Client analysis
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The document discusses how social media and various digital marketing platforms can benefit businesses, finding that 85% of businesses with a social media marketing strategy reported an increase in market exposure and 58% that used social media marketing for over 3 years saw increased sales over that period. It then provides information on the roles and tactical uses of key social media and digital marketing channels like Facebook, Twitter, LinkedIn, websites, and mobile apps/websites to help businesses connect with customers, create engagement, and drive sales.
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Session5 client analysis
1. The document provides guidance on developing a social media plan with 5 key steps: People, Objectives, Strategy, Technology, and Assessment.
2. It discusses key social media objectives like listening, conversing, energizing supporters, and nurturing communities. Corresponding strategies are also outlined.
3. The document includes an exercise where groups analyze sample clients to identify business goals, social objectives, recommended strategies, specific social technologies, and how to measure success.
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1. The document provides guidance on developing a social media plan with 5 key steps: People, Objectives, Strategy, Technology, and Assessment.
2. It discusses key social media objectives like listening, conversing, energizing supporters, and nurturing communities. Corresponding strategies are also outlined.
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Banyan Branch is a social media marketing firm that offers various services including monitoring social media conversations, responding to communities, enlisting supporters, managing blogger relations, designing viral campaigns, and managing crises. They have experience running successful social media campaigns for clients across various industries including Disney, Parallels, Viacom, and political campaigns. Their services utilize algorithms to track social media conversations, design viral content, grow communities, and measure campaign outcomes.
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Leider sind Marketer von Natur aus nicht vertrauenswürdig. Wir haben die Aufgabe, Produkte und Dienstleistungen ins beste Licht zu rücken, und Details die sich negativ auf die Kaufentscheidung der Verbraucher auswirken könnten werden gerne weggelassen. Gerade das letzte Jahr hat gezeigt, dass Authentizität, Ehrlichkeit und Nahbarkeit das Make oder Break einer Marke sein können. Das Ass im Ärmel für mehr Authentizität, ein positives Markenimage und überzeugender Faktor für eine Kaufentscheidung von Konsumenten: UGC. Doch wie motiviere ich Nutzer mir Inhalte zur Verfügung zu stellen, was muss ich urheberrechtlich beachten und vor allem wie ziehe ich eine UGC-Kampagne auf, die den Nerv der Zeit trifft und mir mehr Conversions bringt?
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These could be in the areas of:
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Social media portfolio
This document summarizes a portfolio for social media experience. It outlines 3 years of experience creating and managing social media content and campaigns. Metrics are provided showing growth in followers across Facebook, Twitter and Instagram for Dutch Bros Coffee in Arizona from 2015 to 2017 under the portfolio owner's management, including over doubling Facebook followers from 25k to 42k and increasing Instagram followers from 14k to 33.6k. Details of social media strategies and a media campaign for Dutch Bros Coffee are also mentioned.
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The document discusses strategies for using social media to meet business objectives. It outlines objectives like making money, generating sales leads, and becoming the most well-known provider in their market. Key strategies discussed are search engine optimization, creating keyword-heavy content, and driving traffic to their website through social media. The document also provides three case studies as examples, such as a cupcake giveaway campaign that generated publicity for a small business.
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As social media becomes more engrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment? How do you connect your regions and teams to gain visibility across paid media campaigns on social?
Social media channels have grown beyond Facebook, Instagram and YouTube. Channels such as WeChat and Weibo have different tactics and best practices that your teams based in the United States and Europe want visibility into.
View this presentation to learn tips from the pros on growing your social media strategy. We’ll cover 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
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#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
How to Use AI to Write a High-Quality Article that Ranks
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Client analysis
- 1. Social Media Facts 85% of all businesses that have a dedicated social media platform as part of their increase in their market exposure marketing strategy reported an 58% of businesses that have used social media marketing for over 3 years reported increase in sales over that an period
- 2. 1 Facebook
- 3. Role of Facebook get found by visitors searching for company products or services create a community to connect and engage with current and potential followers promote marketing offers to convert followers into leads and customers
- 4. Tactical Role of Facebook #1 Create Engaging Content #2 Engage with Fans #3 Don’t Oversell The Product #4 Create Custom Tabs #5 Connect Other Channels #6 Use Questions/Polls for Fan Feedback #7 Launch Contests #8 Use Hashtags #9 Facebook Insights
- 5. 2 Twitter
- 6. Role of Twitter interact and support fan base monitor what people are saying about the company and brand create buzz around upcoming promotions and events promote thought leadership and industry expertise
- 7. Tactical Role of Twitter share expertise drive traffic new content direct attention to special offers market the products release news
- 8. 3 LinkedIn
- 9. Role of LinkedIn grow reach spread product awareness generate more leads
- 10. Tactical Role of LinkedIn C B A A Posting relevant content B Monitoring C Respond to comments
- 11. Website
- 12. Role of Website Increase customer confidence Reason why a customer should choose us over competitors Generate leads Offer Support
- 13. Tactical Role of Website 1 Integrate Social Media 2 Mechanics, structure and content of the website are optimised for SEO 3 Credible and Informative 4 Organize Webinars 5 Insert on website CTA and redirect them to a landing page content
- 14. Mobile Sites
- 15. Mobile Site Facts 1 in 4 users expect to access the web from their devices at least once per of
- 16. Role of Mobile Websites Mobile friendly website also helps in SEO Mobile Usage is on the rise Mobile Optimization boosts Engagement Don’t get beaten by competition
- 17. Tactical Role of Mobile Websites ! Easy and fast to use mobile website
- 18. Mobile Apps
- 19. Role of Mobile Apps Increase and Reinforce brand visibility Position as an expert Offer support
- 20. 2 Website Insert on website CTA and redirect them to a landing page with information regarding the new features of the winter tires Visuals with the new winter tires
- 21. 3 Mobile App Safety App, why you should use the best winter tires FAQ regarding the new winter tires
- 22. Project Management Methodology – Gantt Chart Task Resources Steakholders Month 1 Design Stock Images Photoshop Site Structure Extern Agency Extern Agency & IT team Simple Message IT Team Extern Agency & IT team CMS Copywriting Development Extern Agency & IT team Testing Extern Agency & IT team Launching Business Stakeholders Timing Month 2 Month 3
- 23. Migration Solution Step 1 Break the project (development & design) into phases Step 2 Contract freelancers to help the agency with parts of the development & design Step 3 Push to launch in time a functional Beta version of the website, approved by business stakeholders