Full Sail University

1. Ivelisse Rosa Ramos
Project & Portfolio I: Week 1
September 30, 2023

2. IDENTITY
• Vision: to provide artists with transparent and accurate royalty
projections.
• Purpose: educating the industry about the often overlooked aspect of
royalties in the music business.
• Values: prioritizing the protection of artists' creative work.
• Principles: ensuring fair compensation for artists.
• Passion: finding satisfaction in seeing artists thrive and receive what they
deserve.
• Goals: create a platform to educate artists about royalties, serve as a
trusted consultant to help artists navigate the music industry's
complexities.

3. PROFESSION
Potential Job Titles:
•Management Analyst
•Account Management
•Budget Analyst
The Sage- While some archetypes may lean more
towards action-oriented roles, 'The Sage' finds its
strength in its deep understanding and ability to
educate. It's this blend of wisdom and the eagerness
to impart it that truly defines 'The Sage' and makes
it unique among the various brand archetypes.
Analyst in the Music Industry

4. TARGET AUDIENCE
Jessica HOU
Outreach Plan:
• Research the Analyst Manager position at Sony Music to align my
qualifications. reviewing the job description, responsibilities, and
requirements to ensure I have a clear understanding of what the role
entails and how my skills and experience align with it.
• Send a tailored introductory email expressing my interest.
• Send a polite follow-up email within two weeks to inquire about my
application's status.
Talent Acquisition at Sony Music
Charles McClure
Outreach Plan:
• Research the Intern in Account Management position at The Orchard
align my qualifications. reviewing the job description, responsibilities, and
requirements to ensure I have a clear understanding of what the role
entails and how my skills and experience align with it.
• Send a tailored introductory email expressing my interest.
• Send a polite follow-up email within two weeks to inquire about my
application's status.
Music Business at The Orchard
Javier Mendez
Outreach Plan:
• Research the Royalty Tracking Analyst position at Warner Music to align
my qualifications. reviewing the job description, responsibilities, and
requirements to ensure I have a clear understanding of what the role
entails and how my skills and experience align with it.
• Send a tailored introductory email expressing my interest.
• Send a polite follow-up email within two weeks to inquire about my
application's status.
Creative at Warner Music

5. GOALS
Short Term:
• My immediate goal is to participate in an Excel workshop to enhance my data
analysis and organizational skills.
• In the short term, I aspire to gain valuable experience through an internship in
the music industry.
Mid-Term:
• My mid-term objective is to secure an internship position at Sony Music,
where I can apply my newfound Excel skills and learn from industry
professionals.
• During this phase, I'll be focusing on building a strong foundation for my
career in the music industry.
Long Term:
• In the long term, I aim to graduate and establish a successful and fulfilling
career in the music industry, combining my skills and passion.
• Ultimately, I see myself contributing to and thriving in the dynamic world of
music, where I can make a lasting impact.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Spreadsheet software
SOFT
HARD
Novice / Adept / Expert
Word processing software Novice / Adept / Expert
Making Decisions and Solving Problems Novice / Adept / Expert
Data mining software Novice / Adept / Expert
Financial analysis software
SOFT
HARD
Novice / Adept / Expert
Analysis and system architecture software Novice / Adept / Expert
Customer and Personal Service Novice / Adept / Expert
Communications and Media Novice / Adept / Expert

7. “Many artistsdon't understand music royalties
and miss out on what they deserve. I simplify royalties
and ensure artists get their fair share. I've helped
numerous artists navigate this, and I can do the same
for you, saving you money and getting you what you
deserve.”
PROMISE

8. CREDENTIALS
My credibility as a Quality Analyst stems from my distinguished career
progression and a robust academic foundation. I take pride in having
received a career award for my exceptional journey within the
organization, starting as a customer representative and advancing to a
Quality Analyst. This transition reflects my unwavering commitment,
adaptability, and a proven ability to learn and contribute effectively.
Furthermore, my academic pursuits add to my credibility. Currently
enrolled in a B.S. in Music Business at Full Sail University (expected
graduation in 2026), I am acquiring the expertise and skills necessary to
excel in the music industry. My background in Hotel Management (BA)
underscores my dedication to the service industry and my knack for
understanding and meeting the unique needs of customers and clients.
With my proven track record and academic achievements, I am well-
prepared to excel as a QA Royalty Analyst. My commitment to quality and
my ability to learn and adapt are the reasons why I aspire to make a
significant impact in the field of music royalties.

9. COMPETITION
Brian Mohr
Industry Experience:
• A&R Manager
Education:
• Fullsail University
Leadership Experience:
• A&R Manager at Curtain Call Records
Skills and Proficiencies:
• Music Industry
Ivelisse Rosa
Overall Online Presence:
• 166 connections, the banner image is customized and visually
appealing.The profile picture, while not traditionally professional,
carries a unique and approachable charm, the profile lacks published
articles. Here you can find profile Brian's Mohr.
• Grade: Average, 65/100
Industry Experience:
• Customer Service
Education:
• Interamerican University and currently attending Full Sail
University.
Leadership Experience:
• Operations Management.
Skills and Proficiencies:
• Skill 1 Communication
• Skill 2 Coaching
• Skill 3 Sales
Overall Online Presence:
• I currently have only one connection on LinkedIn, my profile banner
is not customized, although I do have a professional headshot. My
profile provides a fair amount of detail, although I have not published
any articles yet. I should mention that my social media presence is not
very active and leans more towards family-oriented content. If you'd
like to connect, you can find my profile here: Ivelisse Rosa's LinkedIn
Profile.
• Grade: Poor, 10 out of 100

10. COMPETITION
Sidney Scott
Noteworthy Experience:
• Call Center Representative
• Marketing Representative
Ivelisse Rosa
Industry Experience:
• Label Services Sr Analyst, Warner Music
Group
Education:
• Belmont University: Business administration, Music Bussines.
Skills and Proficiencies:
• Skill 1 Microsoft Word - Victoria Thompson
• Skill 2 Time Management
• Skill 3 Social Media
Overall Online Presence:
• She currently has 67 connections on LinkedIn, her profile banner is
customized, and she does have a headshot, which exudes a friendly and
outgoing personality. Her LinkedIn profile is decently managed, though
she hasn't published any articles. Additionally, there are no other social
media accounts linked to her LinkedIn profile. View her profile here:
Sydney Scott's LinkedIn Profile.
• Grade: Average, 50 out of 100
Industry Experience:
• Customer Service
Education:
• Interamerican University and currently attending Full Sail
University.
Leadership Experience:
• Operations Management.
Skills and Proficiencies:
• Skill 1 Communication
• Skill 2 Coaching
• Skill 3 Sales
Overall Online Presence:
• I currently have only one connection on LinkedIn, my profile banner
is not customized, although I do have a professional headshot. My
profile provides a fair amount of detail, although I have not published
any articles yet. I should mention that my social media presence is not
very active and leans more towards family-oriented content. If you'd
like to connect, you can find my profile here: Ivelisse Rosa's LinkedIn
Profile.
• Grade: Poor, 10 out of 100

11. BRAND POSITION
For record labels the royalty tracking analytics, I provide
COMPETITORS IS OUR CUTTING-EDGE DATA PRECISION AND
REAL-TIME MONITORING CAPABILITIES. I understand the critical
importance of reliable royalty tracking in your industry, and my
commitment to data integrity and real-time monitoring provides you
with the confidence to make strategic decisions and maximize your
earnings without any uncertainties or delays.
“THE SAGE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• How to break into project management & Business Analysis +
Certi
fi
cation
‣ December 31, 2023- Online
• How to become a Senior Business Analyst
‣ October 21, 2023 - Online
• The Relevance of Measurement Systems Analysis: A Case Study on
MSA
‣ October 10, 2023 - Online
Royalty Tracking Analyst
• Primary Content: educational blog posts: write informative and insightful blog
articles that teach your audience about relevant topics within your expertise.
Offer in-depth explanations, guides, and tutorials.
• Primary Tools: podcasting, I choose to run a podcast, release new episodes
on a consistent schedule, whether it's weekly, bi-weekly, or monthly. Promote
episodes on platforms like Apple Podcasts, Spotify, and social media
• Website:I believe that building a portfolio showcasing various statistics and
my knowledge of the music industry will be an excellent way to showcase my
work.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like Amanda Portillo to be my mentor. Her profile as a music
industry professional with extensive experience in business management,
administration, and royalty accounting is truly inspiring. Her passion for
music is evident, and it aligns perfectly with my own aspirations to learn
and thrive within the music industry. Amanda's commitment to precision,
creativity, and serving the music community resonates deeply with me,
making her the ideal mentor to guide me on this journey.
Formal Education (Full Sail University):
I need to dedicate time to excel in my academic courses and consistently
meet or exceed course requirements.
This will involve setting aside a significant portion of my weekly schedule
for studying, completing assignments, and engaging in group projects.
Technical Royalty Music Workshops:
I need to develop a deep understanding of royalty processes in the music
industry.
Participating in technical royalty music workshops and applying this knowledge
will be essential.
Practice in the Music Business:
To stand out in the music industry, I must consistently practice and apply
my skills. I will actively seek opportunities to work in various aspects of the
music business, such as artist management, royalties, and marketing, to
gain practical experience.

14. Ivelisse Rosa
Inaccurate royalty payments? Well, consider hiring a Royalty Analyst. In fact, we play a crucial role in the music industry by
meticulously tracking and managing the royalties earned by artists, songwriters, and other rights holders.
“

15. REFERENCES
O*NET OnLine. (n.d.). Summary Report for: 13-1111.00 -
Management Analysts. https://www.onetonline.org/link/
summary/13-1111.00
AspenSoftTech. (n.d.). What Are the Types of Online
Presence? https://www.aspensofttech.com/what-are-the-types-
of-online-presence/
LinkedIn. (n.d.). About How to break into project management
& Business Analysis + Certi
fi
cation Retrieved December 31,
2023. https://www.linkedin.com/events/
6904468035688886273/about/
LinkedIn. (n.d.). About How to become a Senior Business
Analyst. Retrieved October 21, 2023 https://www.linkedin.com/
events/7109214824378576896/about/
LinkedIn. (n.d.). About The Relevance of Measurement
Systems Analysis: A Case Study on MSA
Retrieved October 10, 2023 from https://www.linkedin.com/
events/7105942640080150528/about/
Glassdoor. (n.d.). Royalty Music Analyst Jobs. Retrieved 2023
from https://www.glassdoor.com/Job/royalty-music-analyst-
jobs-SRCH_KO0,21.htm
LinkedIn. (n.d.). Royalty Analyst. Retrieved 2023 from https://
www.linkedin.com/jobs/search/?
Unsplash. (n.d.).Man sitting in front of a computer. Retrieved
January, 16 2020 from https://unsplash.com/es/fotos/
D4LDw5eXhgg
Unsplash. (n.d.).Computer analytics. Retrieved April 17 2016
from https://unsplash.com/es/fotos/hpjSkU2UYSU