Keynote presentation I completed for my Project I portfolio class at Full Sail University.

1. PERSONAL BRAND EXPLORATION
Kimberly R. Attaway
Project & Portfolio I: Week 1
September 4, 2022

2. I graduated high school a year early in 2003. I am a very
bubbly person, so I am friends with everyone. I want
everyone to
fi
t in and feel included. I’ve spent the past
15 years in the oil and gas industry on various
construction projects as a document controller and
o
ffi
ce manager. At the beginning of this year, I joined
Indeed as a contractor. I accepted an employee role
with them in July. I believe in diversity, inclusivity,
privacy, and hard work. On the other hand, I value
listening to others and hearing both sides of the story.
Everyone needs a friend or someone to listen at some
point.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Administrative Coordinator
• Executive Assistant
• Administrative Assistant
Girl Next Door - I am friendly, honest,
humble, practical, and hard working.
Customers feel understood, seen, included,
and trusting.
Administrative Services for Entertainment Industry

4. Recruiters and Managers for Entertainment Industry
TARGET AUDIENCE
Alyssa Ramirez
Outreach Plan:
• Research open positions to see if there are any that
interest me and focus on my skill set.
• I could reach out by writing a LinkedIn message and
following her via LinkedIn.
Talent Acquisition at Sony Music
Entertainment
Luis R.
Outreach Plan:
• Research open positions to see if there are any that
interest me and focus on my skill set.
• I could reach out by writing a LinkedIn message and
following him via LinkedIn.
Talent Acquisition Specialist at
Walt Disney World
Elise Grif
fi
th
Outreach Plan:
• Research open roles to see if there are any that interest me
and focus on my skill set.
• I could reach out by writing a LinkedIn message and by
following Elise via LinkedIn.
Sr. Recruiter, Talent Acquisition at
Universal Orlando

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• I will grow my connections on LinkedIn with individuals in the
entertainment industry.
‣ I will connect with 10 di
ff
erent recruiters via LinkedIn.
Mid Term: (2027)
• I will gain 5 recommendations from colleagues and direct
managers and have obtained an administrative role within the
entertainment industry.
‣ Gain 5 recommendations via LinkedIn.
Long Term: (2037)
• Earn a managerial role within role in the entertainment
industry.
‣ Gain 4 recommendations by higher level managers/
directors partners.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Salesforce CRM
SOFT
HARD
Adept
Microsoft O
ffi
ce Expert
Written Communication to Clients Expert
Collaborate with Sales Partners Adept
Microsoft O
ffi
ce
SOFT
HARD
Expert
Database Software Adept
Written Communication Expert
Collaborate Adept

7. I help my team do their job to best of their
ability by collaborating on creative resolutions
and ensuring organized work through
empathy, hard work, and trust.
PROMISE

8. CREDENTIALS
Work Experience:
• Indeed, Inc. - Client Success Specialist,
Dedicated
• Indeed Flex/Hunter Hamilton - Contractor
for Indeed, Inc.
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2024)
Volunteering & Groups:
• Gulf Coast Blood Bank - Blood Donor
• National Society of Collegiate Scholars

9. COMPETITION
Daniel N.
Industry Experience:
• Staples - Outside Sales Consultant
Education:
• Full Sail University - Entertainment Business, Marketing
Volunteering & Groups:
• N/A
Skills and Pro
fi
ciencies:
• Content Marketing - 0 endorsements
• Digital Marketing - 0 endorsements
• Email Marketing - 0 endorsements
Kimberly Attaway
Overall Online Presence:
• How many connections? 37., banner image customized?
No., professionalism of headshot? No., how detailed is the
pro
fi
le? Minimal., published articles? No., active on other
social media? Not sure., is their LinkedIn URL customized?
Yes.
• Grade: Poor., 50 out of 100
Industry Experience:
• Indeed, Inc. - Client Success Specialist,
Dedicated
Education:
• Full Sail University - Digital Marketing B.S.
Volunteering & Groups:
• Gulf Coast Blood Bank - Blood Donations
• National Society of Collegiate Scholars
Skills and Pro
fi
ciencies:
• Microsoft Excel - 9 endorsements
• Time Management - 13 endorsements
• Microsoft O
ffi
ce - 16 endorsements
Overall Online Presence:
• How many connections? 166., banner image customized?
Yes., professionalism of headshot? Yes., how detailed is the
pro
fi
le? Very detailed., published articles? No., active on
other social media? N/A., is their LinkedIn URL
customized? Yes.
• Grade: Above average, 90 out of 100

10. COMPETITION
Kim Tran
Noteworthy Experience:
• Legislative Aide
• Executive Assistant
Kimberly Attaway
Industry Experience:
• Executive Secretary at Walt Disney
World
Education:
• Rutgers University, English B.A.
Skills and Pro
fi
ciencies:
• Microsoft O
ffi
ce - 7 endorsements
• Paperwork - 5 endorsements
• Microsoft Excel - 4 endorsements
Overall Online Presence:
• How many connections? 486, banner image customized?
Yes., professionalism of headshot? Yes., how detailed is the
pro
fi
le? Very detailed., published articles? No., active on
other social media? No., is their LinkedIn URL customized?
No.
• Grade: Superior, 95 out of 100
Industry Experience:
• Indeed, Inc.
Education:
• Full Sail University, Digital Marketing B.S.
Noteworthy Experience:
• Client Success Specialist, Dedicated
• Document Control Administrator
Skills and Pro
fi
ciencies:
• Microsoft Excel - 9 endorsements
• Time Management - 13 endorsements
• Microsoft O
ffi
ce - 16 endorsements
Overall Online Presence:
• How many connections? 166., banner image customized?
Yes., professionalism of headshot? Yes., how detailed is the
pro
fi
le? Very detailed., published articles? No., active on
other social media? N/A., is their LinkedIn URL
customized? Yes.
• Grade: Above average, 90 out of 100

11. BRAND POSITION
For managers and recruiters in the entertainment
industry who need collaborative and creative problem
solvers, I provide friendly, honest, and humble work,
because I value client satisfaction, completed and
organized projects, and supporting my team members.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2022 Houston CIO Executive Leadership Summit
‣ September 27, 2022 | Houston, TX
• Spiceworld 2022
‣ September 28-30, 2022 | Austin, TX
• Reuters Momentum
‣ October 11-12, 2022 | Austin, TX
Digital Marketing
• Primary Content: A blog. I like to include people and make
people feel a sense of belonging. I don’t aim to have a huge online
presence. I want to remain more private.
• Primary Tools: I won’t use tools very often to promote online
content. I am a private person. I may use my personal FB to share
with known friends and family.
• Website: I won’t publish very much to it after Full Sail. I’m a
private person.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Currently, do not have a mentor. I’m open to collaboration
and new partnership opportunities.
Formal Education
• Digital Marketing, B.S. - Full Sail University, 2024
Technical Skills
• Salesforce, July 2024
• Database Software, July 2024
• Microsoft Word, July 2024
Soft Skills
• Customer Service - LinkedIn Learning, July 2024
• Client Success - Udemy, July 2024

14. Kimberly Attaway
You know how executives need accurate data
and e
ffi
cient project execution? Well, what I do is
provide organized administrative support. In fact, I
worked in the oil and gas construction industry for over 10 years and
successfully provided all aspects of administrative support, o
ffi
ce management,
document control, and cost control to many clients and contractors while
reporting all documentation to the Texas Department of Transportation.
“

15. REFERENCES
Bizzaboo Blog Sta
ff
. (2022, April 15). Tech conferences:
the best tech events guide for 2022. Bizzaboo Blog.
https://www.bizzabo.com/blog/technology-events/
Doyle, A. (2022, April 27). What are hard skills. The
Balance Careers. https://
www.thebalancecareers.com/what-are-hard-
skills-2060829#toc-types-of-hard-skills
LinkedIn. Alyssa Ramirez. https://www.linkedin.com/
in/alyssa-ramirez-01a137ba/
LinkedIn. Daniel N. https://www.linkedin.com/in/
daniel-nogalski/
LinkedIn. Elise Gri
ffi
th. https://www.linkedin.com/in/
elise-gri
ffi
th-481b5539/
LinkedIn. Luis R. https://www.linkedin.com/in/luis-a-
roman/
Meyer, M. (2018, February 23). Laptops [Photograph].
https://unsplash.com/photos/SYTO3xs06fU
O*NET OnLine. https://www.onetonline.org/link/
summary/11-3012.00
Putnam, K. (n.d.). The Every Girl Brand Archetype. Kaye
Putnam. https://www.kayeputnam.com/brand-
archetype-everyman/