This document provides a blueprint for creating a successful channel marketing program that drives ROI. It discusses five essential components: 1) Expediting program creation through integrated marketing offers and simplified workflows. 2) Increasing partner adoption with easy-to-access campaigns, onboarding services, and assessments. 3) Simplifying marketing execution with ready-to-execute campaigns and a one-stop shop. 4) Improving lead management and conversion through lead scoring, nurturing, and visibility. 5) Enhancing channel data and analytics with real-time reporting and automated data collection. The presenters provide examples of how to implement these components and measure their impact.
Channel Marketing in Automation - ISA Marketing & Sales Summit 2013Juliann Grant
Juliann Grant presents the challenges in managing or participating in the proliferated channel in the industrial automation Market. She shares 4 marketing best practices: Demand Modeling, Tele-propsecting, Account-Based Marketing and Sales Enablement.
Data Health is Wealth: A Deep Dive on Capturing Clean Data For Better ResultsMarketo
This webinar explores how to get great marketing data — data that is not only reliable and accurate, but also actionable. The webinar discusses sources for data capture, the importance of unifying and normalizing the data, and gets into how to take the next step and leverage sophisticated tools to make your data quality even better. For those of you starting your marketing data journey, this webinar is a great blueprint, and for those of you who have been in this day-in and day-out for years, this is a great reminder of best practices that are easy to fall out of if you’re not intentional about keeping up.
Account based marketing - targeting key accounts with 1-2-1 marketing programmesThe Marketing Practice
A one-page overview of various potential objectives and tactics for account based marketing. From intel gathering and awareness activity through to campaigning, sales engagement and advocacy.
The New [Digital] Marketing Operations Archetypes By Jason HellerMarTech Conference
From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: The New Marketing Operations Archetypes: What Works and Why. PRESENTATION: The New [Digital] Marketing Operations Archetypes: What Works and Why - Given by Jason Heller, @jasonheller - CEO, Agiliti
The Five Elements of a Best-in-Class Integrated CampaignG3 Communications
View the full webcast on demand here: https://dg-r.co/2GvQMtj
Many marketing organizations claim they’re running integrated campaigns, but what they’re often doing is running a series of tactics that are loosely connected at best, and working against each other at worst.
In this Webcast, SiriusDecisions service director Craig Moore will share the five elements of an integrated campaign and how best-in-class companies approach the planning, implementation and execution of their campaigns. Craig will also:
• Define what a campaign is and isn't;
• Discuss the programs and job families that make up a campaign;
• Provide a step-by-step approach to campaign planning; and
• Offer guidance on how to adjust campaign structure for an ABM approach.
Marketing automation software or strategy webinarMarketo
“Marketing Automation is no longer an optional solution but … essential to assure business success.”Nucleus Research: “Marketing Automation Drives Business Success” 2019
Increase AUM with Marketing Automation: Acquire Clients during Volatile TimesMarketo
U.S. equities have recently entered into positive territory for the year after months of heightened volatility. While this is good news for investors, it may mean that clients will suffer from “breakeven-itis” and look to find a new asset manager. Do you have an acquisition strategy to take advantage of clients actively or passively looking for new management? Review this webinar to see financial services marketing experts Joe Paone and Mike Madden review how leveraging marketing automation can help you acquire more clients during periods of market uncertainty.
This was a presentation I gave at Siebel Customer World.
Presentation was given before most marketing operations companies existed. It had two goals:
1) To explain what Siebel does to improve marketing ROI, effectiveness, and efficiency.
2) Cover detail on how we manage the people, process, and technology responsible for the marketing department's goals, budgets, target audiences, segments, campaigns, leads, and overall performance.
Channel Marketing in Automation - ISA Marketing & Sales Summit 2013Juliann Grant
Juliann Grant presents the challenges in managing or participating in the proliferated channel in the industrial automation Market. She shares 4 marketing best practices: Demand Modeling, Tele-propsecting, Account-Based Marketing and Sales Enablement.
Data Health is Wealth: A Deep Dive on Capturing Clean Data For Better ResultsMarketo
This webinar explores how to get great marketing data — data that is not only reliable and accurate, but also actionable. The webinar discusses sources for data capture, the importance of unifying and normalizing the data, and gets into how to take the next step and leverage sophisticated tools to make your data quality even better. For those of you starting your marketing data journey, this webinar is a great blueprint, and for those of you who have been in this day-in and day-out for years, this is a great reminder of best practices that are easy to fall out of if you’re not intentional about keeping up.
Account based marketing - targeting key accounts with 1-2-1 marketing programmesThe Marketing Practice
A one-page overview of various potential objectives and tactics for account based marketing. From intel gathering and awareness activity through to campaigning, sales engagement and advocacy.
The New [Digital] Marketing Operations Archetypes By Jason HellerMarTech Conference
From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: The New Marketing Operations Archetypes: What Works and Why. PRESENTATION: The New [Digital] Marketing Operations Archetypes: What Works and Why - Given by Jason Heller, @jasonheller - CEO, Agiliti
The Five Elements of a Best-in-Class Integrated CampaignG3 Communications
View the full webcast on demand here: https://dg-r.co/2GvQMtj
Many marketing organizations claim they’re running integrated campaigns, but what they’re often doing is running a series of tactics that are loosely connected at best, and working against each other at worst.
In this Webcast, SiriusDecisions service director Craig Moore will share the five elements of an integrated campaign and how best-in-class companies approach the planning, implementation and execution of their campaigns. Craig will also:
• Define what a campaign is and isn't;
• Discuss the programs and job families that make up a campaign;
• Provide a step-by-step approach to campaign planning; and
• Offer guidance on how to adjust campaign structure for an ABM approach.
Marketing automation software or strategy webinarMarketo
“Marketing Automation is no longer an optional solution but … essential to assure business success.”Nucleus Research: “Marketing Automation Drives Business Success” 2019
Increase AUM with Marketing Automation: Acquire Clients during Volatile TimesMarketo
U.S. equities have recently entered into positive territory for the year after months of heightened volatility. While this is good news for investors, it may mean that clients will suffer from “breakeven-itis” and look to find a new asset manager. Do you have an acquisition strategy to take advantage of clients actively or passively looking for new management? Review this webinar to see financial services marketing experts Joe Paone and Mike Madden review how leveraging marketing automation can help you acquire more clients during periods of market uncertainty.
This was a presentation I gave at Siebel Customer World.
Presentation was given before most marketing operations companies existed. It had two goals:
1) To explain what Siebel does to improve marketing ROI, effectiveness, and efficiency.
2) Cover detail on how we manage the people, process, and technology responsible for the marketing department's goals, budgets, target audiences, segments, campaigns, leads, and overall performance.
Solving Business Problems - An introduction to 3seven93seven9
All about 3seven9.
3seven9 are an award winning Marketing and Technology agency, providing design, development and digital services that create engaging brands and increase sales.
We are proud to have won: Best use of Social
And to have been nominated for: Agency Website of the Year and Best Tech
At the Wirehive 100 Digital Agency Awards 2013.
Read more on this here: http://3seven9.com/we-say/in/2013/09/best-use-of-social-best-tech-agency-website-of-the-year/
We are proud to have been nominated for: Best use of digital techniques and technologies at B2B Awards 2013.
Read more on this here: http://3seven9.com/we-say/in/2013/08/3seven9-shortlisted-for-best-use-of-digital-techniques-or-technologies-at-b2b-marketing-awards/
All of our services solve business problems; improving brand positioning, enhancing lead nurturing and increasing sales to ultimately improve your bottom line.
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
How Marketo Structures Marketing OperationsMarketo
The growth of marketing automation has coincided with marketing operations, making it a very strategic role representing an intersection of marketing, technology, and business process. In this presentation, you'll learn how to build out your marketing operations role and function, and structure your team.
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The Black Jays Ventures team shares their POV on the current set of software tools that power modern ecommerce and emerging areas of interest in the evolving ecommerce landscape.
Compelling B2B Audiences to Engage Through ABMUberflip
Data-driven practices have enabled relatively new strategies for improving content experience personalization and performance such as account-based marketing (ABM).
But what does an effective B2B account-based marketing strategy look like? To help you answer this question, Uberflip commissioned an account-based marketing strategy survey in partnership with Ascend2.
Marketers are increasingly struggling to generate sales ready leads and demonstrate the real business value of their work.
In this presentation, you'll learn how to implement a marketing strategy that generates high quality leads and demonstrates an ROI on your activity, showing the real business value of the marketing unit.
In this webinar, you'll discover a superior method to score, identify and pursue sales opportunities that will close quickly, driving revenue faster into your company.
During the presentation you will learn about Right On Interactive's Customer Lifecycle Marketing (CLM platform), its benefits, how CLM is integrated with marketing automation, and how to use CLM to align sales and marketing to drive higher quality leads into your sales team.
Presenters: Troy Burk, CEO and Founder, Right On Interactive, Lori Grass , VP of Sales & Alliances, Right On Interactive, and Mike Davis, Principal, marketingIO (a Right On Interactive Partner).
There’s a critical component of success for your business that money can’t buy: relationships. If you’re at a loss as to how customer relationships drive revenue, then consider these statistics:
- Repeat customers spend 33% more than new customers
- Referrals among repeat customers are 107% greater than non-customers
- It costs 6x more to sell something to a prospect than to sell that same thing to a customer
Right On Interactive founder and CEO Troy Burk and Heinz Marketing president Matt Heinz share not only how to build lasting customer relationships that drive revenue for your business but how lifecycle marketing can fit into your overall marketing strategy.
Learn how to…
- Create excited prospects and customers through targeted and interesting content
- Develop relationships with contacts who are buzzing about what you do
- Use social media to build engagement and add value
- Rank prospects and customers with a “3D Scoring” approach
Playbook for Startup Demand Generation by Mark DonniganGoToMarketLauncher
In this presentation for founders needing to understand how to get started with marketing, you'll learn the framework for B2B marketing and demand generation along with the critical role that category design plays for an early-stage company.
Starting with the three marketing pillars, I present a unique view of demand generation using the jobs to be done structure. This forms the foundation for the demand gen flywheel that rotates around the functions of 'capture', 'educate', 'engage', and 'convert.'
I've included slides that outline the category creation process along with a careful description of what an early-stage marketing leader must be able to do. We close with a 90 day and beyond action plan.
Imperfect action is always my default recommendation. However, it should at least be "informed" imperfect action. I've found this deck to be an excellent conversation starter with founders about how to get started with marketing.
With these slides and the right mentor/guide to help you execute, you and your founding team should be able to cut off some of the "learning on the job" in the area of marketing, so that you can accelerate into the potential that you've promised employees and your investors.
Follow the Leads: B2B Nurturing Strategies That Work with SiriusDecisionsCision
Three in five B2B marketers send all leads directly to sales, but only a quarter of them are qualified. It’s hurting their bottom lines.
Learn to power profits by creating a systematic, repeatable and measurable lead nurturing process with Laura Cross of SiriusDecisions. Watch her Vocus webinar replay here: http://bit.ly/1l3mElf and learn how to:
-Boost conversion rates with four proven lead nurturing programs.
-Align demand creation and lead nurturing for greater impact.
-Drive revenues by trading one-and-done tactics for a multi-touch program.
In today’s market, traditional media companies must adapt to the digital environment to grow their market share. It's a major challenge for media companies to efficiently identify quality leads, while both lowering the cost of acquisition and increasing their conversion rates.
Join George Leith as he discusses how marketing automation helps you to identify hot leads and improve your sales process with information that's tailored to your prospects.
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen.
Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.
Everyone’s talking about Account-Based Marketing – but is it the right approach for your organization? And, if it is, how do you create an end-to-end process for identifying, managing and marketing to target accounts? Part 1 of DemandGen's ABM webinar series details whether or not ABM is right for you.
Improving CX with AI: Microsoft Case Study [SiriusDecisions Summit 2017]InsideView
In this case study, learn how Microsoft is applying deep AI-driven market intelligence through its applications to impact the different phases of its customers’ lifecycle
Growth Strategy for B2B SaaS | GMA WebinarsGraceChong37
The 1st in Asia | Growth Marketing Academy
🙌🏻Register for FREE and watch the recording whenever you’re FREE!🙌🏻
👉🏻Join Now: https://bit.ly/3kUligs
【Growth Strategy for B2B SaaS - How to Build Your Product into a Growth-Ready One?】
✍🏻What will I learn…
1.What B2B SaaS means
2.Product life-cycle and customer journey in B2B SaaS
3.The go-to-market strategies for B2B SaaS
4.How marketers can better align with product team for growth
👨🏻💼Meet Our Speaker - YuHsuan
YuHsuan Chao is a product expert and serial entrepreneur in SaaS. Experienced in the full lifecycle of SaaS from development to go-to-market, she's currently at Zendesk helping thousands of businesses deliver the best customer experiences.
🐾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!
👉🏻 learn more: https://www.growthmarketer.academy/
Ecommerce and Digital Marketing PersonalizationFabiana Pereira
- Setup required for personalized communication and customer-centric insights
- Core ecommerce governance
- Core ecommerce functions
- Digital marketing initiatives and KPIs
- Suggested initiatives per target goal
- Personalization use cases
- Top automated behavior-driven digital marketing paths
- Top customer segmentations
- Segmentation uses by channel
- Data required for personalization
- Customer 360 data warehouse specifications
- Start and target tech environment
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
Solving Business Problems - An introduction to 3seven93seven9
All about 3seven9.
3seven9 are an award winning Marketing and Technology agency, providing design, development and digital services that create engaging brands and increase sales.
We are proud to have won: Best use of Social
And to have been nominated for: Agency Website of the Year and Best Tech
At the Wirehive 100 Digital Agency Awards 2013.
Read more on this here: http://3seven9.com/we-say/in/2013/09/best-use-of-social-best-tech-agency-website-of-the-year/
We are proud to have been nominated for: Best use of digital techniques and technologies at B2B Awards 2013.
Read more on this here: http://3seven9.com/we-say/in/2013/08/3seven9-shortlisted-for-best-use-of-digital-techniques-or-technologies-at-b2b-marketing-awards/
All of our services solve business problems; improving brand positioning, enhancing lead nurturing and increasing sales to ultimately improve your bottom line.
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
How Marketo Structures Marketing OperationsMarketo
The growth of marketing automation has coincided with marketing operations, making it a very strategic role representing an intersection of marketing, technology, and business process. In this presentation, you'll learn how to build out your marketing operations role and function, and structure your team.
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The Black Jays Ventures team shares their POV on the current set of software tools that power modern ecommerce and emerging areas of interest in the evolving ecommerce landscape.
Compelling B2B Audiences to Engage Through ABMUberflip
Data-driven practices have enabled relatively new strategies for improving content experience personalization and performance such as account-based marketing (ABM).
But what does an effective B2B account-based marketing strategy look like? To help you answer this question, Uberflip commissioned an account-based marketing strategy survey in partnership with Ascend2.
Marketers are increasingly struggling to generate sales ready leads and demonstrate the real business value of their work.
In this presentation, you'll learn how to implement a marketing strategy that generates high quality leads and demonstrates an ROI on your activity, showing the real business value of the marketing unit.
In this webinar, you'll discover a superior method to score, identify and pursue sales opportunities that will close quickly, driving revenue faster into your company.
During the presentation you will learn about Right On Interactive's Customer Lifecycle Marketing (CLM platform), its benefits, how CLM is integrated with marketing automation, and how to use CLM to align sales and marketing to drive higher quality leads into your sales team.
Presenters: Troy Burk, CEO and Founder, Right On Interactive, Lori Grass , VP of Sales & Alliances, Right On Interactive, and Mike Davis, Principal, marketingIO (a Right On Interactive Partner).
There’s a critical component of success for your business that money can’t buy: relationships. If you’re at a loss as to how customer relationships drive revenue, then consider these statistics:
- Repeat customers spend 33% more than new customers
- Referrals among repeat customers are 107% greater than non-customers
- It costs 6x more to sell something to a prospect than to sell that same thing to a customer
Right On Interactive founder and CEO Troy Burk and Heinz Marketing president Matt Heinz share not only how to build lasting customer relationships that drive revenue for your business but how lifecycle marketing can fit into your overall marketing strategy.
Learn how to…
- Create excited prospects and customers through targeted and interesting content
- Develop relationships with contacts who are buzzing about what you do
- Use social media to build engagement and add value
- Rank prospects and customers with a “3D Scoring” approach
Playbook for Startup Demand Generation by Mark DonniganGoToMarketLauncher
In this presentation for founders needing to understand how to get started with marketing, you'll learn the framework for B2B marketing and demand generation along with the critical role that category design plays for an early-stage company.
Starting with the three marketing pillars, I present a unique view of demand generation using the jobs to be done structure. This forms the foundation for the demand gen flywheel that rotates around the functions of 'capture', 'educate', 'engage', and 'convert.'
I've included slides that outline the category creation process along with a careful description of what an early-stage marketing leader must be able to do. We close with a 90 day and beyond action plan.
Imperfect action is always my default recommendation. However, it should at least be "informed" imperfect action. I've found this deck to be an excellent conversation starter with founders about how to get started with marketing.
With these slides and the right mentor/guide to help you execute, you and your founding team should be able to cut off some of the "learning on the job" in the area of marketing, so that you can accelerate into the potential that you've promised employees and your investors.
Follow the Leads: B2B Nurturing Strategies That Work with SiriusDecisionsCision
Three in five B2B marketers send all leads directly to sales, but only a quarter of them are qualified. It’s hurting their bottom lines.
Learn to power profits by creating a systematic, repeatable and measurable lead nurturing process with Laura Cross of SiriusDecisions. Watch her Vocus webinar replay here: http://bit.ly/1l3mElf and learn how to:
-Boost conversion rates with four proven lead nurturing programs.
-Align demand creation and lead nurturing for greater impact.
-Drive revenues by trading one-and-done tactics for a multi-touch program.
In today’s market, traditional media companies must adapt to the digital environment to grow their market share. It's a major challenge for media companies to efficiently identify quality leads, while both lowering the cost of acquisition and increasing their conversion rates.
Join George Leith as he discusses how marketing automation helps you to identify hot leads and improve your sales process with information that's tailored to your prospects.
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen.
Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.
Everyone’s talking about Account-Based Marketing – but is it the right approach for your organization? And, if it is, how do you create an end-to-end process for identifying, managing and marketing to target accounts? Part 1 of DemandGen's ABM webinar series details whether or not ABM is right for you.
Improving CX with AI: Microsoft Case Study [SiriusDecisions Summit 2017]InsideView
In this case study, learn how Microsoft is applying deep AI-driven market intelligence through its applications to impact the different phases of its customers’ lifecycle
Growth Strategy for B2B SaaS | GMA WebinarsGraceChong37
The 1st in Asia | Growth Marketing Academy
🙌🏻Register for FREE and watch the recording whenever you’re FREE!🙌🏻
👉🏻Join Now: https://bit.ly/3kUligs
【Growth Strategy for B2B SaaS - How to Build Your Product into a Growth-Ready One?】
✍🏻What will I learn…
1.What B2B SaaS means
2.Product life-cycle and customer journey in B2B SaaS
3.The go-to-market strategies for B2B SaaS
4.How marketers can better align with product team for growth
👨🏻💼Meet Our Speaker - YuHsuan
YuHsuan Chao is a product expert and serial entrepreneur in SaaS. Experienced in the full lifecycle of SaaS from development to go-to-market, she's currently at Zendesk helping thousands of businesses deliver the best customer experiences.
🐾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!
👉🏻 learn more: https://www.growthmarketer.academy/
Ecommerce and Digital Marketing PersonalizationFabiana Pereira
- Setup required for personalized communication and customer-centric insights
- Core ecommerce governance
- Core ecommerce functions
- Digital marketing initiatives and KPIs
- Suggested initiatives per target goal
- Personalization use cases
- Top automated behavior-driven digital marketing paths
- Top customer segmentations
- Segmentation uses by channel
- Data required for personalization
- Customer 360 data warehouse specifications
- Start and target tech environment
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
Multichannel marketing: definitions and rationale
The current state of multichannel marketing
Four things needed for multichannel marketing success:
Transitioning to an audience-centric approach
Integrating channels and devices
Making messages meaningful
Redefining success via measurement and insights
Hybrid Marketing is a new term that is based on the value & demand of the new era of marketers.
The million dollar question: "Is it better to be GREAT at one thing or GOOD at several things?"
It's up to you to decide what path you take.
Die Zeiten einfacher Web-Anwendungen sind gezählt. Moderne Unternehmen stehen heute vor der Aufgabe, unterschiedlichste Kanäle, wie Web, Desktop, Mobile oder 3rd Party Clients, parallel bedienen zu müssen. Und das mit einer Architektur. Wie aber sieht eine passende Architektur aus? Welche neuen Herausforderungen ergeben sich durch die zusätzlichen Kanäle? Und welche Auswirkungen hat dies auf Aspekte wie Security, Schnittstellendesign oder das Datenmodell? In der Session „öffnen“ wir eine Web-Anwendung und stellen uns den Herausforderungen.
Oftmals wird "Multi-Channel" gleichgesetzt mit Responsive Design. Dies setzt allerdings voraus, dass jeder Channel mehr oder minder dieselben Use-Cases bedient. Ein echter Business-Mehrwert wird aber erst erreicht, wenn jeder Channel seine speziellen Eigenschaften ausspielt, was automatisch eine deutlich größere Flexibilität - auch auf Ebene der Architektur - verlangt. Genau hier setzt die Session an und zeigt, wie eine Architektur aufgebaut sein sollte, die deutlich mehr erlaubt als "nur" Responsive Design.
Presented at the National Conference for Database Marketing, where Harland Clarke was presented with the Gold Award for their work with Zions Bank in developing the Rapid Deployment Intelligent Onboarding Program.
Much of today’s marketing focus is on the digital environment. This online landscape provides many businesses with direct, instant access to their target audience for “free” or for only a fraction of traditional marketing costs. However, while many of these channels involve little to no upfront monetary expenditure, a great deal of resource is still required to develop, maintain and evaluate the distributed content. With an aim to help SMEs understand the true costs of digital campaigns, PMM Strategies have focused on the following key topics:
- Creating a digital strategy
- Determining digital channels
- Monetising resource costs
- Allocating responsibility
- Measuring for ROI
[Webinar] Best Practices for Driving Marketing & Sales Pipeline VelocityPGi
As a modern marketer, one of the most important metrics is the number of marketing qualified leads and opportunities generated for sales. Being able to effectively engage and accelerate leads through your pipeline is critical to your success. So how can you engage your audience and increase velocity of leads through your pipeline using web events?
Watch this webinar conducted by SiriusDecisions and PGi to learn:
• Best Practices for using web events that align to the stages of the buying cycle
• Best Practices to promote your webinars
• Best Practices to engage your prospects during webinars
• How to incorporate webinars in your content marketing and integrated marketing efforts
Strategies to close the loop between marketing and sales for measurement and effective planning. This presentation was delivered at the Inbound Marketing Summit, September 8, 2008.
How to Stop Random Acts of Channel Marketing, Using Platform Technology (Chan...Gage Marketing Group
Have your channel partners or distributors used the wrong logo, an outdated brochure or highlighted a product that no longer exists? Learn the best practices for channel management using channel marketing technology.
For more than 24 years, Minneapolis-based marketing agency Gage has created marketing and technological solutions for some of the world's best known brands to prevent random acts of marketing. If you are losing sleep over random marketing, check out this recent presentation from Gage's Mark Kurtz, who was a featured speaker at the June 2016 Channel Chiefs Conference Series. Contact us at hello (at) gage.com with any questions--tell us how we can help.
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
The output of a convert stage is the leads . About 60% of leads can be converted as Customers which enhances the field of digital marketing.Inbound Marketing is based on a funnel model.
More and more Marketing Executives have come to realize that the traditional approach to budget allocation, by campaign and channel, does not match the way modern marketers seek to optimize the customer’s experience. As a result companies now focus more on investing along the different stages in the customer journey. In this webinar we will share best practices regarding the KPIs that can be used to track customer journey success.
More and more Marketing Executives have come to realize that the traditional approach to budget allocation, by campaign and channel, does not match the way modern marketers seek to optimize the customer’s experience. As a result companies now focus more on investing along the different stages in the customer journey. This webinar is organized by the B2B Marketing Forum in collaboration with Oracle Marketing Cloud.
Now you can deliver more high-quality leads to your sales teams by engaging prospects anywhere online with relevant ads and content at every stage of the buying process.
Join LinkedIn's Head of B2B Marketing Dave Karel and Global Sr. Product Marketing Manager Sudeep Cherian as they walk you through the new Lead Accelerator platform.
You'll learn how to:
- Identify and target your highest value audiences.
- Sequence relevant messaging based on the profile and onsite behavior of your prospect.
- Increase conversion rates on forms using LinkedIn’s Autofill capability.
- Optimize ad creative and nurture stream design through platform-supported A/B testing.
- Measure impact at every stage of the buy process through built-in reporting.
Discover how to reach and engage more of the right people to drive more qualified leads and boost revenue for your business.
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
Win more customers with an integrated marketing communications strategySmart Insights
Smart Insights’ Co-Founder, Dr Dave Chaffey, joins Julie Bordato of Salesforce for an in-depth look at how to win more customers with an integrated marketing communications and automation strategy.
On this webinar, you will learn from:
- Our mindtools to help you review your current approach.
- Automation examples, from simple to more advanced.
- A Q&A explaining where to start and how to optimize for better results.
Customer Engagement Platform: Smarter Marketing for Better ResultsMarketo
Marketo's Senior Product Marketing Manager, Brian Glover, reviews the concept of smarter marketing for better results with Marketo's Customer Engagement Platform.
Digital Advertising: Rethinking Practices for RecruitmmentConverge Consulting
Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation.
Mobility and Apps: The Intersection of Productivity in BusinessJuliann Grant
This presentation was given at ISA's Automation Week in Orlando held on September 24-27th, 2012 by Juliann Grant, VP at Telesian Technology.
The presentation looked at the rapid growth of mobile applications and specifically at mobile applications pertaining to social media, productivity, and engineering.
Customer Engagement and Retention in a Social Media WorldJuliann Grant
This presentation was given at the 7th Annual Marketing & Sales Summit by Juliann Grant, Telesian Technology, Katherine Persac, ProSys, and Scott Sommer, Jacobs Engineering. The discussion centered on how much is changing from an end user perspective when it comes to social media and how they purchase products and services. The presentation included results from end-user survey that was conducted in 2012, and compared to previous year's end-user surveys to benchmark changes in behaviors in the automation industry relative to researching and buying products/services.
Social Media and Automation: Why do we care, How do we put it to to work?Juliann Grant
This presentation by Juliann Grant was given at ISA's Automation Week on 10/18/11. This is a general overview of social media's penetration in the automation industry and how ISA is using social media to reach its society members.
What do industrial markets need to know when it comes to branding? Shari Worthington of Telesian Technology presented this webinar on 2/22/11. Sponsored by MCAA (@MeasureControl)
Building Detailed Marketing Profiles to Drive Better SalesJuliann Grant
In this presentation, With all the distractions and rising level of messaging noise out there, how can you make your brand successfully stand out in the crowd? And how likely is it for your sales representative to go in to a new prospect meeting with a high degree of confidence that previous marketing programs/messages have been seen and heard?
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Channel Marketing Programs That Deliver ROI
1. A blueprint for measuring and improving
performance
Channel Marketing Programs
that Deliver ROI
2. Our Presenters
Michael Coscetta
StructuredWeb
Michael is the VP of Sales and Marketing
for StructuredWeb, a leading provider of
channel marketing software and services
to global tech companies such as Cisco,
TIBCO, VMware, GE, EMC, and many
others. Simply put, StructuredWeb helps
companies leverage their partners’
digital connections to reach, influence
and drive more end customers to buy
their products. Michael has extensive
experience with sales, B2B sales training,
SaaS sales training and channel
marketing. Learn more about him on
LinkedIn.
Juliann Grant
eCoast Marketing
Juliann is the Vice President of
Marketing for eCoast, with 25+ years of
experience developing marketing
strategies for high technology and
industrial companies that build
consumer demand, revenue streams,
and customer communities. Recent
client work includes Fortune 500
companies such as Siemens, Rogers
Corporation, Cognos, Progress Software,
and venture-backed companies such as
Sustainable Minds and NaviNet. Learn
more about her on LinkedIn.
3. Essential Components to a Successful
Channel Marketing Program that Drives ROI
Expedite
Program
Creation
Increase
Partner
Adoption
Simplify
Marketing
Execution
Lead
Mgmt &
Conver-
sion
Channel
Data &
Analytics
1 2 3 4 5
4. Channel Programs Are Needed
Source: Bloomberg
• Capital spending down 30% below
average
• “Whether it’s a computer or a forklift,
workers are stuck using outdated
machines”
• Average age of equipment in the US is
7.4 years, the highest in 20 years
10. Structuring Integrated Channel Marketing Programs
Inbound
Marketing
•Paid SEO
•Natural SEO
•Social
Media
Outbound
Marketing
•Email
Marketing
•Direct
Marketing
•Tele-
Prospecting
Content
Marketing
•Web Site
Dev
•Content
Creation
Lists and
Data
•Better Data
Quality
•Expanded
Data
Sources
11. Example of an Inbound Marketing
Package
Package Deliverables
Keyword Analysis
On Page Web Site Optimization
AdWords/Google Display/
Paid Ads
Landing Page, A/B Testing
Social Profile Profile Updating
SM Content Curation/
Postings/Engagement
Social Media Training
Package
Could Include:
• Natural Search
Optimization
• Google AdWords/PPC
• Social Media
• 3 Month Duration
12. Example of an Outbound Marketing
Package
Package Deliverables
Webinar for Up to 100 Attendees
Co-Branded HTML Email Invite
4-6 Email Sends
Reporting 72 Hours After Each Send
Co-Branded Registration Page
4 Registration Follow Up Emails
40 Hours Tele-Prospecting
Package Could
Include:
•Webinar campaign
•6-8 weeks duration
•Email promotion
•Data/List Services
•Tele-prospecting
19. Essential Components to a Successful
Channel Marketing Program that Drives ROI
Expedite
Program
Creation
Increase
Partner
Adoption
Simplify
Marketing
Execution
Lead
Management
&
Conversion
Channel
Data &
Analytics
21. Enterprise Partner Marketing Ecosystem
Setup and
Manage
Marketing Assets
Full Service
Marketing
Vendors
Setup Events &
Webinars
Manage and
Publish
Marketing
Libraries
Partner Self-service
Marketing Portal
Full Service Vendor
Marketing Portal
Partner Marketing
Concierge
Vendor Led
Marketing
Onboarding Planning Execution
Tracking and
Reporting
22. Each Buyer Role Has A Button To Push
Champions
Influencers
CXOs
Evaluators; individuals or groups that will be impacted by a purchase on a day-to-day basis
Users
Ratifiers
What is the business value?
Will it help me do my job better?
What are there alternatives?
Is it stable, reliant and efficient?
Will the solution meet our needs?
Business Value
Performance
ROI
Customer Experience
TCO
Slide courtesy of SiriusDecisions
23. Nurture
Prospects and
assign to
groups and
nurture
journey
Content
Syndication
Partners' in-
house List
Event
Leads
Field
Events
Import Contacts
Nurture
Prospects
Score
Prospects
based on
activities and
prediction
algorithm
10
Email
Engage
and
Qualify
Telemarketing Call
Convert
to SQL
Continue Nurturing
Secure
Customer
PO
Acquire Nurtur
e
Score Engage Qualify CloseImport
Secure OrderConvert to SQL
Nurture
Qualified
Prospects
Email
Nurtur
e
Other
Sources
Example Marketing Customer Journey Flow
25. Lead Follow Up: Lost Opportunity
• 50% of Leads Distributed
are not followed up
• 27% Closed Sales for those
who did follow up
• 36% of Leads who did not
get followed up on bought
something anyway
Lesson: Incorporate nurture marketing options in program!
26. Generate More Leads with Multi-Touch Marketing
Email
Direct Mail
Telemarketing
Direct
Marketing
Webinars
Events
Video
Content
Marketing
AdWords
Display
Retargeting
Online
Advertising
LinkedIn
Twitter
Facebook
Social
Marketing
Microsites
Catalogs
Documents
Content
Syndication
27. Inbound / Social: Today 37% to 50% of marketing program
spend is digital and designed for inbound marketing. This
will increase to 50% to 65% over the next five years, with a
mobile device being the “first screen” they see.
Implication: Social media, digital marketing and mobile
marketing will be critical competencies. And how do we
measure this??
Trend: Rise in Inbound Marketing to Support
Pipeline Growth
Source: SiriusDecisions Mobile Marketing Survey, Morgan
Stanley Mobile Study
37. A customer ran a syndicated webinar with 60 partners
• Together they drove 282 registrations
• 130 attended the webinar
• 48 converted to MQL with an expected
$2.1 Million in pipeline revenue
• Each webinar registration was worth an average of
$7,446 in MQL value.
Syndicated Webinar Success Story
38. Expedite
Program
Creation
• Create integrated
marketing offers
• Configuring
workflow and
recruiting of
partners
• Simple CMS
• No HTML or
Adobe skills
required
Increase
Partner
Adoption
• Easy to access
campaigns
• Easy onboarding
with Concierge
services
• Partner
assessments start
things off right
Simplify
Marketing
Execution
• Ready to execute
campaigns
• One Stop Shop
for all partner
marketing
activities
Lead
Management
& Conversion
• Giving
sophisticated lead
management
tools to partners
• Visibility into
partner-accepted
leads
• Add nurture
offerings to avoid
overlooked leads
Channel Data
& Analytics
• Measure
EVERYTHING!
• Real-time
reporting
• Automated data
collection
Essential Components to a Successful
Channel Marketing Program that Drives ROI
40. We Thank You For Your TIme!
Michael Coscetta
StructuredWeb
Juliann Grant
eCoast Marketing
646-738-8044
Michael.Coscetta@StructuredWeb.com
www.StructuredWeb.com
LinkedIn:
www.linkedin.com/in/michaelcoscetta
@michaelcoscetta
603-994-4316
jgrant@ecoastmarketing.com
www.ecoastmarketing.com
LinkedIn:
www.linkedin.com/in/julianngrant
@julianng