Personal Brand Presentation

1. PERSONAL BRAND EXPLORATION
Nathaniel Schmuck
Project & Portfolio I: Week 1
March 4th, 2022

2. My name is Nathaniel Schmuck, I am a retired
Army Medic, and I am studying Music Business
at Full Sail University. My experiences with the
military have created a strong desire to become
the vision of trust and con
fi
dence to my peers
and employers. My goal is to become an
entertainment lawyer and ensure that artists and
musicians understand their contracts and
negotiate the best possible terms for them. I value
strong character and will always voice my
opinion to prevent problems and confusion from
arising. I am passionate about creating a friendly
and understanding environment for new artists
and providing them with the tools to succeed.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Contract Lawyer
• Contract Attorney
• Artist Counsel
BRAND ARCHETYPE - My ability to go
against the grain and negotiate the best terms for a
client would serve as an invaluable difference to
other potential employees. I will provide proper and
effective organizational skills to be as effective and
ef
fi
cient in the workplace as possible. I will give
appropriate honesty to the parties involved to
provide clear and concise information and prevent
unnecessary confusion.
Lawyer for the Entertainment Industry
Picture Relevant
to Your Industry
Goes Here
https://www.accountingweb.com/sites/default/
fi
les/styles/inline_banner/
public/contract_law_dny59.jpg?itok=d6ntV0hx

4. Hiring Managers
TARGET AUDIENCE
LaShawn Thomas
Outreach Plan:
• Research law schools in Miami to have informed
questions and the
fi
rms history.
• To establish an initial connection I will reach out to
them through LinkedIn.
• I will follow up quarterly to show my progress and
seek advice on a regular basis.
Entertainment Attorney at Miami Entertainment
Law Group
Jonathan M. Stahler, Esq.
Outreach Plan:
• Research law schools in Miami to have informed
questions and the
fi
rms history.
• Establish a direct connection through Instagram &
LinkedIn
• I will follow up quarterly to show my progress and
seek advice on a regular basis
President of Stahler Sports & Entertainment Law
Rachael Luxenberg
Outreach Plan:
• Research law schools in Tampa, FL
• Establish connection through LinkedIn
• I will follow up quarterly to show my progress and
seek advice on a regular basis.
Entertainment Lawyer at Pepperdine Law

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Make connections with local and desired location
fi
rms and make them aware of my presence and
create a professional relationship.
‣Attempt to establish a 20 connections to
different
fi
rms.
Mid Term: (2027)
• Graduate from Miami School of Law
‣Maintain 90% average or higher GPA, and
Graduate with a 4 year period ( on time).
Long Term: (2030)
• Establish own Law Firm with a focus and contract
review and negotiations with at-least one other
employee or partner.
‣Have a client list of 10 - 20 with a 8 months
‣Establish facilities/of
fi
ce space within 2
months.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Excel
SOFT
HARD
Novice / Adept / Expert
Artist Management Novice / Adept / Expert
Adaptable Novice / Adept / Expert
Con
fl
ict Resolution Novice / Adept / Expert
LexisNexus
SOFT
HARD
Novice / Adept / Expert
Adobe Systems/Document Management Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert

7. I help artists negotiate their contracts by
assisting them to understand their needs
and desires.
PROMISE

8. CREDENTIALS
Work Experience:
• Army Combat Medic, Team Leader,
Large Scale Patient Management
• Event Management Intern, Coordinator
Education:
• Music Business, B.S., Full Sail
University (2023)
Awards:
• Course Director Award - Data Analysis
and Reporting
• Army Achievement Medal for
Outstanding Leadership
Picture Relevant
to Your Industry
Goes Here
https://www.heroesmile.com/5-tips-for-military-transitions-to-civilian-life/

9. COMPETITION
Anthony Hayek
Industry Experience:
• Client Relations Intern
Education:
• Political Science & Government B.S.
Leadership Experience:
• No clear evidence of leadership experience
Skills and Pro
fi
ciencies:
• Business Analytics
• Knowledge of Constitutional Law
• Bilingual
Nathaniel Schmuck
Overall Online Presence:
• Anthony has over 500+ connections, however is
public presence is minimal. He has a professional
headshot, but no customized banner or URL.
• Grade: Anthony doesn’t show his numerical score,
but has made the Dean’s List at Canisus College in
New York.
Industry Experience:
• Event Coordination and Event
Management Intern - We The
Future
Education:
• Music Business B.S. (2023)
Leadership Experience:
• Team Leader during military service
• Event Team Lead - We The Future
Skills and Pro
fi
ciencies:
• Pro
fi
cient in Excel - 0 endorsements
• Public Speaking - 0 endorsements
• Instructing and Supervising - 0 endorsements
Overall Online Presence:
• I have only 6 connections on LinkedIn, my online
presence is very minimal with very little shared
content. I have a professional headshot, but not
customized banner or URL.
• Grade: Superior Grades 3.99 GPA 98/100

10. COMPETITION
Madelyn Abry
Noteworthy Experience:
• Freelance Journalist for several news and
entertainment companies
• Several published articles with E! News
Nathaniel Schmuck
Industry Experience:
• Political and Entertainment
Correspondent
Education:
• Jornalism B.S.
Skills and Pro
fi
ciencies:
• Broadcast Journalism -10 endorsements
• Political Communication - 2 endorsements
• Public Speaking - 2 endorsements
Overall Online Presence:
• Madelyn has 362 connections on linkedIn, she has
slightly above average online presence in the form
of articles that reference her, but her social media
has little to no content. She does not have a personal
banner or professional headshot. However she does
have a custom URL.
• Madelyn does not publicly share her grade, however
she was an National Honor Society student.
Industry Experience:
• Event Coordination and Event
Management Intern - We The
Future
Education:
• Music Business B.S. (2023)
Leadership Experience:
• Team Leader during military service
• Event Team Lead - We The Future
Skills and Pro
fi
ciencies:
• Pro
fi
cient in Excel - 0 endorsements
• Public Speaking - 0 endorsements
• Instructing and Supervising - 0 endorsements
Overall Online Presence:
• I have only 6 connections on LinkedIn, my online
presence is very minimal with very little shared
content. I have a professional headshot, but not
customized banner or URL.
• Grade: Superior Grades 3.99 GPA 98/100

11. BRAND POSITION
For artists who need help negotiating their
contracts, I provide clear and concise expertise
and represent their brand in professional
setting because I strongly believe that artists
need proper representation and respect that
they deserve.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Penn Law ESLS Symposium
‣ March 17, 2022 | Virtual
• Global Entertainment & Sports Law + Industry Conference
‣ April 7, 2022 | Miami, FL
• LegalWeek
‣ March 8 - 11, 2022 | New York Hilton Midtown, NY
Digital Marketing
• Primary Content: The primary content I will post online will be
commentaries on legal issues that artists face on a regular basis, and
provide helpful resources. As well as videos valuable and well
informed opinion of highly publicized entertainment related legal
cases.
• Primary Tools: My main social networking tool will be YouTube since
the majority of my content would be commentaries or videos. A
secondary tool I consider using is podcasting software.
• Website: To protect and improve my personal brand, I will ensure that
I only output well informed content will strong evidence to maintain
credibility and build trust with an audience and future employers.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• An Entertainment Lawyer would be the best mentor to
provide insight into the work environment. They will
provide needed expertise to expand my knowledge of the
law and legal proceedings in contracts. They should have a
strong morale code in seeking justice and fairness the
entertainment world.
Formal Education
• Music Business, B.S. Full Sail University 2023
• Entertainment Law, J.D. Miami School of Law 2027
Technical Skills
• Knowledge of Law and Government - Miami School
of Law, July 2027
• Administration and Management- We The Future,
June 2023
• Expert Knowledge of Document Management
Software , 2024
Soft Skills
• Oral Expression - We The Future, November 2023
• Written Comprehension - Full Sail University, June
2023
• Speech Clarity - Miami School of Law, July 2027

14. Nathaniel Schmuck
You know how complicated and confusing
contracts can be? Well, what I do is provide clear
and familiar concepts to help you better understand what you are
signing. In fact, coming from a military background, I have helped
others make well informed decisions in regards to their legal
documents.
“

15. REFERENCES
23-1011.00 - lawyers. O*NET OnLine. (n.d.). Retrieved March 6, 2022, from https://
www.onetonline.org/link/summary/23-1011.00
Anthony Hayek - LinkedIn. (n.d.). Retrieved March 6, 2022, from https://
www.linkedin.com/in/anthony-hayek-55243053
Global Entertainment & Sports Law + Industry Conference. Global Entertainment & Sports
Law + Industry Conference | University of Miami School of Law. (n.d.). Retrieved March 6,
2022, from https://www.law.miami.edu/academics/continuing-legal-education-cle/
entertainment-and-sports-law-society-conference
Lashawn Thomas, Esq.. entertainment attorney - linkedin. (n.d.). Retrieved March 6, 2022,
from https://www.linkedin.com/in/lashawnthomasattorneyatlaw
Legalweek New York 2022. Law.com. (n.d.). Retrieved March 6, 2022, from https://
www.event.law.com/legalweek?
utm_source=ppc&utm_medium=google&utm_campaign=legalweek&utm_content=search
ads&gclid=CjwKCAiAsYyRBhACEiwAkJFKopjE3UmBAc31woSeIWBUDnarTdLY8GNiwDLq
AKMhWUoL3QDbUnbISBoCcroQAvD_BwE
Madelyn Abry - Greenwich, Connecticut ... - linkedin.com. (n.d.). Retrieved March 6, 2022,
from https://www.linkedin.com/in/madelynabry
Maverick brand Archetype - Kaye Putnam: Psychology brand strategy. Kaye Putnam |
Psychology Driven Brand Strategist. (2022, January 8). Retrieved March 6, 2022, from
https://www.kayeputnam.com/brand-archetype-maverick/
Penn Law ESLS Symposium. Fox Rothschild LLP - Attorneys at law. (n.d.). Retrieved
March 6, 2022, from https://www.foxrothschild.com/entertainment-sports-law/events/
penn-law-esls-symposium
Programs & Areas of study. Programs & Areas of Study | University of Miami School of
Law. (n.d.). Retrieved March 6, 2022, from https://www.law.miami.edu/about/programs-
and-areas-of-study?utm_source=homepage&utm_medium=lead-box
Rachael Luxenberg - Principal - Pearl Lux, LLC | LinkedIn. (n.d.). Retrieved March 6, 2022,
from https://www.linkedin.com/in/rachael-luxenberg-61921a110
Stahler Sports & Entertainment Law. (n.d.). Retrieved March 6, 2022, from https://
stahlerselaw.com/posts/2889212547015298559?hl=en