SlideShare a Scribd company logo
Where Technology meets Psychology
Our goal is to create, design and build memorable
User experiences that delight the users
User Experience Design - Practice
What is expected ?
Why UXD?
What is UXD?
UXD Approach
Few Samples works (5 slides)
Why UX?
3
USER EXPERIENCE
BUSINESS PSYCHOLOGY
TECHNOLOGY
Goal / Conversion
requested for ROI
How the experience
appears/feels
How the Product/
Experience is expected
Primary considerations for UX Success
Functions
Interaction
Color
Content
Picture
and Many more
1 UI Properties 2 Usage Context
WHO
WHEN
WHERE
WHY HOW
with
WHAT
2 User Psychological state
Emotion Feeling
Body Condition
Mood
What is UX?
Behaviours
Attitudes
Emotions
Denotes a Person’s
USER EXPERIENCE
ConversionBrand Image
Credibility
It affects your business
UX
Business Goals
Return on
Investment
INFLUENTIAL FACTORS OF UX
When using the product/Service
My UX Approach Design Thinking Approach
“Design Thinking” is one specific implementation within the UCD framework
Define the problem you’re
trying to solve from your
User POV
Generate as many
possible ideas to
encourage innovation
Make a Prototype to
illustrate the idea
generated
Test your idea with
people to see what
works and what doesn’t
Empathise with the
potential user(s) you’re
designing for
PHASES
UNDERSTAND STRATEGIZE CONCEPTUALIZE EVALUATEPROTOTYPE
Stakeholder Interviews,
Contextual Inquiry,
Task Analysis,
Market Research,
Competitive Analysis &
Site Analysis
User Personas &
Journeys,
Taxonomy,
Card Sorting,
Process Flows,
Design Principles
Sketching,
Wire framing &
MoodBoards
User Testing
Surveys
Business Validation
Sitemaps,
Visual Design
Styleguide
Prototypes
STRATEGY
ACTIVITIES
DESIGN
ROLES
ITERATE
UX Architect
Researcher
Usability Analyst
UX Architect
Content Strategy
Interaction Designer
Visual Designer
UX Architect
Interaction Designer
Visual Designer
UI Design/Developer
UX Architect
Usability Analyst
UX Architect
UXD Portfolio Sample – User Journey
6
UXD Portfolio Sample – Wireframes
7
UXD Portfolio Sample –UXD Output
8
UXD Portfolio Sample –UXD Output
9
BEFORE
AFTER UXD
UXD Portfolio Sample – UXD Output
10
BEFORE
After UX
11
A relationship begins with the first interaction. Great relationships
get nurtured with awesome experiences. Consistent positive
experiences create brand advocacy. It all starts with the User a real
person.

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My-UXD

  • 1. Where Technology meets Psychology Our goal is to create, design and build memorable User experiences that delight the users User Experience Design - Practice
  • 2. What is expected ? Why UXD? What is UXD? UXD Approach Few Samples works (5 slides)
  • 3. Why UX? 3 USER EXPERIENCE BUSINESS PSYCHOLOGY TECHNOLOGY Goal / Conversion requested for ROI How the experience appears/feels How the Product/ Experience is expected Primary considerations for UX Success
  • 4. Functions Interaction Color Content Picture and Many more 1 UI Properties 2 Usage Context WHO WHEN WHERE WHY HOW with WHAT 2 User Psychological state Emotion Feeling Body Condition Mood What is UX? Behaviours Attitudes Emotions Denotes a Person’s USER EXPERIENCE ConversionBrand Image Credibility It affects your business UX Business Goals Return on Investment INFLUENTIAL FACTORS OF UX When using the product/Service
  • 5. My UX Approach Design Thinking Approach “Design Thinking” is one specific implementation within the UCD framework Define the problem you’re trying to solve from your User POV Generate as many possible ideas to encourage innovation Make a Prototype to illustrate the idea generated Test your idea with people to see what works and what doesn’t Empathise with the potential user(s) you’re designing for PHASES UNDERSTAND STRATEGIZE CONCEPTUALIZE EVALUATEPROTOTYPE Stakeholder Interviews, Contextual Inquiry, Task Analysis, Market Research, Competitive Analysis & Site Analysis User Personas & Journeys, Taxonomy, Card Sorting, Process Flows, Design Principles Sketching, Wire framing & MoodBoards User Testing Surveys Business Validation Sitemaps, Visual Design Styleguide Prototypes STRATEGY ACTIVITIES DESIGN ROLES ITERATE UX Architect Researcher Usability Analyst UX Architect Content Strategy Interaction Designer Visual Designer UX Architect Interaction Designer Visual Designer UI Design/Developer UX Architect Usability Analyst UX Architect
  • 6. UXD Portfolio Sample – User Journey 6
  • 7. UXD Portfolio Sample – Wireframes 7
  • 8. UXD Portfolio Sample –UXD Output 8
  • 9. UXD Portfolio Sample –UXD Output 9 BEFORE AFTER UXD
  • 10. UXD Portfolio Sample – UXD Output 10 BEFORE After UX
  • 11. 11 A relationship begins with the first interaction. Great relationships get nurtured with awesome experiences. Consistent positive experiences create brand advocacy. It all starts with the User a real person.