SlideShare a Scribd company logo
A New Facebook Has
Launched for Business
An iCrossing Webinar
May 3, 2012 | 2:00pm Eastern
With you today


            Ashmi Elizabeth Dang
            Engagement Planner, iCrossing




            Doug Platts
            Senior Director, Natural Search, iCrossing




            Nirmal Nijjar
            Senior Media Manager, iCrossing



                                                         2
Facebook Pages:
Mission Control for Your Brand on
Facebook




                                    3
EXPRESSION, REACH, AND RESPONSE




                                  4
ABOVE THE FOLD

                     1




2                3




                         5
EXPRESS IDENTITY WITH BRANDING

                              1




2




3                         4



                                     6
WHO GOT IT RIGHT




                   7
PINNED POSTS, MILESTONES, BACKDATING AND HIGHLIGHTS




                                                  8
OFFERS




         9
MANAGEMENT TOOLS




                   10
Paid Media and Marketing




                           11
REACH GENERATOR PLACES POSTS AS PREMIUM ADS




                                              12
GUARANTEED TO REACH 75% OF MONTHLY FANS




                                          13
POST, PIN, STAR OFFERS FOR FREE, PAY TO AMPLIFY




                                                  14
The Implications to Search




                             15
INCREASED BREADTH & DEPTH OF BRAND




                                     16
RECENCY IS THE NEW RELEVANCY




                               17
SOCIALLY RELEVANT SEARCH RESULTS




                                   18
IDENTIFY INFLUENCERS FOR YOUR BRAND




                                      19
A NEW KID ON THE BLOCK?




                          20
THE NEWS FEED REMAINS THE PRIORITY




                                     21
Q&A
To find out how you can
further build your connected
brand, contact us:
FindOut@icrossing.com


Download your copy of The
CMO’s Guide to the New
Facebook on our website:
www.icrossing.com




                               22
Thank you
A copy of this presentation and audio recording will be available at
www.slideshare.net/icrossing within three business days.


Ashmi Elizabeth Dang
Ashmi.Dang@icrossing.com
                                   Stay connected with iCrossing
                                   Find out more at www.icrossing.com
Doug Platts
                                   Call us toll-free at 866.620.3780
Doug.Platts@icrossing.com
                                   Become a fan at facebook.com/icrossing
                                   Follow us on twitter @icrossing
Nirmal Nijjar
Nirmal.Nijjar@icrossing.com




                                                                            23

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