Myntra is an Indian online shopping retailer founded in 2007. It offers fashion and lifestyle products from over 350 brands. Myntra pioneered online coupons and now offers current season merchandise from major brands like Nike, Reebok, and Adidas. It has received several awards and is among the top 10 e-commerce companies in India. Myntra operates on an inventory-led model, procuring products from brands and making them available online. It focuses on fast order fulfillment and maintains its technology infrastructure and website to provide customers with a good shopping experience.