Ambush marketing
•
10 likes•2,646 views
Is targeting public attraction to an event without sponsoring an event illegal? What are the negative effects of doing such a marketing? Go through to know more about ambush marketing..
Report
Share
Report
Share
Recommended
Ambush marketing
Ambush marketing involves promoting a brand around a major event without being an official sponsor. It allows companies to benefit from consumer attention on the event without paying sponsorship fees. While it can be an effective low-cost strategy, critics argue it is unethical and creates consumer confusion over the event's true sponsors. There are challenges to preventing ambush marketing through legal remedies as it often does not violate trademark or copyright laws unless specific marks are misused.
Ambush Marketing
This document discusses ambush marketing, which is when a company promotes itself in association with a major event without being an official sponsor. It provides examples of how ambush marketing is done through advertising, merchandise, and sponsoring related entities. While it increases brand awareness without high sponsorship costs, ambush marketing decreases the commercial value of events and creates an unhealthy competitive environment. The document also outlines career prospects for those with ambush marketing skills in fields like social media marketing and market research.
Ambush Marketing
Ambush marketing is a promotion tactic used by companies to associate themselves with major events like the Olympics or World Cup without being an official sponsor. Companies do this through advertising and promotions around the event in order to gain attention and benefits without paying expensive sponsorship fees. There are two main types of ambush marketing - direct association using logos or imagery from the event, and indirect association through sponsoring broadcasts or subcategories related to the event. Major events have introduced laws and contracts to protect official sponsors, but ambush marketing still occurs through creative marketing strategies.
Ambush marketing
This document discusses ambush marketing, which is a promotional tactic used by companies to associate themselves with major events without being official sponsors. It involves raising brand awareness through indirect sponsorships of related media or teams. Examples are given of ambush marketing at the Olympics and World Cup through sponsoring broadcasts, teams, or running advertisements. The strategies aim to tap into the large media audiences of events. While it raises ethical questions of undermining official sponsors, some see it as a virtual necessity in competitive business.
Out of the box ideas ambush marketing techniques
This document discusses ambush marketing techniques. It defines ambush marketing as hijacking another company's advertising campaign to gain exposure for one's own brand without having officially sponsored the event. It provides examples of direct ambush marketing like predatory ambushing and coattail ambushing. Indirect ambush marketing aims to indirectly associate a brand with another campaign through distraction or using similar values. Famous examples of ambush marketing discussed are Pepsi capitalizing on Coca-Cola's cricket sponsorship and Rona painting collecting Apple's iPod color leftovers.
Ambush marketing in Indian Market
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against competing advertisers. The term "ambush marketing" was coined by marketing strategist Jerry Welsh, while he was working as the manager of global marketing efforts for American Express in the 1980s.
Ambush Marketing: Innovative or Immoral?
An overview of the practice of Ambush Marketing - a practice of growing popularity and controversy. Is it innovative, clever, cool or just plain wrong? The recently concluded London 2012 Olympics provided many examples of the phenomenon, even with the enhanced laws and regulations governing Olympic advertising. Can it ever be stopped? Perhaps not. This presentation provides looks at both sides of the Ambush Marketing debate.
ambush marketing~!
Ambush marketing is a tactic used by companies to promote themselves at major events without being an official sponsor. It involves associating a brand with an event through advertising or other promotions to gain attention and benefits without paying sponsorship fees. There are different types of ambush marketing, from directly referencing an event to more indirect associations. While it allows brands to benefit from event promotion at lower costs, ambush marketing decreases the commercial value of events for official sponsors and can damage the ability to attract future sponsors. Protective measures include legislation, monitoring sponsor logos, and educating the public, but ambush marketing cannot be completely prevented.
Recommended
Ambush marketing
Ambush marketing involves promoting a brand around a major event without being an official sponsor. It allows companies to benefit from consumer attention on the event without paying sponsorship fees. While it can be an effective low-cost strategy, critics argue it is unethical and creates consumer confusion over the event's true sponsors. There are challenges to preventing ambush marketing through legal remedies as it often does not violate trademark or copyright laws unless specific marks are misused.
Ambush Marketing
This document discusses ambush marketing, which is when a company promotes itself in association with a major event without being an official sponsor. It provides examples of how ambush marketing is done through advertising, merchandise, and sponsoring related entities. While it increases brand awareness without high sponsorship costs, ambush marketing decreases the commercial value of events and creates an unhealthy competitive environment. The document also outlines career prospects for those with ambush marketing skills in fields like social media marketing and market research.
Ambush Marketing
Ambush marketing is a promotion tactic used by companies to associate themselves with major events like the Olympics or World Cup without being an official sponsor. Companies do this through advertising and promotions around the event in order to gain attention and benefits without paying expensive sponsorship fees. There are two main types of ambush marketing - direct association using logos or imagery from the event, and indirect association through sponsoring broadcasts or subcategories related to the event. Major events have introduced laws and contracts to protect official sponsors, but ambush marketing still occurs through creative marketing strategies.
Ambush marketing
This document discusses ambush marketing, which is a promotional tactic used by companies to associate themselves with major events without being official sponsors. It involves raising brand awareness through indirect sponsorships of related media or teams. Examples are given of ambush marketing at the Olympics and World Cup through sponsoring broadcasts, teams, or running advertisements. The strategies aim to tap into the large media audiences of events. While it raises ethical questions of undermining official sponsors, some see it as a virtual necessity in competitive business.
Out of the box ideas ambush marketing techniques
This document discusses ambush marketing techniques. It defines ambush marketing as hijacking another company's advertising campaign to gain exposure for one's own brand without having officially sponsored the event. It provides examples of direct ambush marketing like predatory ambushing and coattail ambushing. Indirect ambush marketing aims to indirectly associate a brand with another campaign through distraction or using similar values. Famous examples of ambush marketing discussed are Pepsi capitalizing on Coca-Cola's cricket sponsorship and Rona painting collecting Apple's iPod color leftovers.
Ambush marketing in Indian Market
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against competing advertisers. The term "ambush marketing" was coined by marketing strategist Jerry Welsh, while he was working as the manager of global marketing efforts for American Express in the 1980s.
Ambush Marketing: Innovative or Immoral?
An overview of the practice of Ambush Marketing - a practice of growing popularity and controversy. Is it innovative, clever, cool or just plain wrong? The recently concluded London 2012 Olympics provided many examples of the phenomenon, even with the enhanced laws and regulations governing Olympic advertising. Can it ever be stopped? Perhaps not. This presentation provides looks at both sides of the Ambush Marketing debate.
ambush marketing~!
Ambush marketing is a tactic used by companies to promote themselves at major events without being an official sponsor. It involves associating a brand with an event through advertising or other promotions to gain attention and benefits without paying sponsorship fees. There are different types of ambush marketing, from directly referencing an event to more indirect associations. While it allows brands to benefit from event promotion at lower costs, ambush marketing decreases the commercial value of events for official sponsors and can damage the ability to attract future sponsors. Protective measures include legislation, monitoring sponsor logos, and educating the public, but ambush marketing cannot be completely prevented.
Ambush marketing
Ambush marketing is the unauthorized association of a business with a sponsored event to gain marketing benefits without paying sponsorship fees. It was coined in the 1980s by Jerry Welsh to describe American Express' marketing tactics during the Olympics when Visa was the official sponsor. While not illegal, it is controversial. Examples include American Express claiming to not need a "Visa" for the 1994 Winter Olympics, Bavaria dressing women in Dutch colors at the 2010 World Cup sponsored by Budweiser, and Apple giving free headphones to athletes at the Olympics sponsored by Panasonic. Ambush marketing can be an effective tactic for non-sponsors to increase brand recognition, but is considered unfair by official sponsors who paid high fees for exclusive rights
Puma digital strategy
This document outlines Puma's digital marketing strategy to increase brand awareness and sales among their target 16-25 year old demographic by 20% through social media campaigns, internet marketing, search engine optimization, and a new mobile app to showcase their fashion-forward products and unique styles for both athletic and everyday wear. The strategy's goals are to drive more traffic to Puma's website, gain new loyal customers, and spread awareness of Puma's style through social sharing contests and positive customer feedback.
Competing on customer journeys
The digital revolution has empowered consumers to easily find and purchase products online. Companies used to react to customers, but now are proactively shaping customer journeys. The classic customer journey involved extensive consideration before purchase, but companies now compress consideration and eliminate evaluation to quickly lock customers into brand loyalty. By automating processes, personalizing experiences, and continually improving journeys, companies can gain a competitive advantage through superior customer experience.
Ambush Marketing
Ambush marketing refers to when a company tries to associate themselves with a major event like the Olympics without being an official sponsor. They do this through advertising near venues, sponsoring individual athletes, or handing out branded merchandise to spectators. While some see it as unethical free-riding, others argue it is just smart advertising. Various legal remedies have been tried against ambush marketing with mixed results depending on the jurisdiction. Event organizers now take stronger protective measures in contracts and legislation to prevent ambush marketing tactics.
Ambush marketing
Ambush marketing is a subtle way of marketing. Can be used by anyone but it is an expensive way. (This ppt is done for an assignment.)
IMC PLAN
The document provides details on a proposed marketing campaign for the Amazon Fire smartphone. It includes sections on communication objectives, a situational analysis of the smartphone market, a SWOT analysis of Amazon Fire, targeting the 36-49 age demographic. Creative concepts are proposed, including positioning the phone as convenient and efficient. The campaign would utilize print, TV, online, and out of home advertising over 6 months. A celebrity endorsement from Ellen DeGeneres is suggested along with measuring effectiveness.
Ambushmarketing
The document provides an overview of ambush marketing as a creative marketing strategy. It discusses how ambush marketing works by having one company directly attack its rival through advertisements or by associating with the rival's events. The document then outlines the objectives and scope of the research project, which is to study the after effects of ambush marketing on consumer behavior. It analyzes examples of ambush advertisements between brands in various industries and studies customers' buying processes. The summary also notes limitations of the report in its sample size and focus on brand wars through advertisements only.
coke IMC
The document discusses the integrated marketing communication tools used by Coca-Cola for brand promotion. It outlines the various tools in Coca-Cola's promotional mix, including advertising through TV commercials, print ads and outdoor displays. It also discusses the company's use of direct marketing, interactive marketing, sales promotions, public relations campaigns and sponsorship of sporting events. Personal selling is also used to build relationships with customers. The summary provides an overview of Coca-Cola's multi-pronged approach to integrated marketing communications.
Five Guys Digital Marketing
Five Guys is proposing a digital marketing campaign called "#OneOfTheGuys" on Twitter to increase customer engagement and store visits. The campaign would involve posting secret discount codes on Twitter weekly that customers could say in-store to receive benefits. It would also redesign the Five Guys app and increase their social media presence. The estimated budget is $10.36 million and would result in a $3.14 million revenue gain through higher sales.
Chap02 The Role Of Imc In The Marketing Process
The document discusses the role of integrated marketing communications (IMC) in the marketing process. It covers topics like target marketing, segmentation, positioning, the 4 P's of marketing (product, price, place, promotion), and push vs. pull distribution strategies. The overall process involves analyzing markets, identifying customer segments, developing marketing strategies and programs for each segment, and promoting products to final buyers through various communication channels.
Ambush Marketing
Ambush marketing is the unauthorized association of a business with a particular event to gain marketing benefits without paying sponsorship fees. It was coined in the 1980s when American Express ambushed Visa's sponsorship of the Olympics. While not illegal, it is controversial. Ambushers do it to gain sponsorship results at low cost, take advantage of competitors' sponsorships, and have creative freedom. Successful ambush campaigns include Nike vs. Reebok at the 1992 Olympics and Pepsi vs. Coca-Cola at the 1996 Cricket World Cup. Though it decreases event value, ambush marketing is considered a strategic option for boosting brand awareness.
Emirates Brand Campaign
The document outlines Emirates' global brand campaign for 2012. The objectives are to increase market share and brand awareness through a CSR initiative. The campaign will target new price-sensitive customers and business travelers, revealing Emirates' environmental achievements over 3-4 months. It will include TV, outdoor, print, digital, and social media elements centered around how Emirates recycles chinaware into new marine habitats, tied to the idea of "oyster filtering capabilities". The estimated budget is $3-3.5 million.
3. organizing for advertising and promotion the role of ad agencies and other...
This document discusses different organizational structures for advertising and marketing communications. It describes the roles of advertising agencies, media organizations, and other specialist firms in integrated marketing communications. Two common structures for organizing advertising departments are reviewed: centralized systems where all functions are grouped together, and decentralized systems where brand teams have autonomy. The pros and cons of each approach and of using in-house agencies versus external firms are also outlined.
CASE STUDY - 'MAGNUM ICE CREAM' by Sharad Dhuliya, J Prateek Kundu and Mukul ...
The presentation will take you through case study with the prospective of Digital Marketing and visual psychie related to the visual advertisments by the brand.
This presentation of case study was made by the above stated group members as a part of assignment submission at Bridge School of Management, Gurgaon.
The examples and visuals quoted here are taken from various sources of internet and not produced by self.
This is for educational purpose only and shall not be published with authority before taking permissions from various sources used in the presentation.
Brand activation
1) Brand activation involves creating marketing interactions between consumers and brands to help consumers better understand and accept brands as part of their lives.
2) It is important to emotionally connect brands with consumers at the right time, place, and way to motivate consumer commitment.
3) Benefits of brand activation include conveying positioning, supporting ad claims, increasing brand salience, and eliciting customer insights.
Digital marketing of Nike
Nike provides a wide range of high quality, technologically advanced athletic shoes and apparel. They target customers interested in sports and an active lifestyle. Nike builds brand loyalty through innovative product design, endorsement deals with famous athletes, and motivational marketing campaigns. However, some customers feel Nike could improve accessibility in certain markets, offer more customization options, and ensure consistent messaging across sub-brands and regions to further enhance the customer experience.
Advertising campaign
An advertising campaign is a series of coordinated advertisements that share a single theme or idea. Nike launched its iconic "Just Do It" campaign in 1988 to help drive its comeback against rival Reebok in the sportswear market. The campaign was successful because it tapped into the 1980s fitness craze and consumer desire for a healthy lifestyle. It used celebrity endorsements and humorous but motivating ads to convince people to exercise and view Nike sneakers as essential for an active lifestyle. The coordinated, identifiable campaign stayed on message and helped Nike expand its business beyond runners to a mass market.
IMC Participants & Partners by Amitabh Mishra
Participants in IMC can be divided in five major groups-
Advertisers or Client
Advertising agencies.
Media organizations.
Marketing communication specialist organizations.
Collateral services.
"Below The Line" Presentation
Below the Line (BTL) marketing refers to engaging consumers through their senses rather than just communicating to them. It uses incentives, contests, sampling and other tactics to motivate consumers to act and develop an emotional connection with a brand. The goal is to "touch" consumers and give them a "taste" of the brand through relevant messaging delivered through their preferred media and times. Examples include a road trip promotion for Nissan vehicles, an interactive virtual bartender game for beer.com that drove massive traffic, and ABC partnering with Apple to offer downloads of "Lost" the day after broadcasts. BTL marketing is becoming more important as consumer control increases with tools like DVRs, iPods, blogs and social media that
Cola wars Case Study Analysis
The carbonated soft drink (CSD's) industry was dominated by Coca Cola and Pepsi vying for market share. The CSD organizations gained market share in the U.S. and in global markets extending their brands’ recognition and capturing sales from new markets. The shift in consumer beverage preference and the expansion into global markets proved to uncover new opportunities for growth and profitability. In addition the changes in the organizational structure of business for these companies have allowed them to sustain growth beyond CSD’s.
Ambush Marketing
Ambush marketing is the unauthorized association of a business with a sponsored event to gain marketing benefits without paying licensing fees. It takes indirect forms like advertising around the event or sponsoring related categories. While it creates brand exposure, it also subverts the integrity of events and confuses consumers. Regulators have tried to restrict ambush marketing through rules during events like the Beijing Olympics, but ambushers still find creative ways to promote their brands through subtle associations. There is an ongoing debate around the ethics of ambush marketing versus its role in competitive business.
Ambush Marketing
Ambush marketing refers to when a company promotes itself in a way that creates an unauthorized association with a major event like the Olympics without paying sponsorship fees. It undermines official sponsors and deprives them of commercial value. While it allows companies to benefit from event promotion without high sponsorship costs, it decreases the commercial value of events and creates an unhealthy competitive environment. Laws have been passed in some countries to restrict ambush marketing tactics around major events.
More Related Content
What's hot
Ambush marketing
Ambush marketing is the unauthorized association of a business with a sponsored event to gain marketing benefits without paying sponsorship fees. It was coined in the 1980s by Jerry Welsh to describe American Express' marketing tactics during the Olympics when Visa was the official sponsor. While not illegal, it is controversial. Examples include American Express claiming to not need a "Visa" for the 1994 Winter Olympics, Bavaria dressing women in Dutch colors at the 2010 World Cup sponsored by Budweiser, and Apple giving free headphones to athletes at the Olympics sponsored by Panasonic. Ambush marketing can be an effective tactic for non-sponsors to increase brand recognition, but is considered unfair by official sponsors who paid high fees for exclusive rights
Puma digital strategy
This document outlines Puma's digital marketing strategy to increase brand awareness and sales among their target 16-25 year old demographic by 20% through social media campaigns, internet marketing, search engine optimization, and a new mobile app to showcase their fashion-forward products and unique styles for both athletic and everyday wear. The strategy's goals are to drive more traffic to Puma's website, gain new loyal customers, and spread awareness of Puma's style through social sharing contests and positive customer feedback.
Competing on customer journeys
The digital revolution has empowered consumers to easily find and purchase products online. Companies used to react to customers, but now are proactively shaping customer journeys. The classic customer journey involved extensive consideration before purchase, but companies now compress consideration and eliminate evaluation to quickly lock customers into brand loyalty. By automating processes, personalizing experiences, and continually improving journeys, companies can gain a competitive advantage through superior customer experience.
Ambush Marketing
Ambush marketing refers to when a company tries to associate themselves with a major event like the Olympics without being an official sponsor. They do this through advertising near venues, sponsoring individual athletes, or handing out branded merchandise to spectators. While some see it as unethical free-riding, others argue it is just smart advertising. Various legal remedies have been tried against ambush marketing with mixed results depending on the jurisdiction. Event organizers now take stronger protective measures in contracts and legislation to prevent ambush marketing tactics.
Ambush marketing
Ambush marketing is a subtle way of marketing. Can be used by anyone but it is an expensive way. (This ppt is done for an assignment.)
IMC PLAN
The document provides details on a proposed marketing campaign for the Amazon Fire smartphone. It includes sections on communication objectives, a situational analysis of the smartphone market, a SWOT analysis of Amazon Fire, targeting the 36-49 age demographic. Creative concepts are proposed, including positioning the phone as convenient and efficient. The campaign would utilize print, TV, online, and out of home advertising over 6 months. A celebrity endorsement from Ellen DeGeneres is suggested along with measuring effectiveness.
Ambushmarketing
The document provides an overview of ambush marketing as a creative marketing strategy. It discusses how ambush marketing works by having one company directly attack its rival through advertisements or by associating with the rival's events. The document then outlines the objectives and scope of the research project, which is to study the after effects of ambush marketing on consumer behavior. It analyzes examples of ambush advertisements between brands in various industries and studies customers' buying processes. The summary also notes limitations of the report in its sample size and focus on brand wars through advertisements only.
coke IMC
The document discusses the integrated marketing communication tools used by Coca-Cola for brand promotion. It outlines the various tools in Coca-Cola's promotional mix, including advertising through TV commercials, print ads and outdoor displays. It also discusses the company's use of direct marketing, interactive marketing, sales promotions, public relations campaigns and sponsorship of sporting events. Personal selling is also used to build relationships with customers. The summary provides an overview of Coca-Cola's multi-pronged approach to integrated marketing communications.
Five Guys Digital Marketing
Five Guys is proposing a digital marketing campaign called "#OneOfTheGuys" on Twitter to increase customer engagement and store visits. The campaign would involve posting secret discount codes on Twitter weekly that customers could say in-store to receive benefits. It would also redesign the Five Guys app and increase their social media presence. The estimated budget is $10.36 million and would result in a $3.14 million revenue gain through higher sales.
Chap02 The Role Of Imc In The Marketing Process
The document discusses the role of integrated marketing communications (IMC) in the marketing process. It covers topics like target marketing, segmentation, positioning, the 4 P's of marketing (product, price, place, promotion), and push vs. pull distribution strategies. The overall process involves analyzing markets, identifying customer segments, developing marketing strategies and programs for each segment, and promoting products to final buyers through various communication channels.
Ambush Marketing
Ambush marketing is the unauthorized association of a business with a particular event to gain marketing benefits without paying sponsorship fees. It was coined in the 1980s when American Express ambushed Visa's sponsorship of the Olympics. While not illegal, it is controversial. Ambushers do it to gain sponsorship results at low cost, take advantage of competitors' sponsorships, and have creative freedom. Successful ambush campaigns include Nike vs. Reebok at the 1992 Olympics and Pepsi vs. Coca-Cola at the 1996 Cricket World Cup. Though it decreases event value, ambush marketing is considered a strategic option for boosting brand awareness.
Emirates Brand Campaign
The document outlines Emirates' global brand campaign for 2012. The objectives are to increase market share and brand awareness through a CSR initiative. The campaign will target new price-sensitive customers and business travelers, revealing Emirates' environmental achievements over 3-4 months. It will include TV, outdoor, print, digital, and social media elements centered around how Emirates recycles chinaware into new marine habitats, tied to the idea of "oyster filtering capabilities". The estimated budget is $3-3.5 million.
3. organizing for advertising and promotion the role of ad agencies and other...
This document discusses different organizational structures for advertising and marketing communications. It describes the roles of advertising agencies, media organizations, and other specialist firms in integrated marketing communications. Two common structures for organizing advertising departments are reviewed: centralized systems where all functions are grouped together, and decentralized systems where brand teams have autonomy. The pros and cons of each approach and of using in-house agencies versus external firms are also outlined.
CASE STUDY - 'MAGNUM ICE CREAM' by Sharad Dhuliya, J Prateek Kundu and Mukul ...
The presentation will take you through case study with the prospective of Digital Marketing and visual psychie related to the visual advertisments by the brand.
This presentation of case study was made by the above stated group members as a part of assignment submission at Bridge School of Management, Gurgaon.
The examples and visuals quoted here are taken from various sources of internet and not produced by self.
This is for educational purpose only and shall not be published with authority before taking permissions from various sources used in the presentation.
Brand activation
1) Brand activation involves creating marketing interactions between consumers and brands to help consumers better understand and accept brands as part of their lives.
2) It is important to emotionally connect brands with consumers at the right time, place, and way to motivate consumer commitment.
3) Benefits of brand activation include conveying positioning, supporting ad claims, increasing brand salience, and eliciting customer insights.
Digital marketing of Nike
Nike provides a wide range of high quality, technologically advanced athletic shoes and apparel. They target customers interested in sports and an active lifestyle. Nike builds brand loyalty through innovative product design, endorsement deals with famous athletes, and motivational marketing campaigns. However, some customers feel Nike could improve accessibility in certain markets, offer more customization options, and ensure consistent messaging across sub-brands and regions to further enhance the customer experience.
Advertising campaign
An advertising campaign is a series of coordinated advertisements that share a single theme or idea. Nike launched its iconic "Just Do It" campaign in 1988 to help drive its comeback against rival Reebok in the sportswear market. The campaign was successful because it tapped into the 1980s fitness craze and consumer desire for a healthy lifestyle. It used celebrity endorsements and humorous but motivating ads to convince people to exercise and view Nike sneakers as essential for an active lifestyle. The coordinated, identifiable campaign stayed on message and helped Nike expand its business beyond runners to a mass market.
IMC Participants & Partners by Amitabh Mishra
Participants in IMC can be divided in five major groups-
Advertisers or Client
Advertising agencies.
Media organizations.
Marketing communication specialist organizations.
Collateral services.
"Below The Line" Presentation
Below the Line (BTL) marketing refers to engaging consumers through their senses rather than just communicating to them. It uses incentives, contests, sampling and other tactics to motivate consumers to act and develop an emotional connection with a brand. The goal is to "touch" consumers and give them a "taste" of the brand through relevant messaging delivered through their preferred media and times. Examples include a road trip promotion for Nissan vehicles, an interactive virtual bartender game for beer.com that drove massive traffic, and ABC partnering with Apple to offer downloads of "Lost" the day after broadcasts. BTL marketing is becoming more important as consumer control increases with tools like DVRs, iPods, blogs and social media that
Cola wars Case Study Analysis
The carbonated soft drink (CSD's) industry was dominated by Coca Cola and Pepsi vying for market share. The CSD organizations gained market share in the U.S. and in global markets extending their brands’ recognition and capturing sales from new markets. The shift in consumer beverage preference and the expansion into global markets proved to uncover new opportunities for growth and profitability. In addition the changes in the organizational structure of business for these companies have allowed them to sustain growth beyond CSD’s.
What's hot (20)
3. organizing for advertising and promotion the role of ad agencies and other...
3. organizing for advertising and promotion the role of ad agencies and other...
CASE STUDY - 'MAGNUM ICE CREAM' by Sharad Dhuliya, J Prateek Kundu and Mukul ...
CASE STUDY - 'MAGNUM ICE CREAM' by Sharad Dhuliya, J Prateek Kundu and Mukul ...
Viewers also liked
Ambush Marketing
Ambush marketing is the unauthorized association of a business with a sponsored event to gain marketing benefits without paying licensing fees. It takes indirect forms like advertising around the event or sponsoring related categories. While it creates brand exposure, it also subverts the integrity of events and confuses consumers. Regulators have tried to restrict ambush marketing through rules during events like the Beijing Olympics, but ambushers still find creative ways to promote their brands through subtle associations. There is an ongoing debate around the ethics of ambush marketing versus its role in competitive business.
Ambush Marketing
Ambush marketing refers to when a company promotes itself in a way that creates an unauthorized association with a major event like the Olympics without paying sponsorship fees. It undermines official sponsors and deprives them of commercial value. While it allows companies to benefit from event promotion without high sponsorship costs, it decreases the commercial value of events and creates an unhealthy competitive environment. Laws have been passed in some countries to restrict ambush marketing tactics around major events.
Ambush marketing
Learn what is Ambush Marketing by comparing various advertisement images provided in the PPT and try to find out more and more such images and explore your learning.
Ambush Marketing 10 Samples (in Russian)
10 samples of ambush marketing from around the world. The presentation is in Russian.
Unconventional Marketing
The document discusses various unconventional marketing strategies including ambush marketing, guerrilla marketing, viral marketing, and social media marketing. It provides examples of companies that have used ambush marketing techniques at major sporting events. It also outlines some key principles of viral marketing and social media marketing, noting how content can rapidly spread online through word-of-mouth sharing. Examples are given of viral video campaigns that gained millions of views in a short period of time. The document emphasizes that unconventional marketing approaches can be effective ways to promote products or brands with minimal budgets.
Pułapki liczb zmiennoprzecinkowych
Niezależnie od używanego języka programowania, korzystając z liczb zmiennoprzecinkowych można natknąć się na wiele pułapek. Dlatego warto posiąść podstawową wiedzę związaną z tymi typami danych oraz trzymać się reguł, które pozwolą uniknąć niemiłych niespodzianek podczas programowania obliczeń.
Green expo greenwashing presentation
The document discusses the risks of greenwashing, which is misleading consumers about a company's environmental practices or a product's environmental benefits. It summarizes a study that found the percentage of advertisements making environmental claims is increasing. It then outlines the "Seven Sins of Greenwashing", such as making claims without proof, being too vague, or falsely implying third-party certification. Examples of greenwashing litigation and the FTC's role in policing false environmental claims are provided. The presentation emphasizes the need for third-party verification of product environmental impact claims to avoid greenwashing.
Power of Ambush Marketing
Ambush Marketing, Examples, Advantages and Power of Ambush Marketing Presented by Rishita Shyam, Saikat Ghosh and Rishav Pandey
Greenwashing presentation2
The document discusses the prevalence of greenwashing, or deceptive eco-advertising, in the home appliance industry. It defines greenwashing and traces its origins back to the environmental movement of the 1970s. It then outlines Greenpeace's criteria for identifying greenwashing and discusses the "Seven Sins of Greenwashing," which are common misleading advertising tactics like making vague claims or focusing on a narrow attribute to portray a product as more environmentally friendly than it is. Several examples are given of companies using these tactics to greenwash home appliances like refrigerators and air conditioners. The document argues that retailers need to adopt more honest policies about the true environmental impact of the products they sell.
Imagine london the event legacy of the olympic games4
The document summarizes London's hosting of the 2012 Olympics and the legacy it has provided for the city. It notes key numbers about the Olympics including the number of teams and athletes. It describes how the city was dressed and activated during the Games. It highlights some of the new venues and experiences now available in London and greater opportunities for hosting events. It provides advice on how event planners can maximize major events and lists some upcoming major events in London through 2017.
What is Greenwashing?
This document discusses the concept of greenwashing, which refers to misleading consumers about a company's environmental practices or a product's environmental benefits. It provides information on the history and prevalence of greenwashing, its impacts, and different types of misleading environmental claims. Recommendations for combating greenwashing include regulation, third party certification, consumer awareness, and truth in advertising.
Greenwashing presentation
The document discusses various types of "greenwashing" or deceptive eco-advertising practices used by home appliance companies, including making vague, unverifiable, or irrelevant environmental claims as well as outright lies. It provides examples of companies like Samsung, LG, and GE that employ these tactics and notes that retailers like Lowe's contribute to the problem by selling greenwashed products. The document concludes by suggesting companies adopt honest policies by sharing verifiable information on truly environmentally friendly appliances to benefit customers and their brand reputation.
Greenwashing Presentation
This document discusses honesty in green marketing and outlines common greenwashing practices. It notes that most Generation Y and X believe climate change is real, but many consumers are unwilling to pay more than 10% extra for green products. It identifies six types of misleading green claims like hidden tradeoffs, lack of proof, and outright lies. The document argues that future green marketing will embrace transparency, have consumers driving brands based on total resource use, and involve individual certifications to prove environmental impact claims.
Ambush Marketing using example of Beijing Olympics (Li Ning effect)
The document discusses ambush marketing, where a company promotes itself through an event without being an official sponsor. It gives the example of Li Ning, a Chinese sports brand, whose founder was incorrectly identified as a sponsor of the Olympics opening ceremony, gaining extensive free publicity. The document outlines tactics ambush marketers use, how sponsors can protect themselves, and notes ambush marketing can be an effective low-cost strategy for brands to gain recognition.
Greenwashing
The document discusses the concept of greenwashing, which refers to companies making misleading claims about their environmental practices. It defines greenwashing and traces the origin of the term. It also outlines the "seven sins of greenwashing" according to studies on misleading environmental claims, providing examples for each sin. Some organizations are working to increase awareness of greenwashing and promote more sustainable practices.
Ambush marketing at major sporting events
This document discusses ambush marketing at major sporting events and the legal challenges around it. Ambush marketing refers to unauthorized commercial activities that imply an association with an event to gain brand exposure. Studies show many consumers wrongly believe brands like Nike and Pepsi are official sponsors when they are not. The legal framework around ambush marketing includes trademark law, advertising law, unfair competition law, and special legislation or rules around certain events. Successfully policing ambush marketing requires using various laws and contractual restrictions while balancing publicity concerns.
Presentation Greenwashing
This presentation is about Greenwashing. What it is, why it happens, why that is so bad and how to avoid it
Viewers also liked (20)
Imagine london the event legacy of the olympic games4
Imagine london the event legacy of the olympic games4
Ambush Marketing using example of Beijing Olympics (Li Ning effect)
Ambush Marketing using example of Beijing Olympics (Li Ning effect)
Similar to Ambush marketing
Ambush marketing
Ambush marketing involves promoting a brand around a major event without being an official sponsor. It allows companies to benefit from consumer attention on the event without paying sponsorship fees. While it can be an effective low-cost strategy, critics argue it is unethical and creates consumer confusion over the event's true sponsors. There are challenges to preventing ambush marketing through legal remedies as it often does not violate trademark or copyright laws unless specific marks are misused. Regulations and anti-ambush laws have been introduced in some countries to address the issue.
Marketing concepts basic principles
learn the basic principles of marketing concepts development. all images ads use in this slides are all for examples only
Shiv Singh's Keynote Presentation at SMIATL 2010
Shiv Singh's Keynote Presentation at SMIATL 2010Center for Sustainable Journalism at Kennesaw State University
The document discusses 5 ideas for the future of digital marketing and brand engagement. The ideas are: 1) Creating a franchise out of a social media initiative. 2) Reinventing display media using an "impression plus" model. 3) Rethinking the marketing funnel model to focus on consumer experiences. 4) Redefining the agency model to separate idea creation from execution. 5) Developing a single metric called the SIM Score to measure brand conversations and sentiment. The document advocates an experience-focused approach and emphasizes social media's importance in brand engagement.Digital Strategy Done Right - Anvil Media
Defining and Implementing Strategic Planning and Thinking for Marketers, Agencies, and Business Owners
What: See if this scenario sounds familiar: A fresh new marketing plan has been crafted by a crack team of digital specialists, all set to maximize your growth and ROI for the coming year, except, the lift isn’t there. Campaign reports look strong, but the bottom line isn’t moving. If this sounds at all familiar, your digital strategy may be broken, or just plain missing.
In a rapidly evolving digital marketing landscape, the work we do to achieve our marketing goals needs to be better defined and understood among all of our stakeholders, vendors, and partners and the business goals that define our success, or failure.
Join us for the upcoming webinar where Anvil’s Stephen Hammill explores the role of digital strategy in defining goals and marketing tactics matched to the right technologies. Stephen will also be addressing the common misconception that digital strategy and marketing strategy are the same — this is not just incorrect, but works against what a holistic digital strategy is all about!
Who: A New York City native, Stephen moved to Portland in 2012 to work in data marketing and teamed with some fantastic agencies and brands, including Nike, Taco Bell, and Yamaha in the quest to better utilize data science to tell stories, from merging data, to cleaning to platforms, and most importantly to strategizing insights into actionable strategic business growth.
He’s a recovering rock n roll musician, and active karaoke addict. A big fan of the Timbers and Thorns, he loves to play soccer around town with friends of all skill levels, and drive his scooter when the weather allows. He now lives in Lake Oswego with his wife Monnie, in a mixed household (three cats and a pug).
qb PRESENTATION
Quelline Brandsuns provides event marketing and brand activation services. Their expertise includes product placement, events, and advertising ("stradvertising") to bring brands to life. They use event studies to evaluate the impact and returns of various marketing options. Their services include brand strategy, event planning and execution, guerrilla marketing, exhibitions, seminars, and more. They aim to make every event memorable for clients by developing customized plans to meet marketing goals like branding, lead generation, education, and internal celebrations.
Corporate sponsorship and Ambush marketing -A211.pptx
This document defines corporate sponsorship and ambush marketing. Corporate sponsorship is when a business provides financial support to an event or organization in exchange for advertising opportunities. There are benefits to sponsors like increased visibility and brand awareness. Ambush marketing is an unauthorized tactic where non-sponsoring brands associate with events to gain exposure. It can be advantageous but also has disadvantages like being difficult to measure and potentially illegal.
Study on functional areas of a advertising agency
An advertising agency has various functional areas including bill back advertising, guerrilla marketing, branding solutions, and providing work for clients. Bill back advertising involves placing ads on bill receipts to directly reach customers. Guerrilla marketing uses unconventional strategies with a low budget. Branding solutions assists with brand evolution, marketing, and reviews. The agency has worked on campaigns for clients such as Fiat, Jabong, PayuMoney, and Onida in various locations across India.
The Seer Agency - Transformational Marketing eBook
This document provides an overview of Transformational Marketing and outlines the key stages in Transformational Marketing Planning. It discusses gathering business insights and understanding the target audience and their buying cycle. It emphasizes the importance of setting SMART objectives and mapping content and tactics across the buying cycle. The document also covers developing a digital marketing strategy and integrated tactical plan to achieve marketing goals. The overall message is that Transformational Marketing takes a holistic approach centered around understanding the customer to develop effective marketing strategies and tactics.
Six Expert Insights on Increasing Business Growth
Earlier this year, the business marketing world descended on Chicago for the annual ANA Masters of B2B Marketing Conference. Expert business marketers from across the industry were on hand to share their insights on driving tangible business growth. Six of those insights are covered in this presentation.
Guerrilla marketing
Definition of Guerrilla marketing. types, advantages, and disadvantages
some basic principles of Guerrilla marketing
How to set up a Guerrilla marketing plan
Four different rare marketing
This document discusses experiential marketing. It defines experiential marketing as a form of advertising that focuses on helping consumers experience a brand directly through participation. This allows consumers to interact with real products and better understand a brand's benefits. The document provides examples of successful experiential marketing campaigns by Lifebuoy, Homeshop 18, and Coca-Cola that boosted brand awareness. It notes that experiential marketing can increase existing customer purchases and attract lapsed customers.
Available DataTASK ATASK BTASK ATASK BAgeGenderCompletion Time# in.docx
Available DataTASK ATASK BTASK ATASK BAgeGenderCompletion Time# incorrectAgeGenderCompletion Time# incorrectAgeGenderCompletion Time# incorrectAgeGenderCompletion Time# incorrectFA20M724FA20F1282SA56F1252SA63M1050JR21M1341MM34M1955HRB17M1260HRB16M1400E.B21M800E.B23M840RB20M472RB24M920MC21M410MC16F642SC25F26813SC16F2252EC21F2180EC21F2390EC18M1002EC21F1377EC18M1002EC21F1377DC21F2832DC20M1944JC21F1030JC21F1180KD18M2261KD18M860AD19F2322AD21M2593MO21F1381MO21F1304MF23F72.8713MF23F105.39ML22F1320ML21F881L.L.20F1760L.L.21F1491K.L.17F821K.L.24M1712AM16F732AM17F1401JO22M3074JO23F1650RE19F1074RE19F1530KP21F853KP24M1480MP19M1352MP21F145.24GR19M901GR19M730RR20M680RR19F1810JS17F736JS19F862Correlation between completion time and ageCorrelation between completion time and age0.0787334874-0.061782893
Scatter plot of Time & Age
20 56 21 17 21 20 21 25 21 18 18 21 21 18 19 21 23 22 20 17 16 22 19 21 19 19 20 17 72 125 134 126 80 47 41 268 218 100 100 283 103 226 232 138 72.87 132 176 82 73 307 107 85 135 90 68 73
Age in years
Completion times in milliseconds
Scatterplot of Time & Age
20 63 34 16 23 24 16 16 21 21 21 20 21 18 21 21 23 21 21 24 17 23 19 24 21 19 19 19 128 105 195 140 84 92 64 225 239 137 137 194 118 86 259 130 105.3 88 149 171 140 165 153 148 145.19999999999999 73 181 86
Age in years
Completion times in milliseconds
T-test CalculationsTASK ATASK BCompletion TimeCompletion TimeXX²XX²72518412816384125156251051102513417956195380251261587614019600806400847056472209928464411681644096268718242255062521847524239571211001000013718769100100001371876928380089194376361031060911813924226510768673962325382425967081138190441301690072.875310.0369105.311088.091321742488774417630976149222018267241712924173532914019600307942491652722510711449153234098572251482190413518225145.221083.0490810073532968462418132761735329867396000000000000000000000000ΣXΣX²ΣXΣX²3693.87633885.03693937.5621852.13Input this information into the T Test tutorial worksheet…
Correlation AnalysisVariable AVariable B112233Pearson Product Moment correlationStandard Deviation Sample A44ERROR:#DIV/0!ERROR:#DIV/0!5566Degrees of FreedomStandard Deviation Sample B77-2ERROR:#DIV/0!88991010111112121313141415151616171718181919202021212222232324242525INSTRUCTIONS2626Copy and paste the data that you intend to analyze in to the Variable A & B columns.
You can see the patterns in the scatterplot above.27272828292930303131323233333434MMXIV©MRSIII353536363737383839394040414142424343444445454646474748484949505051515252535354545555565657575858595960606161626263636464656566666767686869697070Variable AVariable B
Scatterplot of Correlation Data
Variable B
SAMPLE A (X-Axis)
SAMPLE B (Y-Axis)
Ambush Marketing Case Study: successfully leveraging high-profile events to raise brand profile CSCM0326/ Published 07/2010
© Datamonitor. This brief is a licensed product and is not to be photocopied Page 1
DATAMONITOR VIEW
CATALYST
Dutch alcohol brand Bavaria Beer sparked a major debate in marketing circ ...
Ambush marketing
Ambush marketing is when a company promotes its brand or products by associating them with a sporting event or league without being an official sponsor. It allows companies to gain brand awareness and attention at a lower cost than official sponsors. Examples include Lufthansa printing soccer balls on planes during the 2006 World Cup when it was not an official sponsor. Ambush marketing is difficult to completely prevent due to creativity and new marketing ideas, but harms the value of events and returns for official sponsors.
05.09 Federal Register Activity -Medicare and Medicaid Programs .docx
05.09 Federal Register Activity -Medicare and Medicaid Programs Rate Change (90 Minutes)
All Proposed Federal Rules must be published in the Federal Register for public notification and comments. The Proposed rules are posted along with information related to the rules. Persons can comment on the rules and then the agency will take the comments and review and respond to the comments and issue a final rule to be adopted. It is sometimes a very involved and lengthy process. In this case your employer is an agency that bills for Medicare and Medicaid reimbursement and the proposed rules you are going to review is of interest to them/
Step 01. Start by going to the .pdf version of the proposed rules Medicare and Medicaid Program Rate Change rules.
Step 02. Review the following sections in preparation to answer the questions below.
1. Summary Section
2. Dates
3. Addresses
4. Table of contents
5. Acronyms
6. Background – Statutory Authority
7. C. Updates to the Home Health Prospective Payment System on page 6 including Table 2
Step 03.
What to submit for the assignment
1. What is the purpose of this new proposed rule?
2. By what date must you submit comments and to whom must they be submitted?
3. Reviewing the table of contents what is your sense about the complexity of the proposed rule?
4. How familiar are you with the list of items contained in the Acronyms? Does this give you an idea of the complexity of the rule.
5. Any rule must be based in an authorization from a law? In reviewing the Background –Statutory Authority section list at least 5 Public Laws that are used to support the adoption of the rule. What is the total number of Public Laws (PL) are ultimately listed as a basis for drafting the rule?
6. From your review of Section C. Updates to the Home Health prospective Payment System and Table 2 do you have any idea what the proposed rate will be after the rule is adopted?
7. After reading this portion of the Federal Register what is you impression of being asked to review and comment on Proposed Rules in the Federal Register.
Ambush Marketing Case Study: successfully leveraging high-profile events to raise brand profile CSCM0326/ Published 07/2010
© Datamonitor. This brief is a licensed product and is not to be photocopied Page 1
DATAMONITOR VIEW
CATALYST
Dutch alcohol brand Bavaria Beer sparked a major debate in marketing circles as a result of its attempted ambush of
official sponsor Budweiser during the 2010 FIFA World Cup in South Africa. While some within the industry have criticized
the strategy for its perceived unfairness and insincerity, others are praising its creativity and effectiveness. This case study
investigates the concept of ambush marketing by focusing on the recent World Cup example, but also reflects on how
select companies that have historically used it effectively or ineffectively.
SUMMARY
• Bavaria Beer’s ambush of Budweiser during the early stages of the 2010 FIFA World ...
The Intersection of Predictive and Account-Based Marketing
This document discusses account-based marketing and how predictive analytics can be used for audience selection. It provides an overview of components of an ABM plan including target account lists, data preparation, personalized messaging, defining marketing plays, and measuring success. Various marketing activities across the buyer journey are outlined, and it is noted that ABM cuts across the entire funnel. The importance of proper account selection is emphasized to avoid expensive campaigns.
Planning for effectiveness
The document provides guidance on effective advertising and campaign planning. It discusses setting objectives, key performance indicators (KPIs), and measuring campaign effectiveness. Objectives should be set with clients and span both soft and hard measures. Effectiveness is measured by comparing metrics like awareness, sales, and profits to objectives. A campaign effects model is recommended to plan how communications create business value by driving attitudes, behaviors, and outcomes. The model helps ensure campaigns are evaluated properly and convince stakeholders of the communications' role and value.
Identifying your Target Audience: How to Define and Maximize It
Prior to launching any B2B lead gen or outbound sales campaign, its critical that you identify and target your ideal audience.
Kỹ năng bán hàng cùng Google adwords - p1, Xây Dựng
This document introduces the Trusted Digital Media Advisor program which aims to help digital media advisors implement a sales framework that shifts focus from selling products to truly understanding customer needs and building trusted relationships. It outlines a course to teach advisors how to use a repeatable sales process with key steps like planning, discovery, recommendation, and closing to become a solution-based, relationship-based, or trust-based advisor. The goal is for advisors to be able to consistently understand customer problems and needs, present customized solutions, and gain commitment for next steps.
Inbound Marketing
The concept has helpfully been summarised in a single phrase: “Inbound marketing is a digital strategy with an aim to securing the attention of an appropriate audience and converting this audience into customers through the use of high-value added content”, or to put it more simply: marketing that customers actually welcome.
Optism Blog Series: Seth Godin's Permission Marketing - Mobile Book Review
Optism provides permission-based, mobile marketing services to mobile operators, agencies and brands. Giving mobile subscribers the opportunity to opt-in to advertising messages based on their preferences is the core tenant of our service. Our blog series Permission Marketing in the News has been highlighting mobile and other permission marketing news for the past year. The leading proponent of permission marketing is Seth Godin who coined the term in his book Permission Marketing in 1999. To celebrate our one year anniversary, we are running a series of blog posts summarizing his book chapter by chapter and analyzing how changes in the mobile and advertising marketplace have impacted the recommendations in his book.
Similar to Ambush marketing (20)
Corporate sponsorship and Ambush marketing -A211.pptx
Corporate sponsorship and Ambush marketing -A211.pptx
The Seer Agency - Transformational Marketing eBook
The Seer Agency - Transformational Marketing eBook
Available DataTASK ATASK BTASK ATASK BAgeGenderCompletion Time# in.docx
Available DataTASK ATASK BTASK ATASK BAgeGenderCompletion Time# in.docx
05.09 Federal Register Activity -Medicare and Medicaid Programs .docx
05.09 Federal Register Activity -Medicare and Medicaid Programs .docx
The Intersection of Predictive and Account-Based Marketing
The Intersection of Predictive and Account-Based Marketing
Identifying your Target Audience: How to Define and Maximize It
Identifying your Target Audience: How to Define and Maximize It
Kỹ năng bán hàng cùng Google adwords - p1, Xây Dựng
Kỹ năng bán hàng cùng Google adwords - p1, Xây Dựng
Optism Blog Series: Seth Godin's Permission Marketing - Mobile Book Review
Optism Blog Series: Seth Godin's Permission Marketing - Mobile Book Review
More from Seema Gupta
How to Write the Best Blog
77% of internet users read blogs. Internet users in the US spend 3X more time on blogs than they do on email. Celebrity bloggers in India earn between $20,000 and $30,000 a month. Do you want yourself to be on the top blogger's list? Then go and check out the above slide.
How to elegantly map digital channels to customer funnel
1) Integrated Marketing Communications (IMC) coordinates marketing messages across channels to inform, persuade, and remind consumers about products and brands.
2) The communication integration model evaluates coverage, cost, coaction, and congruity of marketing channels. Coverage maximizes reach while avoiding overlap. Cost minimizes promotional expenses. Coaction uses sequential channels that complement each other. Congruity ensures consistent messaging across channels.
3) The AIDA model shows consumer progression from awareness to action. Digital marketing effectively creates awareness through social media ads, SMS, and email. Interest develops from aware consumers evaluating options. Desire forms from input and preference. Action occurs when consumers purchase conveniently online or in-store.
Powerful tips to crack targeting in digital marketing
This document discusses powerful tips for targeting in digital marketing. It begins by explaining the concepts of segmentation, targeting, and positioning (STP) in marketing strategies. It then describes four main types of segmentation used in digital marketing: geographic, demographic, psychographic, and behavioral. For each type, it provides examples of how segmentation can be done, such as targeting customers based on location, age, interests, or online shopping behaviors. The document emphasizes that digital marketing allows for highly sophisticated targeting of individual customers. It concludes by stating that after segmentation and targeting, marketers must effectively position their products and brands in customers' minds.
mobile marketing
2 billion are the total number of smart phone users in the world by 2015. How can you reach them? What are the advantages of mobile marketing? What are different types of mobile ads?
To know the answers go through the presentation on mobile marketing..
Octalysis gamification 2
Why should you adopt gamification for marketing? Read about octalysis in gamification and its application with reference to Indian sub continent..
The presentation contains the following
Gamification introduction
Reasons to adopt Gamification
Original Octalysis
Indian Specific Changes Octalysis of Coca Cola Chok Campaign
Octalysis of Chennai Express app
Ambush marketing in IPL
400crores is the amount paid by pepsico to IPL and coca-cola still managed to market in the IPL with few crores of rupees.. How did coca-cola ambush..
Read on to know more..
Celebrity endorsement
Celebrity endorsement has got disadvantages too!!..
Did you know? Aamir Khan does "invented" type of endorsement for Tata Sky..Read on to know more about celebrity endorsement..
A Complete Guide To SEO
Give your SEO efforts a boost with this presentation. It has the following contents: SEO strategic goals, on page and off page optimization,website analysis, branding, keyword research tools, cross linking, spiderable links, breadcrumb navigation, website design, link building, anchor text, white hat SEO, black hat/ spamdexing
Digital trends
Do you know? The average mobile web user in India consumes 6.2 hours of media through TV, internet, newspaper, etc. ..
28000 crores is the total advertisement budget in India..'
Read many more statistics of digital advertising and its advantages over the conventional methods ..
Web design and structure with new trends in web design and ways to make your ...
This document discusses key aspects of website design and structure. It covers topics like design principles, interaction elements, online value propositions, customer orientation, personalization, online retail merchandise, and new trends. The document emphasizes the importance of good design for converting traffic to business and providing a pleasant user experience. It provides examples and guidelines around page design, arranging information, aesthetics, and achieving customer orientation. Personalization is discussed as tailoring the experience based on individual users. New trends highlighted include less text, richer multimedia, and card-based layouts.
How to Leverage Augmented Reality for Marketing
The document provides an overview of augmented reality (AR) and its applications and effectiveness for marketing. Some key points:
- AR augments the real physical world with virtual objects seen through technology like smartphones or webcams. It can be used for promotions, product launches, brand communication, online sales, gathering customer intelligence, industrial and educational applications, and entertainment.
- Marketers are concerned about the financial costs of AR strategies and their integration with existing marketing approaches. AR also needs to provide value to customers through functional, emotional or transformational experiences.
- The effectiveness of AR depends on factors like the level of user interaction and engagement, as well as the type of product. Different "levels" of AR
Photoshop Brand Analysis
Adobe Photoshop is the premier photo editing software tool available. The Brand Photoshop is the most talked about and best-selling pixel editing program on planet.
Advertising through Product Placement - India
Creative way of advertising is by doing product placement in movies. Its effectiveness is analysed for case studies of Chennai Express & Ra.One.
Product placement-Objectives (Infographic)
This blog post discusses the objectives of product placements which include achieving prominent audience exposure and visibility to increase brand awareness and create instant recognition of the product or brand in the media and at point of sale. Additional objectives are to bring desired changes in consumer attitudes toward the brand and influence purchase behaviors by demonstrating use of the product in the storyline or by characters.
Product Placement An Introduction
This presentation introduces one to the core concepts in product placement in movies or television programs. It is also termed as brand placement, in film advertising, branded entertainment etc.
More from Seema Gupta (15)
How to elegantly map digital channels to customer funnel
How to elegantly map digital channels to customer funnel
Powerful tips to crack targeting in digital marketing
Powerful tips to crack targeting in digital marketing
Web design and structure with new trends in web design and ways to make your ...
Web design and structure with new trends in web design and ways to make your ...
Recently uploaded
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastLily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationWhat’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Recently uploaded (20)
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Ambush marketing
- 1. AMBUSH MARKETING Why do brands ambush their rivals? Seema Gupta IIM Bangalore DigitalMarketingTadka.com dmtadka@gmail.com © Seema Gupta
- 2. CONTENTS What is Ambush Marketing ? Classification of Ambush Marketing Attitude towards Ambush Marketing Legal implications Instances of Ambushing Framework for evaluation of ambush success © Seema Gupta
- 3. What is Ambush Marketing © Seema Gupta
- 4. Ambush Marketing A marketing strategy targeted at events (especially sports) Brand attracts public attention without sponsoring the event Often prosecuted against a rival brand Popular example: Pepsi’s “Nothing Official About It” campaign © Seema Gupta
- 6. Ambush marketing Associative ambush marketing Predatory Parallel property Property Infringement Sponsor ‘self’ Values Distractive Insurgent Coattail Unintentional Saturation Direct ambush marketing Incidental ambush marketing © Seema Gupta
- 8. How consumers identify the sponsor? In any event, a consumer generally identify the sponsor by following criteria: Congruence between event and the Brand Familiarity with the Brand Brand’s visibility and image Why ambushing – Consumers’ inability to distinguish the sponsor © Seema Gupta
- 9. What if consumer comes to know about ambush Negative effect on: Perceived integrity Brand affect Greater the involvement of an individual in the event, greater the impact of negative effects No significant effect on purchase intensions © Seema Gupta
- 11. Global Context Aim of Anti-Ambush legislation is to : protect the event premises from being used by Ambush marketers include indirect ambushing under the ambit of the law define ownership of event logos, trademarks and words like “World Cup” to prevent misuse by ambushers But what happens instead: the action taken against ambushers eventually give them more publicity. What can be done: develop an environment where ambush marketing is seen by public as unpatriotic and attractive. © Seema Gupta
- 12. Indian Context IPR Act - Intellectual Property Act Explicit use of trademarks and logo is essential to prosecute ambush marketers. Does this help? No, not really because: Marketers indulge in ambush marketing in a creative way like strategically placing hoardings, placards or distributing free T-shirts having company logo to audience. The time taken by the authorities to make a decision is around 2 months, by which the damage would already have been done. © Seema Gupta
- 13. Instances of Ambushing © Seema Gupta
- 14. Instances of Ambushing © Seema Gupta
- 15. Framework for evaluation of Ambush success © Seema Gupta
- 16. Framework for evaluation There are two parameters to evaluate the ambush marketing success: 1. Creativity: Use of creative elements like humor, emotions to connect with the audience. This builds positive brand perception. 2. Subtlety: The degree to which ‘ambushing’ is less pronounced. This reduces negative publicity and adverse brand attitudes © Seema Gupta
- 17. Framework for evaluation (cont.) Camp. 1 Camp. 2 Camp. 3 Camp. 4 Subtlety Creativity Preferred ‘ambushing’ strategy – High creativity + High subtlety So, best campaign strategy – Camp. 2 © Seema Gupta
- 18. Thank You Seema Gupta IIM Bangalore DigitalMarketingTadka.com dmtadka@gmail.com