1) There are strategic considerations for when, where, how, and whom to target for customer acquisition. Understanding customers' needs and behaviors is important. 2) While there is no single best strategy, focusing on creating a compelling customer experience throughout the entire journey and relationship can lead to better outcomes. This includes charting the customer roadmap, hiring customer-centric staff, and incentivizing positive interactions. 3) The pricing strategy should align with how customers perceive the value of the product or service, and there are different approaches for business-to-business versus business-to-consumer markets. Growth can be accelerated through various online and offline promotional channels.

1. Customer Acquisition Strategies
Understand WHEN, HOW, WHOM to target in
your customer acquisition cycle

2. Brief Synopsis
ManmeetSingh
Experience:
Deloitte – Technology Consultant EnterpriseApplications
Truggo – Co-Founder, Product Strategy B2CMarketplace+ B2B Platform
Mentoring:
Carvicing.in – Product Marketing B2CMarketplace
NoteMyBook – Growth Strategies P2P Marketplace
TestFormula – Product Manager B2C SaaS platform
Expertise:
Product management, UI/UXDesign, Userengagement, Growth strategies , Digital and Social media marketing

3. When to acquire customer?
“We started marketing the day we
started coding”
Unbounce Co-Founder, Rick Perreault

4. Where to acquire customers
“Fish where the fish are but plan it
like an astute fisherman”
• Right location
• Right time
• Right nets
• Right vehicle

5. Online Contests
Active Aspirers
Community tips
Blogs/ Vlogs
Influencer
Marketing
Affiliate
Marketing
Professional Pros
Social Media
Marketing
Internet
Advertising
Partner promotions Offline Channels Referral marketing
Social Shoppers
Internet Users segmentation – BCG Report
Based on web consumption patterns and not age-groups per se

6. Is there a best strategy for customer acquisition?
“The customer acquisition process is
far from an exact science. There are
many things that can (and do) go
wrong”
Paul Graham, Founder Y-Combinator

7. If not Best, what’s the Better strategy?
Pre-requisites of customer acquisition cycle:
• Chart out a customer roadmap – Stages, Retention, Feedback
• Hire the Right people – Who share customer empathy
• Incentivize micro-moments – Add value to the customer interaction
• Estimate Customer Acquisition Cost (CAC) – Determine runway length
• Create Demand – Seed your ‘buyers’, ‘sellers’ will follow

8. Compelling buyer
experience
Omni-channel
marketing
Instant
Gratification
Deep integration
with Business partners
Content-driven
community
CRM solution
Integration
1
2
3
1
2
3
Strong Engagement With
Customers
What’s your Customer Value Proposition?

9. Which pricing strategy to adopt?
“Value Proposition + Value Perception = Pricing Strategy”
Value-driven pricing Cost-driven pricing
B2B
B2C

10. Growth Hacks
“The hacks are aplenty if you know
how to hustle”
• Google for Business pages
• Offline distribution channels
• Co-promotional channels
• Affiliate marketing channels

11. Thank You
Let’s start the conversation!