week 1 brand exploration

1. PERSONAL BRAND EXPLORATION
Alexa Sampson
Project & Portfolio I: Week 1
August 6th, 2023

2. I am shaped by my experiences, and my
struggles with bullying have been
transformative. Enduring such challenges has
cultivated empathy, allowing me to connect with
others' emotions on a deeper level. It has also
fueled my determination to prove others wrong,
pushing me to achieve greatness. My
aspirations to become a top manager in the
entertainment industry stem from my passion for
the arts, where I find boundless inspiration and
the drive to create meaningful connections
through creative expression. Together, these
experiences and goals define the essence of
who I am today..
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Agent
• Devolopment Agency Owner
• Artist Manager
Brand Archetype - As the "Creator"
brand archetype, I embrace my
struggles as a source of inspiration
and empathy, setting me apart. My
drive to prove others wrong fuels my
determination to succeed, making
me stand out in the entertainment
industry.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Taylor Bennett
Outreach Plan:
• I will include my experience in the music industry in my
profile.
• I will reach out through LinkedIn
• I will follow up through Linked in platform after 2 weeks.
PROFILE
PICTURE
Music Manager for Chance
the Rapper
Stacy Moreland
Outreach Plan:
• I will write up a list of questions about what goes into
curation for a major label.
• I will reach out to the email provided.
• I eill follow up about jib requiremengs and experience
after about 2 weeks.
PROFILE
PICTURE
Music Curation Manger at
EMPIRE
FIRST LAST NAME
Outreach Plan:
• I will create a file kncluding photos of events I have
helped to create and ask for feedback.
• They seem quite active on social media so I think that is
best.
• I will reach out via DM after a week.
PROFILE
PICTURE Creative Manager at Mocean

5. GOALS
Short-term goal(2024): Within the first year after
college graduation, my aim is to secure an entry-
level position at a reputable talent agency in the
entertainment industry. I want to gain valuable
experience, build connections, and learn the ins
and outs of the industry.
Mid-term goal(2027): By the end of the third year, I
aspire to have become a successful talent agent,
representing a diverse roster of talented artists and
performers. I want to have a solid reputation for
fostering artist development and negotiating
favorable deals for my clients.
Long-term goal(2030): Within the next five to ten
years, my ultimate goal is to establish my own artist
development agency. I envision a dynamic and
creative environment where I can nurture emerging
talents, provide them with personalized guidance,
and help them achieve their full potential in the
entertainment industry.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Networking
SOFT
HARD
Novice / Adept / Expert
Problem solving Novice / Adept / Expert
Listening Novice / Adept / Expert
Attention to detail Novice / Adept / Expert
Understanding contract terms
SOFT
HARD
Novice / Adept / Expert
Good budgeting skills Novice / Adept / Expert
High energy Novice / Adept / Expert
Persuasive Novice / Adept / Expert

7. I help creatives do the impossible by holding
them to a high standard.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience
• Booking Manager at recording studio
• Music writer/in-session coach working on
keeping schedule and managing
sessions
Education:
• Digital Marketing, B.S., Full Sail University (2024)
Awards:
• Award of excellence in schedule
management
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Alexa Sampson
Industry Experience:
• Schedule Manager at recording studio
Education:
• Full Sail University
Leadership Experience:
• Scheduling Agent
• Music Recording Session Leader
Skills and Proficiencies:
• Scheduling
• Coordination
• Listening
Francesca Harding
Overall Online Presence:
• Connections n/a, banner image customized?yes,
professionalism of headshot?professional, how detailed
is the profile?not very detailed , published articles?n/a,
active on other social media?yes, is their LinkedIn URL
customized?yes
• Grade: Poor, Average, or Superior?, 88out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Music Coordinator
Education:
• UCB
Leadership Experience:
• Associate music supervisor
• Music coordinator
Skills and Proficiencies:
• Music Production
• Event coordination
• Content curation
Overall Online Presence:
• How many connections?900, banner image
customized?n/a, professionalism of headshot?very,
how detailed is the profile?detailea, published
articles?n/a, active on other social media?yes, is their
LinkedIn URL customized?yes
• Grade: Poor, Average, or Superior?, 95 out of 100

10. COMPETITION
Tosha Marie
Noteworthy Experience:
• Recording engineer
• Event coordinator
Alexa Sampson
HEADSHOT HEADSHOT
Industry Experience:
• Music Manager
Education:
• Marketing major at Fullsail grad 2022
Skills and Proficiencies:
• Writing
• Event coordination
• Artists management
Overall Online Presence:
• How many connections?n/a banner image
customized?no, professionalism of headshot?5/10 how
detailed is the profile?not very detailed, published
articles?1, active on other social media?yes, is their
LinkedIn URL customized?no
• Grade: Poor, Average, or Superior?, 78 out of 100
Industry Experience:
• Schedule Manager at recording studio
Education:
• Full Sail University
Leadership Experience:
• Scheduling Agent
• Music Recording Session Leader
Skills and Proficiencies:
• Scheduling
• Coordination
• Listening
Overall Online Presence:
• Connections n/a, banner image customized?yes,
professionalism of headshot?professional, how detailed
is the profile?not very detailed , published articles?n/a,
active on other social media?yes, is their LinkedIn URL
customized?yes
• Grade: Poor, Average, or Superior?, 88out of 100

11. BRAND POSITION
For [potential performers] who [need a voice of
support], I Provide professional insight with an
understanding of maintaining one’s musical
integrity] because [ALTHOUGH SO,E
EXECUTIVES MAY OVERLOOK THE
IMPORTANCE OF INDIVIDUALITY, I CHERISH
AND VALUE IT. I WILL FIGHT FOR YOU.]
“CREATIVE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
‣ The corner. Open mic
‣ 08/18/23 | Chicago
• Cartel Ent. Open House
‣ 05/15/24 | CHI
• Warner Bros Online interview
‣ TBD | tbd
Digital Marketing
• Primary Content: I will create relatable yet educational blog
style content to target a young fresh audience
• Primary Tools: I will use Instagram and TikTok with reel style
content as well as longer videos
• Website: I will include links to important events and give more
information about myself and my goals.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I need a mentor who's excelled in the entertainment
industry as a talent agent or in artist development.
Someone approachable, supportive, and willing to
share their insights to help me reach my career goals. A
mentor who values empathy, communication, and
networking will be perfect to guide my growth in this
industry.TBD
Formal Education
• Digital Marketing at Full sail University
Technical Skills
• Networking , 09/23
• Contract negotiations, 06/24
• Industry Knowledge, 10/23
Soft Skills
• Empathy , completed 08/23
• Communication, 09/23
• Problem Solving 09/23

14. YOUR NAME
You know [artist miscommunication ]? Well, what I do is [connect artists with
executives who listen and understand ]. In fact, [I have more success stories
and have kept more clients longer than anyone in my industry].
Picture of You
Goes Here

15. REFERENCES
Bennett, T. (2022, March 24). Taylor Bennett: Chicago hip-
hop. Tay Bennett. https://taylorbennett.co/
LinkedIn (Ed.). (n.d.). Stacy Moreland | Linkedin. LinkedIn.
https://www.linkedin.com/in/stacy-moreland-57166721
MyNextMove.org. (n.d.). Agents & Business Managers
of artists, performers, & athletes at my next move. My
Next Move.
https://www.mynextmove.org/profile/summary/13-1011.00
Glassdoor. (n.d.). Salary: Music Executive in United States
2023 | glassdoor. Glassdoor.
https://www.glassdoor.com/Salaries/music-executive-salary-
SRCH_KO0,15.htm