Introduction Competitors Product Market strategies Business models Summary

1. Punjabi university, Patiala
2021-23
History of Myntra
SAMARTH GARG
21421207
MBA (FLAGSHIP)

2. Agenda
A
• Introduction
• Competitors
• Product
• Marketing strategies
• Business models
• Summary
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3. Introduction
Myntra is an Indian fashion e-commerce marketplace company headquartered
in Bengaluru, Karnataka, India. The company was founded in 2007 with a focus
on personalisation of gift items. By 2010, Myntra shifted its focus to the online
retailing of branded apparel. In May 2014, Myntra.com acquired by Flipkart to
compete against Amazon which entered the Indian market in June 2013 and
other established offline retailers like Future Group, Aditya Birla Group and
Reliance Retail. Established by Mukesh Bansal along with Ashutosh Lawania and
Vineet Saxena, Myntra was in the business of on-demand personalisation of gift
items. It mainly operated on the B2B (business-to-business) model during its
initial years. Myntra tied up with various popular brands to retail a wide range of
latest merchandise from these brands
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4. Company Highlights

5. The journey of myntra.com
• Started: February 2007
• ×Milestone 1: In October 2007 Myntra received a seed funding from Accel
Partners (formerly Erasmic Venture Fund), Sasha Mirchandani from Mumbai
Angels and another angel investor.
• ×Milestone 2: In 2008 they touched 1000 daily visitors mark.
• ×Milestone 3: In 2009 they touched 4000 daily visitors mark and were
awarded "Pride of India 2009 2010" award for exceptional business growth
by IDG Ventures.
• ×Milestone 4: In 2010 Myntra was the Red Herring Global 100 winner.
• ×Milestone 5: By 2012 February Myntra was shipping 10,000 products every
day.
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6. “
”
Vision
To make the world a more stylish,
colourful and happier place.

7. Mission
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Use technology to democratise
fashion & lifestyle and help
people look good. Myntra is a
meritocratic, non hierarchical
and fun workplace. Our
employees are empowered with
a high degree of ownership and
accountability.
M

8. Products
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Myntra has tied up with top fashion and lifestyle
brands in India, such as Nike, Reebok, Puma,
Adidas, Asics, Lee, Lotto, Decathlon, FIFA, John
Miller, Indigo Nation etc. to offer a wide range of
current season merchandise from these brands.
Myntra currently offers products from more than
200 Indian and international brands. These include
shoes for running, tennis, football, basketball and
fitness, along with casual footwear. There are also
casual and dressy footwear for women from
Catwalk, Carlton London and Red Tape to name a
few.

9. Competitors
Myntra undoubtedly enjoyed the first mover
advantage in the online retailing business. But
Myntra's success has been replicated by other
companies that have now become competitors
for Myntra. Some of them are
• Jabong
• HomeShop 18
• Snap-deal
• Amazon

10. Marketing strategy of
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11. Business model
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The business
model of any
company is the
strategy it uses to
gain a larger
market space. The
chart describes the
business model of
Myntra in tabular
form.

12. Myntra tie up with Flipkart
ROI
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13. Supply chain
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CUSTOMERS FIRM
PROCESSING
PACKAGING
SHIPPING
ORDER
Customer order from website
and makes payment

14. Summary
Summing up everything, a clear story of Myntra can be sketched - Success
from day one! Yes, this has been possible only because of change
adaptability. Myntra remained an icon on e-commerce platform in India,
recognised for the random and rapid changes. It changed its strategy in
marketing and promotions, from time to time and worked intelligently
there. It changed its platform from B2B to B2C at the right time, when the
expansion was knocking at their door. They opened up the windows to the
government for making a partnership, to giant e-commerce platforms like
Flipkart. In one word, they proved themselves as the leader of the e-
commerce fashion world in the Indian market. Myntra is a perfect example
for all companies with their clear message.
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16. Thank you
SAMARTH GARG
21421207
MBA(flagship)