This document provides an overview and agenda for a presentation on how to craft winning marketing funnels. The agenda includes an introduction, a discussion of the VBOUT marketing automation stack and its features, and a section on how to craft winning marketing funnels. Some key points include: - The VBOUT stack integrates 10+ core marketing tools for landing pages, forms, lead tracking, email campaigns, and more. - Examples of different types of marketing funnels are provided, including private consultation, webinar, video email, SaaS, and ecommerce funnels. - Tips for crafting successful funnels include having a solid offer, tracking key performance indicators, and rotating different ads for

1. How to craft winning marketing
funnels

2. 20K members. 7 years
Our community

3. • 5.20 – 5.50: How to craft winning marketing funnels
• 5.50 – 6.00: Q&A
• 5.00 – 5.20: General intro
Agenda

4.  Marketing automation stack
 Simple interface
 Great price
 Premium support
The VBOUT stack

5. The VBOUT stack
10+ core tools working together
01. Landing pages
02. Forms
03. Popups and site messages
04. Lead tracking
05. Automation sequences
06. Email campaigns
07. Social media listening
08. Social publishing
09. Retargeting
10. Analytics
11. Pipeline management
12. Calendar booking
Integrates well

6. Full Product Video Tour
Visual automation builder

7. Full Product Video Tour
Lead data platform
Owning
First
Party
Cookie

8. Underkills Overkills
Price
Current landscape

9. How to craft winning marketing
funnels

12. What’s a marketing funnel?
 Sponsored traffic
 LinkedIn
 Email list
 Comment
 Etc…
TRAFFIC
 Ebook
 Sample video offer
 Consultation
 Early access
 Etc…
OFFER
 Purchase a product
 Book a demo
 Buy a book
 Purchase a membership
 Etc…
GOAL
 Content drip
 Calendar invites
 Event reminders
 Upsell emails
 Etc…
PROCESS

13. Offer Frameworks
10. Free Tool
6. Lifetime Deal
5. Value Video
12. Audit
2. Partnerships 4. Trial/Free Service
9. Private Consultation 11. Survey/Gift card
3. Ebook/Whitepaper
1. Checklist/Worksheet
Credit to Damian Thompson from Leadfuze
7. Webinars 8. Podcast/Joint events

14. 1. Private consultation funnel
2. Webinar funnel
3. Video email funnel
4. SaaS funnel
5. Ecommerce funnel
 Have a solid offer
 Take an inventory
 Track KPIs that matter

15. Book a private consultation
funnel

16. Webinar funnel

17. Video email funnel

18. SaaS funnel

19. Ecommerce funnel

20. Funnel Ad Rotation

21. 1. Setup your pixels right
2. Group campaigns properly
3. Tag links properly with proper UTMs
4. Don’t quite too early : 2x CaC
5. Rotate ads

22. Cold retargeting Warm retargeting

23. Attendees Intros

24. Thank you!
vbout.com/demo