1. Market Research Report A2
The purpose of my market research is to find the potential audience for my newspaper that I will
create. Analysing the results below has helped me to what kind of features should I put for my
newspaper. I did my market research to my friends via internet where I got them to fill out the
survey through monkeysurvey.com as this is easier to grab the results and easily calculate the
quantitative and qualitative data’s. Collecting as many as I can I got 12 people by collecting
quantitative and qualitative data’s in order to find out people’s preference.
The reason I started this question was because it introduces the topic of the survey and to find out
how many times they buy newspapers per month to show how much demands for newspapers are
needed. The results suggests that everyone who filled in this question do read their local newspaper
and for the people who doesn’t read their local newspaper and fills this out this would be no point
for them as the rest of the questions are about newspapers. The results shows that out of the 12
people 33.3% of them tend to read local newspapers at least once a month and the other people
tend to read from 3 to 4 times a month. In this question of ‘Do you read your local newspaper?...’ I
have noticed how I didn’t put an extra option of ’No’ as the options that I used are all those for
people who does read their local newspaper. Also, from this question I was not specific enough as I
didn’t mention if it was for one particular newspaper or other newspapers included. For my
newspaper this suggests that my newspaper should be published from at least 3 to 4 times a month
although only contains 3 people for each but is likely what other people might prefer.

2. The reason I asked this question was to find out the main audience for my newspaper which would
connect to the other questions. E.g. what the majority of female would like in contrast to what the
majority of the male prefers. This shows that 50% are female and 50% are male who reads
newspapers. I purposely asked the individuals to do my survey where I want these genders to be
equally done to make this more reliable and each of the genders opinions are different which I need
to specifically find out each of their interests. From these results, I think using colours and topics that
are both suitable for these audienceswhich would engage these genders in reading and as well as
buying the newspaper. In order to improve I think I could have asked more people to fill in the
survey of at least 10 more to make my results more reliable as having 6 females and males may not
be enough to find out what the majority would prefer.

3. The reason I asked this question was to find out the age range of these people that I asked to fill in
my survey. The results highlights that out of the 12 people, 3 of them were from 12 to 17 whereas
the majority are 18 to 24 year olds. Although there were only 3 of them, the people I asked were
specifically from age 16 to 17 which is very close to the age range of 18 to 20 year olds and all are
students. With my results shown this means that I should target my newspaper from these age
ranges where I should use a mix of formal and informal language for my newspaper. To improve I
think I could ask more people from a different age range for me to find out based on what they’d like
and prefer. From the people I asked to fill in my survey, I asked them through social networking sites
(e.g. Facebook and Twitter) where I gave them private message to fill out my survey where I
communicate more with most of my friends which this is why the age range are majorly teenagers
and young adults.

4. The reason I asked this question was to find out in general which of the two options do they mostly
read. The result signifies that more people at a rate of 7 to 12 tend to read tabloid newspaper which
means that they prefer to have more images on the newspapers and the other 5 tend to read
broadsheet which these results are almost equal. This influences me to use a layout like tabloid
newspaper for my articles as these people tend to be more attracted from images. To improve I
think I could have been more specific as some of the people may not have understood the difference
between a tabloid and a broadsheet. One person chose ‘other’ and typed in world news which we
do not know if that person either chose tabloid or broadsheet. Also I think from knowing the age
range, gender and a tabloid newspaper gives me a brief idea of what type of colour schemes e.g.
red, white, and black in combination are contrasted with each other to make this look suitable for
both male and female.

5. The reason I asked this question was to find out what type of newspaper brand they tend to read
more after choosing tabloid rather than broadsheet for the people who picked tabloid from the
previous questione.g. After choosing tabloid, they choose this option and skip the next question that
is only for people who picked broadsheets. The results highlights that 3 of the people tend to read
the sun and the other 3 tend to read the mirror and whereas the other 2 people specified their
answer to metro. As the results from the previous question shows that more people tend to read
tabloid newspapers, I will tend to focus on The Sun and The Mirror newspapers of how they
constructed their newspaper I might take some ideas based on layouts by using many imageries. In
these results I had a problem withas some of them chose both tabloid and broadsheet which wasn’t
very clear from my results. Although the problem occurred, I found a way to solve this problem from
the 4th question which they either mostly read either tabloid or broadsheet. I analysed this
individually and either deleted some or added some quantitative results based on they’re options.
To improve, I think I could have made this clearer for the people who filled in this survey.

6. 2
1
3
There was a slight problem in this question. Where the people who picked tabloid as they mostly
read also did this question instead of skipping. From this problem occurred, I reanalysed the results
by individually check the people who filled in the survey of those who chose Tabloid. Re analysing
the results and sorting out the people who chose broadsheet: 3 people tend to choose The Guardian
and 2 people chose The Times. I may not use these answers as specification for my newspaper but I
can use these story ideas as people chose crime, business and sports which majority of the
broadsheets uses these subjects as part in one of their storylines.Similar to the previous resultsI had
a problem as some of them both chose tabloid or broadsheet. But somehow I managed to solve the
problem by referring back to the 4th question and analyse what the read the most out of the two
types of newspapers. By analysing this individually I managed to solve the problem.I think I could
have made this clearer for the people who filled in this survey as some of them chose both tabloid
and broadsheet which weren’t very clear from my results.

7. The reason I asked this question was to find out which part of the newspaper they mostly focus on.
By finding this out gave me an idea of what kind of features I should put on my newspaper. The
results show that more people are interested in events. This means that I will involve events in my
newspaper at the same time advertising e.g. advertising events such as business new openings and
give outs. As people tend to focus on events, I would put this at the front cover of my newspaper so
it is easier for the audiences to identify the events that are going on locally as well as for the second
page where there are also advertisements. To improve, I think I could have asked specifically the
kind of events they are interested in. E.g. Types of events can be occasional, competitions etc.

8. The reason I asked this question was to find out where they read articles in other sources. In this
option they can tick as many as they want which shows that everyone picked internet which was the
most popular one and iPhone or Android Apps was the most second popular. This can be because
most students (who filled in this survey) majority have these types of phones that they can access
with easily to read articles as an alternative of reading newspapers. As internet and iPhone/Androids
apps are very popular, this gives me an idea of making my articles more accessible through these
sources which my newspaper would gain greater audiences as it’s always there whenever they want
to read in places whenever newspaper is not accessible for them. To improve, I think I could ask the
amount of time they spend on using those sources to read articles because if they spend less on the
internet than reading newspaper, reading newspaper may be better. I think the disadvantage to this
would be that internet and Apps are more popular than reading newspapers which would influence
people to not buy newspapers but instead through these sources which they don’t have to pay for.

9. The reason I asked this question was to find out the type of topic my article should be. As the results
show that business, sport and crime is equal from getting by 3 each, I would have to use all these
stories as most of the individuals preferred these. These stories are more on broadsheet newspapers
but people preferred to read tabloid newspaper. I think the reason for this would be because they
prefer newspapers with more images but they want the stories to be based on these types such as
business, sport and crime. This influences me to use these 3 topics for my newspaper e.g. In a front
cover page I could take an image of a person which can be relevant to crime, an image of building
that can relate to business and an article about sports. To improve I think I could have given them a
more wider option such as economy, which some people could have categorised this in the business
option.

10. The reason I asked this question was to find out how much they are willing to pay for a newspaper
so I know that my newspaper would not be too expensive or too cheap but to find out the right price
for my magazine and I think price is the most important aspects towards a reader and worth the
quality. For example, for my newspaper with a good quality with the same standard as The Sun,
Daily Mirror and The Guardian is right for my newspaper to have the same price or slightly cheaper
to attract the audiences. The results show that more people are willing to spend from 10p to 20p. In
my opinion I think this depends on the quality of the newspaper, although 3 people are willing to
spend from 41p to 60p. I think it depends on the people who have or don’t have part time jobs. E.g.
those people who chose 10p to 20p are those students who don’t have a part time job. If I want my
newspaper to be raised on a right price of 41p to 60p, I would have to have my newspaper in a good
quality by adding extra features such as adverts, events which can attract many readers to be
interested in. To improve I think I should have given them an example of what a newspaper would
be like as they may have thought that this market research may have been focusing on broadsheets.
Therefore, my newspaper would have the layout of a tabloid newspaper but stories that are mainly
used for broadsheet newspapers that involves with stories about crime, business and sports for
students from the age between 16 – 24 years olds. For my newspaper I will also use a column at
least 1 for both front cover and second page involving adverts about events as these people are
interested.