6. Target
Market
18 - 26 Males
Live in Central Florida
Some or No College
Fans of Artists like Blink-182 or Fall Out Boy
Emotional/Involved
Anti Government/Anti Corporation
9. Promotional Stickers & Keychains
available at P.O.P.
Cardboard Cutout of Band
members in traditional space garb
In-Store merchandize signing
on release day
In store album releases before
digital/online versions
Retail
Marketing
Cont.
10. Distribution/Symphonic
Largest indie vinyl distributor
Assistance with Co-op Advertising (Endcap
positioning)
Cost: 25% of revenue
Aggregators/Tunecore
14.99/year for unlimited releases
150+ stores including the major streaming services
(Spotify, Apple Music, Amazon Music.
100% ownership
Online Marketing &
Selling Synopsis
11. Social media management/Hootsuite
prerecord & schedule content posting for TikTok &
Instagram
Measure performance & track foot traffic and
busiest times to post content ( especially Instagram
Stories)
Online Marketing &
Selling Synopsis
Cont.
12. Deluxe Bundle through
Overthinker's Website through
Music Glue
Digital Album for free or
donation Vinyl available for
purchase through Bandcamp
14. Citations
Alt Terrain. (2023). Street Team Marketing and why it's a favorite . ALT TERRAIN. Retrieved February 19, 2023, from
https://altterrain.com/street-team-marketing-company-ideas-and-examples-new-york-los-angeles-chicago-san-francsico/
Boas, S. (2020, June 17). Boas: Pop punk has a diversity problem. North by Northwestern. Retrieved February 21, 2023, from
https://northbynorthwestern.com/boas-pop-punk-has-a-diversity-problem/
Byrne, A. (2011, January 27). Why $29.99 looks better than $30. dealnews. Retrieved February 19, 2023, from
https://www.dealnews.com/features/Psychology-of-Shopping-Why-29.99-Looks-Better-Than-30/429590.html
Hammer, E. K. (2021, September 9). How much should you charge for an album? Toronto Wedding Photographers |Ten·2·Ten Photography.
Retrieved February 19, 2023, from https://www.ten2tenphotography.com/how-much-should-you-charge-for-an-album/
Kamiński, K. (2023, January 4). Why punk is an enduring phenomenon that goes beyond music. IDIOTEQ.com. Retrieved February 16, 2023,
from https://idioteq.com/why-punk-is-an-enduring-phenomenon-that-goes-beyond-music/
Printful. (2023). Five reasons to consider Sticker Marketing | Printful. Printful.com. Retrieved February 16, 2023, from
https://www.printful.com/blog/sticker-marketing
Waters, S. (2019, July 13). What retailers should know about keystone pricing. LiveAbout. Retrieved February 19, 2023, from
https://www.liveabout.com/keystone-pricing-in-retail-2890192
15. Image Citations
bfk92. (2023). Sneak Peek word written under torn paper. Stock Adobe. Retrieved 2023, from https://stock.adobe.com/contributor/206119081/bfk92?
load_type=author&prev_url=detail.
photogrfx. (2023). Vintage 1970's era television set isolated on a transparent background. Stock Adobe. Retrieved 2023, from
https://stock.adobe.com/contributor/207385668/photogrfx?load_type=author&prev_url=detail.
Niphon. (2023). The cinema light box in dark tone film content. Stock Adobe. Retrieved 2023, from
https://stock.adobe.com/contributor/205842117/niphon?load_type=author&prev_url=detail.
PureSolution. (2023). Mobile marketing concept design. Concept for website and mobile banner, social media marketing, internet advertising, networking,
m-commerce, presentation template, marketing material, mobile services. Stock Adobe. Retrieved 2023, from
https://stock.adobe.com/contributor/203129963/puresolution?load_type=author&prev_url=detail.
The intelligencer. (2011). Patty & her friends. Philly Burbs. Retrieved 2023, from https://www.phillyburbs.com/story/lifestyle/2011/10/27/great-bands-
great-fans-prove/17143687007/.
Zastrozhnov, A. (2023). Tik tok application mockup on non branded smartphone screen. Picture blank (template) interface. Stock Adobe. Retrieved 2023,
from https://stock.adobe.com/contributor/206329526/andrii-zastrozhnov?load_type=author&prev_url=detail.
