Chow
and Shahi Pulao)
• Maggi Cuppa mania (Masala yo, Chilli chow yo)
2. Sauces
• Teekha masala
• Tomoto chatpat
• Imli khata mitha
• Tomato ketchup
• Hot and sweet
• Tomato pudina
• Ginger, Garlic & Coriander
• Maggi Oriental Chilli Garlic
• Ginger, Garlic & Coriander
3. Maggi Pichko
4. Soups Healthy
• Chef Style
- Cream Mushroom
- Sweet Sour Tomato Noodles
- Tangy Tomato Vegetables
• Home Style
- Creamy Chicken
- Mixed Vegetable
- Rich Tomato
• Chinese Style
- Chinese Hot Sour Chicken
- Chinese Sweet Corn Chicken
- Chinese Sweet Corn Vegetables
- Chinese Hot & Sour Vegetables
2
3. 5.Maggi soup sanjivni
• Amla
• Badam
• Spinach
• Dal
• Tomato
6. Maggi bhuna masala
• Bhuna masala for gravy dishes
• Bhuna masala for vegetable dal
7.Maggi magic cubes
• Chicken
• Vegetarian masala
3
4. TASTE AND PREFERENCES OF CONSUMERS
Health is the flavour of the season. Food companies in India are growing aware of the
increasingly changing consumption trends and taste preferences among the Indian junta.
No surprises, but this is the reason more and more companies are coming up (or are
actually re-marketing) with products that are healthy. Take for example Coke and Pepsi;
both have already started looking into the non-carbonated drinks category section. Maggi
first introduced in the market Maggi Atta Noodles – which it claimed was a healthy food
as it was made of wheat flour followed by soups.
Nestle India, in an effort to carry on with its trend of providing the Indian consumers
healthy food recently introduced a range of Healthy Soups. The entire range consists of
the following; maggi tomato, mixed vegetable, tomato vegetable, mushroom, chicken,
sweet corn chicken and hot and sour vegetable. The product is priced at Rs 25 for 70
grams.
Maggi became successful because it understood consumers . The brand never wanted to
change Indian consumer's habit. It did not had ambitions about changing Indian's
breakfast or dinner preferences. What Maggi did was to slowly attach itself to Indian
consumer's need without disruption.
Maggi was also closely watching consumer preferences.When consumers wanted healthy
food, Maggi launched Atta Noodle variants that was healthy . More importantly this
move addressed the concerns of Homemakers. The brand extended itself to multiple
segment but without diluting the core brand equity.
Maggi over these years have made lot of mistakes. It made mistakes because the brand
was willing to experiment. More importantly the brand learned from those mistakes and
corrected itself.
Maggi also invested heavily in brand building. The campaigns for one of Maggi's
products were always there in the media which kept the brand fresh in the mind of the
consumers. Maggi personifies the basic principles of understanding consumers,
innovating and investing in the brand.
Maggi is one packaged food brand that has only seen its popularity grow in the past many
years and the secret to the success is that instead of trying to change the food habits of
consumers, it has tried to align itself with local tastes and preferences with the ‘fast to
cook and good to eat’ promise.
4
5. To commemorate its successful journey through a quarter of a century in the world’s
largest consumer market, the brand, last year, launched an innovative campaign inviting
its loyalists to share with it their Maggi stories and promised to broadcast them to the
world at large, thereby, making them the superstars overnight. Along with television
commercials, which aired individual consumer stories of their lasting memories of
Maggi, the brand displayed pictures of these loyal customers on the Maggi packs. Nestle
also introduced a website Meandmerimaggi.in for engaging with them.
The company also rewarded its consumers by adding to the Maggi portfolio, that hitherto
had sauces and soups in various flavours, a range of prepared dishes and cooking aids
such as Maggi Bhuna Masala and Maggi Pazzta. So far focussed on urban consumers, the
company also made a pitch for rural consumers by launching Maggi Rasile Chow
noodles at an inviting price of Rs4. Again, local tastes and recipes have been at the core
of all these marketing innovations.
“Creating delight and happiness in everyday meals is not just about providing tasty food.
It is about providing taste and health in a convenient combination,” says Shivani Hegde,
general manager, foods.
5
6. DEMOGRAPHY AND PSYCHOGRAPHY OF
CONSUMERS
Demography:-
1) Age and sex: Maggi products are consumed by people of different age groups.
They are consumed by children, teenagers, adults as well as old people. They are
consumed by both genders male and female.
2) Income :- Maggi products are available at reasonable prices. So they are
consumed by the lower, middle as well as the higher class.
3) Religion and nationality:- Maggi products are famous and are consumed by
people of all religions and nationality.
Psychography:-
1) Attitude:- Consumers of maggi have a positive attitude towards the
product which makes it the leader in the market. Maggi dominates the market.
2) Lifestyle:- Lifestyle determines the way of living of people. It describes how a
consumer leads his life. Maggi products are consumed by all.
6
7. MARKET SHARE
Maggi
has a
market share of 45% which is a high percentage. It dominates the market in the
ketchup segment.
7
Maggi's Market Share in Ketchup
Category
45%
55%
Maggi
Others
8. Maggi's Market Share in Noodles
Category
80%
20%
Maggi
Others
Maggi has a market share of as high as 80% in the noodles segment. It
dominates the market. It is the leader in this segment.
SWOT ANALYSIS OF MAGGI BRAND
8
9. The SWOT analysis of Maggi brand clearly indicates the strengths of Maggi as a Brand
in Indian market. The Brand was found to be a leader in its category of Noodles, with
strong customer loyalty. Intensive distribution of Maggi as a Brand was seen in urban
areas of the country. The major threats of the brand as shown in the figure below
indicates that Maggi has made several attempts to revamp itself as a ‘Healthy Product”
but till date its perseverance towards the tag line is low by the consumers. The brand is in
the growth stage of product life cycle with a strong inclination towards the maturity
stage.
RESEARCH METHODOLOGY:-
SWOT
ANALYSIS
STRENGTH
Market leader in their segment
Strong brand loyal consumer base
Wide range of distribution channel
Product according to the need of
Indian consumer
Innovative Product
WEAKNESS
Product are dependent on each
other
Not so much presence in rural
market
OPPORTUNITY
Increasing number of working youth
Product has been acceptable in youth
category
Shift to rural market
Changing preference of consumer
towards Chinese food and fast food.
Can foray into other food markets with
its strong Brand name
THREAT
Price war with competitors.
Strong presence of regional
competitors
Consumers don’t perceive it as
a “Healthy Product”
9
10. OBJECTIVES OF QUESTIONNAIRE
To understand the influence of Maggi as a brand on consumers mind set.
Sources of Brand equity of Maggi like Brand awareness, Brand image, Brand
association, Brand recall.
To understand the Brand performance of Maggi products.
To understand Brand Imagery, Brand Quality perceived by customers, Brand
credibility, consideration, superiority and feelings.
To know the medium of media through which they became aware of Maggi.
METHOLODOGY
10
11. The research will be carried out in the form of a survey. This will include primary
research in addition to secondary research as stated below. The survey research method
will be descriptive research design. Each respondent will be interviewed through a
Questionnaire. The sample will be selected by a simple random sampling method.
The survey will address the following information area:
Information Areas:
The objective as spelt out can be elaborated into specific information areas to be studied.
How do customers perceive Maggi as a stable brand, their perception of noodles
and how do they associate themselves with Maggi?
Are the consumers aware of Maggi Brand or they associate noodles with some other
brand?
Which product from the entire basket of Maggi products do the consumers consider
as the best selling product for Maggi and to which the consumers frequently buy?
Are the consumers willing to accept Maggi brand extensions to some other products
like chocolate, juices, chips etc?
QUESTIONNAIRE
11
12. Q 1) Are you a consumer of Maggi?
□ Yes □ No
Q 2) What comes first in your mind when you hear the word Maggi ?
• Noodles
• Fast food
• Snacks
• None of these
Q 3) what is the brand that comes to your mind when we say the word noodles?
• Maggi
• Top Ramen
• Surya Noodles
• Anil Noodles
Q 4) Rank the following Maggi products w.r.t. frequency of purchase with 1 being the
highest rank RANK
• Noodles _________
• Ketchup _________
• Soup _________
• Pickles _________
• Cubes _________
Q 5) With what products would you associate the brand Maggi?
• Ketchup
• Noodles
• Soup
• Masala
Q 6) On a scale of 1 to 5 rate Maggi on the following parameters
• Taste ____________
• Variety/Flavours ____________
• Hygiene/Purity ____________
• Availability ____________
• Packaging (SKUs) ____________
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13. Q 7) Rank the categories which Maggi should look in future in order of your importance :
• Chocolates _____________
• Salted Potato Chips _____________
• Fruit Juices _____________
• Processed foods(Ready to use pastes, masalas) ____________
• Others ( Please mention) _____________
Q 8) How do you perceive Maggi products?
• Good for health.
• Ready to eat.
• Junk food
• Tasty / Fun eating
Q 9) Which Maggi products in noodles category do you regularly buy? (Repositioning
awareness)
• Maggi masala
• Maggi vegetable atta noodles
• Maggi dal atta noodles
• Maggi rice noodles mania
• Others
Q 10) You came to know about Maggi from:
• Newspapers
• Radio
• T.V advertisements
• Word of mouth
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14. • Other source
Q 11) Do you remember any of the T.V. advertisements of Maggi Tomato Ketchup?
□ Yes □ No
Q 12) Do you perceive Maggi noodles as a healthy product?
• Yes
• No
Q 13) If No then your suggestions for improvement as a healthy product?
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
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15. ANALYSIS OF THE QUESTIONNAIRE
Q 1) Are you a consumer of Maggi?
□ Yes □ No
Analysis: The survey suggested that out of 20 consumers all 20 are consumers of maggi
products. Maggi is quite famous with the different types of consumers in the market. Our
survey took the sample of consumers in general.
Q 2) What comes first in your mind when you hear the word Maggi ?
• Noodles
• Fast food
• Snacks
• None of these
Analysis: The survey suggested that 14 out of 20 consumers associated maggi with
noodles. 3 for snacks and masala each. People are familiar with maggi as a brand for
noodles in majority.
Q 3) what is the brand that comes to your mind when we say the word noodles?
• Maggi
• Top Ramen
• Surya Noodles
• Anil Noodles
Analysis: The survey suggested that Maggi is the most popular brand with consumers
of noodles. It suggests that 18 out of 20 consumers associate noodles with maggi.
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16. Q 4) Rank the following Maggi products w.r.t. frequency of purchase with 1 being the
highest rank RANK
• Noodles _________
• Ketchup _________
• Soup _________
• Pickles _________
• Cubes _________
Analysis: Most of the consumers have ranked noodles as 1. People purchase maggi
noodles in majority. The frequency of the purchase of maggi noodles is high.
Q 5) With what products would you associate the brand Maggi?
• Ketchup
• Noodles
• Soup
• Masala
Analysis: The survey suggested that 12 out of 20 people associated the brand maggi with
noodles. 6 consumers associated it with masala. 2 consumers associate the brand with
soup and 1 with ketchup.
Q 6) On a scale of 1 to 5 rate Maggi on the following parameters
• Taste ____________
• Variety/Flavours ____________
• Hygiene/Purity ____________
• Availability ____________
• Packaging (SKUs) ____________
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17. Analysis: The products of maggi have been rated well above 3 in the above parameters
by most of the consumers.
Q 7) Rank the categories which Maggi should look in future in order of your importance :
• Chocolates _____________
• Salted Potato Chips _____________
• Fruit Juices _____________
• Processed foods(Ready to use pastes, masalas) ____________
• Others ( Please mention) _____________
Analysis: According to the survey, maggi should look for salted potato chips in future as
it is highly demanded by the people in the market.
Q 8) How do you perceive Maggi products?
• Good for health.
• Ready to eat.
• Junk food
• Tasty / Fun eating
Analysis: The survey suggests that most of the consumers perceive maggi products as
being good for health.
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18. Q 9) Which Maggi products in noodles category do you regularly buy? (Repositioning
awareness)
• Maggi masala
• Maggi vegetable atta noodles
• Maggi dal atta noodles
• Maggi rice noodles mania
• Others
Analysis: The survey suggested that most of the consumers regularly buy maggi
vegetable atta noodles while a few of them preferred maggi masala noodles.
Q 10) You came to know about Maggi from:
• Newspapers
• Radio
• T.V advertisements
• Word of mouth
• Other source
Analysis: The survey suggested that a majority of the people came to know about maggi
through television advertisements. Maggi advertisements are quite famous with the
consumers.
Q 11) Do you remember any of the T.V. advertisements of Maggi Tomato Ketchup?
□ Yes □ No
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19. Analysis: The survey suggested that the advertisement of maggi tomato ketchup is
remembered by the consumers. 12 out of 20 consumers remember the advertisement of
tomato ketchup.
Q 12) Do you perceive Maggi noodles as a healthy product?
• Yes
• No
Analysis: The survey suggested that majority of the consumers perceive maggi noodles as
a healthy product. The survey suggests that 20 out of 20 consumers perceive maggi
noodles as a healthy product.
Q 13) If No then your suggestions for improvement as a healthy product?
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Analysis: The survey suggests that 20 out of 20 consumers perceive maggi noodles as a
healthy product and need no improvement as a healthy product.
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