This document provides a marketing plan for the distribution of Kevin Walton's hard rock/metal music. It includes details on Kevin's artist profile and target fan demographic. The plan suggests targeting gym-goers and those who enjoy live music, BBQ, and concerts. It recommends the aggregator Distrokid and pitching playlists on Spotify. Local rock radio stations and lifestyle retailers are listed as PR touchpoints. References are included for music and lifestyle websites and blogs to engage the target fan persona.

1. Music Distribution
Plan: Kevin Walton
Kevin, Nathan, Fabi, Braden

2. Artist Info
Kevin Walton
Hard Rock and
Metal
Orlando, FL

3. Number 1
Fan Profile
Name: Brodie
Silverstein
Age: 26
College Degree
or Trade:
Bachelors Degree
in Marketing
Music Genre:
Rock/Metal
Money Situation:
Middle Class
Preferred Music
Format:
Streaming
Reads: The news,
CNN, NYT, Class
literature
Media Consumption:
social media, cable,
sports, video games,
call of duty and 2k
Social Media Used:
Instagram, TikTok,
twitter, YouTube
Shops: Home Depot,
Dick’s sporting goods,
guitar center, H&M
Weekends: Gym, Bar
with friends, cooking,
concerts
Last Purchase: Red
Bull

4. 5 Lifestyle
Categories
Gym and Fitness
Bars with live music
Cooking/BBQ
Concerts
Musician/Guitar Player
1.
2.
3.
4.
5.

5. Aggregator Choice
Affordable Annual Fees
Artists Keep 100% of royalties
Great Relationship with Spotify
Lyric upload abilities

6. 2 Spotify Playlists
User-Curated
Editorial
Playlist Title: New Rock 2022
Playlist Creator: ForTheLoveOfBands
Number of Likes: 6,648
Last Song Add Date: 12/2/22
Why is this a good playlist choice for
your artist?
This is a small playlist that focuses on
indie artists
which is easier to get on
Source:
https://open.spotify.com/playlist/4xrS
LEiogPIeE4OJ4N4ctI
Playlist Title: All New Rock
Playlist Creator: Spotify
Number of Likes: 368,270
Last Song Add Date: 12/2/22
Why is this a good playlist choice
for your artist?
Biggest Spotify Playlist for new
rock music
Source:
https://open.spotify.com/playlist/
37i9dQZF1DWZryfp6NSvtz

7. Mike Kupris &
Become The
Knight
2 PR Touchpoints
Gatekeepers, Influencers, Reviewers
Category:
Reviewer
Summary:
This is a review channel for new rock and metal music
And is popular among musicians
Source:
https://www.youtube.com/channel/UCBIObHID9vYsow
PtbYKVdMw
WJRR & 101.1
Category: Local Rock Radio Station
Summary:
This is a small radio station for rock music
based
In Cocoa Beach, FL
Source:
radiolocator.com

8. Mom & Pop Record Stores

9. Local Lifestyle Retailers

10. Online Lifestyle Retailers

11. Lifestyle Blogs & Mags

12. References
Distrokid Review. SoundGuys. (2022, February 9). Retrieved December 6, 2022, from https://www.soundguys.com/distrokid-
review-51459/
Game informer. Game Informer. (n.d.). Retrieved December 6, 2022, from https://www.gameinformer.com/
Gymshark Official Store: Men's & Women's Workout Apparel. Gymshark US. (n.d.). Retrieved December 6, 2022, from
https://www.gymshark.com/
Homepage. Sweet Baby Ray's. (n.d.). Retrieved December 6, 2022, from https://www.sweetbabyrays.com/
Men's Health. (n.d.). Fitness, nutrition, health, sex, style & weight loss tips for men. Men's Health. Retrieved December 6,
2022, from https://www.menshealth.com/
Muscle & Fitness. (n.d.). Retrieved December 6, 2022, from https://www.muscleandfitness.com/
Musical Instruments for sale - new & Used Music Gear. reverb.com. (n.d.). Retrieved December 6, 2022, from
https://reverb.com/
New Rock 2022 🤘😎🤘 new rock hits 2022 - indie rock 2022 - rock songs 2022. Spotify. (n.d.). Retrieved December 6, 2022, from
https://open.spotify.com/playlist/4xrSLEiogPIeE4OJ4N4ctI
Radio stations in Orlando, Florida. (n.d.). Retrieved December 6, 2022, from https://radio-locator.com/cgi-bin/locate?
select=city&city=Orlando&state=FL

13. References
Red Bull gives you wings. Red Bull. (n.d.). Retrieved December 6, 2022, from https://www.redbull.com/us-en/
Rod Brakes published 6 December 22, Jackson Maxwell published 5 December 22, Rod Brakes published 2 December 22,
Guitar Player Staff published 2 December 22, Matt McCracken published 1 December 22, Art Thompson published 2 December
22, Dave Everley published 1 December 22, James Volpe Rotondi published 30 November 22, Joe Bosso published 29
November 22, Jimmy Leslie published 24 November 22, Jimmy Leslie published 29 November 22, Richard Bienstock published
29 November 22, Chris Buono published 24 November 22, Joe Bosso published 16 November 22, Guitar Player Staff published 1
November 22, Richard Blenkinsop published 5 December 22, Daryl Robertson published 1 December 22, Richard Bienstock, G.
P. S. published 29 N. 22, Matt McCracken published 29 November 22, … Dave Hunter published 18 November 22. (2022,
December 6). Guitarplayer. Guitar Player. Retrieved December 6, 2022, from https://www.guitarplayer.com/
The Ultimate Destination for BBQ and grilling recipes, science, and product reviews. Meathead's AmazingRibs.com. (2022,
December 5). Retrieved December 6, 2022, from https://amazingribs.com/
Welcome to Sweetwater.com. Merry Christmas and Happy Holidays! (n.d.). Retrieved December 6, 2022, from
https://www.sweetwater.com/
YouTube. (n.d.). Become the knight. YouTube. Retrieved December 6, 2022, from
https://www.youtube.com/@BecomeTheKnight