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The Pee Ball
1. The Pee Ball
The Pee Ball’s purpose is to prevent and to stop your dog
from creating yellow dead spots on your lawn after they
urinate.
2. Description of Business Idea
The Pee Ball’s purpose is to prevent and to stop your dog from creating yellow dead spots on your lawn
after they urinate. Dogs urinating on a lawn deposit large amounts of nitrogen and salt leaving it with a
yellowed, or burnt appearance. The Pee Ball’s three layer approach attempts to remove these harmful
chemicals from your lawn but increase its growing power in the process.
3. Problem
The main problem our product addresses is even the smallest amount of dog urine can burn your
lawn. Dogs urine consists of urea, which is 46% nitrogen, and that also includes salt. That means when
you let your dog go to the bathroom on your fresh, bright green lawn, they are always killing the grass.
4. Market
Middle aged, to elderly men who own larger female dogs, and love a perfectly manicured lawn.