Myntra is an Indian online shopping retailer established in 2007 in Bangalore, India. It sells fashion and lifestyle products and was founded by Mukesh Bansal. Myntra uses a business model of aggregating brands and procuring current season merchandise to sell on its portal. It has received several awards and is ranked among the top 10 e-commerce companies in India. Myntra markets itself as a fashionable brand through social media campaigns and viral marketing.

1. By- Group 2

2.  Started: February 2007
 Indian online shopping retailer of fashion and
casual lifestyle products.
 Headquarters in Bangalore.
 Established by Mukesh Bansal.

5.  Announced as a winner of the Red Herring
Global 100 award.
 Awarded as CNBC - TV18 as one of the Hottest
Internet Companies of the Year at the
Mercedes - Benz CNBC - TV18 Young Turks
Awards.
 Ranked among the top 10 e-commerce
companies in India.

6.  Myntra.com is an aggregator of many brands
 Its business model is based on
procuring current season
merchandise from various
brands and making them
available on the portal
 Its Now or Never
 Variety is a Good Thing
 Let The Beauty Come Through

7. Business to Customer (B to C) revenue model

8. 24 hr Shipping
Technological
Procurement
Outbound Logistics
Marketing and Sales

9.  Deals and Specialties
 Payment Options
 Hassle Free Return
Policy
 Customer Support
 Tracking your Orders

10.  Myntra has successfully used social
networking websites Facebook , Twitter,
Youtube, Pinterest, Google Plus to expand its
customer base.
 Myntra positions itself as a fashionable new
age brand. It launches major marketing
campaigns every year.
 Myntra has used mostly viral marketing and
internet for its popularity coupled with
occasional discounts and referral discounts. It
can be given a rating of 3/5.

11.  Myntra claims to be a cut above the rest since
it does not compel customers to exchange
products and instead returns the money.
 It is also going to launch a new tech
application called the virtual trial room in the
next few months.

12. THANK YOU!!!