Myntra is an Indian online retailer established in 2007 that sells fashion and lifestyle products. It is headquartered in Bangalore and offers products from over 350 Indian and international brands. Myntra pioneered online shopping in India and uses innovative marketing strategies like coupons and social media to attract customers. It aims to process and deliver orders within 24 hours and has won several awards for being one of India's top e-commerce companies.
Here is a deep explanation of Patanjali's product mix. Also, giving a brief regarding what the product mix is.
*For creating any presentation like this, mail me on jindalmuskn341@gmail.com .*
Here is a deep explanation of Patanjali's product mix. Also, giving a brief regarding what the product mix is.
*For creating any presentation like this, mail me on jindalmuskn341@gmail.com .*
This report highlights success mantra of Myntra.com - a popular eCommerce (online shopping) website.
This covers following topics.
- Company Information
- Management team
- Company’s current operation, direction and focus
- SWOT Analysis of company
- Company’s success factors
- Company’s Marketing strategy
- Statistics
Ref
Research project on marketing strategy on Patanjali AyurvedaSPIDEYSHAIKH
Here is my research project on marketing strategy on paatanjali ayurveda. It has content about their various specific products and their distribution and you can also use as your topic for your research project it has complete data in it.
A brief but sufficient information of NYKAA (the leading cosmetics and lifestyle brand founded by FALGUNI NAYAR), from the initial level to becoming the biggest lifestyle brand of india.
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Myntra is a one stop shop for all your fashion and lifestyle needs. Being Ind...vincentpauljfcdvg
Myntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. The brand is making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendiest products available in the countryMyntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. The brand is making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendiest products available in the countryMyntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. The brand is making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendiest products available in the country
This report highlights success mantra of Myntra.com - a popular eCommerce (online shopping) website.
This covers following topics.
- Company Information
- Management team
- Company’s current operation, direction and focus
- SWOT Analysis of company
- Company’s success factors
- Company’s Marketing strategy
- Statistics
Ref
Research project on marketing strategy on Patanjali AyurvedaSPIDEYSHAIKH
Here is my research project on marketing strategy on paatanjali ayurveda. It has content about their various specific products and their distribution and you can also use as your topic for your research project it has complete data in it.
A brief but sufficient information of NYKAA (the leading cosmetics and lifestyle brand founded by FALGUNI NAYAR), from the initial level to becoming the biggest lifestyle brand of india.
How FALGUNI NAYAR went on to become the second richest women in india. Recently IPO of NYKAA was also launched.
A competitive market strategy for Himalaya Drugs to launch a new ayurvedic beauty product in the market and build an competitive advance over its competitors
Myntra is a one stop shop for all your fashion and lifestyle needs. Being Ind...vincentpauljfcdvg
Myntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. The brand is making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendiest products available in the countryMyntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. The brand is making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendiest products available in the countryMyntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. The brand is making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendiest products available in the country
Looking to gain insight into the world of e-commerce? Look no further than the "Myntra Case Study" by ecomforbreakfast.com.
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Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
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Myntra
1.
2. Beginning of
• Started: February 2007
• Myntra.com is an Indian online shopping retailer
of fashion and casual lifestyle products.
• Headquarters in Bangalore.
• Myntra was established by Mukesh Bansal,
Ashutosh Lawania, and Vineet Saxena in
February 2007.
• In the last 3 years, Myntra has become the
most popular destination for personalized
products in the country.
3. Something about
• Myntra.com is one of the E-tail players to
popularize online shopping which is a new
mode of shopping in India.
• Myntra left its mark of innovation through
online coupons
• the store circulated a large number
of Myntra promotion codes.
4. New business focus and
products
• Myntra has tied up with top fashion and lifestyle brands in India, such
as Nike, Inc., Reebok, Puma, Adidas, Asics, Lee, Lotto, etc. to offer
a wide range of current season merchandise from these brands.
• Myntra currently offers products from more than 350 Indian and
international brands.
• There are also casual and dressy footwear for women from Catwalk,
Carlton London and Red Tape to name a few.
5. Business model of
• Myntra.com is an aggregator of many brands.
• Its business model is based on procuring
current season merchandise from various
brands and making them available on the
portal at the same time as in respective retail
brand outlets
6. Awards
• Myntra.com was announced as a winner of the Red
Herring Global 100 award.
• CNBC - TV18 awarded Myntra.com as one of the
Hottest Internet Companies of the Year at the
Mercedes - Benz CNBC - TV18 Young Turks
Awards.
• Myntra.com is ranked among the top 10
e-commerce companies in India
7. Competitors
Myntra undoubtedly enjoyed the first mover advantage
in the online retailing business. But Myntra’s success has
been replicated by other companies that have now
become competitors for Myntra.
Some of them are
Scopial.com,
Blue Bus Tees,
dilsebol.com,
Inkfruit.com.
8. Capabilities
Order Processing and Delivery: Myntra attempts to
order and ship every order within 24 hrs.It offers
free shipping within India on all products It can ship
internationally to all major countries.
Technological: Myntra maintains its website which
provides the only means by which a customer can
make a purchase.
To maintain, upgrade and improve the website and
the user experience, Myntra employees many
computer science engineers and experienced
professionals.
9. Marketing
Myntra has successfully used social networking
websites Facebook and Twitter to expand its customer
base.
Myntra positions itself as a fashionable new age
brand. It launches major marketing campaigns every
year. In February 2012, Myntra rolled out an OOH
(out of home) campaign across 2 cities to build brand
awareness and promote online shopping.
Myntra has used mostly viral marketing and internet
for its popularity coupled with occasional discounts and
referral discounts. It can be given a rating of 3/5.
11. Value Chain Analysis
Firm Infrastructure -The basic requirement of
Myntra was for the office to reflect youthfulness,
freshness, and vibrancy while incorporating fashion
as the overall theme. The design team left no stone
unturned in making this dream a reality.
Human resource management- is one such support
activity that can make or break any organisation in
the long run. It is a very employee friendly
organisation. The firm focuses on work-life balance.
Technology- Its technology allows online retail to be
possible by hosting the website in which the
customer can browse through the online catalogue,
choose what he wants to buy, make online payment
and receive the goods at his/her doorstep.
12. Competitive Advantage
Competitive advantage in any e-commerce business
can be due to a cost leadership or product
differentiation or both.
In the case of Myntra the competitive advantage is
mostly due to cost leadership
In special cases it also enjoys competitive advantage
due to product differentiation. In case of IPL t-
shirts the buyer can get his/her name imprinted on
it. Also Myntra’s business model up till 2009 was of
customized t-shirts and mugs etc which allowed it to
have product differentiation.
13. Conclusion
Marketing and Sales is a core activity of
Myntra. By looking at the popularity of
Myntra we can conclude that Myntra is
doing a much better job in Marketing &
providing its services to customer.