The document provides a status report on Ally PLM Marketing. It describes the general marketing responsibilities and evaluates tactics from February to September 2013. It identifies strengths like webinar attendance but also opportunities like becoming the top NX support provider. The report outlines plans for FY2014 including increasing social media engagement, improving the website, and enhancing evaluation tactics.
Learn how easy it is to plan out your marketing plans for 2018. Lisa and Anna will break it down into 5 easy steps including setting goals and auditing.
The Digital Marketing Audit - 8 Steps to Defining Growth and Improvement Prio...Walter Lis
In order for small business to define their organizational growth and improvement priorities, it’s necessary to have a crystal clear picture of what you’re trying to accomplish. There are many potential objectives that you could have for your digital marketing, so it’s essential to decide what’s most important and what comes first. That's where a digital marketing audit comes in, it provides the steps to define growth and improvement priorities that are necessary to find explosive small business success online.
Learn how easy it is to plan out your marketing plans for 2018. Lisa and Anna will break it down into 5 easy steps including setting goals and auditing.
The Digital Marketing Audit - 8 Steps to Defining Growth and Improvement Prio...Walter Lis
In order for small business to define their organizational growth and improvement priorities, it’s necessary to have a crystal clear picture of what you’re trying to accomplish. There are many potential objectives that you could have for your digital marketing, so it’s essential to decide what’s most important and what comes first. That's where a digital marketing audit comes in, it provides the steps to define growth and improvement priorities that are necessary to find explosive small business success online.
Attendee Acquisition - IAEE February 2016 DC LuncheonSam Lippman
Margaret Core of the Food Marketing Institute and Sam Lippman of Lippman Connects share tips for increasing attendance at your next event including hiring staff with marketing analytics knowledge, how to take advantage of word of mouth marketing and more.
Learn how to make real-time decisions on Marketing, Sales and Service Operations and also adapt and optimize internal Business processes to include Social Sales and Marketing
Pardot - How a Marketing Automation Company Uses Marketing Automation:Dreamfo...Pardot
Presentation at Dreamforce 2011 by Adam Blitzer and Derek Grant on How a Marketing Automation Company Uses Marketing Automation. Covers lead qualification, lead nurturing, and social media tactics.
GreenRope is one of CRM Idol's contestants for the third year in a row. GreenRope is a CRM geared at helping business evolve, become more collaborative, while inspiring innovation across all levels. See how GreenRope achieves these goals.
weBlend - Web Analytics to improve Digital Marketing effortsweBlend
Web Analytics are powerful tools. They help in understanding consumer behavior and consequently allow to improve your online marketing efforts. Discover current Analytics trends and available solutions.
This webinar provided the key components necessary to develop and manage a website so you don’t have to worry about speed, technical SEO, hosting infrastructure, or security while boosting your website traffic and leads by up to 20-30%
To know your business performance use SEO tools. Running an SEO campaign without using tools is like thronging an unknown place without having a map. Churning data and analyzing them with pen and paper could be cumbersome and erroneous beyond you think.
Attendee Acquisition - IAEE February 2016 DC LuncheonSam Lippman
Margaret Core of the Food Marketing Institute and Sam Lippman of Lippman Connects share tips for increasing attendance at your next event including hiring staff with marketing analytics knowledge, how to take advantage of word of mouth marketing and more.
Learn how to make real-time decisions on Marketing, Sales and Service Operations and also adapt and optimize internal Business processes to include Social Sales and Marketing
Pardot - How a Marketing Automation Company Uses Marketing Automation:Dreamfo...Pardot
Presentation at Dreamforce 2011 by Adam Blitzer and Derek Grant on How a Marketing Automation Company Uses Marketing Automation. Covers lead qualification, lead nurturing, and social media tactics.
GreenRope is one of CRM Idol's contestants for the third year in a row. GreenRope is a CRM geared at helping business evolve, become more collaborative, while inspiring innovation across all levels. See how GreenRope achieves these goals.
weBlend - Web Analytics to improve Digital Marketing effortsweBlend
Web Analytics are powerful tools. They help in understanding consumer behavior and consequently allow to improve your online marketing efforts. Discover current Analytics trends and available solutions.
This webinar provided the key components necessary to develop and manage a website so you don’t have to worry about speed, technical SEO, hosting infrastructure, or security while boosting your website traffic and leads by up to 20-30%
To know your business performance use SEO tools. Running an SEO campaign without using tools is like thronging an unknown place without having a map. Churning data and analyzing them with pen and paper could be cumbersome and erroneous beyond you think.
My presentation during Autodesk University 2011 in Las Vegas. I'm talking about modern business and technological trends in context PLM software challenges.
Want to make a start on your PLM strategy? Take the first step with BWIR’s PLM & Engineering Business Processes Assessment. A successful PLM strategy encompasses your people, processes and tools. We offer a comprehensive assessment and report of your business processes, engineering, and IT landscape to recommend to you engineering business process and PLM roadmap
This was a presentation given at PLM Connection 2010 in Dallas by Dora Smith and Tord Dennis of Siemens PLM along with Jim Brown of Tech-Clarity. It highlighted social computing, social networking and social media in the PLM space. See http://www.siemens.com/plm/blog for related blog post and more event coverage.
Wouldn’t it be great to kick off 2015 with a fully-aligned Sales and Marketing engine? Account-Based Marketing is the key to defining shared goals, tightening up funnel metrics all the way through and aligning these two teams for success. In this webinar, Sales and Marketing leaders from Demandbase will share their first-hand strategies and tactics for implementing Account-Based Marketing and working together to accelerate the buying cycle and generate revenue. You’ll learn:
How to collaborate and create the optimal target account list
How to implement the right tools, processes and infrastructure to support ongoing alignment
How to use the target account list to align sales territories, content marketing initiatives, and marketing programs
How to continually optimize programs based on full transparency and real-time feedback between teams
What it’s like to actually enjoy happy hour with your Sales’ counterpart.
At our company, it has been our legacy to raise the bar of excellence several notches higher with every new creation.
Our vision is to create residential and work spaces with modern amenities at affordable prices.
Champions and Competitions; Making Social Fun - PTC Customer Story - Sales Co...LinkedIn Sales Solutions
Featuring Julian Lee, Senior Director - Sales Enablement - EMEA, PTC. Hear from your peers in Sales and Marketing leadership roles as they share real world social selling best practices learned at their own companies
Now you can deliver more high-quality leads to your sales teams by engaging prospects anywhere online with relevant ads and content at every stage of the buying process.
Join LinkedIn's Head of B2B Marketing Dave Karel and Global Sr. Product Marketing Manager Sudeep Cherian as they walk you through the new Lead Accelerator platform.
You'll learn how to:
- Identify and target your highest value audiences.
- Sequence relevant messaging based on the profile and onsite behavior of your prospect.
- Increase conversion rates on forms using LinkedIn’s Autofill capability.
- Optimize ad creative and nurture stream design through platform-supported A/B testing.
- Measure impact at every stage of the buy process through built-in reporting.
Discover how to reach and engage more of the right people to drive more qualified leads and boost revenue for your business.
Accounting Marketing Professional Record of AccomplishmentsJoe Kovacs APR
This PowerPoint presentation provides a sample of my accounting marketing accomplishments during my tenure at Gelman, Rosenberg & Freedman, CPAs and as a vice president, board member and committee liaison of the Association for Accounting Marketing.
LinkedIn Training for Entrepreneurs. Explains the business essentials, Marketing Plan, Digital Marketing, Social Media Optimization and Marketing, Linked Profile, Networking, Company management etc.
How Google Enterprise Used Social Selling to Generate Connections, Engagement...Tom Skotidas
In this presentation, Cathy Yum, head of Enterprise Marketing for Google in Asia, and Tom Skotidas, MD of Skotidas, present on how Google used Social Selling (through LinkedIn) to connect with senior B2B decision makers, use targeted content to build online relationships, and convert these relationships into qualified leads, meetings, and sales pipeline.
Providing unique and up-to-date news in the areas of entertainment, information, technology, health, politics, and more is the website News Real Facts.
As a highly skilled and experienced digital marketer, I have a proven track record of developing and implementing successful online marketing strategies that drive business growth and improve ROI. My expertise in digital marketing, PPC, CRM, SEO, and web analytics, combined with my knowledge of the latest marketing trends and technologies, makes me an asset to any organization.
I have a strong understanding of SEO and PPC strategies and a proven ability to improve CPA, conversion rates, and website traffic through effective campaigns. I have experience with web analytics tools, data-driven decision-making, and a strong knowledge of the latest digital marketing trends and technologies.
I have experience working with various digital marketing tools, including Google Ads, SEMrush, Ahrefs, and other analytics tools. I also have a strong understanding of customer journey optimization through digital channels. I am also proficient in marketing automation and CRM tools like HubSpot, Marketo, and Salesforce.
I have gained a wealth of experience developing and implementing successful digital marketing strategies throughout my career. I also drove email acquisition and marketing campaigns to support key business initiatives, managed marketing campaigns to cultivate brand awareness and drive website traffic, and discussed and optimized SEO strategies for short- and long-term campaigns.
At Good e-Learning in London, I served as a Digital Marketing Strategist, leading projects to redesign web pages, diversify strategies and revitalize social media presence. I also have a proven track record of developing and implementing successful digital marketing strategies, Strong understanding of SEO, PPC, social media advertising, email marketing, and content marketing.
In addition to my technical skills, I am a strong leader and effective communicator. I have experience working with cross-functional teams and have excellent project management and analytical skills. I can deliver measurable results and ROI for clients and internal teams. I have a proven ability to develop and implement go-to-market strategies that align with business objectives.
My experience, skills, and knowledge make me an ideal candidate for any organization looking to improve its digital marketing strategies and drive business growth. I am confident in my ability to deliver measurable results and ROI for clients and internal teams and am excited to contribute my expertise to your organization.
Evolving How We Measure Digital Success in Higher EdMediacurrent
It's apparent that the future of higher education isn't "business as usual." Many students are forgoing education for the time being or choosing online courses over taking classes in a traditional, physical environment.
In this webinar, we partner with Siteimprove to share how higher ed institutions are shifting how they're measuring success.
Are you looking for a blueprint for delivering, managing and improving channel marketing program performance? Be prepared when senior management challenges you on the contribution your marketing tactics make to channel programs.
You will learn:
Channel marketing tactics – The Model Evolution
Programs capitalizing on concierge and MDF
Best tactics for channel marketing programs
Measuring tactic performance with intent to improve ROI
Channel Marketing Programs That Deliver ROIJuliann Grant
Are you looking for a blueprint for delivering, managing and improving channel marketing program performance? Be prepared when senior management challenges you on the contribution your marketing tactics make to channel programs.
You will learn:
Channel marketing tactics – The Model Evolution
Programs capitalizing on concierge and MDF
Best tactics for channel marketing programs
Measuring tactic performance with intent to improve ROI
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
2.
Explanation of general Ally PLM Marketing
responsibilities
Evaluation of marketing activities February 2013 –
September 2013
Moving forward: Ally PLM Marketing in FY 2014
3. Lead generation
Support sales staff
Company branding and positioning
Marketing Transition
◦ Tim Larsen, Director of Marketing
◦ Bridget Hatfield, Marketing Specialist
4. Evaluation tactics
Support
Knowledge Base articles, how-to
tutorials
Solid Edge business outweighs
NX business significantly
Website
Facebook page
Availability of AEs
Social media entities are
updated very frequently
◦ Major drivers of website traffic
Strengths
◦ ROI tracking
Points of Improvement
5.
New business
Lead generation through
webinars
Increased social media visits
and interaction
Become the #1 provider of NX
customer support
Opportunities
Territory competitors
Weak evaluation system
Threats
6.
Direct communication
Direct Communication
◦ Mass email campaigns
◦ Telemarketing campaigns
Internal and DCI
◦ Direct mailers
◦ Newsletters
Website
◦ Trial downloads
◦ Knowledge Base articles
Email
Lead Generation Platforms
Telemarketing
Evaluation
Direct Mailers
Newsletters
7.
Live events
◦ Webinars
Lunch Bytes
Product specific
Prospect
◦ Solid Edge University
◦ Solid Edge. Get the Edge
Webinar Attendance
70
60
50
40
30
20
10
0
March
April
May
NX
Lead Generation Platforms
Evaluation
Solid Edge
June
Prospect
July
Total
August
September
11.
Social Media
◦ Facebook
Special offers and newsletters
◦ Twitter
Special offers, newsletters, upcoming
events, some KB articles, some blog
posts
◦ LinkedIn
Group posts – special offers and some
KB articles
◦ Blog
Special offers and PLM related special
interest stories
◦ YouTube
Lunch Bytes, other replay webinars
Lead Generation Platforms
Evaluation
14.
Engineering Support
◦ Communication to Potential Leads
◦ Social Media Engagement
◦ Support Hour for Maintenance Customers
◦ Management of LinkedIn Groups
◦ Authoring of Blog Posts
15.
Sales Support
◦ Standardized Process for Leads/Opportunities in CRM
◦ Reporting of Specific Activities
◦ Including Marketing in Significant Sales Transactions
16.
Online Presence
◦ Live Chat Feature
◦ Creation and Management of New LinkedIn Group
◦ Producing More Special Interest Blog Posts
◦ Adding More Value to the Ally PLM Facebook Page
◦ Cleaning up Website
17.
Other Marketing Initiatives
◦ Presence of Stronger Brand Image
◦ New Features for the Ally PLM App
◦ SolidWorks User Prospecting Conversation
◦ Training ROI Calculator
◦ Heat Map Software
◦ Online Radio Show
19.
LiveChat feature
Knowledgebase forum
Improve SEO for long tail
keyword searches
Increase social media
engagement
Increase website traffic
Customer testimonials
◦ Case studies
Increased training attendance
Increased relevant prospecting
leads
Enhance customer referral
program
◦ + 550 Visits/month
◦ + 400 Unique Visitors/month
+ 2000 PageViews/month
Web Initiatives
Other Initiatives
20.
Explanation of general Ally PLM Marketing
responsibilities
Evaluation of marketing activities February 2013 –
September 2013
Moving forward: Ally PLM Marketing in FY 2014
Editor's Notes
Support: Ally is able to offer its customers a 2:1 support to sales staff. Siemens has recognized Ally as being the #1 provider of customer support for Solid Edge. This needs to be heavily tied to the brand of Ally PLM, and all marketing efforts going forward will reflect this. A great place to start is on our website; the homepage should be dedicated to the main theme of outstanding support.Knowledge Base articles and other how-to tutorials: Knowledge Base articles are by far the biggest driver of traffic to our site. They have even been recommended by LinkedIn users on group discussions. More frequently “how-to” searches are being utilized by users of NX and Solid Edge software. If we can continue to post Knowledge Base articles and other “how-to” collateral (we’ve already begun producing short How-to CAD videos), this will remain a major strength for Ally with a goal of driving new business and also upholding our brand image of superior support.Frequent Social Media Updates: Social media marketing is essential way to engage with existing and potential customers, and it provides the added benefit of a free platform. Our social media entities are updated far more frequently than other channel partners. These sites are also large drivers of traffic to our main website. Evaluation Tactics: Ally PLM needs to implement an evaluation process for all lead generation activities. This will help us be more efficient in both time and costs. A major necessity is understanding the ROI on marketing activities. This may involve a greater presence of marketing in sales activities. If Ally can implement a stronger evaluation process, a greater understanding of new business development will likely follow. Solid Edge Business Heavily Outweighs NX Business: Solid Edge to NX sales as well as marketing activities by Ally PLM is heavily skewed towards Solid Edge. While this is a strong and profitable segment, the ability to do the same business with NX would be huge. More marketing activities and events should be targeted towards NX. Website: The Ally PLM website contains a lot of information, an overwhelming amount. Specifically on the homepage, there is no clear call to action. There is a small description of what Ally does, but branding on the website does not align with the goal for Ally PLM to be recognized as a superior solution partner. The homepage should be the start of many minor website updates with the goal of making the site more user-friendly to visitors.Facebook page: Currently, the Ally PLM Facebook page only posts special offers and newsletters, as well as some Knowledge Base articles and blog posts. This forum should become more engaging with followers and provide more topics of interest to help make Ally PLM more known. A place to start would be to look at other channel partners as well as engineering users and model what their successful posting provides. When more Knowledge Base articles are available for posting, they should continue to be promoted on Facebook as they are very interesting with engineering users of the products Ally PLM provides. Availability of Application Engineers: Ally PLM’s marketing initiatives rely heavily on the industry knowledge and ability to produce posts on social media websites.
New Business: Aligning with the main goal of marketing, lead generation is at the forefront of marketing efforts. There are many ways in which this can be done that are outlined in the “Moving Forward: Marketing in FY 2014” section. Lead Generation through Webinars: Ally PLM webinars often have strong potential leads in attendance. A new process should be created to reach these leads in a more impactful way, even something as simple as a follow-up phone call would be helpful. Survey creation and feedback should be more prominent to attendees of webinars in order to capture more information.Increased social media visits and interaction: If Ally can engage more people in discussions and other interaction on social media entities, and increased brand awareness and new business segment will follow. Recommendations follow in the “Website Analytics Explained - All Time Referrals” section, but the main theme is to use social media websites as more of a forum, where Ally AE’s can post discussions as well as other engineering users to create a dialogue rather than a one-way form of communication. Increase NX Customer Sales and Support: As mentioned previously as a weakness, Ally’s Solid Edge business greatly outweighs NX business. Efforts to more effectively target these groups through all marketing assets should be made. Siemens recognizes Ally as the #1 provider of Solid Edge support; being able to say the same for NX support would be huge towards the brand image and reputation of Ally PLM. https://sales.industrysoftware.automation.siemens.com/sell/nx/release/nx9/ - Essentials for Excellence, CAD Productivity, NX9 Release (emulate Siemens videos)Territory Competitors: Currently, Ally PLM positions itself well against other territory competitors. However, this is a dynamic process that should always be considered in all marketing efforts. Weak Evaluation System: Mentioned earlier as a weakness, Ally’s weak evaluation processes can also serve as a major threat to all business aspects, especially new business development. Evaluation practices need to be employed for all marketing activities to allow for the efficient allocation of resources, as well as create the ability to attract new business more quickly.
All Direct Communication activities are tracked in CRM. MailChimp provides analytics on Newsletter Open and Click Rates which we use to craft our newsletters. We use direct communication for prospecting as well as informing our current customer base of various promotions with the overall goal of company recognition and brand exposure along with establishing and nurture current and potential customer relationships.
Our live events provide support to current customers on a range of product specific topics. In FY 2014 we plan on targeting webinars and other events more towards prospect and new business development.
$13,711 FY2013 MDF Spent- Prospect Spend = $10,039- Customer Spend = $3,672Problem/need arises: we know how much money we spent, but we don’t have a solid idea of what the return on these spending ideas are.
We use the website to keep visitors aware of upcoming events, current promotions, and as resource for product information as well as helpful tutorials. It also is platform for free trial downloads and Lunch Bytes, which are large drivers of traffic to the website. This slide shows the increase of all categories, Visits/Unique Visitors/PageViews/Pages per Visit/%New Visits along with a decrease in Bounce Rate from when I started 5 months ago.
This is an overall outlook of our website traffic visits, as you can see it has gradually increased each month, Pages per Visit sit right around 4, the % of New Visits is almost 67%, and people are spending over 2 minutes on the website per visit.
We use social media sites to promote our website, interact with current and potential customers, promote events, and to keep prospects and customers informed with helpful resources. Our top referring sites to the website are social media entities.
Going forward, we are surrounding our new efforts for the next fiscal year around five separate platforms. In order to gauge accordingly, we will assess each one of these different platforms within the first quarter of 2014 to make sure our efforts are being utilized properly and our resources are not being put to waste. These five platforms are Engineering Support, Sales Support, Online Presence, Other New Initiatives and Evaluation Tactics.
Communication: Rather than only 8% of sales being new logos, we would like to increase that number through effective and direct communication to customers and prospects by engineers. We’ve previously mentioned following up trial downloads and major prospecting events with our AE’s, but the process still isn’t standardized and so we would like to draft and manage a schedule in order to efficiently schedule AE’s time around these activities. Social Media Engagement: The more quality touches we can provide to our social media followers, the greater our brand value and SEO levels will increase, and this will be very impactful in upholding the brand image for superior support, along with facilitating prospecting efforts by increasing our brand awareness. With the latest addition of encrypted keyword searches, websites can no longer track keywords that power their searches. This is a huge piece of our traffic, with 8 of the Top 10 Landing Pages from users signed into Google are Knowledge Base articles. In order to remedy this, our SEO strategy needs to be increasing production of relevant content to serve both customer audiences and prospects, along with leveraging content through SEO via social media channels. Page quality and unique and relevant content has grown increasingly more important, with long tail keyword searches becoming the norm. We’d like to see 3 FB/TW/G+/Li interactions every week from an AE, and we can measure the increase in engagement and tie it into the SEO value. I am a part of 18 relevant LinkedIn groups and 14 Google + Communities (wait for laughter), but with the increase in security, and Google being a monopoly, Google + continues to gain importance in SEO related purposes, as the GoogleBots continue to put more emphasis on relevant interactions on this social media channel. We would like every AE to get a Google+ account and start to build Ally’s and their online presence immediately. Support Hour for Maintenance Customers: This idea will benefit our maintenance customers, to provide them with an opportunity to be a part of a monthly Support Hour webcast/roundtable hosted by one of our AE’s. Offering up an open forum for our current maintenance customers (pre-qualified to ensure their contract is up-to-date), to send questions to an AE on Solid Edge and NX. We schedule to do these once every other month per product, and measure the value after two sessions each, in four months from the implementation, beginning in January. Management of Ally PLM LinkedIn Group: This is important to our brand recognition and continued promise to be Siemens’ #1 support VAR, along with easily reaching potential prospects with any general questions regarding their software issues. This group will be created by the end of the month and will require an AE to be an Admin, making sure we are always engaged with our group members. Management will be minimal at the beginning, but as the group grows it will require more resources. John Gaioni’s CAM Logic page has grown in 4 years to 500+ members. Implementation will start at the beginning of November. Authoring of Blog Posts: An authored blog post is incredibly powerful for Google too as it can verify the author of the web page. When Google fetches an authored link, they now have data about the writer, creating more trust in the link, creating a more likely scenario where a link authored manually is of higher quality, and the writer is more unlikely to claim responsibility for a link if it is spammy. It also allows Google to change the weighting of links according to AuthorRank, which is a mechanism by which Google’s search engine rankings are influenced. Google Authorship is Google’s way of identifying the author of a piece of content to factor it as a signal of content quality. The new type of SEO is extremely tough to game, and claiming authorship of your site and establishing yourself as an authority in this field is for SEO success, along with having a strong presence on Google +. It will only take a couple of minutes to implement authoring, and I would like a post from an AE every two weeks.
Standardized Process for Leads/Opportunities in CRM: In order to fully comprehend the value of a successful and an unsuccessful marketing activity, we will need to fully integrate a closed sales opportunity in CRM with the originating lead. To do this, we will need a standardized process of sales going back into the opportunity and setting the originating lead, along with aligning a concrete name for each Topic, i.e. Solid Edge Trial not SE Trial to better gather proper information tying back everything that led to the sale. BOGO was an extreme success with a Plain-Text emailer to our customer base, along with great follow-up from sales, so we will strive to continue to build on programs such as this. Most of our on-site GTE and online webinars that DCI has called on have been unsuccessful, whether it be the quality of the prospects they are calling, or the lack of follow-up. It takes an average of 7 to 13 touches to generate a quality B2B sales lead, and creating a more organized approach to this will allow for more prospecting success. Starting with cleaning up lists in CRM, Bridget and I will also take training courses in CRM specifically targeted to this process before 2014. Reporting of Specific Activities: With integrating a more standardized process for open/closed leads/opportunities, we will report monthly on current progress and closed business progress, and how they came to fruition via marketing, beginning in November. Including Marketing in Significant Sales Transactions: Marketing should now be alerted to all new logo transactions, along with significant sales transactions, in order to better diagnose and organize what marketing activities led to the eventual sale. Marketing will attend Monday morning sales meetings to gain a better understanding and grasp the activities of the sales staff in the sales funnel.
Main goal: increased interaction with visitors and followers of our online entities Live Chat Feature: Depending on the landing page, we can have a pop-up with a sales email alert and a support email alert, along with a prompt after-hours to alert either avenue. The Live Chat feature will allow us to capture more prospective leads, and help lessen our exits, losing potential revenue. Receive, record and redirect chats, along with receiving detailed customer information http://p3chat.com/tour , history of previous interactions with in-page activity and one-click actions. Google Talk is also fully integrated so no need to install software or create a new account. Options like Automatic Rules, Departments, TimeZone configuration, Operator Work Hours, Priority, HTTPS Security to prevent browser warnings. Creation and Management of New LinkedIn Group: Previously discussed, we will be in charge of creating the group, and managing the group alongside an AE Admin. The group will be in full swing by the beginning of November, and we will measure our success after the first four months. Producing More Special Interest Blog Posts: We will be writing at least once a week on special interests, i.e. Richie Parker-type.. The more unique and relevant content that we can provide for search engines and current and prospective customers, the higher our SEO values will rise and the more leads will be created. This task will begin immediately. Adding More Value to the Ally PLM Facebook Page: FY14 FB Campaigns--Sweepstakes,Photo Competitions, Group Offer,Video Contest, Vote Contest,Photo Caption Contest,Referral Promos,Showdowns,Funny Videos,Customer Shout-Outs,Practical Tips, Fill In The Blank,Like/Share,If_, I’d,When_, I,Like If_,Remember When_Cleaning Up Website: In an effort to lessen our exits and increase potential leads and guide prospects to clearer calls-to-action, the website will gradually be edited and the home page will have a cleaner outlook. This process is extremely gradual, and will be completed by the end of April 2014.
Presence of Stronger Brand Image: Our brand image should reflect that we provide superior support to our customers. Marketing activities will align with this in our home page, the resources we share, and interaction with users of our social media entitiesNew Features for the Ally PLM App: The way that a user is now interacting more and more with tablets and smart phones, we need to be on the front lines when they continue to move towards this area of search. We already have a well-developed app on Android, so we should look to expand into the Apple market development, along with further integration of our current app i.e. Games that can apply engineering knowledge in the form of matching and apply an avenue towards our training landing pages after playing along with integration of contests to add app downloads. Ben can go into more detail on this. SolidWorks User Prospecting Conversation: In order to have an online conversation with discontent SolidWorks users, Navjot has brought up a way to start a conversation, and create a solution based on their error prompts. We can attack these avenues via social media i.e. LinkedIn groups and blogs in an attempt to grab up some relevant back-and-forth conversations with perturbed SolidWorks users maybe looking for a possible switch. Training ROI Calculator: Creating a landing page and relevant email attachments that will provide our customers with a clear cut return on providing training. Here’s where I found the idea to emulate: http://www.advancedsolutions.com/training/trainingCalculator.aspxHeat Map Software: In order to better diagnose exactly what each website visitor is doing, Smart Egg has created heat mapping software in which you can see exactly what visitors are looking at, and convert more visitors in revenue. Heatmap tools visually identify the most popular areas of each given page. Scrollmap tools help to see which parts of the pages work and which ones don’t by showing how far down the page people are scrolling and helps to determine where visitors are abandoning the page. This will help to know exactly where to add elements to hold a visitor’s interest longer. Overlay tools show the number of clicks on each element of the page. Confetti distinguishes each click by referral sources, search terms, etc. In knowing the most valuable click traffic source, this is where we can concentrate more efforts. Online Radio Show: Third-party streaming hosts will allow you to turn a radio station into another avenue of getting the word out about our products in order to gain new customers. With little upfront costs and a little time invested, testing an online radio show is simple and easy to start. http://blog.crazyegg.com/2013/10/01/ultimate-guide-online-radio-work/ Record MP3, so you can re-broadcast over-and-over, or podcast. Third-Party Streaming Hosts: http://www.blogtalkradio.com/ Server:http://www.shoutcheap.com/ Free promos: Blog Talk RadioLive365StreemaTuner 24Tune InStreaming The Net
$13,711 FY2013 MDF Spent- Prospect Spend = $10,039- Customer Spend = $3,672Problem/need arises: we know how much money we spent, but we don’t have a solid idea of what the return on these spending ideas are.
In this presentation we discussed the role of marketing at Ally PLM, marketing activities from the point of transition until now, and our plans for marketing in FY2014 which will align with the 5 platforms previously mentioned to create a stronger brand image of Ally being a superior support provider and to increase new logo sales beyond the 8% we’re currently doing.