3. Following the ethereal energy
that "Dia Del Trus" showcases as
an artist, we decided to create
a video that transmits a
"magical forest night" kind of
vibe. We want to utilize Dia's
album cover as the sky and
principal background of the
video.
CONCEPT
Fantasy meets reality.
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5. IMAGERY
Visual 2 Visual 3
The video starts with an image of a
galaxy. Dia's album cover was
redesigned while maintaining her
signature color palette.
Visual 1
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6. When the song says
"Still, it flies over your
head", the silhouette/
shadows of a woman
dressed as a fairy
appear in the video.
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7. Dia Del Trus
The video remains steady and the
focus goes on the lyrics of the song
that fade in and out. The lyrics are
in sync with the vocals. At the end
of the song, "Don't know where I got
this fantasy in my head", The video
culminates by slowly vanishing the
image of the galaxy. The lyric video
ends with a black screen that says:
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8. DIFFERENTIATING
FACTORS
Someway
1 2 3
The video transmits the feeling
that the melody carries. The
combination of the toxic
romance lyrics with the
ethereal melody and video
creates a unique atmosphere.
A complex lyrical movement to
match the artist's tone and
continuous shift in tempo.
Stand still photo with moving
lyrics and star's background.
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10. FABI
Project Contribution
Fabi contributed to this project by
structuring the presentations, elaborating
and developing the creative content/theme
of the video, and taking pictures and videos
that will be included in the final project.
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11. BRADEN
Project Contribution
Nathaniel contributed by taking
elements from the artist's personal
brand to create a unique and
animated background featured in
the demo. He also handled several
technical aspects, including
troubleshooting software and fine-
tuning digital art, as well as
participating in concept creation for
video.
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12. JONATHAN
Project Contribution
Jonathan is the editor and concept
creator of the project. He designed
the idea of the lyric video and
combines the background with the
lyrics of the song in order to visualize
the ideas we came up with as a
group.
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13. TARGET AUDIENCE
DEMOGRAPHICS GEOGRAPHICS PHSYCHOGRAPHICS
Age range: 18-24 US- 472
Japan-72
UK-48
CANADA-39
AUSTRALIA-32
Fans of etherial and
indie music.
Men: 46%
Female: 45%
Non-binary: 8%
Not specified: 1%
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14. MARKETING
Dia's principal audience is found
between the ages of 18-24. This age
group tends to use with frequency
apps like Instagram and TikTok. The
lyric video of "Someway" should be
promoted on both of these platforms
to appeal to her target audience.
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15. Start
Date
Length
(in days)
End Date Adjusted Length
Artist Meetup 6/28/22 1 6/29/22 1
Concept Creation 6/28/22 4 7/4/22 6
Create Treatment 7/3/22 3 7/6/22 3
Background Animation 6/30/22 8 7/12/22 12
Video Shoot 7/9/22 3 7/13/22 4
Final Edit 7/11/22 13 7/28/22 17
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