My one day business activity (2)
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The group conducted a one day business activity of selling "Anna/Gandhi topi" to promote Anna Hazare's social movement. They chose a location near colleges in Deccan, Pune to attract youth. Their total investment was Rs. 348 and they priced the topi at Rs. 20 each to generate a profit of Rs. 15.14 per unit. They targeted youth and people interested in social causes. Responsibilities were divided based on each member's talents like managing funds, sales, promotion and customer feedback. Their marketing strategy involved using Anna as a brand and convincing people to express patriotism by purchasing.
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Family businesses envisioning growth along the knowledge curve, nov 2013
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【CEDEC2015】リアルタイム通信アクションゲーム60分クッキング！〜1時間でゼロから本格的MOゲームを完成させるライブコーディングデモ〜
【CEDEC2015】リアルタイム通信アクションゲーム60分クッキング！〜1時間でゼロから本格的MOゲームを完成させるライブコーディングデモ〜
【Drop wave】cedec2012『オンラインゲーム時代における、 ゲーム内コミュニケーション設計の基礎知識』
【Drop wave】cedec2012『オンラインゲーム時代における、 ゲーム内コミュニケーション設計の基礎知識』
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My one day business activity (2)
- 1. MY ONE DAY BUSINESS ACTIVITY Marketing the “ Anna-tomy of a social movement ” simca
- 2. SINHGAD INSTITUTE OF MANAGEMENT AND COMPUTER APPLICATION PRESENTED BY : VINAL WAHANE MITHUL GARGAV SUMIT CHAVAN MOHANAL TAMHANE PARI SINHASANE
- 4. OUR BUSINESS Selling of “ANNA / GANDHI TOPI” Promotion of Anna Hazare’s social movement
- 5. PURPOSE OF THE BUSINESS Identifying Market opportunity Generating profit from short term goals Maximum profit from minimum investment Exposure to customer interaction/satisfaction Risk protection Monopoly of business
- 6. LOCATION OF THE BUSINESS Fergussion college road (Deccan)
- 7. PURPOSE OF LOCATION To attract maximum youth crowd from 5 colleges in that area No availability of retail outlets for the same product Convinient and Feasible Customers could easily afford our price range Choose location nearby Café Barista and Café Coffe Day as to get attention
- 8. BREAKUP OF INVESTMENT Purchase of Raw Material TOPI : 225 CHART PAPER : 5 MARKER : 18 CONVEYANCE : 100
- 9. RETAIL PRICING MODEL A DETAIL MARKET SURVEY WAS CONDUCTED BY THE MEMBERS OF THE GROUP BASED ON THE ANALYSIS OF THE PRODUCT PRICE WAS DECIDED DETAILS OF OUR PRICING MODEL PRICE OF READYMADE ANNA TOPI IN MARKET : 30/- OUR PRODUCT PRICE : 20 PROFIT PER PRODUCT : 15.14
- 10. REUSAGE OF PROFIT GENERATED WE DID NOT REUSE THE PROFITS GENERATED AS SUCH HOWEVER WE SAVED EXACTLY HALF OF OUR INVESTMENT
- 11. TARGET CUSTOMERS PRIMARY FOCUS WAS ON YOUTH CROWD ALONGWITH THE PEOPLE PARTICIPATING IN SOCIAL GATHERING SINCE IT WAS HIGH TIME THE TARGET CUSTOMERS WERE DECIDED ON THE FACT IF THEY SUPPORTED ANNA HAZARE’S INITATIVE SECONDARY FOCUS WAS ON MIDDLE AGE CROWD TERTAIRY FOCUS WAS ON SENIOR CITIZEN CROWD
- 12. ALLOCATION OF RESPONSIBILITY ALLOCATION OF RESPONSIBILITY WAS BASED ON THE INDIVIDUAL’S TALENT PARI : DESIGNING ON THE PRODUCT AND GETTING FEEDBACK FROM THE CUSTOMERS MOHANAL : MANAGING MONETRY FUNDS AND ALLOCATION OF FUNDS MITHUL : SALES AND PROMOTION SUMIT : SALED AND PROMOTION VINAL : SALES AND PROMOTION
- 13. OUR MARKETING STRATEGY WE USED THE BRAND ANNA AS OUR USP ATTRACTED CROWD BY DISPLAYING BANNER AND SLOGANS NAMED THE WHOLE ACTIVITY AS “BEING ANNA” OUR MEMBERS PROMOTED THE PRODUCT BY WEARING TOPI THEMSELVES CONVINCED THE PEOPLE TO EXPRESS THEIR PATRIOTISM BY BUYING OUR PRODUCT WE USED OUR CUSTOMERS AS OUR ADVERTISERS ITSELF
- 14. TAKE AWAY FROM THE ACTIVITY AWARENESS ABOUT OUR SURROUNDING IS MUST FOR ANY ENTREPRENEUR ONE MUST HAVE PATIENCE WHILE DOING BUSINESS EVEN IN HIS LOW TIMES IN THE INDIAN MARKET PATRIOTISM AND RELIGION ARE THE KEY FACTORS FOR BUSINESS, PROVIDED WE WE DON’T GO AGAINST ETHICS
- 15. ` THANK YOU