The document summarizes market research conducted to help determine the target audience and content for a new music magazine. The research found that the majority of respondents were males aged 16-25 who preferred pop and dubstep music. Most earned under £50 per week and would pay under £3 for a magazine. Based on this, the summary concludes the magazine should target unemployed males aged 16-25 and focus on pop and dubstep artists while keeping the price below £3.

1. Music Magazine Market research Josh Robinson
I have taken research mainly to discover what target audience I should aim for and what genres they
like etc. The information I have recovered will help me know how I should present my magazine and
what should be included on the cover to entice the audience I intend to attract. The main amount of
information I have taken from this primary research is quantitative data with the occasional part
using qualitative data, where the person could add to my list of suggestions and say what they like.
Age This graph tells me that the majority of people I asked for
10 my questionnaire were age 16-25, this is expected as this
8 age group have the most disposable income, more time to
listen to music, and are more likely to keep updated on
6
music news than the 26-34 age group. The information that I
4 Age find from the other questions will help me know what to
2 include in my final product, and how it appeals to a target
0 audience of 16-25 year olds.
16-25 26-34 35+
Gender
This graph shows me that the information I have recovered
was mainly from males, this does not change how I present
Female my final product, but it does allow me to know what I should
40% include in my final magazine to appeal to the male audience
Male
as Men are the main target audience of music magazines.
60%
This is helpful on how many people would get my music
Occupation magazine, employed people of the age group 16-25 have the
Employe most disposable income and unemployed people in this age
d
range have a source of income from their parents, the
30%
majority of people I have asked are unemployed so from this
information along with the other graph how much would
Unemplo you pay for a music magazine? I will decide how much my
yed magazine should cost if I want max sales.
70%

2. Music Magazine Market research Josh Robinson
£100- £200
£149
Income (Weekly)
0%
0%
70% of people I have asked earn between £0-£49 a month,
£50-£99 this information help’s me understand what the income is of
30%
people in this age group and how much I should charge for
£0-£49 my magazine.
70%
What is Your Preferred
Genre? This graph lets me see what the overall favourite genres are
8 of the age group I have questioned, Pop is the most popular,
6 followed by Dub step, so from this I know what genre I
4 should base my music magazine on if I want to appeal to the
2 intended audience of 16-25 year olds and what genres I
0
should avoid.
How much would you pay
for a Music Magazine?
As expected the two main price ranges that are the most
6
popular are <£2 and £2-£3. The majority of people I have
4 How much interviewed are unemployed so this price range would be
2 would you pay
best for the audience I intend to aim towards.
for a Music
0 Magazine?
<£2 £2-£3 £4+
What Brand of Music Magazine Do
you Buy?
0% The majority of people buy music magazines over not
Q
buying them, the two favourites are Kerrang and Q, so I
NONE 18% now know what type of designs and fonts I should use if I
VIBE
37% 9% want to appeal to the target audience. This also lets me
know what genre of music I should focus on.
XXL KERRANG
9% 27%

3. Music Magazine Market research Josh Robinson
How Do you get your
Music? This is very useful as it helps me understand what I should
Music
Stores advertise in my magazine. The majority of people
etc. download music, rather than buy cd’s from Music stores,
18% so I may advertise artists who put their songs on iTunes
rather than artists who sell on sell CD’s.
Download
82%
If you choose to
Download, where do you
download music from ? This can be useful towards how what I should advertise in
my final magazine, the majority of people download from
iTunes and this can be useful towards how what I should
advertise in my final magazine, the majority of people
iTunes Youtube
36% download from iTunes and Youtube so my magazine could
46%
talk about Youtube hits and artists on iTunes.
Spotify
18%
Which one is your
favourite Mast-Head? This can be useful towards how my final magazine shall look,
the two main mastheads are EMI and Q, these two mast
KERRAN
G heads appeal to different audiences, EMI appealing to the
23% EMI male audience and Q appealing to the female. With this
39% information I now know how my masthead should look
whether I choose to aim my magazine towards males or
Q
38% females.
XXL
0%
To conclude, this questionnaire has helped me into making some decisions on how my magazine
should look and what genre I should focus my magazine on. The Majority of people I asked were
male, and this along with the two most popular genres being Pop and Dubstep has allowed me to
have an idea on how my magazine should be presented.