This is a project that I completed in my Project Portfolio 1 course at Full Sail University in October 2023.

1. PERSONAL BRAND EXPLORATION
Jessica Jennings Ford
Project & Portfolio I: Week 1
October 29, 2023

2. Everyone deserves an opportunity, and
assisting those in need brings me joy. I
possess strong attention to detail and
excel at problem-solving. Understanding
that waiting passively for things to happen
is ineffective, I am here to motivate others
by showing them how to overcome
obstacles and start something new by
analyzing different situations.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Business Intelligence Analyst
• Management Analyst
• Data Analyst
MAGICIAN– I possess the skill to
empathize with others and take
pleasure in sharing knowledge to
meet their needs, ultimately leading
to positive outcomes.
Analyst for Business Industry
This Photo by Unknown Author is licensed under CC BY

4. Jenna Grossman
Recruitment Coordinator at
CereCore
Hiring Managers
TARGET AUDIENCE
Outreach Plan:
• I will connect with Ms. Grossman on LinkedIn.
• I will communicate with this individual in the LinkedIn
messaging app.
• I will follow up with Jenna in 10 months
Jess Bradley-Kelso
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• I will send a message to Ms. Kelso’s Twitter account.
• I will follow up with this recruiter 2 a month after
relocating.
Lead Talent Acquisition
Specialist at BAE Systems
Recruitment Centre
Matthieu Curry
Outreach Plan:
• I will locate Mr. Curry on LinkedIn.
• I would offer my preposition to this individual by
connecting with him on Facebook.
• Explain one manner and timeframe in which you will
follow up with this person.
Senior Recruiter at Smartbiz

5. GOALS
Short Term: August 2025 (After Graduation)
• I was hoping you could continue to work on my online Identity
by adding accomplishments and positive blogs to my
website. I will also apply for a position in my field of interest.
➢ I will have at least 4 blogs by the time I graduate and will
apply for 5 positions in business as an analyst.
Mid Term: 2029
• Continue to work on my network so that I will have the
knowledge to be able to start my own business at this time
and for connections.
➢ I plan to go from 0-200 business connections and a layout of
operations by 2025.
Long Term: 2034
• Prepare my kids for their futures by teaching them how to run
a business so they will succeed in life and not have to go
through the same as I did.
➢ I plan to have all 3 of my kids trained in 3 years so that I will
finally have the opportunity to relax and enjoy the rest of my
life in peace.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Word Processing Software
SOFT
HARD
Adept
Office Suite Software Expert
Active Listening Expert
Critical Thinking Expert
Business Intelligence and Data Analysis Software
SOFT
HARD
Novice
Data Base Management System Software Novice
System Analysis Novice
System Evaluation Novice

7. I assist others with problem-solving by
actively listening, observing, and paying
close attention to detail.
PROMISE

8. CREDENTIALS
Work Experience:
• Concentrix (FedEx)
• Carters
Education:
• High School Equivalency, Cleveland
Community College (2016)
• Entertainment Business, B.S., Full Sail University (Exp. 2025)
Awards:
• The National Society of Collegiate
Scholars
• Continental Who’s Who
• Strathmore’s Who’s Who
• High School Equivalency Diploma
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Zainab Elias
Industry Experience:
• Concentrix
• TELUS International
Education:
• Delhi University
Leadership Experience:
• Customer Relationship Management
Skills and Proficiencies:
• Data Analysis- 0 endorsements
• Transactional Quality- 0 endorsements
• Customer Service Management- 0 endorsements
Jessica J. Ford
Overall Online Presence:
• 112 connections with her banner image customized and
professional headshot. Ms. Elias’ profile has a lot of
detailed information provided. It shows that she has 131
followers and that she was active a month ago. Her
profile also shows her information, 45 skill sets, her
interests, experience, education, courses taken, and
that she is also a content writer.
• Grade: unknown
Industry Experience:
• Concentrix
• Carters
• Wilkins
Education:
• Current student at Full Sail University
Leadership Experience:
• Supervisor for customer service
Skills and Proficiencies:
• Customer Service - 0 endorsements
• Teamwork- 0 endorsements
• Data Entry- 0 endorsements
Overall Online Presence:
• I have 65 connections, with a customized banner image
and a professional headshot. My profile shows resource
and activity information. It also shows information
pertaining to experience, education, license and
certificates, skills, and interests with a customized URL
for LinkedIn.
• Grade: 3.6 GPA, Superior

10. COMPETITION
Jennifer Rosario
Noteworthy Experience:
• Analyst
• Intelligence Analyze
Jessica J. Ford
Industry Experience:
• Unknown
Education:
• Full Sail University
• American Military University
Skills and Proficiencies:
• Human Resource- 2 endorsements
• Training- 6 endorsements
• Analysis- 6 endorsements
Overall Online Presence:
• Ms. Rosario has 409 connections without a customized
banner or professional headshot. She also does not have
any published articles posted, but her profile is very much
detailed showing that she has 4 certifications and a lot of
experience as an analyst. Jennifer’s profile also shows
information about her education, skills, and interests, and
that she has a customized URL for LinkedIn.
• Grade: Unknown
Industry Experience:
• Concentrix
Education:
• Current student at Full Sail University
Leadership Experience:
• Customer Service Supervisor
Skills and Proficiencies:
• Communication- 0 endorsements
• Customer service- 0 endorsements
• Data entry- 0 endorsements
Overall Online Presence:
• I have 65 connections, with a customized banner image
and a professional headshot. My profile shows resource
and activity information. It also shows information
pertaining to experience, education, license and
certificates, skills, and interests with a customized URL
for LinkedIn.
• Grade: 3.5 GPA, Superior

11. BRAND POSITION
For business professionals who analyze, I provide
a detailed explanation to help them comprehend
their subject of concern. I believe that by providing
detailed explanations, I give them the necessary
knowledge and understanding to make informed
decisions to confidently conduct their business
activities.
“THE MAGICIAN”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Career Club Virtual Career/Professional Networking #Chattanooga
Third Thursday of every month from 4:00 PM to 6:00 PM
CareerClub.net
• Analytics Week Virtual Job Fair/Career Networking Event
#Chattanooga
Every Friday of each month from 11:00 AM to 2:00 PM|
https://analyticsweek.com/we/jobfair
• Business Masterminds
Every Friday of the month from 8:30 AM to 10:30 AM| 5243 Little
Debbie Parkway Ooltewah, TN 37363
Entertainment Business
Primary Content: By utilizing my brand archetype, the Magician, I
will create and publish content that not only raises awareness
about individuals and their values but also empowers them to
make a positive change in their actions and emotions towards
others.
• Primary Tools: Word Press, Tumblr, and Wix
• Website: I will use my digital portfolio to showcase my future
accomplishments to build my brand awareness online.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would need a business professional in the Analytical
field. OCTOBER 2023. I would be comfortable with
having a friend or a relative as a mentor.
Formal Education
• Entertainment Business Bachelors of Science 2024
• LinkedIn Learning 2024
• Working with business professionals 2025
Technical Skills
• Desktop Publishing Software- Full Sail University,
September 2023
• Human Resource Software- Occupation of choice,
March 2024
• Analytical Software- Occupation of choice, March 2024
Soft Skills
• Speaking skills– Full Sail University- November 2023
• Writing skills- Online, January 2024
• Persuasion- Full Sail University, September 2023

14. Jessica J. Ford
You know, people have problems with being provided with incorrect
information at times. Well, what I do is tackle the issue by conducting
thorough research and seeking direct communication with reliable sources.
This approach has proven effective in the past, as I have engaged with the
right individuals on numerous occasions.

15. REFERENCES
Bradley, J. (2023, September 30). Twitter.
https://twitter.com/jessbkelso
Curry, M. (2023, September 30). Matthieu Curry.
Facebook.
https://www.facebook.com/matthieu.curry.9?mib
extid=LQQJ4d
Eventbrite, E. (2023, September 30). Career Club
Virtual Career / Professional Networking
#chattanooga.
https://www.eventbrite.com/e/career-club-virtual-
career-professional-networking-chattanooga-
tickets-
490816474287?aff=ebdssbcategorybrowse
Everbrite, E. (2023a, September 30). Analyticsweek
Virtual Job Fair/career networking event
#Chattanooga. Eventbrite.
https://www.eventbrite.com/e/analyticsweek-
virtual-job-fair-career-networking-event-
chattanooga-tickets-
131237223067?aff=ebdssbdestsearch
Everbrite, E. (2023b, September 30). Business
masterminds. Eventbrite.
https://www.eventbrite.com/e/business-
Global, S. (2023, September 29). 36 management
analyst jobs in Greater Chattanooga. 36
Management Analyst jobs in Greater
Chattanooga.
https://www.linkedin.com/jobs/search/?currentJo
bId=3727943054&geoId=90000156&keywords=
management+analyst&location=Greater+Chattan
ooga&origin=JOB_SEARCH_PAGE_SEARCH_
BUTTON&refresh=true
Grossman, J. (2023, September 30). Jenna
Grossman - recruitment coordinator - cerecore |
LinkedIn. LinkedIn.
https://www.linkedin.com/in/jenna-grossman-
654b82182
Karp, D. (2023, September 30). Today on Tumblr.
Tumblr. https://www.tumblr.com/
Labor Statistics, B. of. (2023, August 29). 13-
1111.00 - Management Analysts. O*NET
OnLine.
https://www.onetonline.org/link/summary/13-
1111.00
Labor, B. of. (2023, August 29). 15-2031.00 -
Operations Research Analysts. O*NET OnLine.

16. REFERENCES
CONTINUED
LMI, L. (2023, September 1). 34 management analyst jobs in
Greater Chattanooga. 34 Management Analyst jobs in
Greater Chattanooga.
https://www.linkedin.com/jobs/search/?currentJobId=37049
55156&distance=25&geoId=90000156&keywords=manage
ment+analyst&origin=JOB_SEARCH_PAGE_KEYWORD_
HISTORY&refresh=true&start=75
Putnam, K. (2023, May 23). Magician Brand Archetype:
Psychology|Driven Brand Strategy. Kaye Putnam |
Psychology Driven Brand Strategist.
https://www.kayeputnam.com/brand-archetype-magician
Statistics, B. of L. (2023, August 29). 15-2051.01 - Business
Intelligence Analysts. O*NET OnLine.
https://www.onetonline.org/link/summary/15-2051.01
Tekwissen, T. (2023, August 1). 12 Business Intelligence
Analyst Jobs in Greater Chattanooga. 12 Business
Intelligence Analyst Jobs Chattanooga.
https://www.linkedin.com/jobs/search/?currentJobId=36800
82079&distance=25.0&geoId=90000156&keywords=busine
ss+intelligence+analyst&origin=HISTORY
WordPress, W. (2023, September 30). Build a Site, Sell Your
Suff, Start a Blog & More. WordPress.com.