The document discusses Myntra's value chain and supply chain framework. It describes Myntra's primary activities including inbound logistics, where it procures products from various brands. It also discusses operations like sorting, quality checking, and labeling products. Outbound logistics involves third party couriers delivering products. Marketing and sales and customer services are also core activities. Support activities mentioned include maintaining firm infrastructure, effective human resource management, leveraging technology, and efficient procurement processes.
i am really appreciate to know about flipkart because this company to close relationship with me to many sponsership given to me and also iit kharagpur to meet the ceo.
i am really appreciate to know about flipkart because this company to close relationship with me to many sponsership given to me and also iit kharagpur to meet the ceo.
CUSTOMER BUYING BEHAVIOUR AT PANTALOONSSrihari Reddy
Customer Buying Behavior is the study of individuals and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Customer behavior is increasingly a part of strategic planning for the future investment and growth of any industry. Retail industry or precisely to say apparel industry is no exception.
This project is about the various strategies that are used by the Hero motocorp and the various aspects of the company. the contents in the project are.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
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Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
CUSTOMER BUYING BEHAVIOUR AT PANTALOONSSrihari Reddy
Customer Buying Behavior is the study of individuals and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Customer behavior is increasingly a part of strategic planning for the future investment and growth of any industry. Retail industry or precisely to say apparel industry is no exception.
This project is about the various strategies that are used by the Hero motocorp and the various aspects of the company. the contents in the project are.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
Myntra is a one stop shop for all your fashion and lifestyle needs. Being Ind...vincentpauljfcdvg
Myntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. The brand is making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendiest products available in the countryMyntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. The brand is making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendiest products available in the countryMyntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. The brand is making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendiest products available in the country
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Nykaa.com is an Indian online platform seller of beauty, wellness, and fashion products. It is good example of omni channel supply chain. This ppt is prepared for Nykaa.com value chain, competitive advantage, business model and also Nykaa.com competitors. I hope it will be helpful. Thank you!
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Dive into Myntra's success story! This 2024 case study explores their journey from a gifting platform to India's dominant fashion retailer. Discover how strategic partnerships, data-driven marketing, and innovation fueled their growth. Learn valuable insights for your own e-commerce journey!
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The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
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Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
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3. ABOUT US
Myntra is an Indian fashion e-commerce company headquartered
in Bengaluru, Karnataka, India.
Myntra was founded in 2007 to sell personalized gift items later
on in 2011 it got in Fashion & apparel industry.
Myntra was established by Mukesh Bansal, Ashutosh Lawania,
and Vineet Saxena in February 2007.
In May 2014, Myntra.com was acquired by Flipkart.
In July, 2016 Myntra acquired their rival Jabong.com to become
India’s largest fashion platform.
Records 47% YoY Growth, 2.8M Orders Placed, 9M Products
Sold. Overall, 50% of the total sales came from Tier 2 and 3
cities.
5. Inbound Logistics
Myntra procures products of numerous brands such
as Levi’s, Adidas, Nike, UCB etc. from respective
factories or warehouses in bulk
They also have Inhouse brands and oversee
production themselves
For eg: Roadster
6. Operations
• Every item received is counted, sorted, quality
checked and labelled
• Each item gets a product code and a unique ID no.
to follow any traceability
• All new Products are photographed and
Dimensions recorded
• As soon as an order is received Packaging and
billing procedure takes place and the product is
handed over to Outbound logistics team
7. Outbound logistics
• It is one of the critical activities for Myntra
• They use third party courier for their outbound logistics.
• It is their responsibility to give the demanded product to the third
party courier as soon as possible. They then keep track of the lead
time and try to reduce it with collaboration from the courier
company
• In house Logistics Partner E-Kart
8. Marketing and Sales
It is a core activity of Myntra. Through proper marketing
Myntra is creating awareness among customer &
enhancing their online shopping experience. By looking
at the popularity of Myntra we can conclude that Myntra
is doing a much better job in Marketing & providing its
services to customer.
9. Services
• Try and buy Service
• Easy Return
• Easy Exchange
• Easy Refund
• Exchange your old clothes and accessories, earn
points and save on next Shopping
11. Firm Infrastructure –
The basic requirement of Myntra was for the office to
reflect youthfulness, freshness, and vibrancy while
incorporating fashion as the overall theme. The
design team left no stone unturned in making this
dream a reality.
12. Human Resource Management-
Myntra is one such support activity that can make or
break any organization in the long run. It is a very
employee friendly organization. The firm focuses on
work-life balance.
13. Technology-
Its technology allows online retail to be possible
by hosting the website in which the customer can
browse
through the online catalogue, choose what he wants to
buy,
make online payment and receive the goods at his/her
doorstep.
14. Procurement-
It is important for Myntra as they deal in
merchandising; they receive the finished goods from
various brands, store them at their various
warehouses and then ship them to the customer
when ordered.