Social media now provides prospective employees with unprecedented access to organizations helping shape their perceptions of which companies are a 'fit' for them to work at. Human Resources professionals can tap into the power of social media and brand for recruitment.

1. Karen Richards,Word of Mouth Marketing Strategist

3.  Strong Employer BRAND online cuts cost
per hire by 50%
~via LinkedIn

4.  If your organization has a strong brand
online, prospective employees
that are a fit will seek you
out and initiate
conversation.

5.  Brand is not a product
 Brand is not a logo
 Brand is not a corporate identity package

6. Gut feeling about an
organization, product
or service
The Brand Gap
Marty Neumeier

7.  A brand is the set of expectations, memories,
stories and relationships that, taken together,
account for a consumer’s decision to choose
one product or service over another
– Seth Godin

9.  Company’s internal core essence and values
 External audience’s perception of who the
company is, its reputation
 How a company compares to competitors in
the same market, what makes it unique

11. Entrepreneurial, start up
philosophy,
believes in being ‘first’
Use social media to tell your unique story, stand apart, build relationships

12.  Know your brand
 Choose social media channels that
showcase your brand
 Know what is being said about you online,
get involved, participate in the conversation
 Real conversations over social media build
relationships and brand = recruits and new
business

13. Karen Richards,Word of Mouth Marketing Strategist
Questions?