ColoClean is a new colonoscopy preparation kit that aims to provide a more humane and effective prep experience for patients. It includes easy-to-follow instructions, educational materials, medications, and a cookbook with a low-residue meal plan and prep schedule. The goal is to minimize laxative consumption and discomfort while still ensuring the colon is clean for an effective colonoscopy. Market research shows patients find the current prep experience unpleasant and that a more humane option could increase compliance. ColoClean aims to be prescribed by gastroenterologists and available at most pharmacies to make colon cancer prevention more accessible.

1. ColoClean A smarter, safer
colonoscopy prep.

2. Meet Alice.
● Alice is our customer persona
○ 56 year old woman
○ At high risk of colon cancer
○ She worries that the
laxative will be unappealing
○ She dreads the fasting
period
What does Alice do?

3. ColoClean: A smarter, safer
colonoscopy prep.
Our mission is to provide patients of all backgrounds with an
effective, humane, personalized colonoscopy preparation kit.
ColoClean encourages patients to eat, minimizes laxative
consumption, and simplifies the regime, while still
facilitating a safe, effective colonoscopy procedure.

4. What’s the problem?
Patient is due for a colonoscopy.
Patient does not like the
taste, does not complete the
prep.
Hungry patient eats
high-residue food during
prep.
Patient forgets to take
medicines at given time
specifications.
Bad prep! Stool blocks the walls of the colon. The gastroenterologist cannot clearly check for
polyps, possibly resulting in an incomplete or even inaccurate colonoscopy.

5. Our Prototype - What
comes in each kit?
● Foolproof instructions
● Educational information
● 30 laxative tablets (magnesium
citrate)
● 5 nausea relief pills (ondansentron)
● Colonoscopy-Friendly Cookbook
○ Low-residue meal plan
○ Prep schedule
○ Link to our website
● We offer a longer prep for patients
with higher constipation

6. What does our prototype look like?
This is one page of our
Colonoscopy-Friendly
Cookbook.
Patients can read our mission
statement, to better
understand the goal of
ColoClean and what comes
with their kit.

7. What does our prototype look like?
This page features a paragraph
of educational info, teaching
patients why colonoscopy is
important.
Here is a snippet of the meal
plan for patients to follow - it is
currently in the works. It gives
the content of each meal, what
time to eat, and how much.

8. What does our prototype look like?
Here, we offer a link
to our website, QR
code, and prep
schedule calendar.
When a patient scans
the QR code or enters
our website, real-time
prep schedule
notifications will be
sent to their device.

9. Who will use
ColoClean?
● Gastroenterologists will
prescribe or recommend
ColoClean to their patients, in
order to facilitate better prep
● All patients who are preparing
for a colonoscopy
○ Likely American adults
aged 50-85

10. What makes us different from our
competitors?
ColoClean Colonary Concepts Visicol OsmoPrep Miralax
Food Plan √ √
Appealing √ √ √
Reminder System √
Patient
Awareness
√
Clean
Presentation
√ √
Safe √ √ √ √
Nausea relief √

11. Market Research ● We surveyed adult patients aged
34-62
● We supplemented our results with
over 10,000 gastroenterologist
patient observations
● Nearly all patients agreed that the
prep was the “worst part”
○ A more humane process would
encourage them to complete
prep
● Currently sending out primary
market research surveys to local
gastroenterologists and patients

12. How will patients
access ColoClean?
● Available in most pharmacies
● Prescription optional -
gastroenterologist can
prescribe ColoClean to save
money
● Gastroenterologist prescribes
personalized kit based on
patient’s digestive habits

13. Cost and Revenue Proposition
● Approx. production cost
$10-15
● Price approx. $25-30
● Revenue of $10-20
● Assuming 10% U.S.
patients use ColoClean,
estimated yearly revenue
$30,000,000

14. Future
Plans
Goals:
● Incorporate more recipes
into the low-residue meal
plan
● Increase professional
networking/mentorship
● Continue primary market
research
● Work with insurance
companies to make
ColoClean accessible to
patients of all backgrounds

15. So what about Alice?
● Alice’s gastroenterologist recommended
ColoClean
● She was nourished by the delicious food
(including ice cream!) in our
Colonoscopy-Friendly Cookbook
● She effectively prepared for her
colonoscopy, and her gastroenterologist
removed all polyps
● Alice will be back in a few years for
another effective, humane prep for her
life-saving procedure

16. This is what we stand for.
We want more patients like Alice.
Colon cancer is the second leading cancer-related
killer, and it is extremely preventable. Ultimately,
our goal is to create a better colonoscopy prep,
leading to accurate, life-saving procedures.

17. Thank you!