Marketing presentation

2. Presented by
 Asad Ullah Rana # MBE-18-18
 Hassan Askari #MBE-18-37
 Shah Murad #MBE-18-25
 Zeeshan Tahir #MBE-18-47
 Khuram nadeem #MBE-18-12

3. Presented to
 Madam Shumaila Dilwar

4. Contents
 Introduction of sales promotion
 Definition of sales promotion
 Objective of sales promotion
 Techniques of sales promotion
 Categories of sales promotion
 Conclusion

5. Introduction of sales promotion
 Sales promotion Is an important instrument in
marketing lubricate the marketing effort
 Today sales promotion is a necessity and not merely
luxury or a fashion it is not an expenditure it is an
investment which can pay rich dividends it is an
integral part of the marketing efforts

6.  Sales promotion is referred to the promotion activates
other then personal salesmanship advertising and
publicity which stimulate consumer purchasing and
dealer effectiveness e.g. display exhibitions and
showrooms demonstration free sample
 In short sales promotion is a bridge or a connecting
link conveying the gap between advertising and
personal salesmanship

7. Defination of sales promotion
 Sale promotion in a specific sense refers to those sales
activates that supplement both personal selling and
advertising and coordinate them and help to make
them effective ,such as displays, shows and exposition
,demonstration ,and other non recurrent selling efforts
not in the ordinary routine.
 Sales promotion moves the product towards the buyer
while advertising moves the buyer towards the product

8. Why use sales promotion
 Sales promotion and publicity when combined with
advertising and personal selling programs really add
up to more then the sum of the parts
 Sale promotion is that something extra (2+2=5)
 Many sales campaigns involve the use of incentives.
incentives are something of financial is often thought
as special sealing efforts to accelerate sales .point of
purchase displays a real pay of sales rising by 25 to 50%
or even more .

9.  Hassan Askari (MBE-18-37)

10. Objective of sales promotion
 Increase sales volume
 Speed up the sales of slow moving products
 Attract new product and increase trial
 Encourage repeat purchase
 Motivate dealer

11.  To gain advantageous shelf –space
 To increase store traffic
 Improve relationship with dealers
 To block competitor moves
 Motivate sales force

12. Techniques of sales promotion
 1 Dealer promotion:-
Dealer sales promotion or Trade promotion is employed when products are
sold through the retailers or wholesalers. Dealer sales promotion tools include
buying allowance, merchandise allowance, price deals, premium,
cooperative advertising, sales contests, point of purchase, etc.
2 customer promotion :-
Consumer sales promotion is a marketing technique that is used to
entice customers to purchase a product. The promotions typically last
for a set period of time and are used to achieve a specific purpose, such
as increasing market share or unveiling a new product.

13.  3 Sales-force promotion:-
These schemes are intended to motivate sales people to put in more efforts to
increase sales, increase distribution, promote new or seasonal products, sell
more deals to resellers, book more orders, develop prospects lists and build up
morale and enthusiasm
4 Internal organization promotion:-
Internal marketing is the promotion of a company's objectives, products and
services to employees within the organization. The purpose is to increase
employee engagement with the company's goals and fostering brand advocacy.

14.  5 Industrial promotion:-
 Industrial advertising is aimed at manufacturers. It is a type of Business to
Business advertising wherein a manufacturer will promote its tools,
equipment and raw materials used in the manufacturing process.

15.  Shah Murad (MBE-18-25)

16. Categories of sales promotion
 Sales promotion by social media
 Sales promotion by lucky draw
 Sales promotion by banners, brushers , catalog

17.  Sales promtion by social media:-
 Social media marketing is the use of social media platforms to connect with
your audience to build your brand, increase sales, and drive website traffic.
This involves publishing great content on your social media profiles,
listening to and engaging your followers, analyzing your results, and
running social media advertisements.
 The major social media platforms (at the moment) are Facebook, Instagram,
Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

18. Digital land scape


19. Growth of digital
channel


20. Most active social media
platform

21. Social media channels
 Blogs: wordpress, blogger
 Microblogging : Twitter , plurk
 Location Based social network: facebook snapchat
 Video blog: youtube

22.  Zeeshan Tahir (MBE-18-47)

23. Sales promotion by lucky draw
 lucky draw (plural lucky draws) A game in which prizes are covered up and
mixed together in a container, so that contestants can dip their hand into the
container and randomly draw out a prize.
 If you say that something is the luck of the draw, you mean that it is the
result of chance and you cannot do anything about it.
 The luck of the draw meant the young lad had to face one of America's best
players.

24. Example
 Ufone announced 10 lucky winners of “10 say 10 Lakh
Offer”

25.  Ufone, over time has made a strong bond with its customers, Just like many
previous consumer rewarding offers. This time Ufone announced 10 lucky
winners of “10 say 10 Lakh Offer”. 10 lucky customers won 10 prizes of
Rs.10 lakh each, through a foolproof lucky draw system.
 Ufone announced 10 lucky winners of “10 say 10 Lakh Offer”
 This opportunity has changed the life of ten lucky winners. Ufone had
provided this opportunity to its postpaid and prepaid customers. They
simply have to consume a balance of Rs 10 any day till November 10. As
November 10 was the closing day of this offer.

26.  Lucky Winners are:
 Muhammad Usman (Kohat),
 Abdul Rasool (Shahdad Kot),
 Safeer Ahmed Sajan (Multan),
 Khalid Iqbal Burney (Karachi),
 Junaid Sukkur,
 Syed Khalid Hussain (Lahore),
 Shahid Iqbal (Jhang),
 Shabbir Hussain (Gujranwala),

27.  Qasim Jan from Swabi (Winner) said:

[pull_quote_center]I feel myself on top of this world after receiving the
fabulous gift of Rs 10 lac, at the time of purchase of SIM, I preferred Ufone
only because it offers low call rates, but I had no idea it offers tremendous
prizes to its customers as well![/pull_quote_center]

28. Khurram nadeem (MBE-18-12)

29. Sales promotion by banners
 Banner advertising refers to the use of a rectangular graphic display that
stretches across the top, bottom, or sides of a website or online media
property. ... The purpose of banner advertising is to promote a brand
and/or to get visitors from the host website to go to the advertiser's website

30.  Key Takeaways
 Banner advertising refers to the use of a rectangular
graphic display that stretches across the top, bottom,
or sides of a website or online media property.
 Banner ads were the first form of internet-specific
advertising, appearing in 1994.
 Today, banner advertising, and virtually all online
advertising, currently utilizes real-time bidding
technology known as programmatic bidding, which
allows approved companies to bid on ad space during
the time it takes for a banner ad to load.

31. Example

32.  Pepsi Cola International (Private) Limited (“PCI”) has
launched an Under The Label Promo campaign (the
“Campaign”) in partnership with Careem for the
delight and benefit of its loyal customers. In this
campaign, every customer who buys a 345ml Pepsi
bottle with the promo message on the label gets a
chance to win a Careem discount promo code.