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My Lunch
Created by Lauren Barlow
Identify a Problem/Opportunity
Schools are notorious for serving
unappetizing lunches. From bruised fruit to
half-frozen sandwiches, we need a
revolution. Policies regarding school
lunches result in hungry kids and a garbage
full of produce. Attempts to disguise
healthy choices like allowing fruits to be
sugar coated raisins or banana pudding
send the wrong message. This is a critical
time for kids to establish eating habits for
life.
Pick a Solution
The solution does not rest in schools, but in my business, My Lunch.
Parents and students can pre-order delicious, wholesome lunches from
the My Lunch App and select a nutritious meal with quality fruits and
vegetables. Then they can conveniently pick it up at their schools for a
relatively low price.
Define the Customer
I have two target markets for My Lunch: the moms
and the kids. Moms are constantly concerned about
their child having a great future and will love the
affordability, convenience, and quality food their child
will receive each day.
This will impact local farmers and artisans because we
will partner with them and use their fresh products.
Initially, I would expect My Lunch to impact 10-25% of
a school population, but those numbers would increase
as kids see their peers with my iconic green bags.
My
Lunch
My Lunch Prototype
My Lunch Prototype (Cont)
Thank you for your
consideration!

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My lunch

  • 1. My Lunch Created by Lauren Barlow
  • 2. Identify a Problem/Opportunity Schools are notorious for serving unappetizing lunches. From bruised fruit to half-frozen sandwiches, we need a revolution. Policies regarding school lunches result in hungry kids and a garbage full of produce. Attempts to disguise healthy choices like allowing fruits to be sugar coated raisins or banana pudding send the wrong message. This is a critical time for kids to establish eating habits for life.
  • 3. Pick a Solution The solution does not rest in schools, but in my business, My Lunch. Parents and students can pre-order delicious, wholesome lunches from the My Lunch App and select a nutritious meal with quality fruits and vegetables. Then they can conveniently pick it up at their schools for a relatively low price.
  • 4. Define the Customer I have two target markets for My Lunch: the moms and the kids. Moms are constantly concerned about their child having a great future and will love the affordability, convenience, and quality food their child will receive each day. This will impact local farmers and artisans because we will partner with them and use their fresh products. Initially, I would expect My Lunch to impact 10-25% of a school population, but those numbers would increase as kids see their peers with my iconic green bags. My Lunch
  • 7. Thank you for your consideration!