1. MY EXPERIENCE IN A NUTSHELL
Experienced with market research, strategic placement, servicing, new business development and
systematic increase in market-share and brand recognition. Created marketing strategies for brand
promotions, merchandising, on-site tasting Succeeded in the expansion of portfolio to over 300
clients nationally and penetrated foreign markets in three continents. Created and founded the
brand name “ Barón De Villacampa ”; the trademark of Barón De Villacampa has a patent and
registered trademarks in the European Union as well as in the USA. Credited with over 30
various International wine medals, awards and accolades. Key Accounts & Chain Stores
customized service and management.
Carry out expert live tasting demonstrations and instructional seminars. Relationship Building
focused on strong customer service , team Building Button up- Close the sale Sales and
Merchandising Sales Strategy number one- Anticipate & Fulfill the Customer's Needs; then
Deliver what promised and more Maintain Client objectives by ensuring secondary placements of
product are fully stocked, correctly signed, properly faced, and set to schematics Shelf
Conditions: authorization of items to meet Client shelf schematic standards Meet Client and
Company objectives by maintaining full distribution on existing SKU. Manage and execute
tagging, rotating, and placing POS materials for products on shelf Prepare for and respond to
audits- May provide feedback for Client audit objectives Manage time and prioritize for store call
coverage Complete accurate timely paperwork and reports, re- caps, itineraries, time sheets,
expense reports, etc. Customer and Media Relations Communicate effectively internally and
externally with management and with customers Build rapport with Clients and media Field
queries, and concerns must be addressed pro- actively & develop action plans to resolve pending
issues.
Wine Marketing Strategies- Trend-setter Olive Oil, Manchego / Zamorano Cheese, Serrano /
Iberian Ham Product &Label Creation, Introduction & Development Marketing and products
placement Merchandising, offering optimum facing exposure of products Proficient Computer
Skills USA Officially Certified Bilingual, time Management, budget & cost Control ;
Entrepreneurial Mind-set Strategic Planning, Marketing & Merchandising Hands on Product
Placement & Promotion. Additionally, I am an International Wine, Olive Oil & Spirits Tasting
Judge.
Thank you for your consideration,
Alcides (Al) Villacampa
561 506 9679
aavillacampa@gmail.com