The document discusses how companies can build a customer-centric social media practice by putting customers at the center, breaking down organizational silos, and scaling social intelligence across departments. It recommends mapping the customer lifecycle, understanding audience segments, developing KPIs for each lifecycle stage, and measuring business performance to better understand customers. A case study of Nissan's successful centralized social listening program is also presented.
Linking customer experience and sales revenueChris Ohwo
The need to grow your prospects from statistics to loyal propagators of your product is key. The critical intent is to fill up the funnel, engender the momentum, avoid attrition and grow brand/product projectors.
BBMN Shane Carnell-Xu: How to Convert and Retain Followers of Your BrandCloud Heroes
Shane Carnell-Xu, co-founder of award-winning Bath agency Ready, spoke at the Bath & Bristol Marketing Network on the 8th March about subscription marketing and how brands can use this business model to grow a loyal following.
Full details of the talk and upcoming events here: http://www.marketing-network.org/catch-up/
PeopleVine, a single B2C platform for CRM, sales, marketing and operations, gives you the tools to engage with your customers in real-time, and manage them throughout their entire experience, end-to-end.
PeopleVine, a single B2C platform for CRM, sales, marketing and operations, gives you the tools to engage with your customers in real-time, and manage them throughout their entire experience, end-to-end.
Linking customer experience and sales revenueChris Ohwo
The need to grow your prospects from statistics to loyal propagators of your product is key. The critical intent is to fill up the funnel, engender the momentum, avoid attrition and grow brand/product projectors.
BBMN Shane Carnell-Xu: How to Convert and Retain Followers of Your BrandCloud Heroes
Shane Carnell-Xu, co-founder of award-winning Bath agency Ready, spoke at the Bath & Bristol Marketing Network on the 8th March about subscription marketing and how brands can use this business model to grow a loyal following.
Full details of the talk and upcoming events here: http://www.marketing-network.org/catch-up/
PeopleVine, a single B2C platform for CRM, sales, marketing and operations, gives you the tools to engage with your customers in real-time, and manage them throughout their entire experience, end-to-end.
PeopleVine, a single B2C platform for CRM, sales, marketing and operations, gives you the tools to engage with your customers in real-time, and manage them throughout their entire experience, end-to-end.
Maximize How You Individualize: because the Journey and Outcome Matter Nicholas Kontopoulos
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays marketers, but also explore some of the ways in which innovative brands are adapting to this 'New Reality’.
3 Essential Metrics For Event MarketersOpus Agency
Event Marketers own some of the most immersive and powerful touchpoints in the customer experience landscape, which puts us under increasing pressure to demonstrate return on investment. But are we losing focus on the Customer Experience and how that is linked to ROI?
Opus Chief Strategy Officer Pat McClellan explores how best to meet audience needs, while making the experience easy and enjoyable. Citing emerging research, historical trends, industry thought leaders, and the recent paradigm shift of getting ketchup out of the bottle, McClellan provides tangible and thought-provoking tips and KPIs you can use on your next event.
SEND15 | The Customer Journey in a Digital World: One customer. Many journeys...Contactlab
Intervento di Ivano Fossati - Director Business Development EMEA CoE SAP Hybris - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
The Era of Living Services: RILA 2017 Leadership Forumaccenture
The retail industry is in a state of disruption. Successful retailers are behaving differently. Rather than adding new ways of working on a 20th century business, they are redesigning their business to place 21st century values and practices into the very fabric of who they are. They are creating a Living Business -- A business that recognizes that technology alone isn’t enough to drive sustainable transformation.
People - Living Businesses put people at the heart of their organization and consider their needs, pains and delights at every stage of transformation.
Design - Design provides a common language across disciplines. It enables collaboration and breaks down silos.
This session brought these ideas to life through a combination of proprietary research, concrete examples, and practical next steps.
Visit www.accenture.com/rila to learn more.
3 Essentials Every Event Marketer Should Be MeasuringPat McClellan
Event Marketers own some of the most immersive and powerful touchpoints in the customer experience landscape, which puts us under increasing pressure to demonstrate return on investment. But are we losing focus on the Customer Experience and how that is linked to ROI?
Opus Chief Strategy Officer Pat McClellan explores how best to meet audience needs, while making the experience easy and enjoyable. Citing emerging research, historical trends, industry thought leaders, and the recent paradigm shift of getting ketchup out of the bottle, McClellan provides tangible and thought-provoking tips and KPIs you can use on your next event.
Social RM Masterclass: A Guide to Building an Army of Brand InfluencersPlatinum Seed
Social RM is a business strategy centered on engaging and collaborating with customers and communities on social platforms, with the ultimate goal of building trust and long-term brand loyalty.
In this ever-evolving landscape, key social networks own your customer data via large communities. When aiming to achieve social marketing objectives brands are often left at the mercy of sudden platform updates, changing algorithms and a consumer desire for “social cred”.
Facebook has become a “pay to play” space while Twitter currently has no contextual filtration algorithm; many users follow others for the sake of a follow back, making it difficult to cut through the clutter of what’s real and what’s relevant.
So how should brands respond? The focus has been on creating remarkable content to capture the attention of a seeded, relevant and influential audience to achieve reach, engagement and ultimately, conversions (potential sales).
This method may successfully demonstrate the potential virality that these social platforms offer to brand-owned content but it also causes savvy consumers to question authenticity. Key influencers are being paid to advocate for brands (often without disclosure that their content is in fact, sponsored).
The key for brands to ensure authenticity is to include relationship, loyalty and advocacy marketing in their social media toolkits – and reward not only those with reach but also those with a true passion. This translates to an authentic desire to advocate on a brand’s behalf, both online and offline, beyond a paid-for campaign period; they're the ones who are in for the long haul because they want to be. A sound Social RM strategy can help brands build this allegiance and turn a community of customers into an army of influencers.
Influencer marketing, brand advocates, brand ambassadors or social amplification, it's all the same. But it only works if you set things up right. How does it work?
I gave this keynote at the Social Media Day event at Proximus on March 17.
The future of financial services marketing communicationsChristopher Brooks
Lexden's presentation made to the PROTECT (life, health and payment insurance forum) in response to FCA consultation paper. Covering how marketing communications will change to meet consumers changing needs
It’s the time to care, not sell. Caring is not some new strategy that you should adopt, but it's more important than ever that your brand's story be one of empathy. This is not just a COVID-19 consumer trend, but an important strategy for making sure your business is one that connects and lasts.
A Creative Cheatsheet for your Brand's Social Style
Social Fresh 2019 - Social Fresh is the original social media conference, find more info at https://socialfresh.com
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According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays marketers, but also explore some of the ways in which innovative brands are adapting to this 'New Reality’.
3 Essential Metrics For Event MarketersOpus Agency
Event Marketers own some of the most immersive and powerful touchpoints in the customer experience landscape, which puts us under increasing pressure to demonstrate return on investment. But are we losing focus on the Customer Experience and how that is linked to ROI?
Opus Chief Strategy Officer Pat McClellan explores how best to meet audience needs, while making the experience easy and enjoyable. Citing emerging research, historical trends, industry thought leaders, and the recent paradigm shift of getting ketchup out of the bottle, McClellan provides tangible and thought-provoking tips and KPIs you can use on your next event.
SEND15 | The Customer Journey in a Digital World: One customer. Many journeys...Contactlab
Intervento di Ivano Fossati - Director Business Development EMEA CoE SAP Hybris - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
The Era of Living Services: RILA 2017 Leadership Forumaccenture
The retail industry is in a state of disruption. Successful retailers are behaving differently. Rather than adding new ways of working on a 20th century business, they are redesigning their business to place 21st century values and practices into the very fabric of who they are. They are creating a Living Business -- A business that recognizes that technology alone isn’t enough to drive sustainable transformation.
People - Living Businesses put people at the heart of their organization and consider their needs, pains and delights at every stage of transformation.
Design - Design provides a common language across disciplines. It enables collaboration and breaks down silos.
This session brought these ideas to life through a combination of proprietary research, concrete examples, and practical next steps.
Visit www.accenture.com/rila to learn more.
3 Essentials Every Event Marketer Should Be MeasuringPat McClellan
Event Marketers own some of the most immersive and powerful touchpoints in the customer experience landscape, which puts us under increasing pressure to demonstrate return on investment. But are we losing focus on the Customer Experience and how that is linked to ROI?
Opus Chief Strategy Officer Pat McClellan explores how best to meet audience needs, while making the experience easy and enjoyable. Citing emerging research, historical trends, industry thought leaders, and the recent paradigm shift of getting ketchup out of the bottle, McClellan provides tangible and thought-provoking tips and KPIs you can use on your next event.
Social RM Masterclass: A Guide to Building an Army of Brand InfluencersPlatinum Seed
Social RM is a business strategy centered on engaging and collaborating with customers and communities on social platforms, with the ultimate goal of building trust and long-term brand loyalty.
In this ever-evolving landscape, key social networks own your customer data via large communities. When aiming to achieve social marketing objectives brands are often left at the mercy of sudden platform updates, changing algorithms and a consumer desire for “social cred”.
Facebook has become a “pay to play” space while Twitter currently has no contextual filtration algorithm; many users follow others for the sake of a follow back, making it difficult to cut through the clutter of what’s real and what’s relevant.
So how should brands respond? The focus has been on creating remarkable content to capture the attention of a seeded, relevant and influential audience to achieve reach, engagement and ultimately, conversions (potential sales).
This method may successfully demonstrate the potential virality that these social platforms offer to brand-owned content but it also causes savvy consumers to question authenticity. Key influencers are being paid to advocate for brands (often without disclosure that their content is in fact, sponsored).
The key for brands to ensure authenticity is to include relationship, loyalty and advocacy marketing in their social media toolkits – and reward not only those with reach but also those with a true passion. This translates to an authentic desire to advocate on a brand’s behalf, both online and offline, beyond a paid-for campaign period; they're the ones who are in for the long haul because they want to be. A sound Social RM strategy can help brands build this allegiance and turn a community of customers into an army of influencers.
Influencer marketing, brand advocates, brand ambassadors or social amplification, it's all the same. But it only works if you set things up right. How does it work?
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It’s the time to care, not sell. Caring is not some new strategy that you should adopt, but it's more important than ever that your brand's story be one of empathy. This is not just a COVID-19 consumer trend, but an important strategy for making sure your business is one that connects and lasts.
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
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KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
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gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
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behavior and safety performance. The research findings unequivocally underscore the palpable and
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
9. BY FOLLOWING A FEW
IMPORTANT STEPS…
MAP & OPTIMIZE
THE CUSTOMER
LIFECYCLE
CONSIDERATION
EVALUATION
SERVICE
CUSTOMER
CONVERSION
LOYALTY
REPEAT
CUSTOMERS
1
11. CONSIDERATION
REPEAT
CUSTOMERS
EVALUATION
SERVICE
AWARENESS
ADVOCACY NURTURING
CUSTOMER
CONVERSION
LOYALTY
LOYALTY
SUPPORT
DESIRE
ALIGN AUDIENCE BUYING
STAGES WITH THE
CUSTOMER LIFECYCLE 3
12. FIND THEMESSAGING
SWEET SPOT
WHATYOUR
CUSTOMERS
WANT TO
HEAR
YOUR COMPANY’S
BRAND
MESSAGE
WHAT DO ALL THESE
CIRCLES MEAN?!
UNDERSTANDYOUR
AUDIENCE SEGMENTS –WHAT
DOTHEY CARE ABOUT? WHAT
DOTHEYWANT?
CONSIDERWHAT MATTERS TO
YOUR BRAND –WHAT DO YOU
CARE ABOUT? WHAT ARE WE
ACTUALLY TRYING TO ACHIEVE?
CONTENT SHOULD
REPRESENT THE “SWEET
SPOT” BETWEENTHE TWO
IT ALL
BEGINSWITH
CONTENT
SAD CAT DIARY DEAR KITTEN
15. DEVELOP
BUSINESS-FACING KPIS
FOR EACH STAGE OF THE CUSTOMER LIFECYCLE
AWARENESS ACQUISITIO SATISFACTION
N
ACTIVATION
REACH GROWTH OF FANS
CONVERSION THROUGH
BUYING CYCLE SOCIAL
REPUTATION
EVALUATIO
N
PURCHASE
INTENT
AMPLIFICATIO
N
SEARCH LEAD IDENTIFICATION SOURCE AMPLIFICATION
4
17. NISSAN’S SUCCESS WITH
SOCIAL LISTENING:
50 COUNTRIES
CENTRALIZED GLOBAL BUDGET
ONE CHAMPION
TOP-LEVEL REPORTS
SYNTHESIO TRAINING
WHY DOES IT WORK?
TOP-DOWN APPROACH
PERFORMANCE-BASED INCENTIVES
DEEP LOCAL INVOLVEMENT
OUTSOURCED TEAMS
NISSAN
A SUCCESSFUL,
CENTRALIZED RESEARCH
ORGANIZATION
KEY RESULTS
CONSISTENT IMPROVEMENTS IN SRS
DEEPER CAMPAIGN INSIGHTS
HIGHER ROI IN KEY PRODUCT AREAS
20. DEFINE
AN
ACTION
PLAN
FOR EXECUTION
WITH CLEAR
BUSINESS
OBJECTIVES!
CONNECT
& SCALE
21. A SOCIAL INTELLIGENCE PROGRAM AT
SCALE
IS CRITICAL FOR BRANDS SEEKING TO CAPITALIZE
ON TODAY’S SOCIAL-DRIVEN MARKETS AND CONSUMERS:
ESTABLISH INTERDEPARTMENTAL KPIS, WORKFLOWS, AND GUIDELINES
BUILD A PREDICTIVE ANALYTICS PROGRAM
RUN STRONGER, MORE ADAPTABLE CAMPAIGNS
DRIVE HIGHER ROI ACROSS THE ORGANIZATION
✔
Editor's Notes
Social is no longer one slice in the Marketing pie…it’s become the pan that holds the pie together