1. Gemma Sinclair
The purpose of my primary research was to get information first hand on what people like about
magazines and what they dint like. I asked ten people and 100% of them were aged 16-20. This
therefore means that my target audience for this magazine is this age. The 10 people I asked were
mainly male, therefore this means that my magazine will be more male orientated.
70 % of the 10 people I
Gender interviewed were Male, and
30% was female.
Male
Female
60 % of the 16-25 year olds I
Occupation interviews were unemployed
whilst 40% were employed.
Employed
Unemployed
After asking 10 people I
Income found out that 50% of them
earned £100 or less per
month, whereas 30%
earned 250-500 pounds per
month. 20% of these 16-25
100 or less per month year olds earned £100-£250
100-250 per month per month.
250-500 per month

2. Gemma Sinclair
What do you like about magazines? I asked in my questionnaire
what the best parts about
7
magazines were. 6 people
6
ticked that pictures were the
5
best part. 4 people said that
4
Freebies were the best. 3
3
people ticked that live
2 What do you like about
magazines? reviews, information and
1
horoscopes were the best
0
thing, whilst 3 people ticked
that the competitions, comics
and puzzles were the best.
I asked if the people I
interviewed read music
Do you read music magazines magazines. 20 % of these said
yes they did, and they read
them in a magazine form
however 80% said they did not
because they were not
interested and because of Web
Yes
2.0 more people are finding it
No easier to find out about their
favourite bands by the internet
or social networking sites,
rather than buying the
magazines.
I interviewed ten people
and asked them to tick
three colours which they
Colour for Magazine thought would look good
7 with a music magazine. 6
6 people said that a black or a
5 grey/silver magazine would
4 look good. 4 people said
3
that a blue or green
magazine would look good.
2 Colour for Magazine
3 people said that a red or
1
yellow would suit the
0
magazine whilst one person
said orange, pink purple or
white would look good.

3. Gemma Sinclair
How much would you pay 30% of the people that filled
in the questionnaire said that
they would pay £1 or less,
20% of the people said that
they would pay £1-£2, and
£1 or less
similarly 20% said they would
£1-£2 pay £2-£3. A further 20% said
£2-£3 that they would pay £3 or
£3+ more.
Do you buy CD's or Download
Out of the 10 people I asked,
70% of them said that they
downloaded Music, whilst
only 30% said that they
CD bought CD’s.
Download
Genre Of Music I asked what genre of music
6 the people filling out my
questionnaire liked. I gave
5
them the option to choose
4 more than one. 5 people said
pop, 4 people said R N B , 3
3
Genre Of Music people said house, 2 people
2 said rock, nobody said that
they liked classical and 1
1
person said they liked
0 country.
Pop RNB House Rock Classical Country