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Brand touch points strategy

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Andrew Richardson
Andrew Richardson

Simplifying 360 brand marketing - the VITAL importance of brand touch points ... an ARCS

Business
1 of 15
3 6 0 ° B R A N D S T R A T E G Y SIMPLIFYING COMPLEX BUSINESS ISSUES - 1 - “ BRAND MARKETING THAT CONSIDERS THE POSITIVE IMPACT OF EVERY POSSIBLE BRAND TOUCH-POINT “
V I T A L B R A N D T O U C H P O I N T S END CUSTOMER MEDIA / INFLUENCERS PROFESSIONAL ADVISORS / FINANCIERS STOCKISTS / DISTRIBUTORS STAFF / SUPPLIERS ALLIED TRADES ie: FASHION PROFITABILITY MARKETABILITY QUALITY MKTG SUPPORT SUPPLY CONTINUITY INTERNATIONAL MARKETS / WWW TRADE / INDUSTRY COMPETITION UNIQUENESS DIFFERENT NEW / BETTER / HAS a STORY CREDIBILITY ROI BUSINESS STRATEGY COMMITMENT ORGANIZATION VALUE APPEARANCE / QUALITY FAIR-TRADE ENVIRONMENTAL CRAFTSMANSHIP QUALITY / NOVELTY REPUTATION PRICE / UNIQUENESS ON-TREND DESIRABLE COMMUNICATION / INCLUSION DEMAND SUCCESS VALUE APPEARANCE / QUALITY FAIR-TRADE ENVIRONMENTAL CRAFTSMANSHIP SOURCE Ie: LONDON WHAT'S IMPORTANT TO THEM ? ... WHAT'S IMPORTANT TO THEM ? ... WHAT'S IMPORTANT TO THEM ? ... WHAT'S IMPORTANT TO THEM ? ... WHAT'S IMPORTANT TO THEM ? ... WHAT'S IMPORTANT TO THEM ? JOHN SMITH PRODUCTS J P S T H E B R A N D
B R A N D T O U C H P O I N T S A N D T H E B O T T O M L I N E ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A L O G O I S N O T A B R A N D ,[object Object],[object Object],[object Object]
DISCUSSION ,[object Object],[object Object],[object Object],[object Object],[object Object]
DISCUSSION ,[object Object],[object Object],[object Object],[object Object],[object Object]
DISCUSSION ,[object Object],[object Object],[object Object],[object Object],[object Object]
DISCUSSION ,[object Object],[object Object],[object Object],[object Object],[object Object]
DISCUSSION ,[object Object],[object Object],[object Object],[object Object]
DISCUSSION ,[object Object],[object Object],[object Object],[object Object],[object Object]
DISCUSSION ,[object Object],[object Object],[object Object],[object Object]
DISCUSSION ,[object Object],[object Object],[object Object],[object Object]
B R A N D T O U C H P O I N T S A N D T H E B O T T O M L I N E ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
V I T A L B R A N D T O U C H P O I N T S END CUSTOMER MEDIA / INFLUENCERS PROFESSIONAL ADVISORS / FINANCIERS STOCKISTS / DISTRIBUTORS STAFF / SUPPLIERS ALLIED TRADES ie: FASHION PROFITABILITY MARKETABILITY QUALITY MKTG SUPPORT SUPPLY CONTINUITY INTERNATIONAL MARKETS / WWW TRADE / INDUSTRY COMPETITION UNIQUENESS DIFFERENT NEW / BETTER / HAS a STORY CREDIBILITY ROI BUSINESS STRATEGY COMMITMENT ORGANIZATION VALUE APPEARANCE / QUALITY FAIR-TRADE ENVIRONMENTAL CRAFTSMANSHIP QUALITY / NOVELTY REPUTATION PRICE / UNIQUENESS ON-TREND DESIRABLE COMMUNICATION / INCLUSION DEMAND SUCCESS VALUE APPEARANCE / QUALITY FAIR-TRADE ENVIRONMENTAL CRAFTSMANSHIP SOURCE Ie: LONDON WHAT'S IMPORTANT TO THEM ? ... WHAT'S IMPORTANT TO THEM ? ... WHAT'S IMPORTANT TO THEM ? ... WHAT'S IMPORTANT TO THEM ? ... WHAT'S IMPORTANT TO THEM ? ... WHAT'S IMPORTANT TO THEM ? JOHN SMITH PRODUCTS J P S T H E B R A N D
I M P L E M E N T A T I O N ? ,[object Object],[object Object],[object Object],[object Object]

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Brand touch points strategy

  • 1. 3 6 0 ° B R A N D S T R A T E G Y SIMPLIFYING COMPLEX BUSINESS ISSUES - 1 - “ BRAND MARKETING THAT CONSIDERS THE POSITIVE IMPACT OF EVERY POSSIBLE BRAND TOUCH-POINT “
  • 2. V I T A L B R A N D T O U C H P O I N T S END CUSTOMER MEDIA / INFLUENCERS PROFESSIONAL ADVISORS / FINANCIERS STOCKISTS / DISTRIBUTORS STAFF / SUPPLIERS ALLIED TRADES ie: FASHION PROFITABILITY MARKETABILITY QUALITY MKTG SUPPORT SUPPLY CONTINUITY INTERNATIONAL MARKETS / WWW TRADE / INDUSTRY COMPETITION UNIQUENESS DIFFERENT NEW / BETTER / HAS a STORY CREDIBILITY ROI BUSINESS STRATEGY COMMITMENT ORGANIZATION VALUE APPEARANCE / QUALITY FAIR-TRADE ENVIRONMENTAL CRAFTSMANSHIP QUALITY / NOVELTY REPUTATION PRICE / UNIQUENESS ON-TREND DESIRABLE COMMUNICATION / INCLUSION DEMAND SUCCESS VALUE APPEARANCE / QUALITY FAIR-TRADE ENVIRONMENTAL CRAFTSMANSHIP SOURCE Ie: LONDON WHAT'S IMPORTANT TO THEM ? ... WHAT'S IMPORTANT TO THEM ? ... WHAT'S IMPORTANT TO THEM ? ... WHAT'S IMPORTANT TO THEM ? ... WHAT'S IMPORTANT TO THEM ? ... WHAT'S IMPORTANT TO THEM ? JOHN SMITH PRODUCTS J P S T H E B R A N D
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  • 14. V I T A L B R A N D T O U C H P O I N T S END CUSTOMER MEDIA / INFLUENCERS PROFESSIONAL ADVISORS / FINANCIERS STOCKISTS / DISTRIBUTORS STAFF / SUPPLIERS ALLIED TRADES ie: FASHION PROFITABILITY MARKETABILITY QUALITY MKTG SUPPORT SUPPLY CONTINUITY INTERNATIONAL MARKETS / WWW TRADE / INDUSTRY COMPETITION UNIQUENESS DIFFERENT NEW / BETTER / HAS a STORY CREDIBILITY ROI BUSINESS STRATEGY COMMITMENT ORGANIZATION VALUE APPEARANCE / QUALITY FAIR-TRADE ENVIRONMENTAL CRAFTSMANSHIP QUALITY / NOVELTY REPUTATION PRICE / UNIQUENESS ON-TREND DESIRABLE COMMUNICATION / INCLUSION DEMAND SUCCESS VALUE APPEARANCE / QUALITY FAIR-TRADE ENVIRONMENTAL CRAFTSMANSHIP SOURCE Ie: LONDON WHAT'S IMPORTANT TO THEM ? ... WHAT'S IMPORTANT TO THEM ? ... WHAT'S IMPORTANT TO THEM ? ... WHAT'S IMPORTANT TO THEM ? ... WHAT'S IMPORTANT TO THEM ? ... WHAT'S IMPORTANT TO THEM ? JOHN SMITH PRODUCTS J P S T H E B R A N D
  • 15.