Mark Rowland conducted a survey to help plan his new music magazine. The results showed that his target audience is primarily male, aged 16-18, who enjoy indie music. Respondents said they would spend up to £3 on the magazine but do not frequently read other music magazines or buy magazines regularly. The survey indicates the magazine should focus on new music releases, interviews, and guides while featuring popular indie artists on the cover and in ads. Social media promotion will also be important to engage the target audience.

1. My Survey
Mark Rowland

2. Question 1:
Male or Female
This graph shows how the majority
of people who answered my survey
were male.
In my magazine I'm targeting more
Female
30%
male audience than female.
Although they are my main audience
I do not want to exclude it to only
males as this could lower the
audience completely.
With the making of the magazine it
Male could show how females would view
70%
my magazines genre.

3. Question 2:
Age
Here in this diagram it shows
13-16
15% that the majority of people are
older teenagers/ young adults.
21 onwards
30%
Using this information I can
improve on ideas for the
magazine because I am in the
age bracket of 16-17. Especially
as I am a male as well I can base
16-18 my magazine more around the
18-21
15%
40% customers that would read it.

4. Question 3:
Straight away on the graph it is
Choice of Music obvious there is a favorite genre
of music. With indie being the
most popular I plan to use this
and include more music in this
other rock
20% 20% genre in my magazine. This will
help gain more audience as well
because its such a liked genre.
In the survey I asked to name the
genre you listen to, if you chose
electronic other. The results were:
15%
Hip Hop, Heavy Metal and Pop.
This shows that there is more
indie
influence in the mainstream
folk 35% music and that I should use more
10%
popular music on the front cover
possibly.

5. Question 4:
How Often Do You Listen To Music
In this question I found out that
actually not many people buy
magazines frequently. This may
be due to other platforms of
Never media being more evident now a
35%
Every So Often days. To compensate for this I
35%
plan to include Facebook and
Twitter parts in my magazine to
help gain more readers.
Monthly Every Week
15% 15%

6. Question 5:
Do you read music magazines
Here there is an obvious sign
that the magazine purchases
are declining. With nearly half
of the people asked saying they
do not read magazines, id have
no
to include other forms of media
45% in my magazine to attract
yes
people such as social network
55% and YouTube.
I also asked to name the
magazines they read, they
answered: Mojo, NME, Kerrang
and Q. This tells me that they
are reading the magazines I am
aiming my magazine to compete
with.

7. Question 6:
The majority of people are
money willing to spend
willing to spend up to £3.00
this shows that most people
Above £5.00
have some form of a
disposable income.
£4.00-£5.00
However there are some
results that say I would be able
to gain more money from
£3.00-£4.00 others because some are even
Series1
willing to spend above £5.00!
This will help me when it
£1.50-£3.00
comes to choosing what goes
into my magazine as I wont be
under £1.50
able to put expensive adverts
in which the customers won’t
0 5 10 15 20
be able to buy.

8. Question 7:
Adverts in the Magazine
This graph helps tell me what adverts
to show in the magazine. The results
Fashion show that people are much more
TV,Film 6%
releases
interested in who's performing and
17% all the latest technology than they
Technology are about fashion and games.
22% This tells me that they are music
based fans and are buying the
magazine In the interest of reading
about music and not getting
Performances
Games distracted by other elements of the
11%
44% magazine.

9. Question 8:
what to expect in the magazine
Other (please
specify)
5%
Here in this graph it shows that
Music guides
15% music interviews and new releases
are the main things that people
want to see in magazines. Next
from that is music guides. Using
this information will help me
New releases
40% design my own front cover with
those particular topics as my plugs
Interviews and features for the magazine.
35%
Competitions
5%