This document discusses marketing fundamentals and outlines the steps to develop a marketing plan for an F&B property or event. The key steps include conducting a marketing audit, selecting target markets by segmenting customers, positioning the property to target audiences, determining marketing objectives, developing and implementing action plans using the marketing mix, and monitoring/evaluating the results.

1. F&B MANAGEMENT CHAPTER 3 MARKETING F&B

16. Location

17. Location

28. Perceptual Map:

30. Perceptual Map:

40. Advertise